Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
The goal of a "regular" text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
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Responsive design is the hottest topic in front-end Web development right now. It’s going to transform the Web into an all-singing, all-dancing, all-devices party, where we can access any information located anywhere in the world. But does responsive design translate well from the text-heavy Web design blogosphere to the cold hard reality of commercial systems?
Rumors came through our office grapevine that management was looking to revamp our mobile presence. There was talk of multiple apps being built externally that could be used on some of the major mobile devices.
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If you're just getting started with WordPress, or have been running with default functionality for a while and now want to dig in with some useful and easy ways to customize your WordPress site, a great place to start is the WordPress Admin area, or backend. One of the great things about WordPress is that each part of the backend is easily customized using simple PHP functions.
In this article, you'll learn how to customize the login page with your own logo, add new widgets to the dashboard, add custom content to the admin footer, make it easier to get in and out of the Admin area, and more. When combined, these techniques can improve branding, accessibility, and usability of your WordPress-powered site.
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E-commerce runs on secrets. Those secrets let you update your blog, shop at Amazon and share code on GitHub. Computer security is all about keeping your secrets known only to you and the people you choose to share them with.
We’ve been sharing secrets for centuries, but the Internet runs on a special kind of secret sharing called public-key cryptography. Most secret messages depend on a shared secret—a key or password that everyone agrees on ahead of time. Public-key cryptography shares secret messages without a shared secret key and makes technologies like SSL possible.
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In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education.
Worst of all, these offending organizations are prone to repeating the redesign process every few years like spendthrift amnesiacs. Sadly, redesigns rarely solve actual problems faced by end users. I’m frustrated because it really doesn’t have to be this way. Let’s look at why redesigns happen, and some straightforward and inexpensive ways we might avoid them.
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The idea behind this project was to produce a consistent set of buttons that could be used for the range of social actions frequently taken in Web applications. These actions are often important goals for users, such as connecting third-party accounts or sharing content to third-party platforms, so their appearance has to be attractive and clear.
The standard buttons provided by third parties (such as Facebook, Twitter and SoundCloud) vary in size, style and interactivity. A consistent button set could reduce a lot of that visual noise and inconsistency. Furthermore, having it in CSS format means that changing the text for certain actions would be a breeze for developers, and it also allows administrators of non-English websites to translate labels into their native languages.
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Editor's Note: This post is the first in the new Smashing Daily series on Smashing Magazine, where we highlight items to help you stay on the top of what's going on in the industry. Vasilis van Gemert will carefully pick the most interesting discussions, tools, techniques and articles that were published recently and present them in a nice compact overview. Smashing Daily #2 and Smashing Daily #3 are now published, too.
Vasilis goes through dozens of RSS feeds and hundreds of tweets so that you don’t have to. Do you find the new series interesting? What would you like to have? And what wouldn’t you like to see? Let us know! We’d love to hear your feedback in the comments!
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I had thought terms like “intellectual property” and “intellectual theft” were of fairly recent provenance, so my eye was caught by the latter’s use in a headline of a 1930 edition of the US trade journal The American Printer.
The article it headed proved to be equally intriguing, a response by the president of American Type Founders (ATF) to a June 1929 article in the German journal Gebrauchsgraphik by the designer Rudolf Koch, calling the ATF a “highway robber of German intellectual property.” At issue was a typeface marketed by the ATF earlier in 1929 called Rivoli.
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