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Color Palettes: Traveling

September 7th, 2006 in Developer's Toolbox | 6 Comments

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OK. We’ve seen a lot of them. Over the last few months we observed literally hundreds of web-resources related to color and color theory. We’ve seen a lot of lists, catalogs and color resources: numerous color charts, color tools, color schemes and color showcases, color inspiration sites, color combos are supposed to provide web-developers with tools which make the selection of usable color palettes easier. But still - what color patterns should you use for your projects? Are monochromatic patterns more usable than the complementary ones? And what color combinations are your competitors using - you wouldn’t like to send false signals to your customers, would you?

We provide you with color palettes and color combinations which are being used in different branches of modern life - such as Traveling, Insurance, Business, Management, Web 2.0, Software Development etc.

Traveling

Traveling companies are supposed to present themselves in colourful and attractive palettes. Of course, Blue and Yellow dominate - they stand for Sea and Beach.

3×3 raster More colors in 5×5 raster
Air Asia  
Screenshot Screenshot
Travelocity  
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Airmiles  
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Bargainholidays  
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Contiki  
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Discover the World  
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Expedia  
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First Choice  
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General Tours  
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Getours  
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Globus  
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Gohop  
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Holiday.co.uk  
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iExplore  
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India Travel Route  
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New Zealand Tourism  
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North America Travel Service  
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onlinetravel.com  
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Orbitz  
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Originaltravel  
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Overseas Adventure Travel  
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The World Outdoors  
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Thomas Cook  
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Thomson  
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travel.com.au  
Screenshot Screenshot

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  1. 1.

    Dominik Lenk (September 9th, 2006, 6:08 am)

    This is pretty interisting, considering that I am busy writing something on the topic of colour at the very moment. It would also be interisting to see whether there are any cultural differences. Is the blue and yellow, for example, a western bias…? Yet, I cannot see that much of a geograohic diversity across the different travel agencies, so that question will probably remain unanswered…

  2. 2.

    Sivam (September 16th, 2006, 7:36 pm)

    Very interesting stuff. Wonder if you are using genopal to select the colors ? The colors do provoke sentiment realted to the agency. You can also create color schems from pictures Link [www.pic2color.com] . The relationship between color and emotion is complex and interesting

  3. 3.

    Karl (February 19th, 2007, 3:52 pm)

    thanks, thanks, thanks to favorite!!

  4. 4.

    mahalie (October 2nd, 2007, 3:40 am)

    I’d be very interested to know how you created your color samples? Did you use an automated tool? This would be very useful for design-related competitive analysis. Thanks!

  5. 5.

    Vitaly Friedman & Sven Lennartz (October 2nd, 2007, 4:34 am)

    this was done with Jeff Minards Link [jrm.cc]. and - of course - a lot of screenshots.

  6. 6.

    germaine (April 3rd, 2008, 7:01 am)

    it sure is local… i’m french and after a quick tour to check out various similar sites, but in french… the main tones are different.
    how interesting :)

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