Inspire Yourself: 58 Creative Logos

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Logotypes stand for Corporate Identity. The better a logo is designed, the greater is the probability that your potential clients will remember your CI and get back to you once your service is needed. Consequence: designers have to be creative and put many efforts in designing beautiful, unique and catchy logos. And the results they come out with are sometimes stunning and spectacular. Both in graphic design and web design.

This isn’t just another collection of logotypes. These are 58 creative logos you can inspire yourself from. Nevermind how different the logos are – they show the current trend in modern logo design. The logos we’ve selected below have been created and optimized for Web. Links checked: August/19 2008 – meanwhile some sites are dead, their logos are not linked.

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Co-Founder of Smashing Magazine. Former writer, web designer, freelancer and webworker. Author of several books.

  1. 101

    I think all the logos are very creative and eye catching.
    Nice work mate.

    Cheers!
    Prabhath

    +1
  2. 102

    I love how everyone jumped on the “omgz worst ever” bandwagon. Yes some are bad, but others are good FOR THEIR PURPOSE. They are simple logos, not corporate identities.

    And as for people saying “it doesn’t express what the company is”.. well the identity logos for fedex, mcdonalds, walmart, coca cola, nike, yahoo, google, microsoft, etc etc etc do not have anything to with what they are representing yet they are the some of the most well known in the world (because of the marketing team, not the design team)..

    Some of the biggest companies in america have crappy logos… I always found it hilarious that someone actually got paid for “designing” the fedex logo. If you guys want to attack poor designing, call up fedex and bitch lol

    BTW, for those of you throwing a fit, how about posting some examples of the work youve done, or at least some logos you do find creative. Theres not a whole lot out there that goes beyond simple font polishing/customizing.

    0
  3. 103

    I have to agree with the masses on this one, this is a pretty weak selection, there are maybe 5-10 worth showcasing.

    0
  4. 104

    Very Nice to see 2 Greek companies logos here.

    0
  5. 105

    Thanks, great article :)

    0
  6. 106

    Scott, you’ve missed something on the Fed Ex logo

    ->

    +4
  7. 107

    I like the logo from Pacific Timesheet. It reflect the company’s name perfectly with the sun over the rippling ocean. On the mean time the sun above the ocean has the hands in them, and it feels like clock. So it ties back to what they do: online timesheet. Just some silly thoughts.

    Lynn

    0
  8. 108

    cool i like the net

    0
  9. 109

    Wow so most of you are just butt hurt designers grinding an axe, Lets see your logos. Bunch of babies.

    0
  10. 110

    horrible article. most of these logos are horrendous.

    -2
  11. 111

    Tim,

    Does your butt hurt? lets see your logos.

    +1
  12. 112

    Hi,

    i like that logos color combination,
    Thanks

    vijaypal

    0
  13. 113

    Lets face it, some of these logos are pretty good and fit in with their respective websites very well, at least in most cases. What is it with this world? People love to get on a bandwagon. It reminds me a little bit about the brainwashed teenage girls who follow celebrities and try to copy what they do. When the first couple of people criticised these slections here, everyone started doing the same without offering an example of their own that they is better. Please offer a counterselection that is better so at least you can show that you know something and not just simply following the herd.

    In any case, I think everyone will agree you can have the greatest logo, but if your content or service or whatever the site provides is not good, it won’t matter much.

    0
    • 114

      How about instead of saying “following the herd”, they are calling it how they see it. Come on now, this is Smashing and they have put out WAY more “inspiring” sets than this. Creative is not the word for this set. The thing is, they are boring and boring doesn’t catch your eye or make you rememorable or “inspire” a viewer. Granted some companies don’t need that edge, but when I search “inspiring” or “creative” logos…this does not qualify. These are simple, minimalistic, etc. To critique the comments of others stating they didn’t say why they didn’t like it…where is your comment on the subject at hand, the not so inspiring logos?

      Side Note: : an observation or remark expressing an opinion or attitude (one of many definitions for comment…i.e. Leave a Comment section)

      0
  14. 115

    Thank you for these good references of web 2 logos.

    0
  15. 116

    wots beta???
    cn n plz xplain???
    nt a taunt…serious query…

    0
  16. 117

    These logos all look like they’ve been created by the same designer… not inspiring at all… kinda boring to say the least.

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  17. 118

    Armaan Ahluwalia

    July 28th, 2009 2:51 pm

    Ummm …

    a) How

    b) Why??

    Smashing magazine standards just dropped.

    0
  18. 119

    hai it’s very good and creatively i learn lot off ideas

    0
  19. 120

    nice web 2.0 logos, I like “CrashPlan logo” you can also see my logos too http://www.joyoge.com
    http://www.joyolog.com
    http://www.ciobox.com
    http://www.arwox.com
    http://www.joyogi.com
    thanks..

    0
  20. 121

    International Property Listing

    January 16th, 2010 3:15 am

    Great logos. I wonder who made those.
    This is company also a great logo. Globalmultiplelisting.com

    0
  21. 122

    Hatur nuhun infona… Insyaallah manpaat…

    0
  22. 123

    Wow Smashing…these are not so jazzy. Still love ya though :-)

    0
  23. 124

    Honestly I was expecting something better…They’re nice, but they’re all the same type

    0
  24. 125

    Hi this is muggulu..Lets face it, some of these logos are pretty good and fit in with their respective websites very well, at least in most cases.> http//:www.kolamdesigns.com

    0
  25. 126

    here is my logo version if you guys would like a sneak
    logohero.co.uk/

    0
  26. 127

    The finest collection of web 2.0 logos I found so far, smashingly helpful!

    0
  27. 128

    Average looking logos. Worst list by smashing

    -1
  28. 129

    I’m a art school’s student, i wanna what’s a real good logo design? i have seen many in enternet, i haven’t find the real good logo design, well except those has well known. and also these i think that’s ok, at least is better than me…….(╯﹏╰)…………

    0
  29. 130

    ¶ They look like one artist style. And Just missing►ZING◄ “Finnal Touch of FX” █

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  30. 131

    These are ALL great, well thats what I think, good effort guys (y)

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  31. 132

    These look like icons and they are too similar — not a good selection.

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  32. 133

    Logos are great i love this one of pathfinder i think the idea is genius!

    0
  33. 134

    Fionasdesigns

    July 26th, 2012 6:49 am

    The logos are good. Those who are deriding them should post some examples of the logos they think are great and inspirational. That will be a great input. :)

    0
  34. 135

    Well your list is really full of catchy logos. I do like to share that I have found Maxwells Green (maxwellsgreen.com) logo also good.
    What do you think guys and gals?

    0

  1. 1

    Whaaat? These are some of the /least/ creative logos I’ve ever seen. I can’t even tell most of them apart.

    +6
  2. 2

    Scott, you’ve missed something on the Fed Ex logo

    ->

    +4
  3. 3

    Some of these are really bad and yes, they all look too alike. Some of the fonts on these logos look like low quality free fonts. Too many betas as well – it’s almost as if they’ve built the ‘beta’ right into their logo.. like they’re never going to actually finish their product.

    Awful…

    +3
  4. 4

    some of them are good. stop bitching!!!

    +3
  5. 5

    I agree … they look much alike.

    Now, if the title was “58 logos that say ‘I’m a Web 2.0 Company and I fit in’ …

    +2
  6. 6

    seriously?
    please retitle this post to ’58 things to avoid in logo design’

    to be fair, some are good, but the majority are plain nasty.

    +2
  7. 7

    Most of these logos are neither creative nor do they show a current trend in logo design. I would rather call them desperate attempts to paint me-too-logo-bullshit for web 2.0 companies. Anyway, it doesn’t really matter—the majority of them will disappear as fast as they popped up.

    +1
  8. 8

    Some nice.. some poor – Skyblog=awful!

    As always… very inspirational post!

    +1
  9. 9

    A couple things:

    1) I enjoyed alltunes a lot; ideabox, dropsend, quest, and netvibes only some. All others were pretty bad.

    2) Logo critiquers need to remember sometimes that a logo for a website (where the business is nothing but a web site) can be different than normal identity. They aren’t going to have delivery trucks, lots of letterheads, etc. most of the time. They can be fun and not have to conform to normal identity standards.

    With that said, all of these were pretty big copycat logos. And they have the same tactics:
    - Ariel Rounded MT
    - awkward colors
    - signal lines (RSS style)
    - some sort of flowery thing
    - reflections

    3) The one to me that truly just doesn’t get it is “Texticate”. Hahaha.

    4) This post sucked, but I thoroughly enjoy all your other posts. One of the few aggregate sites I check regularly.

    +1
  10. 10

    Gods. Grow up. If you’re going to criticize, why not offer a positive counter-example?

    Why can’t any of you turn snark mode off for five minutes and say “I don’t agree, but here are some I think are creative” instead of turning into a bunch of YouTube-surfing middle schoolers?

    “worst…logo…ever!!! ur log0Rehz hax0rs eth sux0Rz!111111!!!”

    +1
  11. 11

    How critical you all are. Quickly labelling everything web 2.0 just by looking at the logo is plain dumb. If you took the time to visit some of the sites you’ll see they aren’t web 2.0 at all. Granted – some are, but some aren’t. Nobody has really offered any good alternatives – apart from the highly original Coke, so get of your high horses and be constructive. Or are you all a bit jealous because your work ain’t up here?

    +1
  12. 12

    Nice collection. Its pretty easy to see that lots of these logos are for companies with primarily online products and an online presence.

    80% of those wouldn’t work outside of the web (ie on a letterhead). The difference between logos for web and print is huge :P. Just my thoughts.

    +1
  13. 13

    Kev,

    If you want a good logo, you should hire someone to make it for you. Good designers won’t waste their time on a contest, especially for a company they know nothing about.

    +1
  14. 14

    I think all the logos are very creative and eye catching.
    Nice work mate.

    Cheers!
    Prabhath

    +1
  15. 15

    Tim,

    Does your butt hurt? lets see your logos.

    +1

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