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Some of these are really bad and yes, they all look too alike. Some of the fonts on these logos look like low quality free fonts. Too many betas as well – it’s almost as if they’ve built the ‘beta’ right into their logo.. like they’re never going to actually finish their product.

Awful…

I agree … they look much alike.

Now, if the title was “58 logos that say ‘I’m a Web 2.0 Company and I fit in’ …

Some nice.. some poor – Skyblog=awful!

As always… very inspirational post!

seriously?
please retitle this post to ‘58 things to avoid in logo design’

to be fair, some are good, but the majority are plain nasty.

Thank’s A lot , keep insipiring us :)

great work .

some of them are good, STOP b’itchin

A couple things:

1) I enjoyed alltunes a lot; ideabox, dropsend, quest, and netvibes only some. All others were pretty bad.

2) Logo critiquers need to remember sometimes that a logo for a website (where the business is nothing but a web site) can be different than normal identity. They aren’t going to have delivery trucks, lots of letterheads, etc. most of the time. They can be fun and not have to conform to normal identity standards.

With that said, all of these were pretty big copycat logos. And they have the same tactics:
- Ariel Rounded MT
- awkward colors
- signal lines (RSS style)
- some sort of flowery thing
- reflections

3) The one to me that truly just doesn’t get it is “Texticate”. Hahaha.

4) This post sucked, but I thoroughly enjoy all your other posts. One of the few aggregate sites I check regularly.

worst… logos… evar

I think these icons are good examples to use on Internet… Offline, in some cases, they have to be modified.

Yeah, what they said…

On the other hand, your scrolling list of Web 2.0 blah-ness helped me finally to name my feelings regarding this pervasive styling: “mushy”. They are all rounded edges and blue-plus-a-bright-accent and… mushy. I didn’t bother following any of the links, because frankly, I’ve seen enough Web 2.0 to know that Web 2.0 is to the Internet as Oakland was to Miss Stein: there’s no THERE there.

Some of these are nice but they all have that web 2.blow look. “I’m a wicked cool Graphic Designer, watch me design…”

Got to say, what a weak selection. Conspicuous only by the abscence of real quality. Works brilliantly as a way of highlighting how hard it is to come up with a really nice logo.

I have to agree with the critics, I’m afraid. Most of these logos are completely uninspiring. They follow the ‘web 2.0′ trend and are average at best.

None of them will stand the test of time – where’s the Cingular, the Fedex, the Apple, the Coke in this bunch?

This link is typical of the same-old same-old “inspiration” thrown up by delicious. Web design is eating itself :(

these could all be sketches for one logo. you need to work on the concept of the mark and look at type as a part of the mark. having two colors in your type only works in a few cases. You have the ability to draw and put together a concept, you just need to take a few more risks and push the envelope. many small companies would probably love to get these for free. But in all they are not thought out or pushed and refined. hey at least you had the guts to put your work out there, now take the next step, take the feedback and head back to the drawing board. The closest to becoming something but still far from being finished is the bottletalk. you have yet to incorporate anything about talking/speaking/communicating. pick up a copy of communication arts magazine and look at some of the logos presented there. you’ll find that they all work in black and white and each mark is there for a reason.

One man’s ceiling is another man’s floor.

Imagine if this article had been written 10 years ago. There would be nothing but swooshes!

The logos are nice, but … well, just that. Maybe they seem monotonous because they’re all from generic Web 2.0 startups. It would be interesting to see new, innovative logos from non-tech or non-Web 2.0 companies.

How critical you all are. Quickly labelling everything web 2.0 just by looking at the logo is plain dumb. If you took the time to visit some of the sites you’ll see they aren’t web 2.0 at all. Granted – some are, but some aren’t. Nobody has really offered any good alternatives – apart from the highly original Coke, so get of your high horses and be constructive. Or are you all a bit jealous because your work ain’t up here?

wow :)

Fantastic resource, I feel inspired to just to start up a Web 2.0 for no reason, hang on a minute most of them have no reason for there existence!

great stuff, thanks.

– Phil

just because they are web 2.0, does not make them good.

the only ones i liked were: bottletalk, mypunchbowl, and quest.

I am a designer. I charge 2500$ for identity design, including a style guide.

Wow. That’s pretty bleak. Another list of trendy crap.

A “great” logo:

1: Needs to have no name next to it
2: Can be recognized on something as small as a shoelace
3: Does not just come from good design, but great branding, advertising and consumer involvement
4: Should say something about the brand
5: Should have life past design trends 2.0

http://apple.com
http://nike.com
http://bahamas.com
http://www.laist.com/images/glaser.jpg

Indeed inspiring. Bottletalk, awesome!

Only a couple of these logos were creative, the rest are standard Web 2.0 style decorated Company names rather than logos.

Want to be inspired, check out these 8 clever logos and compare them with this list.

Squiddo looks the best. The Motive interactive logo looks cool too. There’s a lot of crap in here though. Like say the Skyblog logo, which looks very ugly to be frank.

I just wanted to thank you for posting our website logo and back link. We’re a very small site and were surprised that someone back linked’ to us. It sounds like not everyone agrees that the logos here are nice – but the fact you thought our logo was nice and posted a link has helped us generate traffic and we really appreciate that.

Thank you!

Han
(founder buddystumbler.com)

WOW! Great list.
Some of them are very nice!
Thank you.

Great logos! My favorites are the Intervals and BottleTalk logos. They’ve both managed to go beyond the Web 2.0 stylings and created a timeless logo. Great choice of typography on both and good use of tying in the logomark to the logotype. Thanks for the inspiring post!

Well well well…

I think there are 2 angles from which you can look at these logos:

1) From a professional designer’s point of view most of these logos suck bigtime.They won’t print well or only at significant costs, most of them don’t give you the slightest idea about what the company’s core business is and they all shout “web 2.0 !” which might hurt when the 2.0 hype is over and rebranding is on the shedule.

2) Then again, if you take off the pro designers glasses you’ll see that indeed most of above listed businesses are completely web based, meaning their products are digital, they’re intended to go with the web 2.0 hype and they’re not meant to be there forever.And it’s in the nature of these businesses that some functions a “normal”/Print logo has to have like a hint on what they do or that the logo will work in b/w don’t apply here.Simply because these functions are not needed in this environment because they are replaced by viral marketing, blog mentions, digg.com and whatnot.Meaning those companies don’t have to rely on their logo to say *anything* because the “spread the word” is done by literally word of mouth on blogs etc.

As i consider myself a professional freelance (logo) designer i do say these logos suck from a creative point of view as well as seen from a strategic angle but honestly they’re probably not meant as “real world” logos and most of them won’t ever see the light og a print house.

Now, as some people here have asked for money where your mouth is feel free to head over to my little portfolio site:

http://logo-design.info

Far away from being completed but i do think you might find a few samples there that indeed could be considered “creative” as i always spend lots of time to implement a little twist here and there when designing logos.

As said, probably most above listed companies don’t need that twist though as long as they’re fully web-based.

Rubbish all absolute tosh, if they aren’t already similar to another with the usual san serif ‘modern’ font – they borrow, steal, plagiarise from other logos. No originality or thought went into any of these that I can see. Dropsend is the only one that I’d class as half decent, it does what it says on the tin (great app by the way Mr Ryan Carson).

The rest are half designed by ‘designers’ (i use the term of a person with a craft there quite loosely) who have obviously no desire to make something unique and different from the rest of these stylistically sick, bland and half-arsed web 2.0 logo sets.

Go back to your design history books and take a look at Paul Rand http://en.wikipedia.org/wiki/Paul_rand

Too Good

i love that there is so much passion on this site.

here is my deak:

i am about to start building a new online business, i know. I know.how novel right?

what i need is a new logo for deign purposes before i start the build. i need the look and feel of the logo’s design to reflect in the entire site.

i would love to start a logo design contest.

does anyone know of a site that would aid me with this?

and who would up for the challenge?

thanks,

kev

Kev,

If you want a good logo, you should hire someone to make it for you. Good designers won’t waste their time on a contest, especially for a company they know nothing about.

They remind me of the late ’90s, when every logo had a “swoosh.”

Unbelievable, everyone is complaining “Web 2.0 logos” and yet if someone clicks on your comment’s username link it goes to sites with terrible or no logo at all! Be responsible. The logos designs above follow the trend.

Steve

just terrible. I’m so pleased I thought they were all completely lacklustre before read to other negative comments. Who selected them?

wow!! This is exactly what I was looking for! thanks for this page! beatiful logos!

Thanks for including the Motive Interactive logo in your collection, while it was hard to stay away from the shadows, reflections and shades these days we think we developed something that can help extend our brand.

Creative Logos…Only Pathfinder and Bottle Talk…..all others are crap…….

I don’t you upload your own logos? bet that you can’t do better than those who designed that ‘horrible’ logos. Some are good some are not so good, some suck – criticism does mean nothing untili you prove you can do best. ;) And if so you can upload to imageshare or stuff like that for the community to judge it… Bet most of them won’t like it…
Why? Free quality fonts… Why a Free Quality Font’ed Logo has to be cheesy fishy? You couldn’t paint a DaVinci even if you’d had the best quality inks of the universe… Shut up and upload your logos…

Even I, a 14 year old boy can see those are some of the most uncreative logos I have ever seen! Not to say that they are that bad, just not creative, although I do like the path finder logo.

quite a sad collection.

2.0 should not be a “look”, that’s the problem in my view. 2.0 should be a new way to make the web WORK a certain way…not LOOK a certain way. Many seem to have forgotten that.

damn.
id like to see what all of you haters have come up with…
a few were clean, a few that weren’t.
but it seems like if you keep bustin em out, your only gonna get better. (well i hope)

ha

peac.e

“Inspire Yourself: 58 Creative Logos, FOR NON-DESIGNERS ” ? ;)

excuse me, but most of these are pity samples.

These logos are lame. Very few of them would actually print well and all of them look like they came out of some logo generator or some free vector shape website.

Knexus logo is a complete rip off from artnexus.com

this is a great collection of logos… Thanks For sharing… Squidoo logo definitely stands out

very nice, and very usefull to creative idea and good collection

Most of these logos look very derivative….few of them are trully original

I think all the logos are very creative and eye catching.
Nice work mate.

Cheers!
Prabhath

I have to agree with the masses on this one, this is a pretty weak selection, there are maybe 5-10 worth showcasing.

Thanks, great article :)

I like the logo from Pacific Timesheet. It reflect the company’s name perfectly with the sun over the rippling ocean. On the mean time the sun above the ocean has the hands in them, and it feels like clock. So it ties back to what they do: online timesheet. Just some silly thoughts.

Lynn

Wow so most of you are just butt hurt designers grinding an axe, Lets see your logos. Bunch of babies.

Tim,

Does your butt hurt? lets see your logos.

Lets face it, some of these logos are pretty good and fit in with their respective websites very well, at least in most cases. What is it with this world? People love to get on a bandwagon. It reminds me a little bit about the brainwashed teenage girls who follow celebrities and try to copy what they do. When the first couple of people criticised these slections here, everyone started doing the same without offering an example of their own that they is better. Please offer a counterselection that is better so at least you can show that you know something and not just simply following the herd.

In any case, I think everyone will agree you can have the greatest logo, but if your content or service or whatever the site provides is not good, it won’t matter much.

wots beta???
cn n plz xplain???
nt a taunt…serious query…

Ummm …

a) How

b) Why??

Smashing magazine standards just dropped.

nice web 2.0 logos, I like “CrashPlan logo” you can also see my logos too http://www.joyoge.com
http://www.joyolog.com
http://www.ciobox.com
http://www.arwox.com
http://www.joyogi.com
thanks..