Google AdSense: Facts, FAQs and Tools


Google AdSense is probably one of the most popular revenue generators in the Web. We hear the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. However, it’s not that simple to find the actual tips, which stick to Google policies, might increase your revenues and don’t try to trick out the readers of your weblog.

We’ve spent several hours, trying to find out, what might increase your Google AdSense income and which tools you can use to observe and track your revenues. We’ve selected the key-points of successful stories and useful tips as well as Google AdSense sites and services you can use on a daily basis. Let’s take a look.

Things You Probably Don’t Know About Google AdSense

  • “AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
  • However, repeatedly reload your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.”
    [100 Google Adsense Tips1]
  • First impressions count: make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser.”
    [Inside AdSense: First impressions count2]
  • Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.”
    [Where should I place Google ads on my pages?3]
  • Format is important for multiple ad units, display your ad units where repeat users will notice them, place a leaderboard immediately after the last post.”
    [Six AdSense optimization tips for forums4]
  • The middle, above the fold location performs the best. Best performing ad format is the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.
  • So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.
  • We have a feature in the AdSense account where you are able to multi-select different color palettes that blend with your site to add some variety and freshness to the ads. And that also will help decrease ad blindness.”
    [Google AdSense Optimization Webinar5]
  • “The second most active placement in terms of click-throughs tends to be the right-hand rail or margin”. “Skyscrapers” and vertical banners do well when placed next to the content in the main body. Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.”
    [Yahoo! Publisher Network: Location, location, location...6]
  • “I found the most success in placing the Google Adsense medium rectangle either right in the middle of the page or in a middle right column as long as it has content above and below the ad unit. Its is fine to use Adsense Ads on a forum however expect a very low CTR.”
    [Google Adsense Tips for Webmasters7]
  • “Post Adsense ads on text rich pages, avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’, place Ads above the fold, Match the colors of your ads with the colour scheme of your site, Blend ads with your page – remove the borders by having a similar color as your background.”
    [How to Increase Google Adsense CTR8]
  • “To remove Public Service Ads (PSA) in Google Adsense develop sufficient good content with keywords, Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site.”
    [How to Remove Public Service Ads (PSA) in Google Adsense9]
  • “You can now run AdSense on the same page as other contextual ad programs.” (January 2007)
    [It's official! You can now run AdSense on the same page as other contextual ad programs10]
  • “Google AdSense Policy: We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads.”
    [Inside AdSense: Ad and image placement: a policy clarification11]
  • “Section targeting uses certain html tweaks to force the google adsense bot to focus on specific content. Section targeting12 is the latest and most effective addition to AdSense”.
    [Display Relevant Adsense Ads Using Section Targeting]
  • “Over the weekend, I decided to change the number of ads units on my blog based upon where the traffic is coming from. I have a small PHP function that checks to see if the referrer is a search engine, and if it is, I display and additional 2 ad units. My Adsense revenue increasing by 284% on Saturday, Sunday and Monday!”
    [Positive Adsense Experiment13]
  • Never click your own adsense ads or get them clicked for whatever reason. Never change the Adsense code. Do not run competitive contextual text ad (2006) or search services on the same site. Do not mask ad elements. Avoid excessive advertising and keyword stuffing.”
    [ 15 Common Mistakes that Violate Google Adsense TOS14 ]
  • “Putting ads on your site won’t hurt your traffic. There are 6 sorts of bloggers’ income: Google Adsense15, Donations (e.g. PayPal), Text Link Ads16 (sold for a fixed amount per month), Chitika eMiniMalls17 ads (pay per click), affiliate programs like Amazon18, Advertising sold to individual advertisers (three-month campaigns or longer)
    [How to Make Money From Your Blog19 - a VERY extensive article]
  • “A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page”.
    [How to Get Relevant AdSense Ads (Especially For Bloggers)]
  • “Ask yourself if you are willing to compromise your blog’s layout and over-all feel by adding ads in them. Look at your traffic and see if it’s enough to draw the crowd. Make good use of the Ad Channels. Give it time.”
    [Tips on Blog Adsensification20]
  • You can put upto 3 AdSense units on a page. For short articles, CTR is best when ads are placed just above the content. For long articles, CTR improves if ads are placed somewhere in middle of the content. Go Wide – the large rectangle 336×280 is the best paying adsense format.”
    [Adsense Tips, Layout Optimization Tricks for HigherCTR21]
  • “Google AdSense folks have unveiled another useful feature for Adsense publishers – Section Targeting22. The concept is simple but the advantages and possibilities are endless.”
    [Display relevant Ads in Blogs: Just suggest Google23]

Google AdSense: Google’s Information and Tools

Google AdSense Tools, Services

Google AdSense Tips, Resources

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Co-Founder of Smashing Magazine. Former writer, web designer, freelancer and webworker. Sven is now writing Science Fiction Stories.

  1. 1

    Philip Arthur Moore

    March 22, 2007 9:36 am

    You’ve outdone yourselves this time around guys.

  2. 2

    Excellent references, thanks for the compilation!

  3. 3

    Smashing Magazine rules. Thanks

  4. 4

    Great compilation.

    PS. Adding a button to your posts would make my life so much easier :))

    Thanks yet again.

  5. 5

    Thanks for gathering all this useful information in just one place.

  6. 6

    Your lists rule :)

  7. 7

    Awesome! It’s nice to see so many great tutorial links on a single page!

    Thanks for your great efforts!

  8. 8

    Thank you for the fantastic information and links. This site is one of he first rss feeds I read every day. Keep up the good work.

  9. 9

    While this article is about where to place your google ads to get the most clicks, it also promotes the most annoying usability issue on the web right now (besides those annoying ads the float into the content area) people who place there google ads front and center on the top of the page, in the middle of the content area with a white background are just trying to attempt to get people to mistakenly click on the google ad verses actually finding the content they come to the page for in the first place. It’s annoying, silly and sadly done by this very site :(

    Great another .05 to annoy your users, GREAT!?

  10. 10

    Great… there goes my productivity for the rest of the day… Thanks a lot.. :)

  11. 11

    Smashing Magazine, thanks once again. Great list

  12. 12

    Great list–I shall apply these tips to my own blog!

  13. 13

    I wonder what the mysterious “smart-pricing-factor”… is?

  14. 14

    Very good tips.
    I didn’t know about the Firefox extension

  15. 15

    Awesome tips. Means i have to start coding again. Nevermind.

  16. 16

    Thanks for the tips!!!

  17. 17

    GREAT TRICK but it’s many to learn. I think great content must been create before the adsense & SEO is following when u have many great contents.

  18. 18

    Great resource for just about any AdSense user, beginner or not. We’ll be passing this along to our listeners.

  19. 19

    Nice bunch of links and all information about Google AdSense. I prefer especially tip – to modify page for visitors from search engines.

  20. 20

    Everyday Weekender

    March 26, 2007 2:57 am

    wow!.. great post!

  21. 21

    Vern from Blog Simply

    April 18, 2007 6:36 pm

    Great tips – I’m still reading them – only 30% done! I like the theme of your site – is it a custom?

  22. 22

    This is a really good list. I’m still debating on whether to try out adlogger. I’m not really sure if the data it provides will be worth it, or if it’ll be just another pointless set of data I analyze often.

  23. 23

    Wow, great collection, love this web site, just smashing

  24. 24

    Some of the best tips I have ever read concerning Google Adsense sponsored ads ! I will try some of them on my weblog right now !

  25. 25

    Very good tips, but if some one want to make money from adsence it need a lot of work.

  26. 26

    I am having problem making Adsense Injection work for my blog and looking for a tutorial. Look what I have found…. lots of great stuff that I can use and refer to… Great compilation!

  27. 27

    awesome and interesting content… good post!

  28. 28

    Bookmarked…this is invaluable – thanks!

  29. 29

    Thanks for the tips!
    see u

  30. 30


    can you please refer me to a URL or give me tips on how to add adsense ads on webpage like you have added one infront of text on this page.Thanks

  31. 31

    very good tips.

    now, I know why I had not been genrating revenue from my site

    Thanks smashingmagazine.

  32. 32

    This is a Smashing article witch I bookmarked! I have been using Adsense now for a few months and the suggestions from Goolge are in contradict of some of these above. I just integrated some of these suggestions and hope to see the revenue rise. Thanks!

  33. 33

    The article and web sources is a good source for me.

  34. 34

    the wider format doesn’t work quite good in my case, the CPC is very low, after replaced it with smaller ads, then I see an increasing on the per click revenue

  35. 35

    i cant believe the plethora of free information you provide this is awesome! a person could save alot of time going thru trial and error trying to figure out what you already know. and its in easy to learn english, unlike the online2income one i read, was confusing, but this ones for dummies. thanks!

  36. 36

    good for beginner

    January 9, 2008 6:54 am

    good for beginners

  37. 37

    Google Adsense Tips

    January 11, 2008 11:09 am

    Excellent tips. Thanks!

  38. 38

    Yeah I’m the adsense beginner and I read this useful articles thanks.

  39. 39

    Rajeev Edmonds from Adsense Primer

    February 2, 2008 1:34 am

    The clarification of not repeatedly refreshing the web pages is very important tip for new Adsense publishers. Although if your site or blog is new or in the process of revamp the page impressions may increase, but Google is smart enough to detect that.

  40. 40

    Very nice for begginer with adsense, thank you

  41. 41

    Already bookmarked !

  42. 42

    I’m adsense beginner too and I think it’s very useful articles.

  43. 43

    Alot of great info to find here on this website, such as this adsense stuff!
    I’m working on a website too that contains heaps of info about Google, Adsense, Internet and such

  44. 44

    As an AdSense newbie I found these articles very inspiring! Thanks

  45. 45

    Supplements Canada

    May 5, 2008 8:16 pm

    I find Google adsense and pay per click advertising to be an invaluable marketing tool. Great post!

    That google is a monster hey?

  46. 46

    me too!

  47. 47

    I have a website & submit the URL address & submit the website in google adsence but your respone is zero.plz reply me why?

  48. 48

    what a complete list, i would rather create a delicious button to simplify my visitor to add my blog to their reading list

  49. 49

    I am new in adsense,how could one benefit immensely from adsense in terms of financial rewards as a publisher.

  50. 50

    Nice tips =)

  51. 51

    Interesting article!

  52. 52

    Gr8 information, thanks for sharing

  53. 53


  54. 54

    Thankk! Googd

  55. 55

    awesome sharing

  56. 56
  57. 57


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  58. 58

    This is wonderfull!!!I just integrated some of these suggestions and hope to see the revenue rise. Thanks!

  59. 59

    I do agree with all the ideas you have presented in your post. They’re very convincing and will certainly work. Still, the posts are too short for newbies.Could you please extend them a little from next time? Thanks for the post

  60. 60

    Shubham Somani

    May 31, 2013 7:30 pm

    I like your post. The whole content is added in on single page. It is good and awesome. We need not to go anywhere for searching about google adsense.

  61. 61

    Outstanding! Thank you

  62. 62

    I want help from blogging expert!!!!!!!!!!
    I want to ask that If i write content for any android application and copy images from google play store and give the downloading link of google market so it will effect to google adsense policy???

  63. 63

    I have a website having text and image ads. i wanted to know about the colour of text adds. my entire site text is black so can I change the text of my entire text adds to black.. I saw many sites having same text content color and same text add color.. can i change the color of my text adds to black…..???


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