Logo Contest: Sketches and Designs

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It was a tough decision to make. Three weeks ago we’ve announced the Smashing Magazine Logo Contest1 for the most creative, clean and fresh logo for our site. We’ve received over 190 Logos from 105 participants, living all around the world. We had a big choice and it wasn’t easy to select the winner. After all, the logo shouldn’t be just creative or gorgeous – it should fit to our web-site perfectly.

In our decision we’ve considered many aspects such as typographic clarity, used color schemes, ideas, simplicity and, of course, design. We’ve taken our time and selected the best works five days in a row. In the end it was a neck-and-neck race for 5 competitors.

We’d like to thank every participant of our contest. We really appreciate your creativity, your work and your time.

We’ll announce the winner tomorrow. Today, however, we’d like to present most original and interesting works we’ve received. Not every sketch is gorgeous, so not every design will be presented.

Thanks, guys. Your participation means a hell of a lot to us.

Selected Logos

1. Ruan Deyzel2 (South Africa)

I used some warm colors (orange and red), giving the logo an inviting look to it. I also saw that you used a pastel orange on your current log and dark red, so I combined the two colors. The “S” is explains itself, S – for Smashing. I love simplistic design and that’s why I used a plain rounded background behind the S just to round the design off.

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Logo

2. Aloke Pillai (Canada)

I decided to create a logo with this kind of a style because it will attract the new generation as it has an edgy and youth appeal. It will also help keep the old viewers because of your tradition and excellence of providing resources for design. I decided to focus on the theme of download because i noticed that your website provides the viewers with mostly resources that can enhance thier experiences and the quality of thier design work. The major part to focus on the logo is the i. The dot of the i is a part of an exclamation mark. This symbol can be perceived as an exclamation mark and an arrow which symbolizes download. The exclamation mark that stands out in blue symbolizes the strength and trust that the website has.

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3. Hugo Beltran (Mexico)

It’s kind of a stylized explosion, which for me describes the SMASH! of Smashing magazine. It’s also a book / magazine wide open. (for magazine, of course). It’s a hand trying to grab as much information as possible. The five fingers embracing the info you gave to us. And finally, I make it look like an ajax loader… not that everything in SM is AJAX, but I just took a theme that I?m interested about.

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4. Elena Gafita3 (Romania / Israel)

Removed, as Elena requested.

5. Igor (?)

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6. Lane Allen4 (USA)

Concept is merging (smashing) information together to create something special/hot. Overall the design seems like a floating page that has a 3d illusion, but also the way that I colored the design for the eye to follow, makes an “S”. You could pull other concepts from the design like it was a vice, etc, but the design is abstract/simple enough to let the imagination wander about what it represents.

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7. Hulub “Teddyx” Teodor5 (Romania)

We’ve found this logo used on your web-site, so you can’t win.

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Logo

8. Roland Hidvegi6 (Hungary)

There is a green one fresh and a corporate style with sweet rates and a tiny oval shapes. The second one is the orange,
more oval and fancy style with different letter positions. The last one is more clean and has a corporate style with red background and a shiney label.

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Logo

Logo

9. Precup Alexandru7 (Romania)

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10. Joanna Betlej8 (Poland)

1. The idea was to keep it very simple, black text, (font that you’ve featured: district thin) with two colour accents, made with two badge-like stars in vibrant web 2.0 colors.

2. Idea of this entry is to add a stylized play button that is also a synonim for GO! or FORWARD!. Font used: uqammaq.

3. This time I’ve decided to stylize whole logo as a css tab, as they’re very popular these days, and appear on almost all the lists that you publish. Font used: Piqiarniq.

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Logo

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11. Suszter Viktor (Hungary)

A beautiful PDF-presentation, Viktor, thank you for your time.

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12. Knol Aust9 (USA)

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13. Glen Ainscow (South Africa)

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14. Roberto Cecchi10 (Italy)

The blue logo should represent the modern and simple aspects of smashing magazine. The use of simple typography element “{“, 2 colors and a symmetrical composition create balance, while the use of a Myriad pro bold condensed give to the logo a strong optical weight.

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15. Stefan Asemota11 (Germany)

Two stars keep the ball rolling for the web scene.

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Logo

16. Kyle Easter (USA)

With this logo i wanted it to look professional. It is a simple design that provides intrigue and an honest, not-so overbearing look.

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17. Kashif Khawaja (Pakistan)

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Logo

Logo

Goce Mitevski12 (Macedonia)

The logo that I created it’s represented by two ‘s’ characters colored in two gray variants, and an orange dot that stands in the middle, over them. Well the ‘s’ characters are actually 2 different roads and the dot is where the Smash is. Smash is Smashing Magazine, the 2 roads are 2.0 and the dot is the WEB, so in a translation it’s nothing than the Smashing Magazine in Web 2.0.

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18. Jeremy (?)

I kept it clean, simple, and in keeping with your current design. The accompanying logo and favicon were designed to be inviting, simple, and in keeping with the current “web 2.0″ design craze – which I feel your site welcomes. Why a bar code? What magazine DOESN’T have one?

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19. Mihai Florea13 (Romania)

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20. Oli / Kooc Media14 (UK)

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21. Istvan Wolf (Budapest, Hungary)

Its concept is based on the current web 2.0 clear-design trends and the color scheme is suited to the design of the site. The “hand” icon symbolizes the subject of the site.

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22. Achmad Bisri (?)

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23. Reynante “Reynan” Alibuyog15 (Philippines)

I just did this for a couple of minute, 20 or so.. I don’t have enough time to make another studies.. maybe you could extend the deadline guys Because I’m the number one smashingmagazine fan in the third world.. I appreciate what you guys are doing. keep it up. thanks.

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24. Alex Molchan16 (USA)

First logo uses first letters of “Smashing” and “Magazine” to form a single symbol. Letter “I” turned into “!” to create an emphasis on excellence.

The second and the third logos used a variation of “Smash” or “Smashing” and the artistic/graphical nature of the resource. Again, “!” is used instead of “I”.

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Logo

25. Manolis Gerasidis17 (Greece)

The basic concept behind my proposals is the information contributed by more than one people. Usually, you and your “audience”. That’s why i used the classic “i” information-symbol altered in many ways in order to give the feeling that more than one man contributes to the process of delivering information.

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Logo

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26. Marcos Guiponi (Uruguay, South America)

1.The logotype and the favicon were designed based on the action of the smash: You say that your readers are smashed with great info. It is represented by an ‘S!’. It also wants to express a highlighted or important space on the web (your web site).

2. The logotype and the favicon are based on a tools box with an orange element inside, which represents the needed (and found) web design tool or info that you provide.

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Logo

27. Giovanni Dema (Italy)

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Unusual Designs

28. Matthew Ravenhall (Holland)

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29. Dan Loffler18 (USA)

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30. Hanifan Verdi (Middle Java, Purwokerto City, Indonesia)

I have made three designs hardly for smashing logo contest and i use some simple colour simple symbol hope it “KISS” (Keep it simple,stupid). and why i use theme “YOUR SMASHING LIFE”, because this is very simple words and get that your mean website theme before. “we smash you with the information, which will make your life easier. really.” so I make shortly: “Your Smashing Life”

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Logo

Favicons

We also got a bunch of nice Favicons. You can find some of them in this screenshot. All images are scaled up to 32*32.

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Footnotes

  1. 1 http://www.smashingmagazine.com/2007/03/14/smashing-magazine-logo-contest/
  2. 2 http://ruandeyzel.co.za/index.html
  3. 3 http://designdisease.com
  4. 4 http://www.stimulilab.com
  5. 5 http://neuromekanix.com
  6. 6 http://www.hiroik.hu
  7. 7 http://www.axsmart.net
  8. 8 http://eankadesign.com
  9. 9 http://www.zencreative.net
  10. 10 http://www.civico201.com
  11. 11 http://www.asemota.de
  12. 12 http://monsteer.deviantart.com
  13. 13 http://fiveseven.xonedesign.ro
  14. 14 http://www.tutorialblog.org
  15. 15 http://rheyzer.deviantart.com
  16. 16 http://www.dizzain.com
  17. 17 http://www.gerasidis.gr
  18. 18 http://www.loffleturner.com

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The Smashing team loves high-quality content and cares about the little details. Through our online articles, Smashing Books, eBooks as well as Smashing Conferences, we are committed to stimulating creativity and strengthening the web design community’s creative forces.

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  1. 1

    Wow I didn’t know the Smashing logo came from a design contest, no wonder it is kinda crappy…

    Kinda sad that a magazine that targets the designer devalue their industry having this unethical practices. I was thinking about buying one of the smashing magazine books, but I may as well just download a pirate version. This people don’t deserve my money.

    7
  2. 102
  3. 203

    Crikey, most of these are so “web 2.0″ and just…awful? No disrespect to the “designers” that created them, but I guess this is what happens with no spec, no communication and no proper understanding of what a logo should be. Type some font, add bevel here and a gradient there and voila.

    I’d stick with your current logo and it at least has some recognition and is actually pretty strong.

    3
  4. 304

    #13: people should stop using that font (scriptina). It is too recognizable + you did not even add anything extra… (unless you are the original designer of this font, which I doubt)

    1
  5. 405

    I really cant believe that your logo came form spec work. I always respected Smashing as one of the most professional resources out there, not a bunch of unethical, second rate chancers. Bad form.

    2
  6. 506

    Hmm, I had no idea the new(ish) logo came from a contest. While I generally agree with the sentiment of the previous posters, I wouldn’t say that this falls under the usual bracket of spec work. No money was offered, just a small prize. While the winning logo was actually put to use, it was never a serious call for a freelance job. It seems more like that contest in the 90’s where kids could send in their drawings for the new Apple Jacks box: a good way to communicate with the readers, and have a bit of fun in the process.

    Spec work sucks, but nothing in life is black and white.

    1
  7. 607

    This are crap, except the “winner”.

    0
  8. 708

    “Besides, winner’s name will appear in the footer of every Smashing Magazine’s web-page – as long as we use it, of course.”

    I can see that the winner’s name is not present…

    0
  9. 809

    How is a logo contest unethical? Was anyone forced or coerced into entering the contest? If you don’t want to participate, don’t participate. I see a bunch of whining “artists” in these comments. If all of you are so good, you will have no problem from competition of those that lack true talent and you have nothing to worry about because your work clearly demands prices exceeding the average artist.

    Clearly you have no ethics if you think that because you disagree with someone, you then have the right to break the law as retribution as if you are the arbiter of what you perceive to be justice.

    You probably think a minimum wage is a good idea too. Clearly you need a lesson in capitalism- http://www.youtube.com/watch?v=ca8Z__o52sk

    If you don’t like it, go to a communist country- I am sure the North Koreans can use some logo design work.

    -1

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