Logo Contest: Sketches and Designs


It was a tough decision to make. Three weeks ago we’ve announced the Smashing Magazine Logo Contest1 for the most creative, clean and fresh logo for our site. We’ve received over 190 Logos from 105 participants, living all around the world. We had a big choice and it wasn’t easy to select the winner. After all, the logo shouldn’t be just creative or gorgeous – it should fit to our web-site perfectly.

In our decision we’ve considered many aspects such as typographic clarity, used color schemes, ideas, simplicity and, of course, design. We’ve taken our time and selected the best works five days in a row. In the end it was a neck-and-neck race for 5 competitors.

We’d like to thank every participant of our contest. We really appreciate your creativity, your work and your time.

We’ll announce the winner tomorrow. Today, however, we’d like to present most original and interesting works we’ve received. Not every sketch is gorgeous, so not every design will be presented.

Thanks, guys. Your participation means a hell of a lot to us.

Selected Logos

1. Ruan Deyzel2 (South Africa)

I used some warm colors (orange and red), giving the logo an inviting look to it. I also saw that you used a pastel orange on your current log and dark red, so I combined the two colors. The “S” is explains itself, S – for Smashing. I love simplistic design and that’s why I used a plain rounded background behind the S just to round the design off.



2. Aloke Pillai (Canada)

I decided to create a logo with this kind of a style because it will attract the new generation as it has an edgy and youth appeal. It will also help keep the old viewers because of your tradition and excellence of providing resources for design. I decided to focus on the theme of download because i noticed that your website provides the viewers with mostly resources that can enhance thier experiences and the quality of thier design work. The major part to focus on the logo is the i. The dot of the i is a part of an exclamation mark. This symbol can be perceived as an exclamation mark and an arrow which symbolizes download. The exclamation mark that stands out in blue symbolizes the strength and trust that the website has.


3. Hugo Beltran (Mexico)

It’s kind of a stylized explosion, which for me describes the SMASH! of Smashing magazine. It’s also a book / magazine wide open. (for magazine, of course). It’s a hand trying to grab as much information as possible. The five fingers embracing the info you gave to us. And finally, I make it look like an ajax loader… not that everything in SM is AJAX, but I just took a theme that I?m interested about.


4. Elena Gafita3 (Romania / Israel)

Removed, as Elena requested.

5. Igor (?)


6. Lane Allen4 (USA)

Concept is merging (smashing) information together to create something special/hot. Overall the design seems like a floating page that has a 3d illusion, but also the way that I colored the design for the eye to follow, makes an “S”. You could pull other concepts from the design like it was a vice, etc, but the design is abstract/simple enough to let the imagination wander about what it represents.


7. Hulub “Teddyx” Teodor5 (Romania)

We’ve found this logo used on your web-site, so you can’t win.



8. Roland Hidvegi6 (Hungary)

There is a green one fresh and a corporate style with sweet rates and a tiny oval shapes. The second one is the orange,
more oval and fancy style with different letter positions. The last one is more clean and has a corporate style with red background and a shiney label.




9. Precup Alexandru7 (Romania)


10. Joanna Betlej8 (Poland)

1. The idea was to keep it very simple, black text, (font that you’ve featured: district thin) with two colour accents, made with two badge-like stars in vibrant web 2.0 colors.

2. Idea of this entry is to add a stylized play button that is also a synonim for GO! or FORWARD!. Font used: uqammaq.

3. This time I’ve decided to stylize whole logo as a css tab, as they’re very popular these days, and appear on almost all the lists that you publish. Font used: Piqiarniq.




11. Suszter Viktor (Hungary)

A beautiful PDF-presentation, Viktor, thank you for your time.


12. Knol Aust9 (USA)


13. Glen Ainscow (South Africa)


14. Roberto Cecchi10 (Italy)

The blue logo should represent the modern and simple aspects of smashing magazine. The use of simple typography element “{“, 2 colors and a symmetrical composition create balance, while the use of a Myriad pro bold condensed give to the logo a strong optical weight.


15. Stefan Asemota11 (Germany)

Two stars keep the ball rolling for the web scene.



16. Kyle Easter (USA)

With this logo i wanted it to look professional. It is a simple design that provides intrigue and an honest, not-so overbearing look.


17. Kashif Khawaja (Pakistan)




Goce Mitevski12 (Macedonia)

The logo that I created it’s represented by two ‘s’ characters colored in two gray variants, and an orange dot that stands in the middle, over them. Well the ‘s’ characters are actually 2 different roads and the dot is where the Smash is. Smash is Smashing Magazine, the 2 roads are 2.0 and the dot is the WEB, so in a translation it’s nothing than the Smashing Magazine in Web 2.0.


18. Jeremy (?)

I kept it clean, simple, and in keeping with your current design. The accompanying logo and favicon were designed to be inviting, simple, and in keeping with the current “web 2.0″ design craze – which I feel your site welcomes. Why a bar code? What magazine DOESN’T have one?


19. Mihai Florea13 (Romania)


20. Oli / Kooc Media14 (UK)


21. Istvan Wolf (Budapest, Hungary)

Its concept is based on the current web 2.0 clear-design trends and the color scheme is suited to the design of the site. The “hand” icon symbolizes the subject of the site.


22. Achmad Bisri (?)




23. Reynante “Reynan” Alibuyog15 (Philippines)

I just did this for a couple of minute, 20 or so.. I don’t have enough time to make another studies.. maybe you could extend the deadline guys Because I’m the number one smashingmagazine fan in the third world.. I appreciate what you guys are doing. keep it up. thanks.


24. Alex Molchan16 (USA)

First logo uses first letters of “Smashing” and “Magazine” to form a single symbol. Letter “I” turned into “!” to create an emphasis on excellence.

The second and the third logos used a variation of “Smash” or “Smashing” and the artistic/graphical nature of the resource. Again, “!” is used instead of “I”.



25. Manolis Gerasidis17 (Greece)

The basic concept behind my proposals is the information contributed by more than one people. Usually, you and your “audience”. That’s why i used the classic “i” information-symbol altered in many ways in order to give the feeling that more than one man contributes to the process of delivering information.




26. Marcos Guiponi (Uruguay, South America)

1.The logotype and the favicon were designed based on the action of the smash: You say that your readers are smashed with great info. It is represented by an ‘S!’. It also wants to express a highlighted or important space on the web (your web site).

2. The logotype and the favicon are based on a tools box with an orange element inside, which represents the needed (and found) web design tool or info that you provide.



27. Giovanni Dema (Italy)


Unusual Designs

28. Matthew Ravenhall (Holland)

29. Dan Loffler18 (USA)


30. Hanifan Verdi (Middle Java, Purwokerto City, Indonesia)

I have made three designs hardly for smashing logo contest and i use some simple colour simple symbol hope it “KISS” (Keep it simple,stupid). and why i use theme “YOUR SMASHING LIFE”, because this is very simple words and get that your mean website theme before. “we smash you with the information, which will make your life easier. really.” so I make shortly: “Your Smashing Life”




We also got a bunch of nice Favicons. You can find some of them in this screenshot. All images are scaled up to 32*32.



  1. 1 http://www.smashingmagazine.com/2007/03/14/smashing-magazine-logo-contest/
  2. 2 http://ruandeyzel.co.za/index.html
  3. 3 http://designdisease.com
  4. 4 http://www.stimulilab.com
  5. 5 http://neuromekanix.com
  6. 6 http://www.hiroik.hu
  7. 7 http://www.axsmart.net
  8. 8 http://eankadesign.com
  9. 9 http://www.zencreative.net
  10. 10 http://www.civico201.com
  11. 11 http://www.asemota.de
  12. 12 http://monsteer.deviantart.com
  13. 13 http://fiveseven.xonedesign.ro
  14. 14 http://www.tutorialblog.org
  15. 15 http://rheyzer.deviantart.com
  16. 16 http://www.dizzain.com
  17. 17 http://www.gerasidis.gr
  18. 18 http://www.loffleturner.com

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The Smashing team loves high-quality content and cares about the little details. Through our online articles, Smashing Books, eBooks as well as Smashing Conferences, we are committed to stimulating creativity and strengthening the web design community’s creative forces.

  1. 1

    It appears that this post is all code. Am I missing something?

  2. 2

    Vitaly Friedman & Sven Lennartz

    April 5, 2007 10:56 pm

    Casey, we’ve fixed it. Thanks!

  3. 3

    great job by all contestants, salute!

  4. 4

    1) or the middle logo of 4) are definitely the best ones.

  5. 5

    Michael M @ freshome

    April 5, 2007 11:35 pm

    I’m glad to see a lot of good logos, and I’m also very happy to see so much Romanian designers here. :)

  6. 6

    Number 19! Number 19 is my favourite! None of that overused wetfloor stuff.

  7. 7

    1, 11, 14, 20 i think would be great a fit for the site.

  8. 8

    Wow, there’s some fantastic logo’s here. Some really talented designers! Congrats to all!

  9. 9

    IMHO Best logos are: 1, 7, 16, 21, 24 and 25

  10. 10


    Favorites: 6, 7b, 24b, 25b.

  11. 11

    Christian Watson

    April 6, 2007 12:45 am

    Except for the treatment of the “g” I think that #1 is the best. Simple, effective and well-executed.

  12. 12

    I definitely prefere the first one. He choses to respect your graphical charter (at least your favicon’s color). And for the 2 logo he proposes, I like the first.
    I also like the number 16 but it make me think of newspaper, not to a blog.
    The last one I like is the 21. He correspond to the idea I have of your blog and have a favicon (that’s a plus).

    I have a question: Is there a favicon which correspond to the first?

  13. 13

    Is #14 stolen from http://www.quirksmode.org/ ?

    Not that I created anything better, nor submitted anything, but originality would be great for something like this.

  14. 14

    Whoa! Those are cooooooool. Way better than the one I submitted.

  15. 15

    I prefer the first one too. It fits your website perfectly while looking quite pretty.

  16. 16

    sorry, but they are all ugly – except nr. 13

    can’t see those “web2.0 gradient glossy styles anymore” – tell me any successful big site with a glossy logo?!

  17. 17

    4, 11, 25 and 26

  18. 18

    Absolutely awesome!

    Obviously some very talented designers read Smash’mag!

    Personally I prefer #1, #8(1), #12, #23, #24(1&2), #26(1), and even #28. It’s so much not web 2.0 it’ll still look good when the fad’s finally over.

    The choice is gonna be tough!

  19. 19

    Whoaa … cool, my favourite 24b 25b. I am so happy my submit listed here.

  20. 20

    romanian is the second language as i see :P

  21. 21


    I don’t like the arrow on the “G” though… Keep it simple.

  22. 22

    “z” missing in the winners link.

  23. 23

    Woow… there are some goods designs there, personal favourite #1 and #11.

  24. 24

    Seems that all of them have done well. All the logos are pretty cool.

  25. 25

    They’re all really good. You guys have a tough decision.

  26. 26

    11 is a gr8 logo… very nicely done but 20 would make ur site LOOK like a proper magazine.

  27. 27

    Most are boring. when will this whole “web 2.0″ logo phase die?

  28. 28

    So much style and very few ideas in these logos. Too bad.
    I think the best idea and design is #28 by Matthew Ravenhall.
    Well done!

  29. 29

    1, 2, 10, and 26 are my favourites. Some good ideas there – Makes me want to find enough time to do a logo!

  30. 30

    I love almost all of them, especially 8a. And I think all of them look better than the logo on “http://gillico.com/”.

  31. 31

    What is a web2.0 logo phase? And if this in fact a current phase, what was the web2.0 logo phase’s predecessor called?


  32. 32

    Love 24b! Blot image stands very close to “Smashing”

  33. 33

    I’m surprised with the creativity of the people!
    I like Hugo Beltran’s logo

  34. 34

    Congratulations to all the winners!

  35. 35

    Wow! So much of creativity and look how many designs you now have. That one there! #18 looks very nice and fresh. Other good ones are #4, #13, #17 and #20 but then all the designs are pretty cool and impressive. Must mention that #28 is much different than others and worth appreciation, good thinking on that one!

  36. 36

    Everyday Weekender

    April 6, 2007 5:26 am

    wow.. thats friggen sweet!

    Everyday Weekender

  37. 37

    I would feel bad using a free logo on my site… you’re bludging off of young talent.

  38. 38

    #3 – love all of the meanings tucked into the graphic
    #6 – some more graphic-meanings, plus it doesn’t look “so Web 2″
    #7a – is it a smash or an asterisks? either makes perfect sense

  39. 39

    hey fellows
    quite a work these guys did hum?

    #2: like the font-face!
    #12: the S is just smashed!
    #19: like the cracked box!
    #24b: it’s more for a splash, but i like it too

  40. 40

    Hey, I’m know the winner! 24 (second)! Sexy logo ;)

    Other great logo:
    26 (first)

  41. 41

    Dhita Melissa C.L.

    April 6, 2007 7:57 am

    Wew … wonderful … there are some very goods designs there, personal favourite #30

  42. 42

    Do you want to vote #30 as your personal favorite under any more names?

    The only one i feel would fit as a logo is number 1, the rest just seem like stock logos to me.

  43. 43

    well looked that #30 good
    clean and elegant
    i prefer with #30

  44. 44

    Justin Productions

    April 6, 2007 8:22 am

    My favorites:


  45. 45

    Thanks guys.. for NOT putting my design!!

  46. 46

    Great example of why logo contests suck. They shortchange the contest holders, who get a logo that has no direct relation to their product, because there was no conversation/exchange/dialog between the client and designer. They shortchange the designer who gets no direction from the client other than “make us a logo,” but is then expected submitted (allegedly) original, yet appropriate, work for free, despite the fact that they put are expected to put serious time into it.

    Even worse, there is nothing original in this grouping- every single logo in this list engendered the exact same feeling of “I’ve seen this somewhere before.” If you’re happy with derivative work by amateurs that has nothing to do with your product, by all means, keep having contests… but you get what you pay for, and you ain’t got nothin’ here.

  47. 47

    i like No.12

  48. 48

    26 (the second) is my favourite…

  49. 49

    Numer 10 (the first one) and number 15 are simple and nice! I really like all the logos, you guys did a great job! I hope Smashing Magazine will make the right choice.

  50. 50

    #4 & #2

    Romania Hello from Moldova :))

  51. 51

    In general, i like the logos. But I prefer 15a and 7a.

  52. 52

    great works!

  53. 53

    the web2.0 crap worries me :|

  54. 54

    i wud vote for 30b
    nice design..

  55. 55

    the 15th is copy my website!~


  56. 56

    1, 8 and 26 are definitely amongst the best. As a logo, 26a is my favorite, but I think 1a is better suited for Smashing Magazine.

    Also, the spamming from contestant 30 is just sad.

  57. 57

    Which font has been used for?

    26. Marcos Guiponi

  58. 58

    24b sticks out for me. Something about it that makes me wanna see more like it.

  59. 59

    IMHO everyone is interesting but the most closer 25. Manolis Gerasidis (Greece)

  60. 60

    Which font is used for logo 26a?

  61. 61

    IMHO best is 24. Alex Molchan (USA)

  62. 62

    ibnu awan as-sbiil

    April 6, 2007 8:10 pm

    30b, your logos really smash!!!! So…smash you’re life with simple mind! KISS yeah!

  63. 63

    The first #8 is simply the best… I wonder how it would look if it used red/orange combination besides green?


    Good work Roland Hidvegi!

  64. 64

    25a, only because it subtly illustrates the partnership between Vitali and Sven. It has MEANING unique to Smashing Magazine. There are many strong designs but 25 gets my vote for creativity, originality and communication.

    Anyone have a link to an explanation of what Web 2.0 design is?

    I guess we all love orange, huh?


  65. 65

    hey, number 30 has a unique theme

    “your smashing life”???

    errr, the b part is more preferable, since “a” doesn’t really show “simplicity”

  66. 66

    I dig #12 & #19. Both represent “smashing” visually.

  67. 67

    Just curious what site some of these picks were looking at? Some of the color schemes seem to be for a whole other site.

  68. 68

    i like knol aust’s the best!

  69. 69

    Nice logos, high quality stuff.
    No. 1 is my favorite.

    I was going to participate drawing a cool red boxing glove SM logo, but I missed time limit :/ shame on me!

  70. 70

    #18 :)

    .. In no particular order.

  71. 71

    6: I like the idea off merging information together.

    24b: really smashed. but less gloss!

    – – –

    All others are a mix of too much gloss, too much saw-it-yesterday-on… and too much wheres-the-relation?

  72. 72

    Sebastiaan Stok

    April 7, 2007 2:16 am

    Number 20!

    Speaks right up to me, simple as as it shoet.

    Sorry for the bad spelling, neat to install engelish dictionary in firefox.

  73. 73

    wahyu satriyo w

    April 7, 2007 2:51 am

    #30. your smashing life. for smashing magazine. is a good motto. not leave your old motto but keep it and straight forward. a summary for your old motto.

  74. 74

    24b (hot!)

  75. 75

    #15a is very nice..

  76. 76

    My fave:
    13 (but I know they won’t pick it, because it’s not 2.0ish)

    Others I like:
    3, 5c, 8b, the one between 17 and 18 by Goce Mitevski (you forgot to number this one, guys!), and 25c

    Snarky comment:
    Good god, gentlemen, why are you manually typing numbers on these things? Make it an ordered list with LIs. Semantic markup!

  77. 77

    I dunno about these. Take your Web 2.0 tutorial, add your logotype of “Smashing Magazine”, and you have a hackneyed rehash of 99% of the trendy logos out there right now. I’m pretty unimpressed, to be honest. I don’t say that as a discredit to the idea of a contest, as was aforementioned by another poster. I merely mean to state that pretty much all of these designs are boring, uninspiring, and cliché. If I wanted a Web 2.0 logo for my site or company, I’d teach my little sister to use Illustrator, direct her towards your Web 2.0 badge tutorial, and she’d blow most of these out of the water.

    The only decent ones, in my book, are 11, 29, and 30 (you better believe that it’s very hard to put 30 on my list with that nasty type treatment).

  78. 78

    Excellent collection, great job on the submissions everyone! Hopefully this many people participate in our redesign contest, but I doubt it :S lol

  79. 79

    Nice logos. I like 25(2)

  80. 80

    Yeah, frankly, I’m getting really tired of web 2.0. It’s just another “movement” that’s not going to last very long (hopefully). At least there’s a name for it though. Now I can feel relieved that I have answers to those art history dilemmas. The recent time line goes like this: Modern, Post-Modern, Web and Web 2.0. Phew, I feel better.

  81. 81

    wow every logo is cool, i like all logos.

    but i like 30b. really smash

  82. 82

    All collection is nice logo
    but 30b nice +++

  83. 83

    I’m surprised that the logo by Dan Loffler got little mention. I thought it was the most creative of the bunch. I wonder if the sense of humor elicited from logo #29 is lost on the Web 2.0 readership…

  84. 84

    #24 b

    #7 like it but not love it, need more work on the ng and ag

    #30 not preferable, the designer describes that he want to Keep It Simple, Stupid…and it look stupid really but not simple enough, the color makes the logo look busy, it’s to heavy for simple logo, the blue is ok

  85. 85

    Abdullah Ibrahim

    April 11, 2007 1:52 pm

    I loved the logos of Oli / Kooc Media, Alex Molchan and Marcos Guiponi.

  86. 86

    Yeah, kinda agree with T Madrid, i was keep looking back to # 29, bit different compare to the other design

    so I add #29

    and for friends of #30 please get real, jangan mentang2 sodara don’ heheh

  87. 87

    And the winner is… Salesforce.com

  88. 88

    Personally I think number 13 is really nice – not particularly for this site but it has a nice typographical feel to it. Think there are some nice elements here that, with a little work, could make some really nice logos. I think the winning logo could do with a little tweaking with the spacing between letters. Think ‘Smashing’ looks a little squashed while ‘Magazine’ looks a little too spaced out. Great work though guys

  89. 89

    Nice Salesforce.com Ripoff

  90. 90

    Most of them are really amazing, this must have been a very hard decision.

  91. 91

    13 mofooo

  92. 92

    Abdul Majeed Ansari

    May 16, 2007 10:26 pm

    Hi there,

    All the designs are really very great, very creative, we have to encourage to all the participants and their work should be publicized with their name.

    Thanks and regards

    Abdul Majeed

  93. 93

    Web Design Company

    December 10, 2008 3:28 am

    Number “15”

  94. 94

    Wow, awesome logos!

  95. 95

    Good work.
    I’ll go for 11, 26

  96. 96

    Hi all,

    It’s too late but Good logo designs.

  97. 97

    i want join logo contest

  98. 98

    i want logo contest pls give me information how can i join logo contesr?

  99. 99

    i want logo contest pls give me information how can i join logo contesr?

  100. 100

    great logos. inspiraing.

  101. 101

    Wow I didn’t know the Smashing logo came from a design contest, no wonder it is kinda crappy…

    Kinda sad that a magazine that targets the designer devalue their industry having this unethical practices. I was thinking about buying one of the smashing magazine books, but I may as well just download a pirate version. This people don’t deserve my money.

  102. 102
  103. 103

    Crikey, most of these are so “web 2.0″ and just…awful? No disrespect to the “designers” that created them, but I guess this is what happens with no spec, no communication and no proper understanding of what a logo should be. Type some font, add bevel here and a gradient there and voila.

    I’d stick with your current logo and it at least has some recognition and is actually pretty strong.

  104. 104

    #13: people should stop using that font (scriptina). It is too recognizable + you did not even add anything extra… (unless you are the original designer of this font, which I doubt)

  105. 105

    I really cant believe that your logo came form spec work. I always respected Smashing as one of the most professional resources out there, not a bunch of unethical, second rate chancers. Bad form.

  106. 106

    Hmm, I had no idea the new(ish) logo came from a contest. While I generally agree with the sentiment of the previous posters, I wouldn’t say that this falls under the usual bracket of spec work. No money was offered, just a small prize. While the winning logo was actually put to use, it was never a serious call for a freelance job. It seems more like that contest in the 90’s where kids could send in their drawings for the new Apple Jacks box: a good way to communicate with the readers, and have a bit of fun in the process.

    Spec work sucks, but nothing in life is black and white.

  107. 107

    This are crap, except the “winner”.

  108. 108

    “Besides, winner’s name will appear in the footer of every Smashing Magazine’s web-page – as long as we use it, of course.”

    I can see that the winner’s name is not present…

  109. 109

    How is a logo contest unethical? Was anyone forced or coerced into entering the contest? If you don’t want to participate, don’t participate. I see a bunch of whining “artists” in these comments. If all of you are so good, you will have no problem from competition of those that lack true talent and you have nothing to worry about because your work clearly demands prices exceeding the average artist.

    Clearly you have no ethics if you think that because you disagree with someone, you then have the right to break the law as retribution as if you are the arbiter of what you perceive to be justice.

    You probably think a minimum wage is a good idea too. Clearly you need a lesson in capitalism- http://www.youtube.com/watch?v=ca8Z__o52sk

    If you don’t like it, go to a communist country- I am sure the North Koreans can use some logo design work.


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