Winners of the Logo Contest


It took us five days in a row to find five best designs for our Smashing Magazine Logo Contest1. It was hard and it was a neck-and-neck race for 5 competitors. You can find selected designs in the article Logo Contest – Sketches and Designs2.

And now we have the winner.

It was a tough decision to choose 5 best logos from over 190 sketches. Our choice might not look reasonable for all of you, but you have to keep in mind that the logo should fit perfectly to our color scheme and our site layout. We had to create many screenshots with different logo variations and check, whether the look we get is optimal. Not every logo we liked first passed this test, so only “bulletproof” logos remained.

More rewards!

However, since we’ve been having a really hard time making our decision, we just couldn’t let the best participants pass the contest without getting anything at all.

And then Hiten Shah came along and helped us out, providing us with few Crazy Egg3 accounts. If you haven’t known it yet, CrazyEgg4 is the popular click tracking service, which enables you to analyze your visitors’ behavior and visualize it.

5 participants listed below are therefore being rewarded with a Crazy Egg account. The first place gets it as an addition to the main reward we’ll send out in a couple of days.

Here are the best entries of our contest, which made it to the final selection.

The winner of the Contest

The main reward goes to South Africa. Ruan Deyzel was the first designer, who has sent us his logo suggestion. The design is quite simple, but it’s easy to memorize and to recognize.

Ruan Deyzel5 (South Africa)

I used some warm colors (orange and red), giving the logo an inviting look to it. I also saw that you used a pastel orange on your current log and dark red, so I combined the two colors. The “S” is explains itself, S – for Smashing. I love simplistic design and that’s why I used a plain rounded background behind the S just to round the design off.


Selected Designs (without any specific order)

Joanna Betlej6 (Poland)

The idea was to keep it very simple, black text, (font that you’ve featured: district thin) with two colour accents, made with two badge-like stars in vibrant web 2.0 colors.


Roland Hidvegi7 (Hungary)

There is a green one fresh and a corporate style with sweet rates and a tiny oval shapes.


Goce Mitevski8 (Macedonia)

The logo that I created it’s represented by two ‘s’ characters colored in two gray variants, and an orange dot that stands in the middle, over them. Well the ‘s’ characters are actually 2 different roads and the dot is where the Smash is. Smash is Smashing Magazine, the 2 roads are 2.0 and the dot is the WEB, so in a translation it’s nothing than the Smashing Magazine in Web 2.0.


Igor (?)



Congratulations to the winners and thank you to all participants of our contest. We’ll contact the winners soon to discuss further details. We’d like Ruan to send us his photo with our award, once he’s received it.


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  1. 1

    Apparently the winner is a big fan of

  2. 52

    I agree. The new identity is too close to’s mark. Gotten any calls yet?

  3. 103

    My first thought was
    I’m sure its just by chance – its really difficult to do a simple mark that someone else has not already done in some fashion.

  4. 154

    First, I really like the new logo.

    With that said…

    I hate to jump on the bandwagon, but as a person who uses Salesforce quite often and as a frequent reader of this site, I was a little shocked to see that the chosen logo resembled Salesforce’s so closely. There are differences between the two, but I think the overall composition and color really make it hard to dismiss it as chance.

  5. 205

    Same author?

  6. 256

    Logo looks just like logo…

  7. 307

    Looks a lot like’s Logo

  8. 358

    David Blanchet

    May 14, 2007 1:49 am

    wow cant believe i missed this. probably cause im not so much into spec work. it’s a bit disappointing to see a site that caters to the design comminuty advocating such practices.

    and before anybody gets feathers ruffled, this is just one mans opinion. I know all the debate surrounding the issue and am open minded to both sides, I simply fall on one of those sides…

  9. 409

    congrats, you’ve chosen the best logo design …


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