The protection of visual identity is probably one of the most important issues when it comes to developing concepts in which corporate identity (CI) is used. Both in web design and in print – corporate identity manuals are supposed to give designers precise guidelines on how logotypes, colors and typography should be used. Basically for one simple reason: to promote the visual identity in the most convenient, consistent and efficient way and make sure no mistakes are done. E.g. the logotype remains readable and the whitespace around the logo gives it the space it needs to breathe and be effective – throughout various projects.
CorporateIdentity Style Guides
The list is quite old, so not every link will still work; if it is the case, you might be willing to take a look at
The latter brings you an archive of corporate identity documentation, corporate design manuals, style guides and also logo- and manual-reviews. The project has hundreds of web-manuals, pdf-manuals and print-manuals – and is regularly updated.
Corporate Identity Fonts Guides
Furtherfmore, if you’re looking for specific fonts used in corporate logos, you should take a look at the
- extensive list of companies and typefaces they use5;
- the fonts used by Web 2.0-companies in the articles The Logos of Web 2.06 and Great Fonts For Web 2.07.
- 1 http://identityworks.com/tools/guidelines_and_standards_manuals.htm
- 2 http://identityworks.com/tools/guidelines_and_standards_manuals.htm
- 3 http://www.logoorange.com/branding-corporate-identity.php
- 4 http://www.cidoc.net
- 5 http://www.typografie.info/typowiki/index.php?title=Hausschrift-Liste_Unternehmen-zu-Schrift
- 6 http://www.fontshop.com/fontfeed/archives/the-logos-of-web-20/
- 7 http://www.modernlifeisrubbish.co.uk/article/great-fonts-for-web-2.0
- 8 http://www.fontshop.com/fontfeed/archives/the-logos-of-web-20/