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How many visitors came to my website last month and how long did they stay? Which were the top referrers and the most popular keywords? If a site owner wants to have answers to these questions a web analytics tool flashes into action. Google Analytics — the dominating flagship on the web analytics landscape — is often the first choice when it comes to measuring users’ activities; however there are solutions which can do more and can offer more flexibility which isn’t available in Google Analytics.

One of them is Reinvigorate Snoop, an add-on which comes alongside the web analytics tool reinvigorate, enables real-time web analytics and as such might beat the web analytics freak heart faster.

Reinvogorate Snoop

Snoop informs you in real-time about what is going on your website. Once downloaded and launched, it sits in the system tray. To monitor the activities of your visitors, you need to insert the tracking code on every page you would like to monitor. To remain updated about recent changes, you can set up the configuration for events you wish to receive.

When you run a frequently visited website you may get crazy by-and-by with all these alerts that interrupt you from your current work. Especially with speaker and event sounds turned on you will end up with an atonal symphony that won’t make it in the charts… This is why you can limit the number of active events down to the ones which are really worth to clap the hands for enjoyment. This may require an extra line of Javascript in the tracking code, placed e.g. on the “thank you” page as the last step of a purchase process.

Running the tool on your desktop, you can observe the behaviour – the navigation path – of your visitors; you can also label the visitors by using name tags to keep an overview of single users. can follow the navigation path of single users. Name tags are automatically associated with explicit user information, such as username or e-mail – e.g. if the user added a comment or logged in.

With Snoop’s real-time-feature you can stay informed about your sites traffic without the need to login into the tool. Reinvigorate, the main tool, satisfies all the deeper needs to analyze the activities of your visitors, such as

Session details

Visit depth

Popular pages

Search keywords

Geo Location and Most Recent Visitors

Analyzing user traffic on a regular basis can help you to improve your website — particularly your content — effectively. Examining the keyword search and the ranking of popular pages may influence your editorial plan, helping you to find most popular topics. And keeping an eye on the development of the top referrer shows where the traffic flow comes from.

You can verify the efficiency of your design decisions; for instance, if a certain change in your site’s functionalities, e.g. the changed position of a social bookmarks bar, results in less dependence on search engine generated traffic as the traffic from Digg and other social networks and news communities increases. Without documented facts, figures and graphics in your hands every measure is a blind flight in the fog.

Fetch yourself a cup of coffee and check out for Reinvigorate Snoop. The tool isn’t released yet and is available for beta-testers via invites. However, the developers periodically invite new users into the beta, about every week. Therefore you might want to take your place in the queue.

Summary

• Reinvigorate Snoop is an analytics tool that runs in system tray and streams website and blog events to you live, in real-time.
• Real-time Notification enables you to be informed instantly once someone makes a comment on your blog, posts in your forum, purchases an item, gets referred from another site, etc.
• Audible Events help you to keep track on what is happening on your site — you don’t have to worry about missing events.
• Name Tag Integration lets you label your visitors and keep track on their activities.
• Both the tool and service are free and in closed beta-testing phase. Mac and PC-versions are available. To use the tool you need a Reinvigorate account.