The Showcase Of BIG Typography
The main advantage of excellent typography lies in its ability to be both attractive and functional at the same time. Although images communicate more vividly, text presentation can impress visitors with its sharpness and precise geometrical forms and curves. Consequently, chosen wisely and used carefully, it can be very effective — and there are dozens of outstanding examples of how the latter can be achieved.
However, web typography doesn’t have to support the overall design. It can dominate. It can be loud. It can be bold. And it can be everywhere on a web-site. In many situations it’s reasonable to give the typography the prominent position it deserves, leaving visual cues in the background or removing them at all. Doing that, you have to risk large font sizes surrounded by a generous amount of white space. What comes out of it? Elegant web sites with a unique form, style and sense of precision.
In this article we present over 35 examples of big, “loud” and yet elegant typography in web design; some listed designs are Flash-based, and in some cases designs are based not only upon typography, but also upon some visual elements.
- You might be interesting in the showcase of simple and clean designs we’ve published before.
- Please notice that all images can be clicked and lead to the sites from which the screenshots have been taken.
The Showcase Of BIG Typography

Experimental Solutions



































Swift
October 15th, 2007 8:02 pmThose are great examples! Yet again another fantastic article by you guys!
Indeed sometimes when theres a need for big fonts the design do not matter much. Thanks for the great examples you provided too.
Swift
jon
October 15th, 2007 8:15 pmTypography is definitely one of the most underrated design skills, yet one of the most important.
It can make or break a design, and as these examples show typography good type stands out
Martius
October 15th, 2007 8:28 pmPure showcase, I love playing with typography!
Eli
October 15th, 2007 9:18 pmAll of these are really beautiful examples, and great for inspiration.
kidsinhalf
October 15th, 2007 9:33 pmNot sure it will help me. But still interesting
Fabio Sasso
October 15th, 2007 9:37 pmExcellent list as usual… typography is everything!
Scott
October 15th, 2007 10:05 pmThere is some beautiful topography in there. Really good work.
Unfortunately, what I came away with was a newfound disdain for all-flash interfaces. Seriously, the never-ending progress bars, windows flying/morphing around, and horizontally scrolling layouts make me a little nauseous. And god help you if you actually want to bookmark something. I know that’s not the point of this article, but still.
Evangelist
October 15th, 2007 10:05 pmSome nice eye-candy and some definite pointers to great typography.
Baarvader
October 15th, 2007 10:39 pmI still see too much tiny font sizes, but the headers are okay.
JW
October 15th, 2007 11:17 pmbrilliant showcase! beautiful typefaces!!
Starfeeder
October 16th, 2007 12:48 amBeautiful :) great links! I love big type designs… very 2.0 clichéd but hey they rock :)
Andy Gongea
October 16th, 2007 2:16 amThat type of typography is ok but not awesome. I am for the medium size letter with good visibility and small screen coverage.
ourtype
October 16th, 2007 4:07 amMother of all BIG typography websites appears to be missing in this list…
ourtype
October 16th, 2007 4:08 amMother of all BIG typography websites OURTYPE appears to be missing in this list…
I Love Copperplate
October 16th, 2007 4:17 amNice but not as nice copperplate gothic bold. These are all ok fonts but none can compare to the largeness of that font in any size.
Troy
October 16th, 2007 4:56 amI love typography!
Ravi Vora
October 16th, 2007 5:08 amThe web 2.0 in all of us love the great big typography. Makes me wonder if web 3.0 is going to be a shift to almost 100% typography.
Simplify, simplify, simplify.
Alexander Hahn
October 16th, 2007 5:15 ambeautiful examples – very inspiring!
But one thing annoys me: http://www.circa1979.com/ is not a website, it`s 5 images! what the heck? it`s 2007!
Nanny
October 16th, 2007 5:23 amNice, but for web 3.0 can we get some new typefaces already?
DaveAllen
October 16th, 2007 5:24 amI seem to be seeing a lot serif Swiss-ey style stuff, boring boring, and avant garde font, hahaha retro 70 slush, good big design does not have to be this dull does it?
Egypt Urnash
October 16th, 2007 5:45 amI feel like I’m looking at the back cover of “Windowlicker” again and again and again. Or like I’m back in the eighties in a store full of nothing but generic products. All labeled in Helvetica.
shawn
October 16th, 2007 6:13 amInteresting array of typography. enjoyed the post!
Matty
October 16th, 2007 7:53 amNice list.
Franken
October 16th, 2007 8:14 amAh but you left out Rusty Lime.
Chris
October 16th, 2007 9:40 amTrends in typography are similar to sunglasses. It goes from huge in your face or all over your face to teenie weenie.
Coen Jacobs
October 16th, 2007 2:58 pm@Alexander;
True, that website sure is beautifull because of the use of fonts, but the techniques are so old. Images as content are; – not smart at all! :)
Inwit
October 16th, 2007 3:36 pmExcellent selection!
Unfortunately many web designers try to fit as much content as possible on a page, so there´s no place for big typo. But the full beauty of a well designed font is oftentimes only to be seen at larger font size.
Isn´t the better impression worth the additional space? What do you think?
im suden
October 16th, 2007 3:52 pmYep, all for big, bold fonts in web pages, and would go along with the simplify, simplify simplify mantra. Helvetica/Arial and Georgia can look really smart at 30px+, and having body text of 14px+ can make a website a pleasure to read. But text rendered as images is a terrible thing, as is Flash navigation; as a showcase for fonts on the web, this was a bit depressing.
Martyn Reding
October 16th, 2007 4:11 pmThanks for including us on the list. It’s great to be in the same list as so many talented typographers and designers.
Type as image has always been very powerful and here at Preview we regard it very highly in all of our work.
James
October 16th, 2007 4:19 pmhttp://www.cobahair.co.uk/ is a nicely presented site that is deserving of a link in this article.
Mike Archibald
October 16th, 2007 4:40 pmGreat list of the use of typography as a graphic, how about finding some good typography using system based fonts only, or is that next on the to do list?
(All those of you running IE 6 or earlier and not on a mac can just ignore this comment as you poor souls have never seen a decently smoothed font yet!)
TJ
October 16th, 2007 5:26 pmTypography, so boring yet so awesome.
Okinawa
October 16th, 2007 7:27 pmWonderful!
Brian
October 16th, 2007 10:18 pmDid anyone else spot the hidden text on the ULTRA site? Google won’t look too kindly on that kind of keyword stuffing. Otherwise a nice design, like all the others. If only there were more fonts with universal browser support, design and functionality would dovetail so much better.
alan
October 17th, 2007 2:12 amFleyvr missed the “W-e” kern in “Welcome”…..ooops!
Design Creme
October 17th, 2007 3:13 amHere are a few more typography examples: Design Creme: Typography
~ Razvan
derekbender
October 17th, 2007 8:52 amAwesome. Type is the hardest thing to find great example of on the web and youve managed put together the a great list of the best. Thanks
Johan
October 17th, 2007 4:29 pmLove this kind of stuff. Great work guyz!
bala
October 17th, 2007 11:12 pmWhat about the font used in the CIRCA 1979′s page, the one with a big blue ‘home’ on a dark grey background?
It’s definitely amazing! Does someone know something similar?
Daniel
October 18th, 2007 4:55 amamazing stuff … thanks a lot!! :0)
catalog design maniac
October 18th, 2007 5:13 amThese are brilliant examples. I deal with tons of catalog cover and page designs and your sample is simple yet very effective!
Andrew Benton
October 18th, 2007 8:53 pmI really, really love big typography. If done incorrectly, it can ruin a design, but, when done correctly, damn does it bring a piece of work some originality and some oomph factor.
Oh and that Ultra page about gave me a seizure.
Quakeulf
October 20th, 2007 6:07 amOh god oh god oh wow oh wow oh joy oh bliss oh pure azure blue skies of heavenly summers this just made every strand of hair on my body raise.
I FUKKEN LOVE THIS SO MUCH!!! This is one of THE best things I have seen online yet!
andotyjazz
October 22nd, 2007 10:56 pmThis is one of a hell of an INSPIRATION. I love this post so very much. Thanks a lot. This proved the principle that 95% of web design is typography.
Vishal Goyal
October 24th, 2007 1:50 pmKindly check my website and tell me how is the typo in this http://www.vishalgoyal.co.in
boris
November 9th, 2007 3:00 pmGreat stuff! I think this one’s another example: http://www.lobo.cx
Cheers.
susi
November 28th, 2007 12:00 ami’m afraid plagiarism is inside this article.
When i first read the article and followed links, one of them took my attention: Fleyvr website’s use of type and color made me think: hmmm… stylish, nice, simple!!! Some days after i realized it was offline (and still it is)… and found the reason: it was a clear copy of another website: Serial Cut.
I thought designers used to visit Smashing M. for inspiration, not for stealing code without any changes.
It’s a shame, and i think it’d be nice to remove the thief’s website and exchange for the original one… It’s called JUSTICE.
susi
November 28th, 2007 4:31 pm…and JUSTICE wins!!
Vitaly Friedman & Sven Lennartz
November 30th, 2007 3:56 pm@susi: Unfortunately, http://www.fleyvr.com is currently offline, so we can’t really compare both sites; however, we have removed it from our list until then.
Thank you.
ishita
December 6th, 2007 2:44 pmgreat helpful website it is for my typography project
Zaigham
January 3rd, 2008 4:22 amGreat examples, great use of typography.
thanks
Agent A
March 12th, 2008 4:23 pmAs copywriters, we’re surrounded by words all the time. So much so that we’ve started to find them very attractive.
Perhaps too attractive.
You’ve got a fantastic collection of work here. We’ll be regular visitors – keep it up.
http://www.la-va.com
June 21st, 2008 12:34 amWow, – takeshape.it is excellent – it is my most favourite. Clear design and nice navigation – Wonderful, that there are still guys having such great ideas – keep rocking on!
tutorial web design
September 29th, 2008 7:05 ammore typography resources available at
Typography Resources for Web Designers
vijay
April 16th, 2009 7:17 pmsome nice motivational designs for reference for type styling. what do you people think of the our logo type style used at the following http://dabberdesign.com url
pixeldope
May 10th, 2009 10:03 pmgreat resource thanks a lot for sharing such nice stuff….Pixel Dope
Webmaster
August 18th, 2009 11:51 amwebmaster is google .. thanks ..
samina
October 24th, 2010 11:07 amlovely post … owesome work man…
Fredrik
February 2nd, 2011 4:47 amGreat summery!