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65 Excellent Flash Designs
With Flash you can do more than just displaying videos. You can create stunning visual experience and offer your visitors incredible user interaction. Although Flash is definitely not the favourite medium for usability and accessibility advocates, it has its advantages and it empowers the Web with functionalities which make it an incredibly interactive medium. With Flash designers can achieve results which simply aren’t possible with (X)HTML and CSS.
The results can be creative, impressive, beautiful and fascinating. Under two conditions: 1) if designers find the right mixture between graphics, animation, video and sound and 2) if designers follow the guidelines of usability and user interaction.
However, since there is a number of things that can go wrong in Flash, it’s easy to get it wrong. In fact, there are thousands of examples where it is the case. In Flash any experiments with navigation and layouts are possible and in most cases it’s extremely hard to find a creative yet intuitive approach. Flash is commonly used by designers, agencies, advertisers and interactive web sites, and not on the sites where simplicity and quick access to information are important.
In this post we present 65 examples of outstanding Flash designs with excellent use of graphics, visual elements, interface design and graphics motion. This showcase (mostly) presents “pure” web designs; we’ve tried to avoid Flash-based games and advertising.
Mistake #1: Use Of Flash To Imitate (X)HTML/CSS
Flash shouldn’t be used if the designer tries to imitate (X)HTML/CSS-presentation. Long texts shouldn’t be embedded in Flash movies, because it’s harder (if possible at all) to work with the embedded text once you need to. Cubamoon is a perfect example of how this is done wrongly. The completeness of the design is enviable, its beauty irresistible, Flash-effects are stunning. However it’s really hard to work with the content of the site. Visitors can’t open links in new windows and the text can’t be selected and copied.
Flash’s strength lies in its ability to showcase unusual visual solutions, including graphic motion, videos and sound. Make use of them if you really want to achieve a stunning visual design, instead of imitating “conventional” web-presentation.
Mistake #2: Navigation Is Unintuitive
Whatever decisions developers make for the design of their navigation menus, the result has to fulfill three significant requirements: it has to be intuitive, easy-to-use and work properly. Whether the design is Flash-based or not is not that important.
The navigation is possible with the wheel which needs to be dragged. That looks easy, but it isn’t. Where is the grey zone between usability and creativity?
Using too creative approaches designers risk to confuse or even disturb visitors. The freedom for experiments with Flash may lead to unusual solutions which aren’t necessarily understood by all visitors.
Therefore designing in Flash never assume that the navigation can be arbitrarily complex and that visitors will take time to explore it. Users don’t like to wait. And if they don’t understand how the site works they leave. This is simple. And may cost you your money and your efforts. Be willing to compromise. Use creative approaches, but always take your visitors into consideration.
Mistake #3: Pop-Ups Are Still Used
That’s just wrong. Flash designers need to understand that pop-ups shouldn’t be used any longer. Almost every browser blocks opening windows. Tricks and convincing arguments don’t help any more. Use the screen size your visitors use. In most cases you don’t need more.
Gallery
What is your favorite?
3D-Experience, Video-Effects
3D, motion.
Outstanding 3D-experience with informative and clear content.
Visiting the agency’s web-site you actually visit their agency. Clean images, great use of video features.
Video motion, Multimedia, Navigation. Tell your visitors your story. Excellent portfolio site. Excellent use of Flash.
Open up the containers to navigate. Beautiful.
Simple, but extremely clean and calm. Showreel is just stunning.
Impressive visual experience.
Would you like a guided tour through this building?
Outstanding effects with videos and camera lenses.
Listen to what the suitcase says.
OK, this is a shop. But what is happening here, the models are interacting.
This is the visualization of a single by the band SWOD. It is called Waltz 57; the noise is also included in the single. Beautiful graphic motion. Built only with Flash and takes time to load. Better take a look at the video in small resolution.
Excellent graphic motion.
Flip the book to navigate. Impressive 3D-effects.
Visual Elements
Learn how to make a good first impression.
Crazy, interactive, unusual – creative!
Clean and interactive presentation at its best.
The portfolio is presented as a box of chocolates; every item can be picked, previewed and added to the lightbox for later.
This projection screen can be set in motion.
Follow the infinite red line (click on the screen first).
An agency’s web-site doesn’t have to be boring. These guys seem to be hilarious.
Portfolio designed as a… bus.
Excellent photography and visual elements.
The dropping down heaven. Every block is a single drop-down menu.
The Funnel Design Group. A classic.
Clean, Clear and Simple
Calm, peaceful, beautiful.
Silent, but so clean and elegant.
Calm and so beautiful. 3D-interaction in the Chromazone universe.
Minimalistic, interesting navigation; precise and sharp.
Minimalistic and beautiful, a portfolio.
User Interface, Navigation
Desktop in Flash. Very elegant solution.
Navigation with colored stickers.
Tremendous graphic design, and beautiful navigation – flashy!
d’strict uses some kind of a bubble-lupe as site’s primary navigation. To navigate you have to drag the bubble upon the layout. And no, the design is based neither upon grids nor upon columns. Explore.
A circular navigation.
Click on the ribbon and it flashes right to you preloading the content you’d like to see.
Drag & Drop navigation
So beautiful, so elegant, so clean and interactive.
What could it be? Well, this is an image gallery. Unusual navigation – you need to be really desperate about your navigation to come up with this method.
Classic, navigation through CDs.
Where is the navigation? On the right side at the top of the layout. To browse through categories you need to “switch a channel” like you would do it in your radio set. Nice idea from Switzerland.
Moon Palace offers a quite imaginative navigation.
Pick the category from a set of discs. Interesting navigation, and also beautiful.
Yammat: Navigation with elastic bands.
Another interesting concept by Limbus from France.
Beautiful navigation and interesting presentation. And we really love big typography.
…we also love lemons by the way.
Experimental
Kashiwa Sato loves color palettes. Do your eyes too?
This damn pencil can make you nervous.
OK, this is scary. And not beautiful. But the use of visual elements on Marilyn Manson’s official web-site is… well, unusual.
Self-portrait of a quite different art.
HiFi Rack.
Pixel-based Flash design created with the attention to smallest details. Unfortunately, there are sometimes too many pixels. Flash keeps the pixels alive – nice approach.
He doesn’t exist. Monoface’s face shuffle. We simply couldn’t resist.
Mohamed Yosry uses Flash in his own way. Not stunning, but unusual.
Kimm Saatveldt presents his portfolio in a rather unusual way. Place the mouse in the middle of the page to navigate.
HBO Voyeur. A classic you really need to have seen — at least once in your life.
An unusual format for portfolio of a web design agency.
Why not? Web-site as a newspaper.
Flash design from the 90s. Old, but still impressive. This text editor software is actually still in use.
The Co-Founder of Smashing Magazine. Former writer, web designer, freelancer and webworker. Author of several books. Runs the business.
(No votes yet)
Loading ...- 94 Comments
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October 31st, 2007 12:12 amAwesome list. Me love you guys! Lot’s off inspiration.
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October 31st, 2007 12:24 amThanks! Great list as usual. Will have to give more time to this later, because as usual, Smashing articles do require more time to explore and read!
- 4
October 31st, 2007 12:32 amUsing Flash is a good thing to display interactive elements – BUT (and this is a very big but!) I would not recommend it to design whole web sites with it, as long as Gooogle and other search engines are not able to scan the content.
- 5
October 31st, 2007 12:41 amUsability was a HUGE issue when designing our new music licensing site, and I think we pulled it off – we were a finalist at the Flash Forward awards in Boston earlier this year.
You guys do a great job of simultaneously inspiring us with kickass design and almost wishing it were time to do a redesign! (actually, v 2.0 of Burst Labs is coming in a couple of weeks)
Thanks for the killer envy-links.
- 6October 31st, 2007 12:52 am
Apparently I can blabber on about Flash and our website but am incompentent at adding simple html links to a comment. Sorry guys… :)
- 7
October 31st, 2007 1:01 amDon’t get me wrong, a lot of these sites are stunningly beautiful and Flash does provide some advantages like the ability to embed typefaces, but usability issues with these pure Flash sites are a real concern. (also I’m sure there are some SEO issues as well)
If your customers have difficulty using your website, does it really matter how pretty it is?
Some of these sites’ navigation structure makes it impossible to give another person a link to a specific page. Or some of these sites actually have to give instructions on how to navigate the site. Thats a huge design failure.
A website is different from a magazine cover. Links on the internet are just text. A site doesn’t have to be gorgeous to attract users. It just needs to have good content so that others will link to it and easy to use so that people will want to come back.
It is still an interesting list to check out regardless of the above points I made because as mentioned, a lot of these sites are very pretty.
- 8
October 31st, 2007 1:14 amI am actually a little disappointed with this one. the navigations on most of the “good” sites were awful. The pages were super slow loading. A few were knockouts but the rest were pretty poor examples of what a good flash site should be.
- 9
October 31st, 2007 1:47 amUnbelievably difficult navigation + very, very long load times (on my superfast T1) = no thank you.
Also, anyone with sense uses Flashblock. People come to your site for information, not to see pretty pictures. Save the flash for necessary video & audio embedding.
- 10
October 31st, 2007 1:59 amExcellent list!!! I’m thrilled!
- 11
October 31st, 2007 2:04 amExcellent showcase of Flash sites. I especially liked cafesonique and the WM Team. I think Flash designs can be a very good choice for design-related websites.
- 12
October 31st, 2007 2:18 amas always, very nice read!
- 13
October 31st, 2007 2:28 amIndeed, using Flash is very intersting in the case of doing a website with original navigation, but like in your first example, it’s not usefull at all, it’s better to do something in html/css and integrate some flash in div.
Like all your post, this one is great and very dense.
- 14
October 31st, 2007 3:17 amgreat pages, I would like to have one of them :P
Flash is great if we want to make beautifull and attractive webpage, but it’s no good for search engine optimizers :(I like visit :) http://www.smashingmagazine.com there’s the best page about webdesign on whole internet :)
- 15
October 31st, 2007 3:41 amI would also suggest adding 2Advanced Studios to your list.
Great job, as always.
- 16
October 31st, 2007 3:43 amEvery once in awhile something comes along in the realm of Flash Websites that just “Blows Me Away”…
http://www.Dead-line.com is one of these, it’s incredible.
There’s probably some other great sites on the list.
Thanks for taking the time to find these gems, so I don’t have to set through all of the usual Flash websites loading times to be ultimately disappointed. You got the Power! - 17
October 31st, 2007 5:10 amDamn …. some designers are really good !!!!!!!
- 18
October 31st, 2007 6:09 amOne of the most interesting articles from you guys yet!
All are undeniably visually stunning, but your critique really makes us second guess a 100% flash site altogether!
- 19
October 31st, 2007 6:11 amWell, these are all very very cool ofcourse.
What about search engines and easy information access ?
I would rather see some of these sites on a touch display in-store where I gain the experience along with the company structure (if that makes sense).
Then again, great post, I must say that I´m not a huge flash fan, but some of those surprise me allot.
Cheers!
- 20
October 31st, 2007 6:43 amsome of the 65 are good…but you list some that do exactly what you say not to do.
the deadline site, as example, is nice visually, but it’s impossible to read the actual content. sites that can combine these visual effects while also being “friendly” to whoever thieri audience is, seem to be a rare find. this doesn’t mean i am against flash at all, i love it, but it does seem to be abused still — flash designers: resizing my window and blasting me with your music, is still not ok, just like it wasn’t 8 years ago.
- 21October 31st, 2007 6:53 am
Regarding SEO concerns and the ability to link to a page deep within your site’s structure, if your’e dealing with a designer who knows his stuff these are concerns left at the door.
Our entire site is deep-linkable, and I’m assuming an award in the Navigation category at the Flash Forward awards means our site is fairly intuitive. Color us proud. :)
It ain’t cheap, but when it’s done right it’s worth every penny.
- 22
October 31st, 2007 7:30 amthis hi-fi rack thing is pretty lame tho… Both the concept, the gfx, the music, the works…
- 23
October 31st, 2007 7:57 amLove the newspaper idea, cool concept.
- 24
October 31st, 2007 8:48 amAbout SEO: It’s very easy to create a Flash website with HTML fallback. Of course you have to separate data, style and behaviour, but that’s good practise anyway.
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October 31st, 2007 5:15 pmI disagree with ‘Mistake #1′ – the mistake isn’t in trying to imitate (improve?) on (X)HTML / CSS – the mistake, as far as you see it, is not being able to select and copy text and open new windows. Both of these could be achieved with Flash.
It’s not a mistake outright. But perhaps it’s a mistake to not provide the full plethora of capabilities that (X)HTML. Nevertheless, showing an awesome website and then poking holes in it is an awful lot like Jakob Nielsen’s whining about ‘Flash 99% Bad’… it annoys me so much.
- 27
October 31st, 2007 5:51 pmHey Guys, you have to advise us… some site seriously damage my work time! ^_____^
Thanks.
Btw I recently found this one: http://www.gettheglass.com/ - 28
October 31st, 2007 5:59 pmI have to admit that design level of almost every listed site is really impressive. But for me the problem is in fact that I don’t like to only watch websites. I like to use them and get information I am interested in. In many websites from the list you have to penetrate the screen blindly to find out what can be done at all. I call such vaner pages (visit and never return). cheers.
- 29
October 31st, 2007 8:10 pmawesome again.
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October 31st, 2007 9:05 pmExcellent source of inspiration!
- 31
October 31st, 2007 10:25 pmI am so glad that okaydave.com made this list – I’ve admired the use of Flash in that site for years and still didn’t find the easter eggs!
- 32
October 31st, 2007 10:55 pmKeep going with this type of awesome work…
- 33
November 1st, 2007 12:42 amAwesome list! I really like the song on Javier Ferrer Vidal’s site ! Anybody knows how it’s called? :P
- 34
November 1st, 2007 1:47 amwow. great compilation! i like it! added to stumble upon faves…
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November 1st, 2007 9:46 amOne that has been around for a while now, but still looks and sounds great is Parque
- 36
November 2nd, 2007 5:39 pmmistake #4: making the user wait for the page to load FOR AGES!
i have only so much patience. some pages take ridiculously long to load even with a broadband connection. that annoys me majorly and i usually don’t bother to wait. i’d guess that most other visitors have even less patience (or maybe even a slower connection). so it seems to me that “how many users i drove away” became a measure of “my flash site coolness”.
i’ve watched some non-designers/coders interact with some of these pages and they’re just outright bored and most of the times confused, even if the pictures are “pretty”, if it’s not obvious what the site is about, why bother?
- 37
November 5th, 2007 7:24 pmUser summary average Flash website:
loading 1%……. 100%
[skip intro]
loading data 20%…… 100%
[searching button to turn off music]
[trying to navigate it]
[wondering how many years the designer spent on the looks, and how many seconds on the usability]
[wondering what to find on the website]
[not getting back to the previous menu]
[leaving, never come again][understand why major websites don't use flash]
- 38
November 7th, 2007 1:38 amhmmm… some nice links – but really not great in terms of what flash can do that html/css can’t … this real-time integration of data and motion to illustrate noise levels at the schipol airport – i think IS a really great example of that:
http://194.229.29.150/nomos/main.mxml?versionChecked=true
more flex examples here:
http://flex.org/showcase/ - 39
November 7th, 2007 12:16 pm“Visiting the agency’s web-site you actually visit their agency. Clean images, great use of video features.”
Somewhere in there you forgot to mention that it takes too long to get any information you are looking for. I’ve visited their site on several occasions and closed out due to having no patience for their waste of bandwidth.
I know you’ve interviewed one of their designers but please their site does nothing spectacular, if anything its equal to alot of sites circa 2003.
- 40
November 7th, 2007 10:41 pmBest list of the month
- 41
November 12th, 2007 10:45 pmThanks for sharing your experience! I do not work with flash by myself, but I suppose your advice comes in handy for my team of web designers.
- 42
November 13th, 2007 9:36 amhow does one tell the difference between a flash site and html? I was told that the site online2income was all flash, but yet it ranks on search engines. something i read doesnt happen with a true flash site. Also what type of classes should i take if i wish to design flash myself, thanks anyone
- 43
November 14th, 2007 7:22 pmMistake #3 Pop-ups Still Used
That site loses its impact within a browser interface. Rather cry at browsers for existing at all.
I hope some day the only visual appearance of a browser is a field for the URL and nothing more.
Guys, great site. Love the big’n'bold typography. A pleasure to my tired eyes.. - 44
November 19th, 2007 11:35 amWith Flash designers can achieve results which simply aren’t possible with (X)HTML and CSS.
It is still sad that we still don’t have open source tools to utilize the effects of a Flash like program…
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February 8th, 2008 6:59 pmnice sites!
- 47
March 12th, 2008 12:24 pmI didnt like a lot of sites on the list. All of them are beautifull, but there are much more than beauty in a website.
- 48
March 14th, 2008 2:01 amThis site also has a lot of very great flash-sites. They can be found in the right side of the page a little down from the top i rounded grey squares.. They are – like this site – well worth the time to explore….
Tahanx Smashing from Denmark
- 49
March 14th, 2008 5:26 amThese are unique sites indeed! I’m wondering how you would rate this site:
It is visual eye candy. Loads slow on my pc, but I have dial-up….
- 50
March 24th, 2008 9:57 amanyone who thinks websites are just about information also thinks that cars are just about transportation. drive that yugo while i take sweet rides in the aston
- 51
April 8th, 2008 1:58 pma very great compilation of flash sites. I suggest to take a look on this one : Link
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May 2nd, 2008 4:08 amDesde Argentina. Muchisimas gracias! Excelentes sitios.
- 54
May 11th, 2008 3:53 amI disagree with Mistake Number 2, that’s some of the most intuitive interface design I’ve used and seen. Testing it on a random group of students proved this, so I think it deserves to be taken off the mistake list.
- 55
May 30th, 2008 4:37 amso nice layouts
please friends many graphic layout sent my mail
- 56
June 1st, 2008 8:45 pmI m a learner and would like to know how excelent 3D Animation Effect in Flash are made. As far as my Knowledge is concerned Flash is a 2D Tool. Then how such effects are made. If possible please inform me about links giving Tutorial about such effects.
- 57
June 20th, 2008 3:00 amWhen i wans developing a flash site which is in rank “day spa los angeles” i found this problem but with this error site is working great and client like this. but i would like to know that how 3D animation works in flash ?
- 58
June 22nd, 2008 8:41 pmWhat’s up with Flash haters? SEO is the only real issue and that is getting better all the time. All other issues are just as possible on traditional sites. Load times can be long if graphics are not optimized no matter the format of the site. Bad navigation is just as possible on a pure HTML site.
I think some people who don’t like Flash have some other axe to grind. It’s just another mode of expression on the web.
These are the same types of people who didn’t like “talkies” when they first appeared. What are you afraid of? - 59
July 10th, 2008 9:09 amgreat list, lots of ideas and inspiration.
thank you very much from chile. - 60
July 15th, 2008 8:46 pmEvery time I browse a “best of flash” list, I hear the exact same chatter, ad nauseum. “Flash is terrible!” “It should be more then pretty”. “You can’t search it!” “I don’t have all day!”
All of these people are already self-confessed flash haters, and yet they will still take the time to wander through all the sites just so they can later complain about them and attempt to get everyone else to agree. Did we not already read the other 80 replies that whine and moan about the same thing? Why do we need your whining as well? So, they don’t have the time for the site to load, but they do have the time to navigate through 40 new flash sites? Which is it? You can’t have both. If something is unusable for you then don’t use it. If you don’t like a format then quit wasting your time. If this annoys you, then stop taking the time to annoy yourself. Isn’t it really that simple?
Some people just love to complain and will look for any excuse to do so.
- 61
July 26th, 2008 8:27 amGreat list !!!!!!!!!!!
Give me ideas !!! - 62
July 30th, 2008 2:45 amWhoo Hoo !!! I am Speechless. really Great…
- 63
August 8th, 2008 11:51 amplease show us how to save entire webpages in flash
- 64
August 12th, 2008 11:31 amAll of these websites are beautiful. They definitely had wonderful working on their sites. There is work here I never imagined that could happen on a web page! I love the fact you have brought all the fun flash sites together!
- 65
August 23rd, 2008 1:32 amreally great place to explore new ideas. I loved it!!!
- 66
October 4th, 2008 1:35 pmREF.: http://www.bkdsn.com/index.html
BK design has nothing to do with FLASH , it is built in HTML , tables to be more precise. - 67
October 6th, 2008 3:18 amto add on, Flash can sometimes be a great way to pull out the most amazing
presentation on the planet,BUT the load time and SEO effect can hurt your sites..
Best regards
- 68
October 9th, 2008 10:38 amAwesome list !!! Good Job!!
- 69
October 11th, 2008 12:06 amI just found your site today, I have been buzzing all over the place, I just love it. I have so much to learn I can’t wait. Thanks for such a GREAT site !!!!
Sherrie - 70
October 14th, 2008 11:41 pmaustralia letter woman dog kitchen watch speed we key english home
- 71
October 15th, 2008 9:10 amall of them are very nice…
where are you finding them ? - 72
October 17th, 2008 7:04 amme gustan mucho estos diseños, me gustaria poder elaborar uno asi!
felicidadesa los creadores de estos sitios. - 73
October 31st, 2008 3:49 pmsome of these are really bada$$, but not really practical. Very cool though
- 74
November 9th, 2008 10:24 amI am split between Flash and just regular site design (HTML/CSS/Javascript/etc.)
Flash can either make or break a website. Flash can provide stunningly beautiful and intuitive effects to a website. But at the same time, there is a line between intuitive and disfunctional. Flash must be used with care. Most of the site’s above offer almost nothing to the user. Sure, they look great, but they lack information and ease of use. Most users upon arriving at te site, are sure to leave because: 1 they can’t find their way around the site. and 2 even if they can figure out the navigation, they are not offered any valuable information.
Most of the Flash sites above are beautiful and amazing, but I would never use one for my business. It just pushes users away.
Flash must be used with care. - 75
November 11th, 2008 10:42 amHi,
I want to create a fashion show. I have a catwalk and a background. I have also models of paper. Witch one of this flash players is the best for my site? - 76
November 30th, 2008 9:24 pmvery inspiring. Thanks for the lists.
- 77
December 12th, 2008 8:29 amVery good and excellent works …………… Thank you a lot.
- 78
December 19th, 2008 9:21 pmexcellent list, and great inspiration
- 79
December 28th, 2008 11:40 amthis is the best site in terms of functionality and technical merit… but its not on the list
http://www.2advanced.com - 80
February 15th, 2009 1:56 amWhat i should say is… What the hell! Looks damn nice man! Wow..
- 81
February 16th, 2009 3:28 amHey Guys nice did’nt say anything IT was fab because Iam also a webdesigner
- 82
March 31st, 2009 2:17 amThese designs are amazing! All of you guys are very talented designers.
I think i like the 3D experience the most.Best regards
Andrew Wright [www.wright-media.co.uk] - 83
May 5th, 2009 1:13 pmESTÁN SUPER CHIDAS TOOOODAAAASSSS!!! A VER SI PUEDO HACER ALGUNA :)
- 84
June 1st, 2009 11:42 pmGreat examples. I always suggest people use bright and pastel colors in flash. It seems to grab visitor attentino and hold it longer.
I love the use of 3D in flash looks very cool!
Brian - 85
- 86
August 22nd, 2009 4:20 amwonderful tips given. its really helpful and guiding.
- 87
August 22nd, 2009 4:51 amhi, i’m persian’s. wooooooooooow
thank you for your ideal - 88
September 23rd, 2009 6:26 amI would love to see an update of this, perhaps for the holiday’s. Examples of really great seasonal interactive flash maps.
- 89
October 6th, 2009 5:31 pmI don’t get it. The author begins by praising the merits of sites whose content is clear and whose navigation is well-designed…and then proceeds to cite as examples a limitless host of utter navigation nightmares. Pretty confusing message.
- 90
October 8th, 2009 7:12 pmThanks! Great list.
I just want to correct that the text of flash websites can be selected and copied, you always can use the “dynamic text” function.
Regards,
André Abreu - 91
October 15th, 2009 4:25 amsugoiiiiiiii……. really good….
make insperate… wow…. - 92
October 17th, 2009 4:52 amVery good!!!!!!!!!
- 93
November 9th, 2009 1:39 pmEstupendo articulo mis mas sinceras felicitaciones para el creador de este articulo y sepan los demas participantes y creadores de las páginas que aqui se presentan como ejemplo que estan maravillosas.
- 94
November 18th, 2009 8:51 amthese designs are amazing…def. going to use some for future projects. Thanks for the post!
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