In most designs typography is used to present information in a rather static way — after all, it has to be read by users. However, it doesn’t have to be like this. What effects can be achieved if typography is set in motion? What happens if letters are suddenly floating, jumping and dancing around while sentences are actually interacting with the readers?
Where motion is involved, video is necessary. Below we present some excellent examples of typography embedded into movies and videos — be prepared, “dynamic” typography can be breathtaking.
Typography In Motion
Cuarteto de Nos
This music video of the Spanish Uruguayan band Cuarteto de Nos is mostly based upon typography. For our purposes it isn’t important what the song is actually about — the brilliant performance of typography makes a lasting impression. The colors are chosen wisely and carefully. The combination of letters, illustration and text effects is simply incredible. A must-see for typography lovers.
Alex Gopher – The Child
A video created by Antoine Bardou-Jacquet for the French DJ Alex Gopher. A world made only with typography. Cult video for fonts lovers and graphic designers.
The Hush Sound – The Lions Roar
So simple, yet so beautiful. Apparently, sometimes you just need to follow your inspiration. The rest isn’t that important.
Pulp Fiction in Typography
What Does Mr. Wallace Look Like?
Typography is what language looks like. A brief movie about typography with interacting typographic elements.
Duck and Cover
Typography assignment using audio from an old public service announcement called “Duck and Cover” from the 50s.
A typographic intro.
- Typography In Music Videos
A growing collection of music videos based upon different typography techniques.
- Citizen Cope – Let The Drummer Kick
A typographic animation of Citizen Cope’s song “Let the Drummer Kick”.
The Last Click
Royksopp – Remind Me
OK, it’s not about pure typography, but this music video is fascinating. As stated here, you can watch it dozens times and still not catch everything. A day in the life of an average working Jill, broken down into its minutest component parts. The unstated joke: mankind has erected immense, resource-devouring systems of almost incomprehensible complexity just so you can sit in your cubicle.