Beautiful and Expressive Packaging Design

Advertisement

Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

As an ongoing part of our monday inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. We have also tried to present creative and unusual ideas which you could use for your projects. Below the gallery you will also find some further references to blogs and resources related to packaging design.

You may want to take a look at our related posts

Packaging Design

Atypyk!4
Atypyk is an artistic group of French creative minds. Their products are smart yet ironic, and their ideas are packed into good packaging examples. The second picture is the packaging of a 6pack-vase (cans not included).

Creative Product Designs5

Creative Product Designs6

Pot Of7
biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.

Creative Product Designs8

100% Chocolate Cafe9
The concept behind Tokyo’s 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Colorful and clean packaging.

Creative Product Designs10

Creative Product Designs11

Creative Product Designs12

R Design Studio13
Sexy, striking, catchy and beautiful — package design by R Design Studio from London. The choice of colors is remarkable.

Creative Product Designs14

Creative Product Designs15

Tasty Type16
Izze Beverage Co®. doesn’t boast their nonprofit mission on their label, but the design’s simplicity hints that they are a different kind of company. Izze’s sales grew 450% per year over the first two years without any TV, print, or online advertising. Surely their success is due in part to the bottle — clearly branded with Trade Gothic™ caps and a clever use of a Caslon™ asterisk, emulating a cross-section of the fruit contained therein.

Creative Product Designs17

Best Wishes Bag18
This package is literally over 20 years old. The design is still amazing.

Creative Product Designs19

Beer Bank20
Stylish, traditional packaging by designlab Fuerzza.

Creative Product Designs21

Creative Product Designs22

Tiger-Tiger Ice Cream23
Flavor sounds like something from one of Miss Retro Modern’s or Charm & Poise’s challenged recipe cards!

Creative Product Designs24

cd&c self-promotion > wine label & packaging 25
Wine label and packaging. The colors of dots on the wine bottle are chosen very carefully: notice how well they fit to the branding logo on the bottle.

Creative Product Designs26

Espa Packaging27
Packaging design for a range of advanced skin care products for one of spas. Strong, vibrant gradient in use.

Creative Product Designs28

Arcadia Organic Tea29
This packaging was hand made and assembled by me for a package design class as part of my BFA. The pattern was lacquer transfered to green paper. They come in a package of four so placed back-to-back all the little pyramids would nest together to make a larger pyramid.

Creative Product Designs30

Graphis Packaging31
Retro packaging with dominant geometric forms. Nowadays the design looks impressive and vibrant

Creative Product Designs32

Creative Product Designs33

Creative Product Designs34

Scone Mix Package35
Orange Cranberry Scone Mix designed by Montia. Simple yet attractive. Notice how well the package uses only three colors.

Creative Product Designs36

Porto Novo Caffee Package37
Designed by Fizi Pao. Beautiful and elegant packaging.

Creative Product Designs38

Creative Product Designs39

Cocoa Bar40
Some pretty bar wrappers from Cocoa Bar, NYC.

Creative Product Designs41

Askul Garbage Bag42
Even although a package bag isn’t really something one would give a special attention to, some interesting solutions are possible. The design below makes use of colorful typography.

Creative Product Designs43

Cadbury Milk & White Chocolates44
Cadbury Packaging Designs for ‘Gourmet Chocolates’. Designed by Daniel Elliott. Simple but sweet and attractive.

Creative Product Designs45

Creative Product Designs46

Sferra 189147
Packaging for Sferra’s recently debuted 1891 line. Linens packaging.

Creative Product Designs48

Creative Product Designs49

Coffee Time: Bag and Cups50
Stylish old-times-packaging from S43 Agency51 for a CoffeeTime brand from Latvia.

Creative Product Designs52

Creative Product Designs53

Book Packaging54
Peter&Wendy love typography and a strong typographic packaging. We love it too!

Creative Product Designs55

Creative Product Designs56

Typographic Packaging57
Another example with typography in use. Sometimes all you need is just a title of what is inside the package.

Creative Product Designs58

Steampunk Packaging59
According to designer, the task for this design was to pick a subculture and design a series of pictograms/logos & etc for it, and then apply said logo(s) to a package for a set of information cards about that subculture. Designed by Rovina Cai from Australia.

Creative Product Designs60

Brad Surcey61 (site is currently offline)
Strong colors and beautiful compositions. Notice how well the title of the product is emphasized, it strongly and clearly communicates what is inside without revealing too much unnecessary information.

Creative Product Designs62

Creative Product Designs63

Warming Little64
Designed by Thirdperson, comprising a range of special winter soups with promotional heat resistant cardboard sleeves that slotted onto the existing cups. They’ve scooped a few awards, including Design Week 2008.

Creative Product Designs65

Ferrarelle66
Clean minimalism at its best. Excellent packaging of a mineral water bottle.

Creative Product Designs67

Typography68
Nothing can beat the old school typography.

Creative Product Designs69

Remarkable Pencils70
Apparently, the 10 pencils packaged into this box are 100% remarkable. Well, at least they have a remarkable packaging.

Creative Product Designs71

Creative Product Designs72

Askinosie Chocolate73
When it comes to the design of chocolate packaging, there are a number of options available. For instance, you can provide the package with some further information about the chocolate and give it a more traditional, historic and authentic look.

Creative Product Designs74

Creative Product Designs75

Creative Product Designs76

WH Smith77
“Our brief was to create a compelling and inspirational solution. Because of copyright issues regarding artist’s work was a problem, our solution was to take inspiration from the though process behind how one paints and draws and to convey famous artists thoughts by choosing relevant quotes that captured the spirit of the product. We achieved this by commissioning different illustrators to recreate these quotes with the relevant use of materials.” Designed by R Design78.

Creative Product Designs79

Askul80
Original geometric forms can also be used for product packaging. And they are attractive, too!

Creative Product Designs81

Visualization of CI82
Clean and slick design by Martin Zampach.

Creative Product Designs83

Creative Product Designs84

Food Packaging85
Nice old times strike back. Louise Fili with a traditional, old-times food packaging.

Creative Product Designs86

Creative Product Designs87

Before Grain Dog & Cat Food88
Well, it is the packaging for dog and cat food, but it just look good. Notice how interesting the typography is used — the letters are building a pyramid.

Creative Product Designs89

Creative Product Designs90

Vintage Packaging91
This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.

Creative Product Designs92

Fuelosophy93
Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.

Creative Product Designs94

Creative Product Designs95

Creative Product Designs96

Banana Juice97
Well, that’s an original design. Banana juice package in form of a banana! Designed by Naoto Fukasawa.

Creative Product Designs98

Infuzions99
Creative packaging by Parker Williams Design.

Creative Product Designs100

Equal Exchange101
Designed by Good Digital Agency.

Creative Product Designs102

Creative Product Designs103

Typographic Packaging104
Here the typography is pretty loud.

Creative Product Designs105

Tea packaging106
Experimenting with typography.

Creative Product Designs107

Beck 8-Bit108
One more time experimental packaging.

Creative Product Designs109

Fruits Packaging110
Original packaging which may surprise and attract customer’s attention.

Creative Product Designs111

Afro Coffee Packaging112
Afro by Dalla Cia: a Wine Box radio. Who thought that a radio on a wine label could actually work…

Creative Product Designs113

Chocolate Scrabble114
Unfortunately, this item is no longer available.

Creative Product Designs115

Coke Vintage Packaging116
Old times, old times. We really miss packaging like this.

Creative Product Designs117

Japanese packaging118
Really original design.

Creative Product Designs119

Last Click

Package design for Turkish Delight120
Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

Creative Product Designs121

Creative Product Designs122

Creative Product Designs123

Pio Pio Cheep Cheep124
A sweet paper toy one more time.

Creative Product Designs125

Milk Boxes in Love126
Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lady. Milky has a sad history127. It is nice to know that everything is fine now.

Creative Product Designs128

Sources and Resources

Footnotes

  1. 1 http://www.smashingmagazine.com/2008/05/26/beautiful-and-original-product-designs/
  2. 2 http://www.smashingmagazine.com/2008/04/21/celebration-of-vintage-and-retro-design/
  3. 3 http://www.smashingmagazine.com/2008/01/07/monday-inspiration-innovative-designs-and-devices/
  4. 4 http://www.thedieline.com/blog/2008/03/atypyk.html
  5. 5 http://www.thedieline.com/blog/2008/03/atypyk.html
  6. 6 http://www.thedieline.com/blog/2008/03/atypyk.html
  7. 7 http://www.thedieline.com/blog/2008/5/13/pot-of.html
  8. 8 http://www.thedieline.com/blog/2008/5/13/pot-of.html
  9. 9 http://dieline.typepad.com/blog/2007/10/100-chocolate-c.html
  10. 10 http://dieline.typepad.com/blog/2007/10/100-chocolate-c.html
  11. 11 http://dieline.typepad.com/blog/2007/10/100-chocolate-c.html
  12. 12 http://dieline.typepad.com/blog/2007/10/100-chocolate-c.html
  13. 13 http://www.thedieline.com/blog/2008/03/r-design_selfri.html
  14. 14 http://www.thedieline.com/blog/2008/03/r-design_selfri.html
  15. 15 http://www.thedieline.com/blog/2008/03/r-design_selfri.html
  16. 16 http://www.fontshop.com/features/newsletters/aug2006_a/index.html
  17. 17 http://www.fontshop.com/features/newsletters/aug2006_a/index.html
  18. 18 http://flickr.com/photos/zelciia/495201986/
  19. 19 http://flickr.com/photos/zelciia/495201986/
  20. 20 http://www.behance.net/Gallery/BierBank--graphic-conception-for-unfiltered-beer/59074
  21. 21 http://www.behance.net/Gallery/BierBank--graphic-conception-for-unfiltered-beer/59074
  22. 22 http://www.behance.net/Gallery/BierBank--graphic-conception-for-unfiltered-beer/59074
  23. 23 http://flickr.com/photos/highsteelheels/367673415/
  24. 24 http://flickr.com/photos/highsteelheels/367673415/
  25. 25 http://flickr.com/photos/gabere/968965573/
  26. 26 http://flickr.com/photos/gabere/968965573/
  27. 27 http://pentagram.com/de/portfolio/verpackungsdesign/espa.php
  28. 28 http://pentagram.com/de/portfolio/verpackungsdesign/espa.php
  29. 29 http://flickr.com/photos/gabere/968965573/
  30. 30 http://flickr.com/photos/gabere/968965573/
  31. 31 http://flickr.com/photos/tommy_c/2113797016/in/set-72157603240393510/
  32. 32 http://flickr.com/photos/tommy_c/2113797016/in/set-72157603240393510/
  33. 33 http://ffffound.com/image/47042dff2349a95440549969f849d93ad7e14234
  34. 34 http://flickr.com/photos/tommy_c/2113015847/in/set-72157603240393510/
  35. 35 http://montia.deviantart.com/art/Scone-Mix-Package-52463777
  36. 36 http://montia.deviantart.com/art/Scone-Mix-Package-52463777
  37. 37 http://www.behance.net/Gallery/PORTO-NOVO/62818
  38. 38 http://www.behance.net/Gallery/PORTO-NOVO/62818
  39. 39 http://www.behance.net/Gallery/PORTO-NOVO/62818
  40. 40 http://www.thedieline.com/blog/2008/05/some-pretty-bar.html
  41. 41 http://www.thedieline.com/blog/2008/05/some-pretty-bar.html
  42. 42 http://ffffound.com/image/9b8143aac7513d4f453bb741730fa0a8f549b087
  43. 43 http://ffffound.com/image/9b8143aac7513d4f453bb741730fa0a8f549b087
  44. 44 http://www.behance.net/Gallery/Cadbury-Milk-_-White-Chocolates/93362
  45. 45 http://www.behance.net/Gallery/Cadbury-Milk-_-White-Chocolates/93362
  46. 46 http://www.behance.net/Gallery/Cadbury-Milk-_-White-Chocolates/93362
  47. 47 http://www.thedieline.com/blog/2008/02/sferra-1891.html
  48. 48 http://www.thedieline.com/blog/2008/02/sferra-1891.html
  49. 49 http://www.thedieline.com/blog/2008/02/sferra-1891.html
  50. 50 http://packagingworld.blogspot.com/2008/03/coffee-time-bag-and-cups.html
  51. 51 http://studio-43.org
  52. 52 http://packagingworld.blogspot.com/2008/03/coffee-time-bag-and-cups.html
  53. 53 http://packagingworld.blogspot.com/2008/03/coffee-time-bag-and-cups.html
  54. 54 http://www.peter-wendy.com/browse_commercial.php?work_id=19
  55. 55 http://www.peter-wendy.com/browse_commercial.php?work_id=19
  56. 56 http://www.peter-wendy.com/browse_commercial.php?work_id=19
  57. 57 http://flickr.com/photos/tommy_c/2105184616/in/set-72157603240393510
  58. 58 http://flickr.com/photos/tommy_c/2105184616/in/set-72157603240393510
  59. 59 http://kroevyn.deviantart.com/art/Steampunk-Packaging-67695177
  60. 60 http://kroevyn.deviantart.com/art/Steampunk-Packaging-67695177
  61. 61 http://www.zeusjones.com/brad/
  62. 62 http://www.zeusjones.com/brad/
  63. 63 http://www.zeusjones.com/brad/
  64. 64 http://www.thedieline.com/blog/2008/03/warming-little.html
  65. 65 http://www.thedieline.com/blog/2008/03/warming-little.html
  66. 66 http://www.thedieline.com/blog/2008/04/ferrarelle-spec.html
  67. 67 http://www.thedieline.com/blog/2008/04/ferrarelle-spec.html
  68. 68 http://hyperakt.com/worksdetails.php?id=140&search=Hypersearch&category=18
  69. 69 http://hyperakt.com/worksdetails.php?id=140&search=Hypersearch&category=18
  70. 70 http://www.thedieline.com/blog/2008/05/remarkable-penc.html
  71. 71 http://www.thedieline.com/blog/2008/05/remarkable-penc.html
  72. 72 http://www.thedieline.com/blog/2008/05/remarkable-penc.html
  73. 73 http://www.thedieline.com/blog/2008/04/askinosie-choco.html
  74. 74 http://www.thedieline.com/blog/2008/04/askinosie-choco.html
  75. 75 http://www.thedieline.com/blog/2008/04/askinosie-choco.html
  76. 76 http://www.thedieline.com/blog/2008/04/askinosie-choco.html
  77. 77 http://www.thedieline.com/blog/2008/04/wh-smith.html
  78. 78 http://www.r-design.co.uk/
  79. 79 http://www.thedieline.com/blog/2008/04/wh-smith.html
  80. 80 http://vi.sualize.us/view/97cc0a77498dc47c4677368a4891fd78/
  81. 81 http://vi.sualize.us/view/97cc0a77498dc47c4677368a4891fd78/
  82. 82 http://www.behance.net/Gallery/VISUALIZATION-for-SZKANDERA_COM/52239
  83. 83 http://www.behance.net/Gallery/VISUALIZATION-for-SZKANDERA_COM/52239
  84. 84 http://www.behance.net/Gallery/VISUALIZATION-for-SZKANDERA_COM/52239
  85. 85 http://www.louisefili.com/food/food.html
  86. 86 http://www.louisefili.com/food/f6.html
  87. 87 http://www.louisefili.com/food/f7.html
  88. 88 http://www.thedieline.com/blog/2008/04/before-grain-do.html
  89. 89 http://www.thedieline.com/blog/2008/04/before-grain-do.html
  90. 90 http://www.thedieline.com/blog/2008/04/before-grain-do.html
  91. 91 http://blog.iso50.com/?p=1469
  92. 92 http://blog.iso50.com/?p=1469
  93. 93 http://www.tbd-sf.com/
  94. 94 http://www.tbd-sf.com/
  95. 95 http://www.tbd-sf.com/
  96. 96 http://www.tbd-sf.com/
  97. 97 http://www.thedieline.com/blog/2008/04/on-the-japan-th.html
  98. 98 http://www.thedieline.com/blog/2008/04/on-the-japan-th.html
  99. 99 http://dzinebites.blogspot.com/2007/11/infuzions.html
  100. 100 http://dzinebites.blogspot.com/2007/11/infuzions.html
  101. 101 http://www.good-creative.com/equal_exchange.html
  102. 102 http://www.thedieline.com/blog/2008/05/equal-exchange.html
  103. 103 http://www.thedieline.com/blog/2008/05/equal-exchange.html
  104. 104 http://www.kitsunenoir.com/blogimages/kirsch2.jpg
  105. 105 http://www.kitsunenoir.com/blogimages/kirsch2.jpg
  106. 106 http://www.flickr.com/photos/hubmedia/2491662209/
  107. 107 http://www.flickr.com/photos/hubmedia/2491662209/
  108. 108 http://www.thedieline.com/blog/2008/04/beck-8-bit.html
  109. 109 http://www.thedieline.com/blog/2008/04/beck-8-bit.html
  110. 110 http://ffffound.com/image/46e0ef3fe6cb4527b03d3bd5f31c7db7373e0dd6
  111. 111 http://ffffound.com/image/46e0ef3fe6cb4527b03d3bd5f31c7db7373e0dd6
  112. 112 http://pingmag.jp/2007/04/25/afro-coffee-coffee-culture-revolution/
  113. 113 http://pingmag.jp/2007/04/25/afro-coffee-coffee-culture-revolution/
  114. 114 http://ilovetypography.com/2008/02/10/sunday-type-sponge-type/
  115. 115 http://ilovetypography.com/2008/02/10/sunday-type-sponge-type/
  116. 116 http://www.thedieline.com/blog/2008/02/coke-vintage-ho.html
  117. 117 http://www.thedieline.com/blog/2008/02/coke-vintage-ho.html
  118. 118 http://www.thedieline.com/blog/2008/04/1-more-from-jap.html
  119. 119 http://www.thedieline.com/blog/2008/04/1-more-from-jap.html
  120. 120 http://www.behance.net/Gallery/LOKUM/85806
  121. 121 http://www.behance.net/Gallery/LOKUM/85806
  122. 122 http://www.behance.net/Gallery/LOKUM/85806
  123. 123 http://www.behance.net/Gallery/LOKUM/85806
  124. 124 http://flickr.com/photos/warmnfuzzy/458353383/
  125. 125 http://flickr.com/photos/warmnfuzzy/458353383/
  126. 126 http://users.livejournal.com/_shakty_/40784.html
  127. 127 http://www.youtube.com/watch?v=kWUil383us4
  128. 128 http://users.livejournal.com/_shakty_
  129. 129 http://dzinebites.blogspot.com/
  130. 130 http://dzineblog.com/2008/04/packaging-design-inspiration.html
  131. 131 http://www.flickr.com/photos/54177448@N00/sets/939353/?page=6
  132. 132 http://www.jay-han.com/2007/09/11/creative-packaging-inspiration-modern-vintage/
  133. 133 http://www.rbird.com/movabletype/patterns/
  134. 134 http://www.jamesbowskill.com/offtheshelf/
  135. 135 http://pingmag.jp/2007/08/31/japanese-packaging-design-series-1-gifted-with-beauty/

↑ Back to top Tweet itShare on Facebook

Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex performance problems in large companies. Get in touch.

Advertising
  1. 1

    The cd&c wine primary and the secondary package even the cushion with the label put together are vey original and beautiful

    0
  2. 152

    Great creative work with ultimate colour combinations.

    2
  3. 303

    woooooooooooooooooooow very gooooooooooood

    -2
  4. 454

    Amy Hutcheon and Rhinanon Faulkner-Crowe

    June 27, 2011 12:23 am

    cool and origanal pix!! i love chocolate :D XD

    0
  5. 605

    I love the design, and I design Wall Decals by myself, while I am looking for good idea to packaging my wall decals. I am really appreciated for good ideas. My website is wwallsense.ca
    and my email is everestsl @ hotmail.com

    0
  6. 756
  7. 907

    tim is ma name

    -1
  8. 1058

    I like that novo packaging nice..superb

    0
  9. 1209

    so good!!
    I like the banana juice idea…
    it’s great!

    0
  10. 1360

    Wow, these packaging designs are inspiring.

    0
  11. 1511

    Wow, these packaging designs are inspiring. I especially love the soup cups, “warming little”.

    Please tell me where I can get designs like that for my own branding?

    0
  12. 1662

    We have a requirement to packing metal rods weighing from 50 to 250kg & recycle the packing material.Damage on the metal rod is not allowed & the hardness of the surface is 70 HRC. The item is a industrial cylinder rod. Can any one suggest some solution for this.

    Thanking you and assuring best service at all the times.

    Thanks & Regards,
    Hariharan.N
    Sr.Manager Automation NPD

    0
  13. 1813

    I love the coffe box …So good…:)

    0
  14. 1964

    The minute i see you’ve got a new post i generally rush over here, although i haven’t posted a comment to say thanks til now, i adore your posts. Thanks!

    0
  15. 2115

    Thanks for the fantastic posts. I have been following you for a while on my rss reader, thought i would make the effort to say THANK YOU today.

    0
  16. 2266

    Very inspirational! Thanks for this creative spark to brighten my day!

    -2
  17. 2417

    wonderfull designs really

    0
  18. 2568

    this is weeeeeeeeeeeeeeeeeeeeeeeeeeeeeny good lads

    0
  19. 2719

    too good designs….

    0
  20. 2870

    “Packaging design has the primary goal to attract customers’ attention.”

    Wrong mission statement… The primary goal of packaging design is to create an impulse to buy this and not the other product. This is what the designers are paid to do. This is why so few of those “beautiful designs” are successful as products — They are designed for other designers, not “the unsophisticated” who are the majority of people making purchasing decisions…

    0
  21. 3021

    Nice work , i’m looking for DATES packaging .

    1
  22. 3172

    I’ll try on my project to include a pack of notepad in the pencil paper box as a complete set of giveaway. Anyway, thanks for putting together all the designs.

    0
  23. 3323

    these are very veryyyyyyyyyyyyyyyyyyyyyyyyyyyy good

    0
  24. 3474

    hi.
    very beautiful design.
    good luck

    2

↑ Back to top