Beautiful and Expressive Packaging Design


Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

As an ongoing part of our monday inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. We have also tried to present creative and unusual ideas which you could use for your projects. Below the gallery you will also find some further references to blogs and resources related to packaging design.

You may want to take a look at our related posts

Packaging Design

Atypyk is an artistic group of French creative minds. Their products are smart yet ironic, and their ideas are packed into good packaging examples. The second picture is the packaging of a 6pack-vase (cans not included).

Creative Product Designs5

Creative Product Designs6

Pot Of7
biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.

Creative Product Designs8

100% Chocolate Cafe9
The concept behind Tokyo’s 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Colorful and clean packaging.

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R Design Studio13
Sexy, striking, catchy and beautiful — package design by R Design Studio from London. The choice of colors is remarkable.

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Tasty Type16
Izze Beverage Co®. doesn’t boast their nonprofit mission on their label, but the design’s simplicity hints that they are a different kind of company. Izze’s sales grew 450% per year over the first two years without any TV, print, or online advertising. Surely their success is due in part to the bottle — clearly branded with Trade Gothic™ caps and a clever use of a Caslon™ asterisk, emulating a cross-section of the fruit contained therein.

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Best Wishes Bag18
This package is literally over 20 years old. The design is still amazing.

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Beer Bank20
Stylish, traditional packaging by designlab Fuerzza.

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Tiger-Tiger Ice Cream23
Flavor sounds like something from one of Miss Retro Modern’s or Charm & Poise’s challenged recipe cards!

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cd&c self-promotion > wine label & packaging 25
Wine label and packaging. The colors of dots on the wine bottle are chosen very carefully: notice how well they fit to the branding logo on the bottle.

Creative Product Designs26

Espa Packaging27
Packaging design for a range of advanced skin care products for one of spas. Strong, vibrant gradient in use.

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Arcadia Organic Tea29
This packaging was hand made and assembled by me for a package design class as part of my BFA. The pattern was lacquer transfered to green paper. They come in a package of four so placed back-to-back all the little pyramids would nest together to make a larger pyramid.

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Graphis Packaging31
Retro packaging with dominant geometric forms. Nowadays the design looks impressive and vibrant

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Scone Mix Package35
Orange Cranberry Scone Mix designed by Montia. Simple yet attractive. Notice how well the package uses only three colors.

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Porto Novo Caffee Package37
Designed by Fizi Pao. Beautiful and elegant packaging.

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Cocoa Bar40
Some pretty bar wrappers from Cocoa Bar, NYC.

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Askul Garbage Bag42
Even although a package bag isn’t really something one would give a special attention to, some interesting solutions are possible. The design below makes use of colorful typography.

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Cadbury Milk & White Chocolates44
Cadbury Packaging Designs for ‘Gourmet Chocolates’. Designed by Daniel Elliott. Simple but sweet and attractive.

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Sferra 189147
Packaging for Sferra’s recently debuted 1891 line. Linens packaging.

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Coffee Time: Bag and Cups50
Stylish old-times-packaging from S43 Agency51 for a CoffeeTime brand from Latvia.

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Book Packaging54
Peter&Wendy love typography and a strong typographic packaging. We love it too!

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Typographic Packaging57
Another example with typography in use. Sometimes all you need is just a title of what is inside the package.

Creative Product Designs58

Steampunk Packaging59
According to designer, the task for this design was to pick a subculture and design a series of pictograms/logos & etc for it, and then apply said logo(s) to a package for a set of information cards about that subculture. Designed by Rovina Cai from Australia.

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Brad Surcey61 (site is currently offline)
Strong colors and beautiful compositions. Notice how well the title of the product is emphasized, it strongly and clearly communicates what is inside without revealing too much unnecessary information.

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Warming Little64
Designed by Thirdperson, comprising a range of special winter soups with promotional heat resistant cardboard sleeves that slotted onto the existing cups. They’ve scooped a few awards, including Design Week 2008.

Creative Product Designs65

Clean minimalism at its best. Excellent packaging of a mineral water bottle.

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Nothing can beat the old school typography.

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Remarkable Pencils70
Apparently, the 10 pencils packaged into this box are 100% remarkable. Well, at least they have a remarkable packaging.

Creative Product Designs71

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Askinosie Chocolate73
When it comes to the design of chocolate packaging, there are a number of options available. For instance, you can provide the package with some further information about the chocolate and give it a more traditional, historic and authentic look.

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WH Smith77
“Our brief was to create a compelling and inspirational solution. Because of copyright issues regarding artist’s work was a problem, our solution was to take inspiration from the though process behind how one paints and draws and to convey famous artists thoughts by choosing relevant quotes that captured the spirit of the product. We achieved this by commissioning different illustrators to recreate these quotes with the relevant use of materials.” Designed by R Design78.

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Original geometric forms can also be used for product packaging. And they are attractive, too!

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Visualization of CI82
Clean and slick design by Martin Zampach.

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Food Packaging85
Nice old times strike back. Louise Fili with a traditional, old-times food packaging.

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Before Grain Dog & Cat Food88
Well, it is the packaging for dog and cat food, but it just look good. Notice how interesting the typography is used — the letters are building a pyramid.

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Vintage Packaging91
This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.

Creative Product Designs92

Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.

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Banana Juice97
Well, that’s an original design. Banana juice package in form of a banana! Designed by Naoto Fukasawa.

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Creative packaging by Parker Williams Design.

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Equal Exchange101
Designed by Good Digital Agency.

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Typographic Packaging104
Here the typography is pretty loud.

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Tea packaging106
Experimenting with typography.

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Beck 8-Bit108
One more time experimental packaging.

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Fruits Packaging110
Original packaging which may surprise and attract customer’s attention.

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Afro Coffee Packaging112
Afro by Dalla Cia: a Wine Box radio. Who thought that a radio on a wine label could actually work…

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Chocolate Scrabble114
Unfortunately, this item is no longer available.

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Coke Vintage Packaging116
Old times, old times. We really miss packaging like this.

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Japanese packaging118
Really original design.

Creative Product Designs119

Last Click

Package design for Turkish Delight120
Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

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Pio Pio Cheep Cheep124
A sweet paper toy one more time.

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Milk Boxes in Love126
Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lady. Milky has a sad history127. It is nice to know that everything is fine now.

Creative Product Designs128

Sources and Resources


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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex performance problems in large companies. Get in touch.

  1. 1

    Amazing Art!

  2. 52

    Love all of them.

  3. 103

    Beautiful, yes, but with many of these designs I just see a lot of waste that will need to be recycled (hopefully).

  4. 154

    mmmm pot of cardboard & fonts. Marketing always tastes better!

    …but overall the packaging (waste) selected for the article wasn’t horribly excessive. (well except for the sponge, the pyramid marketing tea, the cardboard pasta, the WTF Caffee, and the SteamPunk Subculture Identity thieves, the single bottle wine crate…. and that &@*%^ cheese sponge again. )

    The designers… society made them… who in turn package society in their image and sell it back. 100% Recycled. Brilliant! (yum! burp! yum! burp!)

  5. 205

    Half of that post was taken from the dieline and there is no link back to them. Pretty rude.

  6. 256

    the “pot of” font looks like Vega SH-Medium and another font (forgotten the name), both are commercial ones, but available via google

  7. 307

    My favorite would be t he banana drink. Amazing what a little shading and color can do!

  8. 358

    too good!!!

  9. 409

    The arcadia packaging looks great in that tea as well as the steampunk. Yes, people are also convinced by how products are packaged, making them ogle with curiosity and eventually by those cool packaged stuffs.

  10. 460

    Excelent selection of design, i love what i saw, it open my mind to think different.

  11. 511

    the banana package its simple awesome

  12. 562

    really smashing
    like it a lot
    u r the best

  13. 613

    Chris Kostyshyn

    July 23, 2008 11:40 pm

    I love the kix one. but you may want to correct it
    Kix isn’t a t shirt company, it makes cereal. I thought that was more apparent than it must be

  14. 664

    some of them are very well~

    Thx For Uploading

  15. 715

    all is fit….
    very good…..

  16. 766

    It’s really nice post…
    I like “100% Chocolate Cafe” most…

  17. 817

    Really Good Design of Packaging. Very sobber and eye catching.

  18. 868

    wow ..woww…dreaming colors…..good compositions.

  19. 919

    Peter Kazlauskas

    August 12, 2008 6:33 pm

    I need to have a small test strip packaged in a see through,water proof,packet that can be attached to a product. Something like an individually wrapped tooth pick.
    Is your company able to take on a project like this.
    Please let me know.
    Thank you

  20. 970

    The banana juice is very nice…

  21. 1021

    Where can you get that Tiger Tiger ice cream? It looks amazing!

  22. 1072

    Great designs. Banana juice package is great ! Fuleosofy too… My compliments to all designers…

  23. 1123

    bloody awesome, congratulations to all these excellent artists! they are a true inspiration!

  24. 1174

    The Bananas juice is very very nice design!!!!

    Good Design!

  25. 1225

    Perfume bottles have interesting designs too =)

  26. 1276

    Sponge is…..TOP OF THE TOPS!
    And wine with pasta is beautiful! But to be honest, everything is amazing!

  27. 1327

    Wow! These are gorgeous! Thank you for posting. I just had a guest graphic designer write a post on my blog. She wrote about the Label Package Design Process from Start to Finish Label Package Design Process from Start to Finish and I thought that your subscribers might be interested in learning about the process.

    Thanks again.

  28. 1378

    this packaging is fabulous! you guys are amazing!

  29. 1429

    Beautiful packaging design and very creative!

  30. 1480

    very nice, i learned about packaging more and more but i dont agree with chocolate cafe really it is not very reasonable. because exceptionally their titles is not obviose that its about chocolate.

  31. 1531

    You should add to the sources and resources list as most of them are from there.

  32. 1582

    Banana juice packaging is very nice!

  33. 1633

    I love it all, especially….. Askinosie Chocolate ^ ^

  34. 1684

    great talent

  35. 1735

    hey people!!! great post!!! good job!!! it definitely gives a great and inspirational idea for my exam coursework… thanks alot!!! but it would be much better if there are steps to show how to do it and what materials to use….

  36. 1786

    Beautiful packaging…

  37. 1837

    really a appreiated one

  38. 1888

    this ideas very good

  39. 1939

    LOVED the banana package

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    mojtaba maghzian

    May 4, 2009 3:41 am

    veryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy amazing. wonderfulllllllllllllllllllll all of work.

  41. 2041

    mojtaba maghzian

    May 4, 2009 3:44 am

    i m manager of print company in iran and i havent seen this desing in my job .your design is bessssssssssssssssst.

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  43. 2143

    packaging design archive

    May 10, 2009 5:01 am

    Some other packaging inspirations at:

  44. 2194

    I think that the VOSS water packaging is really good. Minimalism at it’s best.

  45. 2245

    the type used on 100% chocolate cafe is ITC Avant Garde Gothic

  46. 2296

    needed info packing design for metal system

  47. 2347


    Looking for similar packaging designs and options for my Products.

    Please contact me.

  48. 2398

    very good designs with your creative & innovative work we pray to GOD for you success life in future all the time best of luck
    I am also a graphic designer from India in Chandigarh Beautiful city

    Plz contact any help from me. Regards

  49. 2449

    some are very creative

  50. 2500

    it’s very inspiring, help me very much in designing my product


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