Beautiful Brochures and Booklets


In corporate design brochures and booklets are a standard tool for promotion and advertising. They are tiny books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Brochures can also be included in CDs and DVDs; however, usually they are given away as freebies (e.g. they may contain a calendar or some poster inside).

In either case, booklets serve advertising purposes and since they are usually short (max. 25-30 pages) they need to look good and be informative in order to focus users’ attention and effectively convey the message. Unfortunately, only few brochures are indeed designed with close attention to details. However, there are a number of options for creative and appealing booklet and brochure design.

This post showcases beautiful examples of brochure and booklet design. We have tried to include creative, visually appealing and interesting design solutions; the booklets presented below are nice to have in the hand and take with you. Hopefully, everybody will find something interesting and unusual for herself or himself.

You may want to take a look at our related posts

Brochures and Booklets

Urban Picnic6
Ant and blanket pattern graphics are used to interperet the common picnic in this event brochure for Architecture Week. Using architecture stencils as the basis for the typography, the brochure has contrasting colours which reflect building materials. The choice of colors is impressive and eye-catching: this is what makes a good brochure design. Created by Rob Brearley, RGB design studio.

Booklets - Statistical data7

ALPHA_TXT has developed into Typeface that represents the evolution of the English language. It reflects the way that we communicate due to our global society. ALPHA_TXT reflects this issue by abbreviating individual characters in the English alphabet. It is governed by same rules imposed as SMS messaging on a mobile telephone keypad. Designed by Viv Greywoode.

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2008 Calendar12
A pretty colorful calendar concept. Each month color is associated with a month — e.g. blue stands for January and red stands for July. The last page contains contact references to designer’s portfolio. That’s an effective brochure design. Designed by Jonathan Davies.

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Premsela Booklets17
Catchy colors meet dark booklet meet beautiful typography meet grids. Appealing editorial design by Robin Uleman.

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Capital Jest Booklet20
Well, this is a sexy design. Notice how well tiny square at the right bottom corner of the cover stand for the corporate identity of the company: altough being tiny, they are very distinctive and attractive. Corporate & brand identity by studio FIRMA for company Capital Jets, specialized in business aviation. Included creating logo, full brand identity, web design, copywriting, design of exhibition stands, corporate stuff, booklets, design of corporate cars and airplanes. Designed by Firma.

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Avant Garde Gothic Typeface Booklet24
Features 27 pages containing information on Herbert Lubalin, the establishment of the ITC, type-classification, font-weights, ligatures and much more. Designed by Bora Acemi.

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Jeannette Weber27
Die anderen – Leben in Marxloh. Minimalism, beautiful information design.

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Designed by BaseDesign agency.

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Designed by

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Kiosk 3737
Designed by Luke Lisi, Ben Suh, Laura Rottinghaus, Tristan Telander and Chi Hiu Yim from the University of Kansas Design Program (thanks, dls).

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Restaurants Identity book40
No, it doesn’t really matter what is insde the brochure. The cover is striking and appealing and hence manages to attract readers’ attention. Unfortunately, we do not know how the brochure look like from inside out.

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Helvetica 50 project workbook43
Blank workbook designed for Graphic Communication 3rd year Digital Media brief – exhibition design for the 50th birthday of Helvetica. Designed by Breakmould design agency.

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This is a brochure/poster for The Silkroad Project. The musical ensemble focuses on creating a flow of connectivity amongst different cultures across the world. This brochure has lines running and connecting through each fold and then folds out into a poster that acts as a calendar. Simple yet beautiful. Designed by Megan Brock.

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Car Color Timeline50
The objective behind this piece was to come up with a method to organize information as simple as the color of cars in the most effective and interesting way. Using a timeline system, the structure of Art Center’s Hillside parking lot was organized in step-by-step panels.

The timeline starts with raw data taken from photos and information gathered from each individual car. The data is then broken down into abstract shapes and optical mixing, giving the viewer various choices depending on their personal visual preference. At the end the data is compiled in a fairly generic information graphic. Winner of Adobe Education 2007 Award. Designed by Aaron Kapor.

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Original brochure design by a London-based design agency BibliothequeDesign. Take a look at the examples below: the agency combines strong typography with geometric forms and catching colors. And the result is pretty catching as well.

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Rizzo + Gobart61
Art Direction for this flyer/poster for the promotion of “Les hyperréalistes en France” exhibition at the Catherine et André Hug Art gallery. Designed by Xavier Encinas.

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Sheridan & Co Brochure66
Minimalism meets catchy colors. This is a booklet one would like to take with himself / herself. Designed by Un.titled.

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Virtual Water71
Based on the data gathered by Hoeckstra et al. in their study »Water Footprint of Nations« German designer Timm Kekeritz created this double-sided poster and an accompanying brochure. One side visualizes the water footprint of selected nations, emphasizing the im- and export of virtual water. The other side shows the virtual water content of selected foods and commodities.

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Alba Product Folder76
This booklet is definitely hard to overlook. Designed by A-Side Studio.

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The concept focuses on putting the viewer in the position to imagine their perfect home with no images to cloud the potential buyers mind. Instead this brochure features pop-ups to enforce that living at Altus puts you above everything. The combination of textured paper, pop-ups and horizontal lists of various building and neighbourhood amenities lead to a brochure that genuinely display the uniqueness of the product. Designed by Andrew MacPhee.

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Alphabet City 2007
A promotional booklet.

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Cornwall Film84
Scott Parker Design Limited.

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Annual report for Bank of Moscow88
Designed by Danil Kryvoruchko.

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Four IV92
Brochures can not only look good: you can use fabric to make the reader feel the high quality of the brochure as well. Example: the AlphabetCity brochure displayed below.

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BB/Saunders agency combines a very modern look with creative design solutions. Apparently, the agency loves cirlces, dots and strange geometrics shapes.

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We have no idea what this image stands for. But maybe it was the designer’s decision to make us feel like this in this brochure?

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Peter&Wendy studio has its own unusual style when it comes to brochure design. The grid in the background and strong, bold typography make the brochure stand out; consequnce: the booklet is distinctive and hard to overlook.

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Benance Network Promo108
Booklet containing information and research found during experimentation of Visualising Networks. The aim of the booklet is to promote the benefits of networking in this day and age, from students through to career professionals. The booklet is displayed with the instalation piece and is intended to be taken away with the viewer to keep.

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Rizzo + Gobart113
Art Direction for this flyer/poster for the promotion of “Les hyperréalistes en France” exhibition at the Catherine et André Hug Art gallery. Designed by Xavier Encinas.

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What difference does it make who’s speaking? This brochure is a compendium of research on four different, but inter-related topics. Notes and essays concerning the ‘designer as author’ debate as well as the current state of art education are intermingled with personal investigation of self and the surrounding student community at MCAD. Unusual treatment of type, unusual booklet.

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Verto Booklet119
Classic and traditional brochure design which is often used for interior design promotions. Simple yet beautiful, this bookmarklet perfectly manages to communicate with its target group. Designed by Dmitry Galsan.

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In April of 2007, 50 artist bookmakers from Bristol and around the world came together at the Arnolfini art gallery to show and sell their work. Ginger Monkey was asked to create an identity for this event that focused on the artistry and hand crafted techniques used to create the books. He came up with a grungy and dirty result which lets the brochure stand out.

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These excerpts show that an annual report doesn’t have to be boring. However, it doesn’t have to be colorful neither. Used properly, black, white and typography can suffice.

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Value and Service129
Brochures can be printed not on simple paper, but on other materials. The booklet below shows how geometric shapes can be used to let the brochure not only look, but feel distinctive.

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De Facto131
Designed by De Facto.

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September Industry137
Strong grid structure meets strong typography.

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Nexus Neuronia139
Brochure design doesn’t have to end with the deign inside out.

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Last Click

No, this is not a booklet design. But if it was a booklet, it would be a damn sexy one.

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Siggi Oddsson143
Unfortunately, Siggi Oddsson rarely designs brochures. Maybe he should. We would like to have the one with the image below.

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The same holds for Sveinn Porri Davíðsson…

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Terrace Exhibition Proposal147
This is probably the sexiest form you ever saw. It was created by Ewan Robertson148 of Oscar And Ewan for Terrace Studios, a gallery in Dalston, London. The project includes identity, design and a website.

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Rainbow in your hand
That’s creative. Flipbook with 36 black pages. When you flip through the book, a 3D rainbow will appear inside your hand.

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Sources and Resources


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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex performance problems in large companies. Get in touch.

  1. 1

    Great selection!

  2. 52

    Nice, but where’s my monday inspiration????

  3. 103

    turn my brain on

  4. 154

    Wow, talk about inspiration!! I lost my job last week and decided to finally launch a Mfg’s Rep / Marketing Agency. Which means I have to try to get in front of a large number of business owners in a short amount of time. I was trying to figure out some way to make them take notice – one of these designs gave me the idea I need. Thanks for the inspiration!!

  5. 205

    wow… those are really good!! thanks for sharing!!

  6. 256

    whow, they are beautiful!

  7. 307

    ananda rizki ramdani

    June 16, 2008 10:57 pm

    awesome! nice post ;)

  8. 358

    These are truly beautiful.
    I love beautiful booklets!
    Looked at Alexa this morning, just for fun tried Smashingmagazine. Doing pretty good…
    The Webinale Awards really gave you a boost!

  9. 409

    Very beautiful !

  10. 460

    Is it just me, or did anyone else think that must of those stunk?

  11. 511

    Totally agree. Copy paste copy paste… ; (

  12. 562

    super duper

  13. 613

    mr. kalish is not happy

  14. 664

    @Dawood – I don’t think they stunk, but the designs were mostly just copies of copies – I saw little originality in any of them. How many big type Helvetica Neue brochures do we need to see on one page? Just need to pick up any edition of Grafik magazine and you have the source of each one of those brochures… sigh

  15. 715

    Сергей Городенский

    June 17, 2008 6:24 am

    Eto pizdec (Wow, beauteful set)

  16. 766

    aaaaoooowwwww very gooooooood :)

  17. 817

    While most of them are attractive, they are almost all covered with busy staffage that inhibits communication.

    post-modern is more descriptive than avant-garde: lots of adjectives and meaningless jargon that covers for the lack of anything of substance.

  18. 868

    Nethanel Kalish

    June 17, 2008 10:01 am

    Those WOWs around probably come from teen-agers with no real artistic education.
    I’m very dissapointed to say that I did see even one design with any hint een of new massage.
    Prifessinaly well done is not exciting. All items in this collection can be found in the sixtys and before.
    It is very disapoiting that nothing happend in Art for more than 40 years now. No new views, no new sound, no new concepts.
    There is only technical improvements. No message. Very dissapointing.

  19. 919

    More print inspiration please :) Great post! (as usual)

  20. 970

    There is too many beautiful brochures. A good job.
    Yeah John, tha’s right.

  21. 1021

    Thomas Bollinger

    June 17, 2008 1:48 pm

    Why is it that almost none has a commercial goal and/or background? That’s all artsy fuzz, paid for by the taxpayer or institutions that are paid by the taxpayer.

  22. 1072
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    Great post!!

  24. 1174

    yours All Post Are Grt And This Tooo……

  25. 1225

    It looks very well, thanks :)

  26. 1276

    Great stuff! Really great stuff.

  27. 1327

    It’s great.

  28. 1378

    Holy Helvetica!

  29. 1429

    totally agree

  30. 1480

    great shit!!

  31. 1531

    I love these!

  32. 1582

    Alexander Shurman - Yu

    June 19, 2008 2:34 pm

    Amazing! brochures and booklets
    Excellent designs!

    Thank you guys Vitaly and Sven

  33. 1633

    These brochures are beautiful but that’s seem to come from a world without clients and deadlines. It’s easier to do design like this than real brochures for real small clients with no money and no time…

  34. 1684

    There is a TYPO in ,.b”Capital Jest Booklet” os should called ” JETS “ not Jest!

  35. 1735

    Some of them are definitely interesting. But it is very difficult to judge brochures by seeing a couple of snapshots.
    Most of the descriptions are downright sloppy – “This is a booklet one would like to take with himself / herself.” ??

  36. 1786

    Very, Very, beautiful designs !!! Amazing !!!

  37. 1837

    Cool. Very inspiring…

  38. 1888

    The Helvetica/Bold Sans Serif based design movement came in with a bang and is starting to feel a little like the dead horse syndrome experienced a few years ago with “swoop” logos.

    Yes, this style is BEAUTIFUL and lends itself to great design approaches when appropriate, but it is starting to be a but over used. As Designers we need to build off ideas, not duplicate them outright.

    Overall this is a GREAT set of design examples, but I do wish there was just a wee bit more spectrum to showcase other styles.

    Great Job Smashing, wonderful collection, really enjoy the site.

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  40. 1990

    Whoa! awesome!!!! but still the copies of copies of copy…
    @Scott: Totally agree with ya! even the Helvetica ultra thin’s also a bit like that, now..
    @hassan_nasrallah: WTF dude?? go somewhere else..

  41. 2041

    this post is so inspirational i love it! thanks so much!

  42. 2092

    This is an awesome source of inspiration, nice guys!

  43. 2143

    yes… really homogenous collection. In the wide world of visual communication via print, its unthinkable to filter for a certain style/pallet… and all this retro 60s stuff is getting really tired.

  44. 2194

    Can anyone tell me how to make the image used for ‘Circle’ (the one with a Big Yellow ‘C’ on it) please?

    Just starting out on illustrator and wondering how. I’m guessings its something to do with masking, but dunno. Some help would be nice, but i understand if this is the wrong place to ask.


  45. 2245

    any one know were to download sample PDF?? similar to those

  46. 2296

    Real stuffs….i really liked them all….the most interesting was the rainbow flipbook..

  47. 2347

    yahhh! copado!

  48. 2398

    Very beautiful ressources of inspiration !

  49. 2449


  50. 2500

    Would love to get my hand on most if not all the brochures man.


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