Beautiful and Expressive Packaging Design


Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

As an ongoing part of our monday inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. We have also tried to present creative and unusual ideas which you could use for your projects. Below the gallery you will also find some further references to blogs and resources related to packaging design.

You may want to take a look at our related posts

Packaging Design

Atypyk is an artistic group of French creative minds. Their products are smart yet ironic, and their ideas are packed into good packaging examples. The second picture is the packaging of a 6pack-vase (cans not included).

Creative Product Designs5

Creative Product Designs6

Pot Of7
biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.

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100% Chocolate Cafe9
The concept behind Tokyo’s 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Colorful and clean packaging.

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R Design Studio13
Sexy, striking, catchy and beautiful — package design by R Design Studio from London. The choice of colors is remarkable.

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Tasty Type16
Izze Beverage Co®. doesn’t boast their nonprofit mission on their label, but the design’s simplicity hints that they are a different kind of company. Izze’s sales grew 450% per year over the first two years without any TV, print, or online advertising. Surely their success is due in part to the bottle — clearly branded with Trade Gothic™ caps and a clever use of a Caslon™ asterisk, emulating a cross-section of the fruit contained therein.

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Best Wishes Bag18
This package is literally over 20 years old. The design is still amazing.

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Beer Bank20
Stylish, traditional packaging by designlab Fuerzza.

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Tiger-Tiger Ice Cream23
Flavor sounds like something from one of Miss Retro Modern’s or Charm & Poise’s challenged recipe cards!

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cd&c self-promotion > wine label & packaging 25
Wine label and packaging. The colors of dots on the wine bottle are chosen very carefully: notice how well they fit to the branding logo on the bottle.

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Espa Packaging27
Packaging design for a range of advanced skin care products for one of spas. Strong, vibrant gradient in use.

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Arcadia Organic Tea29
This packaging was hand made and assembled by me for a package design class as part of my BFA. The pattern was lacquer transfered to green paper. They come in a package of four so placed back-to-back all the little pyramids would nest together to make a larger pyramid.

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Graphis Packaging31
Retro packaging with dominant geometric forms. Nowadays the design looks impressive and vibrant

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Scone Mix Package35
Orange Cranberry Scone Mix designed by Montia. Simple yet attractive. Notice how well the package uses only three colors.

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Porto Novo Caffee Package37
Designed by Fizi Pao. Beautiful and elegant packaging.

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Cocoa Bar40
Some pretty bar wrappers from Cocoa Bar, NYC.

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Askul Garbage Bag42
Even although a package bag isn’t really something one would give a special attention to, some interesting solutions are possible. The design below makes use of colorful typography.

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Cadbury Milk & White Chocolates44
Cadbury Packaging Designs for ‘Gourmet Chocolates’. Designed by Daniel Elliott. Simple but sweet and attractive.

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Sferra 189147
Packaging for Sferra’s recently debuted 1891 line. Linens packaging.

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Coffee Time: Bag and Cups50
Stylish old-times-packaging from S43 Agency51 for a CoffeeTime brand from Latvia.

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Book Packaging54
Peter&Wendy love typography and a strong typographic packaging. We love it too!

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Typographic Packaging57
Another example with typography in use. Sometimes all you need is just a title of what is inside the package.

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Steampunk Packaging59
According to designer, the task for this design was to pick a subculture and design a series of pictograms/logos & etc for it, and then apply said logo(s) to a package for a set of information cards about that subculture. Designed by Rovina Cai from Australia.

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Brad Surcey61 (site is currently offline)
Strong colors and beautiful compositions. Notice how well the title of the product is emphasized, it strongly and clearly communicates what is inside without revealing too much unnecessary information.

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Warming Little64
Designed by Thirdperson, comprising a range of special winter soups with promotional heat resistant cardboard sleeves that slotted onto the existing cups. They’ve scooped a few awards, including Design Week 2008.

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Clean minimalism at its best. Excellent packaging of a mineral water bottle.

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Nothing can beat the old school typography.

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Remarkable Pencils70
Apparently, the 10 pencils packaged into this box are 100% remarkable. Well, at least they have a remarkable packaging.

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Askinosie Chocolate73
When it comes to the design of chocolate packaging, there are a number of options available. For instance, you can provide the package with some further information about the chocolate and give it a more traditional, historic and authentic look.

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WH Smith77
“Our brief was to create a compelling and inspirational solution. Because of copyright issues regarding artist’s work was a problem, our solution was to take inspiration from the though process behind how one paints and draws and to convey famous artists thoughts by choosing relevant quotes that captured the spirit of the product. We achieved this by commissioning different illustrators to recreate these quotes with the relevant use of materials.” Designed by R Design78.

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Original geometric forms can also be used for product packaging. And they are attractive, too!

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Visualization of CI82
Clean and slick design by Martin Zampach.

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Food Packaging85
Nice old times strike back. Louise Fili with a traditional, old-times food packaging.

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Before Grain Dog & Cat Food88
Well, it is the packaging for dog and cat food, but it just look good. Notice how interesting the typography is used — the letters are building a pyramid.

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Vintage Packaging91
This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.

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Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.

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Banana Juice97
Well, that’s an original design. Banana juice package in form of a banana! Designed by Naoto Fukasawa.

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Creative packaging by Parker Williams Design.

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Equal Exchange101
Designed by Good Digital Agency.

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Typographic Packaging104
Here the typography is pretty loud.

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Tea packaging106
Experimenting with typography.

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Beck 8-Bit108
One more time experimental packaging.

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Fruits Packaging110
Original packaging which may surprise and attract customer’s attention.

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Afro Coffee Packaging112
Afro by Dalla Cia: a Wine Box radio. Who thought that a radio on a wine label could actually work…

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Chocolate Scrabble114
Unfortunately, this item is no longer available.

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Coke Vintage Packaging116
Old times, old times. We really miss packaging like this.

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Japanese packaging118
Really original design.

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Last Click

Package design for Turkish Delight120
Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

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Pio Pio Cheep Cheep124
A sweet paper toy one more time.

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Milk Boxes in Love126
Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lady. Milky has a sad history127. It is nice to know that everything is fine now.

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Sources and Resources


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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex performance problems in large companies. Get in touch.

  1. 1

    The cd&c wine primary and the secondary package even the cushion with the label put together are vey original and beautiful

  2. 152

    Great creative work with ultimate colour combinations.

  3. 303

    woooooooooooooooooooow very gooooooooooood

  4. 454

    Amy Hutcheon and Rhinanon Faulkner-Crowe

    June 27, 2011 12:23 am

    cool and origanal pix!! i love chocolate :D XD

  5. 605

    I love the design, and I design Wall Decals by myself, while I am looking for good idea to packaging my wall decals. I am really appreciated for good ideas. My website is
    and my email is everestsl @

  6. 756
  7. 907

    tim is ma name

  8. 1058

    I like that novo packaging nice..superb

  9. 1209

    so good!!
    I like the banana juice idea…
    it’s great!

  10. 1360

    Wow, these packaging designs are inspiring.

  11. 1511

    Wow, these packaging designs are inspiring. I especially love the soup cups, “warming little”.

    Please tell me where I can get designs like that for my own branding?

  12. 1662

    We have a requirement to packing metal rods weighing from 50 to 250kg & recycle the packing material.Damage on the metal rod is not allowed & the hardness of the surface is 70 HRC. The item is a industrial cylinder rod. Can any one suggest some solution for this.

    Thanking you and assuring best service at all the times.

    Thanks & Regards,
    Sr.Manager Automation NPD

  13. 1813

    I love the coffe box …So good…:)

  14. 1964

    The minute i see you’ve got a new post i generally rush over here, although i haven’t posted a comment to say thanks til now, i adore your posts. Thanks!

  15. 2115

    Thanks for the fantastic posts. I have been following you for a while on my rss reader, thought i would make the effort to say THANK YOU today.

  16. 2266

    Very inspirational! Thanks for this creative spark to brighten my day!

  17. 2417

    wonderfull designs really

  18. 2568

    this is weeeeeeeeeeeeeeeeeeeeeeeeeeeeeny good lads

  19. 2719

    too good designs….

  20. 2870

    “Packaging design has the primary goal to attract customers’ attention.”

    Wrong mission statement… The primary goal of packaging design is to create an impulse to buy this and not the other product. This is what the designers are paid to do. This is why so few of those “beautiful designs” are successful as products — They are designed for other designers, not “the unsophisticated” who are the majority of people making purchasing decisions…

  21. 3021

    Nice work , i’m looking for DATES packaging .

  22. 3172

    I’ll try on my project to include a pack of notepad in the pencil paper box as a complete set of giveaway. Anyway, thanks for putting together all the designs.

  23. 3323

    these are very veryyyyyyyyyyyyyyyyyyyyyyyyyyyy good

  24. 3474

    very beautiful design.
    good luck


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