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Beautiful and Expressive Packaging Design


Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

As an ongoing part of our monday inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. We have also tried to present creative and unusual ideas which you could use for your projects. Below the gallery you will also find some further references to blogs and resources related to packaging design.

You may want to take a look at our related posts

Packaging Design Link

Atypyk is an artistic group of French creative minds. Their products are smart yet ironic, and their ideas are packed into good packaging examples. The second picture is the packaging of a 6pack-vase (cans not included).

Creative Product Designs5

Creative Product Designs6

Pot Of7
biz-R has recently completed a naming, brand direction and packaging project for Clive’s new ‘Potof’ range of fresh organic meals. a really bold, highly graphic, identity based on symbology,pattern and colour associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf.

Creative Product Designs8

100% Chocolate Cafe9
The concept behind Tokyo’s 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Colorful and clean packaging.

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Creative Product Designs11

Creative Product Designs12

R Design Studio13
Sexy, striking, catchy and beautiful — package design by R Design Studio from London. The choice of colors is remarkable.

Creative Product Designs14

Creative Product Designs15

Tasty Type16
Izze Beverage Co®. doesn’t boast their nonprofit mission on their label, but the design’s simplicity hints that they are a different kind of company. Izze’s sales grew 450% per year over the first two years without any TV, print, or online advertising. Surely their success is due in part to the bottle — clearly branded with Trade Gothic™ caps and a clever use of a Caslon™ asterisk, emulating a cross-section of the fruit contained therein.

Creative Product Designs17

Best Wishes Bag18
This package is literally over 20 years old. The design is still amazing.

Creative Product Designs19

Beer Bank20
Stylish, traditional packaging by designlab Fuerzza.

Creative Product Designs21

Creative Product Designs22

Tiger-Tiger Ice Cream23
Flavor sounds like something from one of Miss Retro Modern’s or Charm & Poise’s challenged recipe cards!

Creative Product Designs24

cd&c self-promotion > wine label & packaging 25
Wine label and packaging. The colors of dots on the wine bottle are chosen very carefully: notice how well they fit to the branding logo on the bottle.

Creative Product Designs26

Espa Packaging27
Packaging design for a range of advanced skin care products for one of spas. Strong, vibrant gradient in use.

Creative Product Designs28

Arcadia Organic Tea29
This packaging was hand made and assembled by me for a package design class as part of my BFA. The pattern was lacquer transfered to green paper. They come in a package of four so placed back-to-back all the little pyramids would nest together to make a larger pyramid.

Creative Product Designs30

Graphis Packaging31
Retro packaging with dominant geometric forms. Nowadays the design looks impressive and vibrant

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Scone Mix Package35
Orange Cranberry Scone Mix designed by Montia. Simple yet attractive. Notice how well the package uses only three colors.

Creative Product Designs36

Porto Novo Caffee Package37
Designed by Fizi Pao. Beautiful and elegant packaging.

Creative Product Designs38

Creative Product Designs39

Cocoa Bar40
Some pretty bar wrappers from Cocoa Bar, NYC.

Creative Product Designs41

Askul Garbage Bag42
Even although a package bag isn’t really something one would give a special attention to, some interesting solutions are possible. The design below makes use of colorful typography.

Creative Product Designs43

Cadbury Milk & White Chocolates44
Cadbury Packaging Designs for ‘Gourmet Chocolates’. Designed by Daniel Elliott. Simple but sweet and attractive.

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Creative Product Designs46

Sferra 189147
Packaging for Sferra’s recently debuted 1891 line. Linens packaging.

Creative Product Designs48

Creative Product Designs49

Coffee Time: Bag and Cups50
Stylish old-times-packaging from S43 Agency51 for a CoffeeTime brand from Latvia.

Creative Product Designs52

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Book Packaging54
Peter&Wendy love typography and a strong typographic packaging. We love it too!

Creative Product Designs55

Creative Product Designs56

Typographic Packaging57
Another example with typography in use. Sometimes all you need is just a title of what is inside the package.

Creative Product Designs58

Steampunk Packaging59
According to designer, the task for this design was to pick a subculture and design a series of pictograms/logos & etc for it, and then apply said logo(s) to a package for a set of information cards about that subculture. Designed by Rovina Cai from Australia.

Creative Product Designs60

Brad Surcey61 (site is currently offline)
Strong colors and beautiful compositions. Notice how well the title of the product is emphasized, it strongly and clearly communicates what is inside without revealing too much unnecessary information.

Creative Product Designs62

Creative Product Designs63

Warming Little64
Designed by Thirdperson, comprising a range of special winter soups with promotional heat resistant cardboard sleeves that slotted onto the existing cups. They’ve scooped a few awards, including Design Week 2008.

Creative Product Designs65

Clean minimalism at its best. Excellent packaging of a mineral water bottle.

Creative Product Designs67

Nothing can beat the old school typography.

Creative Product Designs69

Remarkable Pencils70
Apparently, the 10 pencils packaged into this box are 100% remarkable. Well, at least they have a remarkable packaging.

Creative Product Designs71

Creative Product Designs72

Askinosie Chocolate73
When it comes to the design of chocolate packaging, there are a number of options available. For instance, you can provide the package with some further information about the chocolate and give it a more traditional, historic and authentic look.

Creative Product Designs74

Creative Product Designs75

Creative Product Designs76

WH Smith77
“Our brief was to create a compelling and inspirational solution. Because of copyright issues regarding artist’s work was a problem, our solution was to take inspiration from the though process behind how one paints and draws and to convey famous artists thoughts by choosing relevant quotes that captured the spirit of the product. We achieved this by commissioning different illustrators to recreate these quotes with the relevant use of materials.” Designed by R Design78.

Creative Product Designs79

Original geometric forms can also be used for product packaging. And they are attractive, too!

Creative Product Designs81

Visualization of CI82
Clean and slick design by Martin Zampach.

Creative Product Designs83

Creative Product Designs84

Food Packaging85
Nice old times strike back. Louise Fili with a traditional, old-times food packaging.

Creative Product Designs86

Creative Product Designs87

Before Grain Dog & Cat Food88
Well, it is the packaging for dog and cat food, but it just look good. Notice how interesting the typography is used — the letters are building a pyramid.

Creative Product Designs89

Creative Product Designs90

Vintage Packaging91
This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.

Creative Product Designs92

Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.

Creative Product Designs94

Creative Product Designs95

Creative Product Designs96

Banana Juice97
Well, that’s an original design. Banana juice package in form of a banana! Designed by Naoto Fukasawa.

Creative Product Designs98

Creative packaging by Parker Williams Design.

Creative Product Designs100

Equal Exchange101
Designed by Good Digital Agency.

Creative Product Designs102

Creative Product Designs103

Typographic Packaging104
Here the typography is pretty loud.

Creative Product Designs105

Tea packaging106
Experimenting with typography.

Creative Product Designs107

Beck 8-Bit108
One more time experimental packaging.

Creative Product Designs109

Fruits Packaging110
Original packaging which may surprise and attract customer’s attention.

Creative Product Designs111

Afro Coffee Packaging112
Afro by Dalla Cia: a Wine Box radio. Who thought that a radio on a wine label could actually work…

Creative Product Designs113

Chocolate Scrabble114
Unfortunately, this item is no longer available.

Creative Product Designs115

Coke Vintage Packaging116
Old times, old times. We really miss packaging like this.

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Japanese packaging118
Really original design.

Creative Product Designs119

Last Click Link

Package design for Turkish Delight120
Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

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Pio Pio Cheep Cheep124
A sweet paper toy one more time.

Creative Product Designs125

Milk Boxes in Love126
Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lady. Milky has a sad history127. It is nice to know that everything is fine now.

Creative Product Designs128

Sources and Resources Link

Footnotes Link

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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

  1. 1

    This is a fantastic post. Always love seeing whats new on the market so to speak A+ :P

  2. 2

    ^ Duh! Posted before I read the whole post! It IS the ones from the coffee and Tv video! haha

  3. 3

    very beautiful

  4. 4

    Great collection. I love the Selfridges tea boxes. Hmm… want some tea right now.

    The Chocolate Cafe packaging is great. Too bad they mispelled the name of #1. It should be “Côte d’Ivoire”, not “Cote D’Ivoire”. ;)

  5. 5

    Very beautiful!!
    Some More Packaging design inspiration – part II From

  6. 6

    thank you, amazing! ‘chocolate cafe’ and ‘r design studio’ are wonderful. how about setting-up some poll?

  7. 7

    About Chelsea Candy.
    The package is actually over 30 years old (to be exact, they started selling it in 1971, so 37 years old).

  8. 8

    woowww this is veryy cool post !!!

  9. 9

    really beautiful………i like the theme of Visualization of CI…..

  10. 10

    good post, but looks like you guys just went to and stole everything they posted about…

  11. 11

    Now this is a great post!

  12. 12

    This was a breath of fresh air! I loved this post and am feeling thoroughly inspired again. Whether you got the info from or not, thank you – because i would never have seen it if you didn’t post it here.

  13. 13

    Luiz Gustavo F. Zanotello

    June 2, 2008 4:11 am

    Very nice.! xD

  14. 14

    Latvian Coffe time is nice…

  15. 15

    I love how some typographic packages look like old Penguin Book’s covers

  16. 16

    Love it! Very inspiring and great color combinations. Thanx

  17. 17

    “Vintage Packaging
    This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.”

    It’s a Kix cereal box with an offer for a vintage t-shirt, not t-shirt packaging as you stated. This also isn’t 20 years old, it’s a vintage version put out by General Mills for Target.

  18. 18

    I hope these designers are considering recycled solutions and restricting the amount of landfill that they might add too.


  19. 19

    Raj from

    June 2, 2008 6:26 am

    Wonderful! Amazing! Very very impressive work. Thanks for this post.

  20. 20

    This was simply orgasmic! =3

  21. 21

    Beautiful! Does anyone know the font used on the Chocolate Cafe-packaging?

  22. 22

    Nice to see Graphic design is still healthy…awesome and inspiring.

  23. 23

    reely creative stuff …. great job guys….
    keep ’em coming..!!

  24. 24

    Some excellent designs here, especially love the simplicity and style of the Chocolate Cafe products.

  25. 25

    Beautiful! I like the pencils the most!

  26. 28

    Wonderful! I love Pot Of and 100% Chocolate Cafe design.
    Thanks Smashing Magazine ;)

  27. 29

    Beautiful. Some lovely retro designs. Great use of fonts throughout.

  28. 30

    i love the milk boxes, they are so cute….

  29. 31

    Heh, you guys love that Coffee & TV video!

    I wanna eat that Before Grain Dog & Cat Food based on the packaging..

  30. 32

    The Tiger Tiger’s Tiger looks a lot like the old school Tony the Tiger! So cute


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