In my first days of freelance web design, I did all the right things to get business — web-site done, Chamber of Commerce joined, social media networking done. So why wasn’t the phone ringing? I suspect many freelancers feel the same way. The big question remained: where do I get business?
Then I discovered a secret weapon. I wanted local business, as it’s easier to build referrals that way. I went through the local directory looking at businesses without web-sites, or with very old and poor sites and made a list. I made a small brochure, put on some decent clothes, grabbed my business cards and actually physically walked into their offices! I got enough business within two days to keep me busy for months, and had a blast at the same time.
It seems many of us have trouble getting over the fear of actual cold-calling. We will do anything possible to avoid it. We will waste time on catching up on blogs, RSS feeds, Facebook, anything to avoid cold-calling, and still chalk it up as ‘work’. However, once you try this method you will forget all other marketing ideas.
So, if you are new into freelancing, or business is slow, try the GOYAKOD method — Get Off Your Ass and Knock On Doors!
About the author
Hollis Bartlett is a full-time freelance web designer & developer located in Nova Scotia. He loves the freelance lifestyle as it gives him flexible time to spend with his wife, 3 daughters, supports a blacksmithing hobby and still gets the bills paid.
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