By Joel Eby
When designing for the Web, how important is it to begin with a brilliant idea for a web-site? Can a quality site be built if the underlying concept is weak? And what happens to a brilliant idea if its execution is less-than amazing?
Many hold that execution is a secondory factor to the concept. I believe the opposite argument can be made – it’s not a great idea that counts most, but great execution.
Now don’t get me wrong – there has to be an idea in there somewhere. As designers we can’t go about designing without a plan. It is vital to have a concept to rally around as we craft our designs. But the notion that great work requires a completely unique, brilliant concept every time is, I believe, misguided.
Ideas should be solid – even if they’re simple. They should be focused on giving our execution a goal. Developing an idea is important, but the bulk of our energy ought to be aimed at execution. If a designer takes care to make sure to execute on the basics – typography, composition, hierarchy, communication – and aims for a clear but simple goal, great work will result.
About the author
This post is one of the finalists of our guest author contest2. Over three weeks selected top-10-lists and discussion articles will be published. To rate the articles we’ll analyze their popularity, users activity, quality of backlinks, traffic and further data.
- 1 http://www.pop.us
- 2 http://www.smashingmagazine.com/2008/07/17/write-a-guest-post-and-win-apple-macbook-air/