Design Showcase Of Creative Online-Shops


Times when online-shops were boring and unattractive are over. To attract customers’ attention designers tend to design online-shops according to the atmosphere it has to create. An online-store in which retro-products are offered is designed in a retro-look. And shops which are aiming to attract young customers are designed in vibrant colors and modern style. Furthermore, interactive browsing through the store, implemented with Flash and JavaScript, gains on popularity as well.

This post showcases 45 examples of creative and unusual designs of online-stores. Being creative doesn’t necessarily mean that the designs are successful since unconventional approaches often increase the time users need to climb the learning curve and figure out how they can achieve their goals. Still, how can you present your products in a distinctive way and how to design a truly unique online-store? Let’s find out.

Trendy design elements such as wood background, textures, handwriting, collage and grunge are quite popular. Reflections, shadows and similar elements from the times of vivid Web 2.0 are used rarely; however, designers of t-shirt- and children’s cloth-stores seem to have a different opinion on that matter for some reason. Disclaimer: we are not related to any of the stores presented below.

Please notice: we don’t know if creative design approaches result in better sales. This post is supposed to provide you with some interesting ideas and approaches which you can use in your future projects, not with recommendations for the most effective online-store-designs.

Showcase Of Creative Online-Shops

ShopComposition uses a sliding navigation at the top of the site. Users can choose the content they would like to read. This store has an integrated blog and some further projects (such as picture-a-day) to attract customer’s attention. JavaScript in use.

Online Shop Screenshot2

Feel the Power3
Actually, Feel the Power sells t-shirts and underwear — just like thousands of other online-stores out there. However, the site is completely Flash-based and offers its visitors a beautiful and attractive navigation via an animated wheel. One click opens a large preview of the selected product. Although Flash is used, the navigation is extremely easy and simple. Apparently, music in the background is supposed to create a good mood.

Online Shop Screenshot4

If a company produces Yellowood wood decks, then it probably should have a yellow design with wood in the background, right?

Online Shop Screenshot6

uShops welcomes its visitors with a price tag which is supposed to communicate the idea of the site — the online marketplace to buy and sell stuff.

Online Shop Screenshot8

Free People9
This store aims at female teenagers. In such stores handwriting and vivid imagery are common.

Online Shop Screenshot10

Nerve is an Ajax-based music store with vibrant colors, nifty JavaScript-effects and beuatiful hover effects. Nice and memorable design.

Online Shop Screenshot12

Bisley Perfect Order13
This store is partly Flash-based and is designed in a retro-look. The main page is right-aligned for some reason. On the left there is a wood background with a coin.

Online Shop Screenshot14

Klassiker in Acryl15

Online Shop Screenshot16

Simple Treasures17

Online Shop Screenshot18

Habitat Shoes19
Habitat Shoes sells shoes. However, it first sets up the perfect atmosphere for the store and offers its visitors to select one of the illustrations which stand for the different accessoires in the store.

Online Shop Screenshot20

ShoeGuru places its products in the middle of the page and uses horizontal scrolling for navigation. Notice that only the product is presented to the visitors — and nothing else.

Online Shop Screenshot22

Accentuate Clothing23

Online Shop Screenshot24

Cosmic Soda sells t-shirts and uses distinctive design decisions to attract its target group. The search box and newsletter box are somehow crooked, there are dozens of dashed lines, blue illustrations and a paper sheet background.

Online Shop Screenshot26

Among dozes of distinctive features Etsy has an appealing navigation menu with icons and vibrant illustrations. The creative approach of the design is hidden in its functionality. For instance, it is possible to sort and filter products by colors. It is not done via a text-based search engine, but using the integrated interactive Flash-interface.

Online Shop Screenshot28


Online Shop Screenshot30

TasteBook 31

Online Shop Screenshot32


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LadyBugs Picnic35
LadyBugs Picnic with feminine touch, handwritten elements and, of course, bugs!

Online Shop Screenshot36


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Mozilla Store39
A distinctive fan-shop for geeks and nerds.

Online Shop Screenshot40


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Rock Pillars43

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Chop Shop47

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Pink Koi Fish 49

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In this store the choice of illustrations directly indicates what the store is about.

Online Shop Screenshot52


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A better tomorrow55

Online Shop Screenshot56

Baby Wit57
The design seems to be hand-drawn and incomplete which somehow fits to the items the store sells – baby clothes and accessoires. The design perfectly fits to the atmosphere it needs to create.

Online Shop Screenshot58

Dirty Coast59

Online Shop Screenshot60

Fox Cubs61

Online Shop Screenshot62

Holly Hue 63

Online Shop Screenshot64

Jacobi Jayne65

Online Shop Screenshot66

Kidsmodern 67

Online Shop Screenshot68


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General Robots71

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Service is good for you 73

Online Shop Screenshot74

Sound Provisions75

Online Shop Screenshot76

Soïa & Kyo77

Online Shop Screenshot78


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Wavehouse Shop81

Online Shop Screenshot82

Trendy Tadpole83

Online Shop Screenshot84

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Sven is the co-founder and former CEO of Smashing Magazine. He's now writing at his Conterest Blog, where he focuses on blogs, content strategy and publishing — all in German.

  1. 1

    these shops are amazing…you certainly can’t find stuff like this on ebay. there’s one shop on ebay that i find particularly amusing and it is for land surveying equipment, of all things. maybe it could be of interest to you its pretty original to say the least! do you have any tips for modifying ebay stores with stylesheets?

  2. 52

    What a great post. Although an online store is rather far into the future for me, I’m glad to see that there are creative options for this part of the website. I was very afraid of getting to graphic with an online store, that it might lose functionality. But these examples have shown amazing ways to achieve both.

  3. 103

    I’m a big fan of these online shops..thanks. The trouble seems to be finding truly original stuff that isn’t crazy expensive. One of my favorites is spunique it’s a little limited in choice, but the selection changes and I haven’t seen any of the stuff anyware else.

  4. 154

    This site has a nice layout I think. . Also a cafepress like custom logo tool for there promotional products.

  5. 205

    Owesome, these are definitely some of the great list.
    I wonder why my shop not included. :)

  6. 256

    A piece of advice to those starting their own online shop…stop believing you can do everything! and leave development and design to the professionals….once you learn to delegate and focus on whatever else you think you do best…you’ll learn it’s worth it.

  7. 307

    Great designs! Love them great inspiration!

  8. 358

    The focus on e-commerce sites is great, but what I’d love to see is a showcase of not-for-profit sites, because there are a number of designers who do make an effort to “give back” to their community through pro bono projects. As a graphic designer, I’ve tried to devote a portion of my time to this, and am constantly inspired by sites that focus on environmental and philanthropic concerns with great design like Carbonica and Here’s Life Mission Africa. Any chance of this happening?

  9. 409

    I love the simplicity and pretty clean style of ShopComposition ,.. thanks for a great showcase!

  10. 460

    joyoge designers' bookmark

    April 4, 2009 5:51 am

    nice showcases thanks for the list..
    my design shop is joyologo
    all the best

  11. 511

    囧囧有神的小盆U ^v^

    June 5, 2009 1:24 am

    let me look look~~O(∩_∩)O

  12. 562

    I feel as if I swam through a swamp to find the pages of “smashing”!!
    Nice…inovative…creative…exciting! Can’t wait to get to work now after viewing your pages. You are now my favorite place to spend time!

  13. 613

    Honlapkészítés - Pécs

    July 20, 2009 1:16 pm

    Wow! Very useful & nice collection! Thanks!
    Honlapkészítés – Pécs

  14. 664

    super list i think this layout is also very nice Link[]

  15. 715

    There’s some pretty nice sites on here. Thank you for posting. I keep up a blog at [] which covers a number of topics for the ecommerce platform Magento.

  16. 766

    Thanks for all these great examples in one place, so inspiring!

  17. 817
  18. 868

    Necro comment… but first link shop is closed.

  19. 919
  20. 970

    nice very nice

  21. 1021 has to be one of the nicest sites. Great looking store.

  22. 1072

    This site is pretty nice;

    It’s a beauty store based in Australia.

  23. 1123

    Am I the only one that agreed with Ali Salem (“Apple store anyone?”) …. Apple has one of the most visited stores on the web, but still looks good. I came here not to see “cute” store pages, but to see good design for the purpose of good user experience, which hopefully drives sales. Some here have that, but other are just cute to glance at before you go to ugly Amazon and make the purchase.

  24. 1174

    I agree with Hugh. Apple has reinvented the clean/sleak look with not only their products, but their website too. I always recommend using as few colors as possible and choose colors with a strong contrast (black & white is my favorite). There are some websites that do this very well ( and and others that get a little too crazy on their color scheme.

    Keep it simple and you are sure to have a higher conversion rate.

  25. 1225

    Another great Brazilian on line t-Shirt store! =D

  26. 1276

    Alat Alat Pancing

    June 24, 2011 4:57 am

    Wooow i wont have design website like that


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