Web Design Trends For 2009


We Web designers are a fickle lot. We love to experiment with things. We love to observe how people interact with our work. And we love to try out unusual design approaches that might possibly go mainstream and become a classic approach. As a result, new design approaches come up, and as more and more designers notice them and make use of them, new trends emerge.

Over the last months, we’ve analyzed numerous Web designs, observing emerging trends and weighing the merits of numerous design decisions and coding solutions. In this post, we present Web design trends for 2009: recent developments, new design elements and new graphic approaches. We also discuss situations in which these trends can be used and present some beautiful examples. Did you miss any recent development in this overview? Let us know in the comments!

This article covers only 10 of the over 25 trends we’ve identified over the last months. The second part will be published next week. We’ll cover new layouts, new visual approaches and new design elements. Please stay tuned.

Update: the second part of our review741 is now published as well.

Let’s first take a closer look at the main trends we identified, discovered and observed over the last months. In this overview, you’ll find a review of each trend and more beautiful examples that can inspire you in your next project.

  1. Embossing Letterpress

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  2. Rich user interfaces

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  3. PNG transparency

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  4. Big typography

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  5. Font replacement (sIFR, etc.)

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  6. Modal boxes

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  7. Media blocks

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  8. The magazine look

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  9. Carousels (slideshows)

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  10. Introduction blocks

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Now let’s go into detail and take a closer look at each of the trends presented above.

1. Letterpress Link

One of the most unexpected trends we’ve observed over the last months was the emergence of letterpress (actually pressed letters) in Web design. Probably the most important reason for this trend is the simple fact that this technique has been rarely used until now. Letterpress is used in various styles and on various websites and for various topics; in particular, it is often used in product designs and on websites for online services.

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2. Rich User Interfaces Link

Happily, user interfaces in modern websites and Web applications are becoming more beautiful and more usable. Over the last year, the user experience for these applications has dramatically improved, resulting in rich and responsive user interface that have tremendous similarities with classic desktop applications. AJAX and Flash are widely used to offer users the dynamic interaction that they have come to expect from advanced, sophisticated, professional solutions.

In particular, we’ve seen much more white space over the last year, much more padding and much more space for various design elements. We also observed that many modern user interfaces display intuitive visual clues to communicate the status of a user’s interaction with the system. For instance, upon being clicked, event buttons often change their appearance from a “normal” to a “pressed” look (as on Newspond.com21 and Quicksnapper.com22), confirming and providing immediate feedback on the user’s interaction with the system. Aside from this, more and more services are now able to be personalized by the user: for us, it’s a clear sign that adaptive user interfaces are coming in 2009.

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Both examples are evidence that designers of Web applications are paying significantly more attention to the way in which functionality is presented and are trying to improve the user experience with more interactive and responsive solutions.

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3. PNG transparency Link

PNG transparency, although unsupported by Internet Explorer 6, seems to have gained popularity on the scene over the last year. Apparently, designers are trying to better integrate background images into the actual content and are aiming for a style that is often seen in printed media, magazines for instance. In most cases, semi-transparent backgrounds stand out in the overall background of a page and are intended to highlight an important design element, such as a headline or announcement. Sometimes PNG transparency is used for the background of modal boxes as well.

Last year, we described a variety of ways in which can get creative with transparency in Web design32, and many designers seemed to experiment with these techniques in their work. Interestingly enough, transparency is often used either in the header or footer of designs, but some designs33 go beyond that.

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4. HUGE Typography Link

We presented some outstanding examples of BIG typography in previous41 posts42. In 2009, big typography should remain popular. In particular, design agencies, portfolios, product websites and online services will use big typography to communicate the most important messages of their websites.

The font size of these design elements often goes beyond 36 pixels, and in many cases quite expensive typefaces are used to reach an audience. Overall, designers are paying closer attention to typographic details such as leading, line height and choice of font. The consequence: websites are more beautiful and more consistent and look solid and trustworthy.

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5. Font Replacement Link

As designers pay more attention to typography, they also pay more attention to the fonts that are used for the copy in the body of websites. Although classics such as Helvetica, Arial, Georgia and Verdana undoubtedly dominate, we observed a slight trend towards font replacement (for instance, with sIFR).

What is interesting is that these fonts are often seamlessly integrated in the design of websites; they are almost never used for their own sake or simply to “upgrade” the typography of a website. Designers are trying to blend beautiful typography and arresting visual design to improve the appearance of websites and improve the user experience.

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6. Modal Boxes (Lightboxes) Link

Modal boxes (dialog windows) are, essentially, the second generation of pop-ups. They serve as a user-friendly alternative to classic JavaScript windows and support users by focusing their attention on the most important area of the website. Modal windows are always triggered by a user action (e.g. signing up or logging in) and appear on top of the main content, like a window in a regular desktop application. Modal windows are often presented in a very subtle way: they are often semi-transparent and have a “Close” button.

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7. Media Blocks Link

With more broadband Internet access, users can now afford to browse more than they did a couple of years ago, and designers can use this opportunity to present content in a more attractive and memorable way. Hence, it’s no wonder that many product websites use media blocks (for videos and screencasts) for this very purpose. The main advantage of such elements is that they can communicate content quickly and effectively and make it easier for users to consume information.

Users just lean back and enjoy the show; they get everything explained to them step by step, without having to click, search for descriptions or learn the navigation. The movies are usually pretty short and get directly to the point; they are mostly formal but can be entertaining, too.

But please make sure that videos are an alternative presentation of (and not the main or only!) content on your website. Not every user has broadband access to the Web, not every user is willing to watch a video (e.g. because he or she may have a radio or music playing in the background), and not every user has Flash and JavaScript installed on his or her machine.

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8. The Magazine Look Link

An interesting development in the design of blogs is the adaptation of various techniques usually found in traditional (print) media. The arrangement of posts on the page, the use of typography, illustrations and even text alignment often resemble traditional techniques from print. Grid-based designs are gaining popularity as well but are used mostly in portfolios, product pages and big blogs; they almost never appear on corporate websites or in online shops.

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9. Carousels (Slideshows) Link

Carousels are essentially slideshow navigations, in which the content rotates vertically or horizontally (hence the name “carousel”). To rotate the navigation, users need to click on one of two toggle elements (usually a left/right or up/down arrow). Depending on the toggle element selected, the content is rotated in the desired direction.

Instead of clicking through various sections of the website for their favorite stories, users can quickly skim through the available stories without vertical scrolling or unnecessary mouse movements. The result: users save time, and the carousel focuses their attention sharply on the content, instead of on interacting with the browser. Such slideshow navigation is often used on entertainment websites and big blogs, but designers also make use of it in their portfolios to showcase their work in a more interactive way.

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10. Introduction Blocks Link

The upper-left area of a website is the most important block on the page, because it grabs the most attention from visitors. Therefore, it makes perfect sense to place the most important message of the website right there and thus make sure that readers get the message as quickly as possible.

In fact, this is exactly what many designers are doing. Whether for a Web application, corporate design, online service or portfolio, designers are pushing their slogans and brief introductions to the top of the page and are using strong, vivid typography to make a good first impression. Some introductions are short, others are quite lengthy; in either case, they usually take a lot of space; the full width of the layout and between 250 and 400 pixels in height are common dimensions for these introduction blocks. Notice, though, that introduction blocks almost never appear in blogs and rarely in online shops.

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Stay tuned! Link

This article covers only 10 of the over 25 trends we’ve identified over the last months. The second part will be published next week. We’ll cover new layouts, new visual approaches and new design elements. Please stay tuned.

Update: the second part of our review741 is now published as well.


Footnotes Link

  1. 1 http://www.smashingmagazine.com/2009/01/21/current-web-design-trends-for-2009/
  2. 2 http://365daysofastronomy.org/
  3. 3 http://www.newspond.com/science/
  4. 4 http://rustinjessen.com/
  5. 5 http://www.francescomugnai.com/
  6. 6 http://www.chigarden.com/
  7. 7 http://listen.grooveshark.com/
  8. 8 http://www.goodbarry.com/
  9. 9 http://cutandtaste.com/
  10. 10 http://www.itv.com/
  11. 11 http://productplanner.com/
  12. 12 http://365daysofastronomy.org/
  13. 13 http://www.alexbuga.com/v8/
  14. 14 http://brightkite.com/
  15. 15 http://www.powerset.com/
  16. 16 http://www.storenvy.com/
  17. 17 http://unblab.com/login
  18. 18 http://www.leemunroe.com/
  19. 19 http://2d2.es/
  20. 20 http://www.respiromedia.com/
  21. 21 http://www.newspond.com
  22. 22 http://www.quicksnapper.com
  23. 23 http://www.quicksnapper.com/
  24. 24 http://dc2009.drupalcon.org/
  25. 25 http://konigi.com/interface/mobileme-calendar-date-selector
  26. 26 http://www.newspond.com/science/
  27. 27 http://www.howcast.com/categories
  28. 28 http://moodstream.gettyimages.com/
  29. 29 http://www.gettyimages.com/
  30. 30 http://listen.grooveshark.com
  31. 31 http://www.kontain.com/#home
  32. 32 http://www.smashingmagazine.com/2008/04/16/getting-creative-with-transparency-in-web-design/
  33. 33 http://24ways.org/
  34. 34 http://rustinjessen.com/
  35. 35 http://dc2009.drupalcon.org/
  36. 36 http://24ways.org/
  37. 37 http://labs.paulicio.us/viewport/#2
  38. 38 http://www.restroom.nl/
  39. 39 http://www.wishingline.com/notebook/
  40. 40 http://carrotcreative.com/
  41. 41 http://www.smashingmagazine.com/2007/10/15/the-showcase-of-big-typography/
  42. 42 http://www.smashingmagazine.com/2008/05/20/the-showcase-of-big-typography-second-edition/
  43. 43 http://www.francescomugnai.com/
  44. 44 http://madebygiant.com/
  45. 45 http://theautumnfilm.com/red-white-sale/us.html
  46. 46 http://www.signalapps.com/
  47. 47 http://www.blackestate.co.nz/
  48. 48 http://www.onefastbuffalo.com/
  49. 49 http://www.shiftpx.com/
  50. 50 http://blog.iso50.com/
  51. 51 http://365daysofastronomy.org/
  52. 52 http://www.chigarden.com/
  53. 53 http://www.nonesuch.com/journal
  54. 54 http://daily.creattica.com/
  55. 55 http://typedeskref.com/
  56. 56 http://www.realmacsoftware.com/rapidweaver/overview/
  57. 57 http://listen.grooveshark.com/
  58. 58 http://www.getbackboard.com
  59. 59 http://www.goodbarry.com
  60. 60 http://www.objectifiedfilm.com/
  61. 61 http://www.inspirationbit.com/sources-of-inspiration-to-the-rescue/
  62. 62 http://www.good.is/
  63. 63 http://cutandtaste.com/
  64. 64 http://www.nonesuch.com/journal
  65. 65 http://www.itv.com
  66. 66 http://money.cnn.com
  67. 67 http://music.yahoo.com
  68. 68 http://vickycristina-movie.com/
  69. 69 http://www.shannonmoeller.com/
  70. 70 http://productplanner.com/
  71. 71 http://www.45royale.com/
  72. 72 http://revyver.com/
  73. 73 http://creamscoop.com/
  74. 74 http://www.smashingmagazine.com/2009/01/21/current-web-design-trends-for-2009/

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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

  1. 1

    Nice collection. Thanks :)

  2. 2

    Thanks for gathering this collection of trends… this is my favorite kind of Smashing Magazine post. Gotta stay on the cutting edge! Looking forward to the follow up post next week.

  3. 3

    Yes this is a great collection indeed. Will have to wait for Part 2 patiently.

  4. 4

    Brilliant. Thanks for the list.

    It’s not always easy combining style with great content but I think the trend will be for strong CMS’s like Joomla to combine style with substance. Then you’ll have a truly inspiring website.

  5. 5

    Another trend I’ve noticed is bigger background images…

  6. 6

    Great article – looking forward to Part 2.

  7. 7

    Great Post. I am really into most of these trends. I love ’em! They immediately capture the eye!

  8. 8

    Going to repeat what everyone else has said, thanks and great article.

  9. 9

    awesome post, thank you!

  10. 10

    Well, letterpress is been used since a few years i.e. Apple’s revamped website (after aqua).
    What we can see is a global trend to add deepness to graphic design, to make the navigation tips closer to physical perception.

    And thanks for the great job you are doing !

  11. 11

    Wow this is a great long post… Has a value of 27 hours of hard work…

  12. 12

    Very amazing collection.

  13. 13

    Another amazing post !~

  14. 14

    Peter T - Webshop

    January 14, 2009 10:32 pm

    Every time I think you guys can’t come up with another great article, you do!

  15. 15

    Awesome list! Great to see so many screenshot snippets of the best trending web designs in one post.

  16. 16

    Very pleasing to read post! Will be eagerly waiting for the second part.

  17. 17

    Very inspirational.
    Are there any tutorials related to Letterpress design?

    Looking forward for Part 2…

  18. 18

    I think that ‘The Magazine Look’ is part of a bigger trend – Now that we’ve gotten pretty good at web design, the design of the web and the design of the offline world are merging. Some other examples:

    – Wooden and paper textured backgrounds
    – Handwritten type faces
    – Images with polaroidesque borders

    This is has been happening for a while, but I think we’ll see more of it.

  19. 19

    Thanx for the trends. I really hope IE6 will disappear this year and we can use full PNG-transparency.

  20. 20

    this is great…, thanks…

  21. 21

    excellent informaton .. love the LARGE font style … really makes your message POP!

  22. 22
  23. 23

    Very informative! Thanks!

  24. 24

    wouw nice, what about an article or tutorial about:

    how image replace works and the technics for it.

  25. 25

    This is a quality article and one I have definitely bookmarked. I plan on combining some of these techniques that you have mentioned above.

    When I started reading the article I skipped the intro and as I was scrolling I was wondering ‘Where is magazine layouts?!’ but thankfully it is listed. I believe it will be a huge trend in 2009 and is something I mentioned on From the Couch earlier this year.

    Anyway GREAT article.

  26. 26

    I’m interested in how innovative PNG transparency will get. The possibilities seem endless!

  27. 27

    You seem to refer to all dialog boxes as modal, however some of the examples of dialog boxes you show are not modal. Modality is the greying out of the background so that the page cannot be interacted with while the dialog is open….

  28. 28

    Great article! Thanks :-)

  29. 29

    Thanks a lot for the article !

  30. 30

    so these are the 72 hour long posts ;o?

  31. 31

    I think the letterpress style is simply copying apple (like so many other web trends…) I have to say it looks good, though.

  32. 32

    You mention 24ways.org @ PNG transparency, but as far as I know there are no (semi) transparent PNG’s used at that website, all transparency is accomplished by CSS! The only images used are those of the writers and the diagonal background image.

  33. 33

    This is amazing stuff! Looking forward for the second part. It keeps getting better and better. Thank you SM!

  34. 34

    They are really interesting, thank you so much!!!

  35. 35

    ‘letterpress’ – surely this term is inaccurate as it refers to physical type pressed into paper. When what you are referring to is simply emboss and drop shadow styles…

    Otherwise an interesting and thought-provoking article.

  36. 36

    Really excellent article.

    It is always nice to see what is being used out on the web. I have seen a number of the techniques but had not realised they were quite so mainstream just yet. Maybe they are.

    Will have a bit of a mess with what you have shown to see if it can improve any of my work or future designs.

  37. 37

    GROW UP guys!

    These “trends” were around for years and you guys are showcasing them for 2009?
    Come on! :))

  38. 39

    BANG! sparks are flying! love ya!
    Thx singmash manigaze!!!

  39. 40

    Very interesting collection, as well as inspiring.
    Thank you for sharing!

  40. 41


  41. 42

    Web Design Bureau

    January 15, 2009 2:24 am

    Okay, these are trends alright? They are based on say 2008’s last months and after the 2 articles are published, we’ll see scores of websites with these “trends” cropping up all over the web in less than 2 months and all these will look bland to us. Its always like that.

  42. 43

    Great post ! I’m waiting for the next one !
    Lots of interesting ideas that are confirmed by my day to day surf.
    Thanks !

  43. 44

    Veeery nice article. It’s a great for any inspiration. Thanks!

  44. 45

    Viewport from paulicio is awesome !

  45. 46

    thx ! nice work! this is my first reply!

  46. 47

    thanks for this helpful article

  47. 48

    Where do i find some tutorial for letterpress styled text?

  48. 49

    Great post!!

  49. 50

    Oh you guise! :’3

    Web Design Bureau:
    Betcha with CSS3 we’ll see all these things again and again a few years from now. Some trends never die unless we get bombed back to the stoneage.

  50. 51

    Great collection, thank you.


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