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Whitehouse.gov Redesign: The Change Has Come

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By Katie Kelly

The US government is a brand, one often overlooked in favor of the obvious companies and celebrities. The United States of America is arguably a brand in dire need of refreshing. While this is certainly a larger task than simply restyling a logo or adding a smattering of Web 2.0 cliches to its Web and print material, a significant step has been taken in the full overhaul of the White House website.

Millions across the world focused on the United States’ inauguration of Barack Obama, waiting for the change they were promised in the election campaign. While only time will tell if that happens, a dramatic change can be seen on the new White House website.

In this installment, we’ll take a tour of the updated Whitehouse website, as well as quickly compare it to the old website under the George W. Bush administration. The many changes within the government are reflected in the website’s new direction: the design, the content and the technology.

Visual Design and Typography

First a quick glance at history: the White House website under the George W. Bush administration had a single-colored background, with a very subdued color scheme. White, light gray and navy blue were the only colors found outside of the iconic presidential seal. The logo was very prominent in the upper left, with the navigation taking up a full third of the page. As shown here, there were minor CSS alignment issues throughout the website.

Bush Branding Nav in Whitehouse.gov Redesign: The Change Has Come

Now back to the present, for the “reboot”: shortly after Barack Obama’s inauguration to the US presidency, a new website was posted. The White House logo was heavily reduced in prominence, taking a visual backseat to the navigation and content header.

The navigation got a sorely needed menu update, freeing up an extra third of screen space compared to its predecessor. jQuery is used extensively throughout the website: on the menu, in images (with thickbox) and for the carousel effect.

Wh Branding Typog in Whitehouse.gov Redesign: The Change Has Come

Subtle gradients and whitewashed effects are design concepts retained from the original website, although the blue gets a much larger range and deeper tone. Red comes into play with the roll-overs, and a tiny flag icon is included, interestingly, in the prominent spot under the logo and to the left of the navigation: a sly allusion to the “flag pin” controversy during the campaign? Perhaps.

Wh Updates Brown in Whitehouse.gov Redesign: The Change Has Come

The newsletter sign-up box gets prominent placement and is well offset by the contrasting color. At the time of this screenshot, it matched the President’s skin tone rather well. One wonders if that is a coincidence.

The design adds a number of classic elements: the stars, architectural details in the main background, the grayscale presidential seal in the horizontal rule before the footer.

Wh Seal Footer in Whitehouse.gov Redesign: The Change Has Come

Sidebars on the website show desaturated illustrations that follow the color scheme of the rest of the website. Titles and buttons maintain the brown tone, with subtle gradient effects.

Wh Sidebar in Whitehouse.gov Redesign: The Change Has Come

Typography

Lucida Sans is used for body text and Georgia for headings. These older fonts carry on the slight classical/retro slant of the website. In a nod to sans-serif font readability on the Web, Arial is used for main text. While the font used in the image headers is not listed, it is a heavy serif font, styled like flyers of old, from the tiny pronouns and articles to the fully capitalized nouns.

Wh Serif Header in Whitehouse.gov Redesign: The Change Has Come

Website Structure

Structurally, the website shows a clean hierarchical importance from top to bottom and left to right. The content header carousel effect gives lush visual prominence to current topics, with the left side containing the carousel controls and headline text. This allows users with low resolutions or alternate browser set-ups, such as screen readers, to see the content of the headline before the photo comes into play.

At an 800×600 resolution, the screen shows only the blue content header, with the background and white content box cut off. At that resolution, the website does scroll horizontally, but the headline becomes the focus, and the link to the featured content is visible without having to vertically scroll.

Directly beneath, we have a three-column set-up: the blog, a search box and the “Agenda” section, as well as a content pull-out (most likely a placeholder for future expansion).

Usability and Accessibility

The website takes a few detours from the usual standards of usability. On the main page, the search box is almost lost in the middle of the secondary content; it has little to no visual impact, with the word “Search,” the outline of the input area and the tiny magnifier all in a light gray. The upper right has an email/newsletter sign-up function that is well placed and well set off from the blue content header, but this takes the place of the conventional spot for the search box.

The content of the website scales decently when text size is changed: the navigation menu tab is a static image; however, the content in the roll-over and the duplicated navigation in the footer do scale. Considering the reach (the demographics, if you will) of the website, a more screen reader-friendly version would be a good step to becoming more accessible, because the header navigation is unreadable and the footer navigation requires the entire page to be read before being able to navigate away.

Change in Whitehouse.gov Redesign: The Change Has Come

The website’s images are well thought out and optimized, and while they are not a big burden on dial-up users, a text-only version of the website would solve a number of accessibility issues in one go.

Change We Can Validate?

Perhaps not. As of this writing, there are 41 errors and 1840 warnings for CSS 2.1.

However, from a visual standpoint, there is veritable change in the content that is being delivered, in the use of technology to share that content and in the styling of that content. The United States government is taking a step to refresh its brand and its image to the world and to add transparency to its workings; the President’s website reboot shows a new, well-designed direction.

(al)

Katie Kelly is a front-end Web developer by day and video game fanatic by night. With over 15 years of experience, she enjoys the hybrid mix of clean code, user-friendly content, and customer-driven e-commerce. When not fighting the dreaded "scope creep" monster, she remembers to update her website with helpful tips about wrangling with the design side of ASP.NET: mediapyre.

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    1. 1
      Mickael B. Alexandre
      February 1st, 2009 3:42 am

      Really amazing graphist that make the obama campaign’s site too !
      We reconize the graphic touch. Simply the best.

    2. 2
      Jon
      February 1st, 2009 4:08 am

      “the world’s oldest brand” How on earth did you come up with that statement???

    3. 3
      Claes Magnusson
      February 1st, 2009 4:08 am

      “The US government is a brand; the world’s oldest brand…”

      World’s oldest brand? Which world?

    4. 4
      mouse
      February 1st, 2009 4:11 am

      A fair assessment overall but I would argue that the US Gov isn’t the oldest brand in the world. I kid. It really is nice to see the site starting to come into the 21st century, isn’t it?

      And apparently everyone else beat me to it.

    5. 5
      Michiel
      February 1st, 2009 4:12 am

      Nice looking website, comparing to our governments website.

    6. 6
      David
      February 1st, 2009 4:15 am

      I like the redesign also but we lost a few features. The president has always had a “Presidential baby welcome” where the administration would send you a message. We held off during W’s lame duck period and then with the redesign it disappeared.

    7. 7
      Andrew Cairns
      February 1st, 2009 4:28 am

      it is a very well designed site indeed!

    8. 8
      PaulRoman
      February 1st, 2009 4:31 am

      Fantastic design. I like it.

    9. 9
      Jon
      February 1st, 2009 4:32 am

      At the time of this screenshot, it matched the President’s skin tone rather well. One wonders if that is a coincidence.
      The brown used is the inverse of the light blue used… if you’re on a mac ctrl+alt+command+8 and you’ll get what I mean.
      The new site is wick’
      good article

    10. 10
      Razvan Pavel
      February 1st, 2009 4:34 am

      HTML is valid, great work, only 1 minor error

    11. 11
      Matt Oakes
      February 1st, 2009 4:34 am

      How can it be the world oldest brand :S There has been loads of similar “brands” like the british monarchy and another other monarchy in the world that were around for hundereds of years before the US preseident existed. The history of the US is so short compared to the rest of the world.

    12. 12
      Helen
      February 1st, 2009 4:52 am

      For me the layout has to many squares and gradient mashes that make the website looking like a detention center seen from an airplane. Especially on the campaign site there were squares with gardient mashes inside of gradient mashes inside of squares of gradient mashes … Moreover, everything is blue. It’s okay if the President of the United States uses blue being the color of seriousness, but in the times of the whole web is blue like a uniform I skip blue pages immediately.

    13. 13
      MV
      February 1st, 2009 5:41 am

      I’d like to find that navigation somewhere as a jquery download

    14. 14
      Daniel
      February 1st, 2009 6:00 am

      World’s oldest brand, hmph! The world is bigger the US.

    15. 15
      Ogerid
      February 1st, 2009 6:06 am

      Beh beh beh…
      Where is the blood effects?

    16. 16
      will haven
      February 1st, 2009 6:10 am

      The site is valid xhtml 1.0 transitional. Handful of pages have errors on them but last time I looked this was because someone pasted MS Word code into their CMS. Most of the CSS validation errors are a few IE-only properties.

      Their navigation should be easily fixed if they position it offscreen rather than use display:none. Site in general is pretty impressive and I look forward to it’s evolution and improvements! Thanks for the article.

    17. 17
      DKumar M.
      February 1st, 2009 6:15 am

      Every thing looks fine…Nice use of typography.

      DKumar M.

    18. 18
      Fabio Marchi
      February 1st, 2009 6:24 am

      I think with the CMS its ExpressionEngine…the same of change.gov

    19. 19
      Patrick Kwinten
      February 1st, 2009 6:25 am

      are they also move back to secure Lotus Notes email above outlook: http://www.dominopower.com/issues/issue200712/00002098001.html

    20. 20
      Sythe
      February 1st, 2009 6:28 am

      Is this the same designer/design company who made NBA.com (previous version)? It looks like it’s the same style..

    21. 21
      Wiki Chaves
      February 1st, 2009 6:33 am

      I´m very dissapointed with the supossed “Spanish version” from the site. Chack it for yourself http://www.whitehouse.gov/spanish/. If you access, you will see a completly ENGLISH site (header, sidebar, footer, etc) with only 4 posts in spanish.

      That´s not good ! You don´t go live with a suposed Spanish version till you don´t finnish it, at least the navigation, the menus, the context. I understand that thakes time to translate the content, but if you want to make a spanish site, focus on the only-spanish speakers, and not on the marketing-politics saying “Hey, we care about latins, we have spanish too” (lie)

      I´ve sent an emai to whitehouse.gov, but i had no answer. Maybie this way i can have some feedback

      Adios,
      Francisco

    22. 22
      dario-g
      February 1st, 2009 6:35 am

      …and look at that, it’s impossible, it’s ASP.NET, wow, ASP.NET and beautiful site, it’s incredible… :)

      Of course it can be better technically :) – multiple external JavaScript files, multiple external CSS files, lack of Expires header, in properly use of ETags generated by IIS 6.0, JavaScript at the top of page (within head). Everything of this can be avoided. :)

      developer.net

    23. 23
      Callie
      February 1st, 2009 6:46 am

      Does anyone know what that gorgeous display serif is? The script looks like Snell Bold. Let’s hope that the rest of our government starts to rise to the challenge. Ever visited your local congressperson’s website? Or senator? Blech.

    24. 24
      Chris Coyier
      February 1st, 2009 6:58 am

      My favorite part is that is has an RSS feed!

    25. 25
      Lilian
      February 1st, 2009 7:02 am

      So this is the change Obama was talking about…

      If only Georgia were used this beautifully everywhere. Lovely.

    26. 26
      Aurelia
      February 1st, 2009 7:07 am

      The US government is a brand; the world’s oldest brand

      That’s so close-minded. I come from a country that exists double longer than US and it feels offensive to me.

      All in all, the article is brilliant! I haven’t seen such a one in a while. It’s something different from what I can usually find here.

    27. 27
      Tim Fletcher
      February 1st, 2009 7:21 am

      I like this kind of article, where a fantastic design is dissected and discussed. There’s not too many blogs doing this that I’ve found. These are valuable resources for beginning designers. Perhaps Smashing Magazine could find a few more examples to write about.

      Great work, thanks!

    28. 28
      kikou
      February 1st, 2009 7:22 am

      When you see an article starting like that, well..

    29. 29
      Malcolm
      February 1st, 2009 7:47 am

      Nicely written article about a very nicely designed site. Its good for the detailed dissection of the site, it gives a good overview of what should be done and what should be avoided.

      Perhaps do a few more site reviews like this.

      Cheers :)

    30. 30
      Rob
      February 1st, 2009 8:23 am

      You guys are sure getting bent out of shape about that world’s oldest brand business. Don’t be so easily offended — after all, your news is covering our president on a daily basis, not the other way around. :)

    31. 31
      Designer1993
      February 1st, 2009 9:06 am

      Ha ha. This site uses tables. Cheaply made.

    32. 32
      gary
      February 1st, 2009 9:08 am

      does anyone know which agency worked on the site redesign?

    33. 33
      marco
      February 1st, 2009 9:13 am

      The new site is really good. First goverment related site ever i subscribed. And i’m not even from the U.S. …

    34. 34
      Dan
      February 1st, 2009 9:29 am

      I really like the new design, but I hate that it’s still ASP.NET powered. Why do all the major businesses use ASP.NET and not PHP or Ruby?

    35. 35
      teeray
      February 1st, 2009 9:53 am

      A more concise assessment would point out that the new website is an adaptation of Obama’s campaign branding. Essentially it fuses Obama’s strong-colored, graphic heavy, modern website with the traditional, light and boring whitehouse.gov design.

    36. 36
      Mark
      February 1st, 2009 10:10 am

      @Designer1993

      Kind of deceiving comment there…The site doesn’t use tables for the overall design. Tables are valid, and the use of tables in this site is minimal. I found two tables, for styling the search box and e-mail subscription forms. Nothing wrong with that. :S

    37. 37
      Alessio zork
      February 1st, 2009 10:35 am

      We hope to see more changes than those on the website.

    38. 38
      Jbcarey
      February 1st, 2009 10:36 am

      @ Rob (February 1st, 2009, 8:23 am) ….

      It these kind of comments that “piss” me off… But, one day the US is going to realise there are other great countries in the world…

      cocky little buggers.

    39. 39
      Daemon
      February 1st, 2009 10:53 am

      I see that the “world’s oldest brand” had been stroked-through =) It is only 500 years ago America was discovered, and then it took alot of time to get it to be a state and to develop a “brand”. The beer i am drinking ( Leffe ) has more history in it than USA. But, ok, Whitehouse changed site. It’s OK i guess.

    40. 40
      Coen
      February 1st, 2009 11:27 am

      Katie — You lost all of your credibility by saying the US government is the oldest brand in the world. Period.

      Rob — Shut the fuck up — this cockyness is the reason most of the world loves you this much!

    41. 41
      faranak
      February 1st, 2009 12:23 pm

      hey! it’s so fantastic amazing design! I’m an Iranian- don’t be afraid! I’m not a terrorist!- and I believe in the change, in Barack Obama! ;-)

    42. 42
      Lars
      February 1st, 2009 1:33 pm

      To call the US government the world’s oldest brand is slightly ignorant to all those businesses with honorable names in Europe and elsewere that were established long before the United States constituted and that are still around…

    43. 43
      myows
      February 1st, 2009 2:26 pm

      Lovely re-design – loving the blue and brown and grateful to Jon (February 1st, 2009, 4:32 am) for the shortcut i wasn’t aware of.

    44. 44
      Aurelia
      February 1st, 2009 2:41 pm

      To call the US government the world’s oldest brand is slightly ignorant to all those businesses with honorable names in Europe and elsewere that were established long before the United States constituted and that are still around…

      I think that statement should be deleted at all and not just stroked… It’s so improper.

    45. 45
      Rob
      February 1st, 2009 3:42 pm

      @Jbcarey

      Every country is great for its own reasons. One thing doesn’t negate something else necessarily.

      @Coen

      You’re misconstruing what I’m trying to say. Regardless if it’s the oldest or not (which it is not), it’s one of the biggest brands in the world. Period. But way to get all butthurt about it.

      Anyway, more about design and whatnot.

    46. 46
      Jose Espinal
      February 1st, 2009 3:52 pm

      The fonts used in the image headers is Hoefler Text from Hoefler and Frere http://www.typography.com

    47. 47
      Tim
      February 1st, 2009 4:18 pm

      http://www.JeremyBuff.org is a political blog based on wordpress that mirrors WhiteHouse.org. Although not an exact replica, it’s a lot like WhiteHouse.org. The site says it’s not complete yet, but you should check it out.

      Looks real nice

    48. 48
      Fred K
      February 1st, 2009 4:23 pm

      Did anyone get a fix on that *sweet* heavy serif font? Would be fun to know…

      @Rob: Substitute “the world” with “North America” in regards to ‘the oldest’ or ‘biggest’ brand (and I highly doubt it’s either, but that has nothing at all to do with a website redesign, and the redesign as well as this article is well done, some minor nignags notwithstanding.)

      Okay, back to the SuperBowl (biggest, oldest ‘football’ event in the world? Perhaps not. But fun to watch just the same. ;))

    49. 49
      chiefwakambi
      February 1st, 2009 5:09 pm

      Great design. Should come with some color themes. Definitely for me the red color theme is suitable right now.

    50. 50
      Brian G.
      February 1st, 2009 5:30 pm

      The US government is a brand …

      a brand of slave-driving, corrupt, selfish rich people that would sell you to the highest bidder. Yeah, this is the “land of the free”. Here, you are free to live in the gutter, but don’t let the police catch you there, or they will drive you out of the city limits, with a strict warning not to come back. We are free to pay taxes, and you best be paying your taxes, or else you will go to jail, and besides, they need your tax money because they are busy handing it out to their rich buddies in the form of bailouts.

      In regards to design …

      if they can keep you thinking they are great, and you buy into their tactics, then they have you just where they want you.

    51. 51
      Chris
      February 1st, 2009 5:49 pm

      Coen, you lost all your credibility by being the only person on this page to drop the f-word. Crude and offensive language is hardly the way to present an argument.

      Dan, I think it has more to do with the close link between capitalism and democracy than with the quality of any language. Here in Australia it is government policy to use proprietary technologies only. A bit of a shame for us open-source developers.

      Katie, thanks for a great article. I understand that your controversial first sentence might have been a sly joke at the way candidates “prostitute” themselves (said to be the world’s oldest profession). However it was obviously poorly worded and should be removed, not scratched out. But don’t take it personally, we all love your article ;)

    52. 52
      castrodesign
      February 1st, 2009 6:11 pm

      anyone knows how much cost the restyling of the website?

    53. 53
      Brian G.
      February 1st, 2009 6:50 pm

      castrodesign, this is the government, it was probably millions of dollars, with funds earmarked for bridges, toilets, and stepping stones. It probably cost more than me or you will make in our lifetimes, all at the expense of the taxpayer.

    54. 54
      HRTK
      February 1st, 2009 6:50 pm

      Looks like they are using DRUPAL. hehe CSM FTW

    55. 55
      Chris
      February 1st, 2009 8:18 pm

      Interestingly, some bits and pieces of the old site seem to be retained on http://z22.whitehouse.gov/

    56. 56
      dams
      February 1st, 2009 8:21 pm

      well i dont know but i think its more then 1$ is that i bet. :) anyone ?

    57. 57
      gr8pixel
      February 1st, 2009 9:16 pm

      they have done a nice job with the redesign…

    58. 58
      tom hermans
      February 2nd, 2009 12:22 am

      really nice site indeed and a well written analysis. interesting to read, thanks !

    59. 59
      dr. filomena
      February 2nd, 2009 2:57 am

      My first gut reaction was: so how much did Sony pay for its logo on the first feature photo on the first page of the site :)

      Nice site, though, and thanks for this informative article!

    60. 60
      Coen
      February 2nd, 2009 2:59 am

      Chris — I do not need to be credible, I’m not trying to be the “expert” –– futhermore I’m not making just plain wrong claims.

      Ontopic, after some thoughts on this, the US Government isn’t even one of the biggest brands in the world, the country as a whole is.

    61. 61
      Girish Dhulekar
      February 2nd, 2009 3:08 am

      Well, i’d say the design is fresh. Won’t say great but clean for sure. As for the price of the website, somebody surely got rich – whatever happened to the cost consciousness in this time of recession. ‘Oldest brand’ – well, now that’s something ‘New’.

    62. 62
      Anish
      February 2nd, 2009 4:28 am

      I did not understand what’s the wrong on previous website. I think president Obama should give his attentation towards wolrd economic crisis but not official web site.

    63. 63
      rob
      February 2nd, 2009 4:40 am

      Ahh, a good call. I always wondered about that ridiculous old whitehouse.gov site and if it was ever going to get .. “upgraded”.

    64. 64
      eduplessis
      February 2nd, 2009 6:39 am

      world oldest company
      http://en.wikipedia.org/wiki/Kongō_Gumi
      Operating for over 1,400 years from 578 to 2005

    65. 65
      Don
      February 2nd, 2009 6:42 am

      A great bit of those CSS validation errors come from custom Mozilla CSS.

      Let’s not read the results from W3C’s validator as gospel. The site validates. The validator is out of date. (For example, it doesn’t know anything about HTML 5 elements.)

      @ Anish, comment 62:

      This site was made during the transition period. Do you really expect that Obama’s team should have been making economic changes before he became President? Let’s get real here.

    66. 66
      Bailey
      February 2nd, 2009 7:32 am

      Glad to see the “oldest brand” bit was taken out, now maybe everyone can grow up and read the author’s analysis of the site instead of focusing on that. If I wanted to browse through inane political comments instead of insights actually pertaining to an article on design, I’d be reading a different site. That being said…

      I think the carousel cycles too slowly. It seems to change every 15 seconds or so, which is so long visitors may not even notice that it cycles automatically. I understand not wanting it to be too fast, but when it is this slow it’s practically ineffective.

      Love the header, navigation, and footer, but not so crazy about the main content area. Perhaps when there is more information displayed in this section it will look more organized and balanced.

    67. 67
      Jamie
      February 2nd, 2009 7:46 am

      nvm

    68. 68
      mike
      February 2nd, 2009 8:02 am

      I really dig the article! Thanks SmashMag.

      //Not going to get into political discussions here//

    69. 69
      Katie
      February 2nd, 2009 8:23 am

      Belated author commentary >> I believe the intent was not that US government was the oldest, rather that Government, in all it’s forms is. Clearly I am full of fail.

    70. 70
      Disposable_Hero
      February 2nd, 2009 8:26 am

      It’s comments like the “…world’s oldest brand” one that make me ashamed to be called an American. Why do you think the rest of the world has such a negative opinion of us? I’m glad I read the article *after* that was taken out…

    71. 71
      Dave
      February 2nd, 2009 8:45 am

      Beretta Firearms is the oldest brand in the world, as it was created in 1526.

    72. 72
      Stephanie
      February 2nd, 2009 9:30 am

      Nice effort, but you guys need to work on your writing skills. I regularly browse your posts for imagery, but when I try to read your commentary, I get sick to my stomach. Repetitive, rambling, and ineffective.

    73. 73
      Tubby
      February 2nd, 2009 11:14 am

      Good redesign. Very clean and up to date. I specifically like the addition of the deeper blue and the red. I also like the idea of the carousel but I have to agree with another commenter that it’s too long before the image changes. People’s attention for websites is getting shorter and shorter and I doubt the average user sticks around on the front page long enough to know that it changes on it’s own.

      I like good design. I like discussing design. Obviously a good portion of the commenters here don’t. Do all of us real designers a favor, keep your political hate-mongering on your favorite political blog and let the intelligent ones on this site use if for what it’s for… DESIGN. If I were a customer, I wouldn’t hire a single one of you to redesign my dog house let alone my website, because it’s obvious that design isn’t anything you care about, specifically the guy who felt the need to be the only one in a list of over 70 comments to drop the f-bomb. Utterly unprofessional and childish, you should be ashamed of yourself and IP banned from this site.

    74. 74
      Teylor
      February 2nd, 2009 1:26 pm

      In my opinion, that is the best redesign for a government website.
      Great colors, Typography and White space.

      Great Job!!!!

    75. 75
      Jake
      February 2nd, 2009 2:32 pm

      To Rob who posted comment number 30. The fact that your president is in our headlines daily is nothing to be smiling about mate.

      Pretty good article thanks guys. Is this some kind of ground-breaking design?

    76. 76
      Myles
      February 2nd, 2009 3:17 pm

      site looks pretty good. love the sony placement. I, robot anyone? Ive got a gov. client who was after a site like barackobama.com so I had to keep an eye on it. never got to see Dubyas one. damn. imagine the typos!

      I missed the oldest brand in the world line. but thats already been covered.

      (but really, considering the comments made, why is dropping the F bomb so insulting?)

    77. 77
      Sarah
      February 2nd, 2009 3:23 pm

      I’m glad that you covered the new website. I really love it. I would like to add that the xHTML validated on the day of the inauguration (not the CSS, though), but there are now 3 errors (though small ones– probably typos).

      As for the content, the historical content on the White House, past presidents, etc. look much more inviting the way they are laid out now. I also love the fact that the contact form no longer has you choose from a drop-down menu whether your comment is positive or negative.

    78. 78
      Bluestrike2
      February 2nd, 2009 4:12 pm

      Honestly, some of you strike me as nothing but babies. You’re acting as if the author’s mistake was an affront to your honor. Recognize it for what it is and move on.

      @ Brian G.

      The sheer foolishness in your post is, well, scary to say the least. Rather than further derail the comments, I’ll leave you to wallow in your ignorance.

    79. 79
      OnWebDev
      February 3rd, 2009 4:21 am

      I really like the new design…Blue is my favorite color :)
      They updated the robots.txt too…It’s slimmer now.

    80. 80
      Parker
      February 3rd, 2009 5:03 am

      Quick note on validation. For the most part the XHTML validates ( just little stuff, like using & instead of & amp; blah blah blah). The CSS has a bunch of “errors”, however, if you look at what most of them are (opacity, background clipping, etc etc) the problem, to me at least, is quite clear. That’s all CSS3, which W3C doesn’t validate (because it is not actually a release yet).

    81. 81
      mootymoots
      February 3rd, 2009 5:35 am

      Also check out this in depth analysis on the use of jQuery in the new whitehouse.org website: http://www.reynoldsftw.com/2009/02/jquery-on-whitehousegov-a-closer-look/

    82. 82
      Brent
      February 3rd, 2009 2:07 pm

      Ah so that’s the change we can believe in. I actually thought he meant something else, like no more lobbyists, no more corruption, no more cheaters, no more liars, bi-partisanship, etc.

      Great web design…Moving on…

    83. 83
      ardhian.satrya
      February 3rd, 2009 10:45 pm

      I’m not from US, hence I don’t know what the previous website looked like. Can anybody give a link to or post a screenshot of the previous design? So we can compare side by side. Thanks :) It’s a nice design though, I like it!

    84. 84
      Marianna
      February 4th, 2009 8:57 am

      The White house new website matches more Barack Obama’s : website. As his website proved really successful for his pre-election campaign campaign maybe the changes in white house website will give a new look and feel in this site too.

    85. 85
      Efren Hidalgo
      February 4th, 2009 11:00 am

      Curious to note a compare/contrast of past whitehouse.gov websites.

      This one was interesting: The Witehouse — Bill Clinton. Why was there a request to confirm that I am over 18?

      LOL

    86. 86
      Urbanimpulse
      February 4th, 2009 12:02 pm

      Does anyone know the Design Agency that created the new Whitehouse.gov design?

    87. 87
      Matt Palmer
      February 4th, 2009 2:37 pm

      Humans have been branding one way or another since humans decided to paint themselves certain ways to instill fear in enemies.

      It was taken further by royalty, and was seen later on shields. As long as there has been civilization, there has been branding.

    88. 88
      Investigator5
      February 4th, 2009 7:47 pm

      Looks like the developer is americaneagle.com. They do a bunch of NFL team sites and Rosie and Richard Roeper. I found this info on Digg.

      Well, if you look at the Sites linking to this video on this new video on the White House channel:

      http://www.youtube.com/watch?v=OMdcBkJnnIY

      One of the links is:

      http://eop-test.americaneagle.com/blog/the_whistle

      So I assume that this was when the designers http://www.americaneagle.com/ were testing it….

    89. 89
      Jan
      February 4th, 2009 10:13 pm

      I came across this site yesterday. Looks nice and clean!

      Does anyone know which company did the revamp?

    90. 90
      Silberius
      February 5th, 2009 8:14 am

      Matt ipcard (ipcardesign.com) has redesigned whitehouse.gov

    91. 91
      Kurt K.
      February 5th, 2009 11:39 am

      It would be nice to see full screen side by side comparisons. I hate the logo right in the middle of the page on the new site. It seems to push down the whole page. What little we see of the last site the logo treatment looks better, more rich and textured while the new site is mimimal more “Wal-mart-ish” Both sites look fine for what they are. But it is really hard to compare the sites with out a full screen side by side comparison.

    92. 92
      sTaylor
      February 5th, 2009 4:58 pm

      The oldest brand in the world? Riiiight!

    93. 93
      Laura
      February 6th, 2009 7:11 pm

      Thank you for the useful technical comments. I gathered several helpful points: 1) the name of the designer, 2) a reminder to use invert color for contrast (I forget too often), and 3) a note about the CSS3 opacity.

      I had noticed the transparency on the drop down nav links on the site the day it launched — a technique I’d never seen live. Is that the opacity error? If so, I’d say err on!

      Interesting to hear ExpressionEngine comments too. Blue State Digital did the campaign site.

    94. 94
      Wassim
      February 7th, 2009 10:02 am

      Beautifully redesigned web site indeed; and for people saying that http://www.whitehouse.gov is powered by Drupal or ExpressionEngine, I just say look, a simple network lookup produced this:
      - Web server: IIS6, it’s Windows though,
      - Javascript libraries: SWFObject, JCarousel, JQuery, Thickbox widget
      - Web framework: ASP.NET, ASP.NET Ajax

      Cheers :-)

    95. 95
      peter L. Beckwith Sr
      February 7th, 2009 1:46 pm

      Dear Sir/Madam,

      I was in the process of completing a job application at change.gov. However since 1/16/09 I have not been able to reach my file (email address as above) . I have repeated addressed different site trying to locate the new link and complete my application. Is this some thing the transition team, my Congressman, or better yet, you can help with.

      Many thanks

      Peter B

    96. 96
      Red Labor
      February 10th, 2009 4:56 am

      I love the site, and most importantly the new policy of transparency and participation!

      But what’s up with the JPGs? There’s waaaaay too much compression on all of the images! They look like shite in these examples; especially type.

    97. 97
      Brant Schroeder
      February 25th, 2009 1:28 pm

      Hmm, americaneagle.com? Sounds a bit fishy to me.

    98. 98
      Jay Casteel
      August 17th, 2009 8:58 am

      unfortunately not only does the page not validate, it doesn’t even pass the Section 508 accessibility test. so basically a LAW that requires accessibility of all government sites for disabled users does not apply to the white house homepage. hmmm….?

    99. 99
      Ben
      October 26th, 2009 1:49 am

      What type of navigation is used on the masthead nav? I know it’s jquery but how do you do this?

    100. 100
      Tai Travis
      October 29th, 2009 9:30 am

      Oh but you missed the most important point of all. Whitehouse.gov runs on Drupal!

      Unfortunately so does the ugly red GOP.com. I would like to see an analysis of that site. Blood red because they oppose Healthcare…
      GOP.com is fun you get booted off. Try it for kicks.

      Nice article Cheers.

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