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Showcase of Beautiful Fashion Websites
From a web designer’s perspective, it can be very interesting to look at the top websites from a particular industry to see how they relate to their target audience, the different approaches that are used, and how they compare to websites in other industries. The fashion industry consists of companies that make their mark by designing beautiful and stylish items, and by setting trends for consumers, so one could expect to see some creativity and a focus on appearance in terms of their websites also.
In this article we’ll take a look at the websites of leading fashion companies, as well as some fashion news sites, and see when fashion, style and web design come together.
Trends
As you browse through the sites that are showcased below, you’ll see some variety, but you will also notice the presence of certain trends. Here is a brief look at a few of them.
Large Photos
Naturally, and industry that is very dependent on image will make heavy use of photos and models. Many of the sites use large background images, some will use a slideshow type of approach to feature multiple photos. Going a step further from photos, some of the sites use large video areas on the homepage.
Black and White
Black, white and gray color schemes are very popular among the sites showcased here. Simple color schemes are capable of creating an elegant look, plus with so many colorful photos it helps to keep focus on the products rather than on other design elements.
Minimal Content on Homepage
There are a few different types of sites showcased here. Most are sites that belong to a particular designer or fashion brand, while other are fashion news sites. Those that are news sites will obviously include a larger amount of content, which means a homepage that can be very involved. However, looking at the sites that represent a designer or a brand, you will see that the majority have very little content on the homepage. In some cases the homepage is nothing more than a large photo and a navigation menu.
Fashion Website Showcase:
Net-a-Porter
Net-a-porter focuses on fashion-related photos, a magazine-style look and a simple navigation without unnecessary Flash-effects. The result is usable and still beautiful (submitted by Andrew E in comments).
Prada
Prada’s homepage includes only a large background image and navigation.
Paul Smith
Paul Smith’s homepage includes navigation and a large background image that slides/scrolls from one to the next.
Pepe Jeans
The website of Pepe Jeans uses a white, black and gray color scheme. The homepage includes a large photo that the user can change.
Aquascutum
Aquascutum uses a simple layout, minimal style and a large image. The homepage is clutter-free and includes little content.
Free People
Free People’s website has received a lot of attention from design galleries. The clothing boutiques site uses hand-drawn and grunge styles.
The Sak
The Sak also uses hand-drawn elements in its design. The site uses a light color scheme.
Ralph Lauren
Ralph Lauren’s US site uses a white background with a lot of bright colors.
Ralph Lauren Rugby
Ralph Lauren’s Rugby website has a vintage background, a lot of color, and a video playing on the homepage.
Armani Exchange
Armani Exchange’s homepage features a large photo, with black, white, gray, and small amounts of blue in the color scheme.
Giorgio Armani
Giorgio Armani’s website is very dark and contains a large video of runway models.
ASOS
ASOS’s website has a black background with a white content area. The homepage features a large photo and showcases certain product lines to the right of the layout.
Liz Claiborne New York
Liz Clairborne New York uses a very simple and clean layout. The homepage consists mostly of a large photo, and secondary pages are also clean.
Mulberry
Mulberry’s homepage includes only a logo, navigation, and a large photo area that fades from one to the next.
Hugo Boss
Hugo Boss with minimalism at its best: the site has a very simple and calm design with a large photo area. Flash-based.
Issey Miyake Pleats Please
Very simple, yet compelling design that strongly focuses users’ attention on the products. Flash-based. The Japanese version of the site tries to achieve the same aim with a more interactive approach (via @litherland on Twitter).
Lacoste
A very dynamic and interactive site that not only showcases available products, but also tries to entertain users. And it works! Flash-based, music-autoplay included.
BCBGMAXAZRIA
BCBGMAXAZRIA’s website showcases and sells their products. The site uses a gray background and the homepage currently features new styles for the spring.
Calvin Klein
Calvin Klein’s website uses light colors and an un-cluttered layout.
Gucci
Gucci’s website has a brown background. The homepage includes navigation and a large photo area.
Agnes B.
Agnes B. uses an interesting layout with a large background and a lot of black, white, and gray.
J. Crew
J. Crew’s homepage includes some promotions of current seasonal styles. The site uses a white and gray color scheme, but the homepage includes some blue and orange.
Sean John
Sean John uses a dark color scheme with a gray background, and a sliding content area that the user can control.
Tommy Hilfiger
Tommy Hilfiger’s site has a white background. The homepage includes some photos that allow for user interactivity on hover and by sliding.
Louis Vuitton
Louis Vuitton’s homepage has a large background image with links to sites for specific countries.
Lucky Brand
Lucky Brand has a colorful homepage with a large photo and prominent navigation to shop men’s or women’s styles.
Oilily
Oilily’s homepage has a video area surrounded by purple covered with colorful floral decorations.
United Colors of Benetton
United Colors of Benetton has a very bright and colorful website that sits on a white and gray background.
A.P.C.
A.P.C.’s homepage uses a black and white color scheme with a large photo and hand-drawn fonts. The homepage includes links to the online stores for various countries.
Net-A-Porter
Net-A-Porter’s homepage includes a very large photo with promotional links to some specific products.
Victoria’s Secret
Victoria’s Secret’s homepage currently uses a very dark red background, but the rest of the site has a white background.
DailyCandy
DailyCandy includes fashion-related content among other topics. The site uses a white background and a lot of hand-drawn elements.
Dolce & Gabbana
The top of Dolce & Gabbana’s website uses three photos as part of the navigation. The lower section of the page includes navigation to specific collections and products with horizontal scrolling.
The Cut
The Cut is a fashion blog on New York Magazine. The color scheme is black and white with some splashes of pink and blue. The layout presents the blog in an attractive magazine/news style.
Style.com
Style.com is a large fashion news website from Cande Nast, and the home of Vogue. With huge amounts of content on the site, it’s still easy on the eyes.
Kineda
Kineda’s dark design is simple, yet beautiful.
Elle
Fashion magazine Elle’s website has a news-style layout, with the homepage featuring a lot of content. The color scheme is black, white, gray and red with photos adding plenty of color.
WWD
WWD is a news-style website that includes fashion-related content. The site has a dark color scheme with a lot of colorful photos included.
Bazaar
Harper’s Bazaar is a leading fashion magazine. The website uses a black, white and red color scheme. The layout is fairly typical of a magazine or news site.
Glamour
Glamour Magazine’s website has a white background with a lot of color from photos and images.
Fashion Served
Fashion Served is fashion inspiration site from the Behance Network. The layout is gallery style.
Steven Snell has been designing websites for several years. He actively maintains a few blogs of his own, including DesignM.ag, which regularly provides articles and resources for web designers.
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Loading ...- 120 Comments
- 1
- 2March 12th, 2009 4:02 am
Nice post.
You miss the Hugo Boss site. It definately should be within this post. Nice and clean website, simplicity but class.
- 3March 12th, 2009 4:05 am
I think you forgot sephora.com :)
- 4
- 5March 12th, 2009 4:12 am
Out of all of them I like Puff’s the most B)
- 6
- 7March 12th, 2009 4:14 am
I LOVE fashion websites!!! That’s where I get a lot of inspiration from!! ;) Great post!!!
- 8March 12th, 2009 4:17 am
There is always a lot of money spent on fashion advertising. Due to this fact we usually get very high quality designs in this field. Very inspirational post.
@wbdsgn
- 9March 12th, 2009 4:21 am
nice article once again
- 10March 12th, 2009 4:26 am
looks like you also missed out the Oliver Sweeney website too!
Some great examples here though, loving it!
- 11March 12th, 2009 4:32 am
Great list. Urban Outfitters minimalistic approach to their site is amazing in my opinion and belongs on the list. http://www.urbanoutfitters.com. Their site always gives me inspiration
- 12March 12th, 2009 4:37 am
Fantastic list!
- 13March 12th, 2009 4:39 am
Hmm. Interesting post, but I’ve got to say, most of them look very, very similar. The only ones that stood out of the crowd as something a bit different were Oilily, the Sak and maybe Louis Vutton. Not a lot of imagination in these sites, despite the high quality.
- 14March 12th, 2009 4:43 am
hm, it didn’t like my comment (maybe too many links) … once again with less URLs:
http://www.chloe.com
http://www.johngalliano.com
http://www.valentino.com - 15March 12th, 2009 4:43 am
and:
http://www.alexandermcqueen.com
http://www.chanel.com
http://www.stellamccartney.com - 16March 12th, 2009 4:45 am
That should be the most important ones. I also think they all look too similar and usability is not rated very high …
- 17March 12th, 2009 4:46 am
:O
How can you bastardize the name of the best fashion designer in the world, Giorgio Armani, calling him Georgio Armani? - 18March 12th, 2009 5:12 am
Now we know why we have to pay so much money for fashion :-)
- 19March 12th, 2009 5:19 am
I like the Victoria Secret website ;-)
- 20March 12th, 2009 5:22 am
While the “trend” in fashion websites is big beautiful imagery, what gets lost is the functionality and the actual user experience. I’ve been on many of these sites and been initially impressed with the visuals, but almost always frustrated by how they actually function.
- 21March 12th, 2009 5:27 am
Interesting list!
I have never followed projects like these, it’s obvious that good images are mandatory for this kind of websites… - 22March 12th, 2009 5:36 am
a comprehensive list with some excellent designs, unfortunately I feel that many of the fashion sites are too cluttered with very weak usability…
- 23March 12th, 2009 5:56 am
I agree with other comments that although the visual impact of the home page is high with many of these sites, usability is not as good as it might be. It seems that many fashion websites are still based on the outdated model of the double page spread in a fashion magazine.
- 24March 12th, 2009 6:01 am
I find fashion websites a great source for inspiration. They really try to push the boundaries of what websites can achieve, through their design and functionality.
I particularly like agnes b. and Dolce & Gabbana.
- 25March 12th, 2009 6:23 am
very weak on usability for the ones that I looked at.
all Flash based with no alternative content if you don’t have Flash or Javascript enabled.
Look great with Flash certainly but usability is very important.
- 26March 12th, 2009 6:41 am
Amazing post!
- 27March 12th, 2009 6:52 am
nice ! thanks smashing mag !
- 28March 12th, 2009 7:10 am
Lots of good examples listed here. Always a fan of ASOS as an online retailer, with their quick scannable layout and comprehensive online strategy between their website and their Facebook page. Fits perfectly with their target audience.
There are a few sites that should be listed there as well for their ahead-of-the-game web presence, especially a couple of Portugal’s Inditex Group’s brands (like Pull and Bear, Bershka…) and Theory for its clean presence that allows for the drag-n-drop create-your-own outfit feature.
Also there is no mention of any of the brand’s related blog, which can be quite interesting to see how the brand is extended over to the less Flash-reliant blog format. Checkout how Costume National’s 3 clothing lines — each with its own style — extend the brand to 3 different blogs, as well as Yoox’s ever expanding The New Yooxer with the blend of art, fashion, music, etc.
- 29March 12th, 2009 7:13 am
I don’t know that i’d say these fashion sites push the boundary – maybe visually – but pushing the boundary would be finding that delicate balance between a site that has an amazing and inspirational design , with a site that’s useable and sends out the appropriate message to it’s correctly targetted market. Some of these come close – but even with the money spent, they lack.
- 30March 12th, 2009 7:26 am
the golden rule for fashion websites: Show us some t*ts
- 31March 12th, 2009 7:28 am
that tommy site looks pretty cool… who knew tommy was cool again?
- 32March 12th, 2009 7:55 am
Hi, i love the benetton website, i think the design is great, and the products are so colourful!
- 33March 12th, 2009 8:17 am
Wow, the tommy site really showcases their clothes in a new light!
- 34March 12th, 2009 9:07 am
Great web site examples! It’s nice to see there is such a wide variety of design out there in this industry.
- 35March 12th, 2009 9:09 am
Honestly … the typography on some of these sites <3 !
- 36March 12th, 2009 9:27 am
This is in some way a rather shallow analysis. Shallow is not bad, it appeals to the masses. But somehow I find that the sites are being choosed mostly based on the brand popularity, with the exception of Free People boutique. I’m sad that the main ingredient of Free People is not highlighted here, it is what makes the site shine above the rest, in terms of functionality and aesthetics. On one side Free People offers a unique, that features some of the garments in different colors and even some are featured with different models with different hair colors. This is the way any women choose a garment. I can tell from watching my wife. The online catalog is also unique. When you roll the mouse over the different garments a model is using, the garment is highlighted with a stroke and the name is displayed; of course, if you click it you go to the shopping page for that particular item.
I’m sad you took only some random page (which by the way, the previous one was better, I have it on my site at http://www.ilovecolors.com.ar/amazingly-designed-sites-from-cleaner-to-crowded/) and left aside the true essence that make Free People one of the best fashion sites for electronic shopping. Maybe it is the best. - 37March 12th, 2009 9:46 am
I’m glad that you did a post on the creativity of the fashion industry. Inspiration can truly come from anywhere.
- 38March 12th, 2009 10:10 am
Not sure if its just me but the image loading once you rollover is extremely annoying. Totally changes the awesome browsing experience you had.
- 39March 12th, 2009 10:32 am
nice collection, the sean john site is really nicely done
- 40March 12th, 2009 10:55 am
Really? We had to pick the biggest corporate fashion lines out there that have more than enough money to hire the best ensemble of graphic/web designers? Of course their sites are going to be the best. I think the author could have dug deeper to find some independent designers out there that have equally amazing websites who are far more interesting than Tommy H. or Polo.
- 41March 12th, 2009 10:59 am
thailand trend
alot photo
colorful
maximum content on homepage - 42March 12th, 2009 11:46 am
FYI here’s something wrong with your RSS feed… there are some weird spammy-looking entries in it.
- 43March 12th, 2009 11:46 am
There’s*
- 44March 12th, 2009 12:07 pm
@Katy – I don’t see any…
- 45March 12th, 2009 12:34 pm
I would also add hm.com, their site is always updated and has some amazing features.
- 46March 12th, 2009 12:37 pm
Yes, Katy is right. There are some weird RSS entries on my Google Reader from SM
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- 47March 12th, 2009 12:52 pm
Thanks for including us on your list! :D
- 48March 12th, 2009 1:01 pm
Daily Candy sticks out like a sore thumb – images are primarily illustrated and watercolor-esque. I love it.
- 49March 12th, 2009 1:09 pm
Hi, i love the benetton website, i think the design is great, and the products are so colourful!
- 50March 12th, 2009 1:16 pm
where are my coments?
- 51March 12th, 2009 2:06 pm
Excellent, this gave me tremendous inspiration as I work on my own fashion site. I(www.christa-taylor.com) I think I need to initiate some changes!
Thank you for your helpful presentaton-
-cT
- 52March 12th, 2009 5:19 pm
Amazing!!!!!!!!!!
Inspiring!!!!!!!!!!!!!!!!!!!!!! - 53March 12th, 2009 8:15 pm
I love fashion and web, that’s why I love web design.
Very inspiring list. Thanks Smashing. - 54March 12th, 2009 9:23 pm
Great Post
- 55March 13th, 2009 12:31 am
amazing post!
- 56March 13th, 2009 5:56 am
Thankssss
- 57March 13th, 2009 7:00 am
Fashion roc’s. It’s a dream of mine to become a fashion designer.
- 58March 13th, 2009 8:02 am
Fashion sites it’s 90% all about photography… Great top list!
- 59
- 60March 13th, 2009 1:52 pm
Thanks for the great examples.
- 61March 13th, 2009 2:23 pm
Good list!
Just the big absent fashion site is the Swedish women fashion brand Odd Molly http://oddmolly.com/
cheers! - 62
- 63March 14th, 2009 3:20 am
Ooo, fashion sites are always fun. Elke Walter has a cool new website with an interesting carousel slideshow (jquery, I think). The list goes on…
- 64March 14th, 2009 3:33 am
Large Photos are great idea but if you have a good internet connection…
- 65March 14th, 2009 4:37 am
Thaks Alot for this great collection of fashin websites.
- 66March 14th, 2009 5:37 am
Cheers for this. Currently doing a fashion website for my degree and this list is a big help.
- 67
- 68March 14th, 2009 8:52 am
It’s Conde Nast.
- 69
- 70March 14th, 2009 6:28 pm
argh, there’s this one really intricate flash-built website i was shown, but i can’t remember it… (it was fashion related, i’m not comment spamming)
- 71March 15th, 2009 3:37 pm
Another one! Site for WeSC (We are the Superlative Conspiracy)
- 72March 16th, 2009 2:53 am
Amazing post! To know more about fashion on this post is such a great deal. I can browse the site of my favorite list of upcoming spring summer collection. Thanks for you…
- 73March 16th, 2009 3:50 am
These are all good, it has to be said… but the annoyance of all flash sites is simply too much and can often put off the consumer from browsing the site for any longer than a few short minutes. This has to be a costly mistake, and one that can be easily avoided.
If they want an effective use of flash then it should be confined to the main sections of the site, for instance, the home page and then the main page for each catagory, no further.Also, fasion sites make the common mistake of embeding music (Usually of bad taste) into their sites… why?! The first thing anyone does when that squeal blasts through the speakers is turn it off! its an inconvenience, Leave it out!
Ive had my rant, thanks for the article.
- 74March 16th, 2009 4:47 am
Figleaves would have belonged in here 6 months ago but their site has really gone downhill as of late.
- 75March 16th, 2009 10:00 am
Huh. The screenshot of the UCB site actually reminded me of those expired-domain-sites.
Check out the left menu. The formatting REALLY looks like those list of random ads they put on a site that hasn’t renewed the payment on its domain yet. - 76March 16th, 2009 3:52 pm
Check out the left menu. The formatting REALLY looks like those list of random ads they put on a site that hasn’t renewed the payment on its domain yet.estetik
- 77
- 78March 17th, 2009 5:44 am
you’ve got net-a-porter in there twice?
- 79March 20th, 2009 8:10 pm
Another clean looking, minimal, “to the point” for a smaller scale fashion brand… Piado. http://www.piado.us.
- 80March 22nd, 2009 12:09 pm
You missed naming any of the model agency blogs……of course one of the best is: Red Models located in NY city.
- 81March 24th, 2009 9:31 pm
Thanks, great post!.
- 82March 26th, 2009 7:54 am
Great sites! Thanks for sharing!
- 83
- 84March 31st, 2009 1:29 am
best use of product and creative graphics – http://www.hermes.com/
check out the jewellery and accessories range – brilliant! - 85
- 86April 3rd, 2009 3:12 am
We found this article very useful when we were designing our own new fashion site. It’s a blend of a few different styles but we’d love to hear what your thoughts are on it fellow designers.
Addy Osmani
- 87April 3rd, 2009 11:01 pm
I like Sleepwear site as I work from home and live in my Pajamas
- 88April 10th, 2009 11:19 am
my favorite is Emma Burns’ Style & Fashion Store. It has many of these sites, fashion news and more plus it’s always growing with new links…
- 89April 14th, 2009 4:23 am
khili khub bud
- 90
- 91April 16th, 2009 10:11 am
These sites are all designers there are a ton of new social sites which let you mash all these designers together like
- 92April 17th, 2009 12:04 am
I think it is so important that websites are catchy, neatly displayed, and get viewers engaged with the brand. Everything a brand does makes up its image and you want that image to be the same on all fronts. You can’t be a high end designer with a bad website it is a disconnection of quality that consumers will notice.
- 93
- 94
- 95
- 96May 20th, 2009 7:33 am
I think maybe you should check out the new Catherine Malandrino site. It’s a great new site.
- 97May 29th, 2009 7:10 am
Just came across this one as well, looks like it takes all the designer feeds and puts them into one site, bit like Asos I guess, the missus is always on it. Anyway worth a mention!
- 98June 22nd, 2009 11:42 am
Bontoni shoes (www.bontoni.com) is probably one of the best “fashion” websites that I’ve come across so far.
- 99June 22nd, 2009 7:08 pm
Wow. Very nice list of beautiful fashion websites. I’m really in to fashion. I consider myself as a fashionista.
- 100July 8th, 2009 9:52 am
Exactly wht I was looking for… lovely tips and web sites. Many tks!! :)
- 101July 10th, 2009 6:14 am
Love the post, great job! It will be nice to do the same for E-Commerce websites.
- 102July 13th, 2009 7:46 pm
Great list ………great post :)
thanks - 103
- 104July 17th, 2009 12:54 pm
These are some fantastic fashion websites…check out my jewelry and accessories website at http://www.deanasboutique.com and tell me what you think!
- 105August 11th, 2009 12:26 pm
Wow!!!! I Loved viewing some of these recommendations. I found http://www.bontoni.com and http://www.StellaMccartney.com to be the most inspiring.
- 106August 11th, 2009 12:26 pm
Bontoni is very nice
- 107August 23rd, 2009 10:16 am
you missed http://www.fashioncentral.pk and
http://www.designerzcentral.com - 108August 27th, 2009 9:12 pm
Nice cloth, I love all of these fashion.
I found a website, online fashion store here, sure all ladies like it
http://www.Spicadream.com - 109August 30th, 2009 9:09 pm
I also find a fashion to show here.The website is PR7.Anyone can have a check the website The website is PR7 website Link May you like the website.
- 110September 4th, 2009 5:21 am
I can’t believe you didn’t mention the Hermes website which is absolutely adorable. The products are all shown off in a really unique and interesting way & the animation of the pop-up bags kept me occupied for hours!
Thanks for a great article.
- 111
- 112September 22nd, 2009 1:47 am
Nice post, but you have sured forgot some big name in this industry:
- Salvatore Ferragamo
- Ermenegildo Zegna
- Hermes - 113October 7th, 2009 2:10 am
The new Rugger range by RL, is cool, anyone else agree. There is a heavy emphasis on the athletic image that gave the rugger gents a suave image in American collegiate Harvard days. All the women watching their man playing in this authentic gear is promoted to the hilt on the home page.
- 114October 9th, 2009 8:20 am
a swimwear store for fashion-foward women should be included in your list, i would think…
http://www.theorchidboutique.com/ - 115October 23rd, 2009 5:48 pm
Agree that swimwear and lingerie store should be represented here. My favourite is Trixan Body http://www.trixanbody.com
- 116
- 117November 3rd, 2009 10:04 pm
i like that products.
- 118November 6th, 2009 7:08 am
nice pages being shared thanks for sharing.
Nice Apparels here. Cool work done by the designers. I just wanna tell you that I just come through a website Denim Square. The outfits are so cool. What else you need? Fine stitching, fabric, style, design, embroidery! It has all kind of garments that should one want. Jeans, Dresses, Apparels, Junior shops etc. The prices are as low you can’t imagine. You should check this website. It’s Awesome…
http://www.denimsquare.com - 119November 20th, 2009 1:05 pm
I was recently at the starbucks on veteran in beverly hills and I saw fergie wearing the cutest jeans, the label said remetee…..does anyone know where I pick up a pair??
- 120November 20th, 2009 1:07 pm
Oh i love that brand remetee!!!! check their website remetee.com, they have an online store
- 00
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i like Bazaar and elle.
hi
im first comment WOWWW!!.