Showcase of Beautiful Fashion Websites


From a web designer’s perspective, it can be very interesting to look at the top websites from a particular industry to see how they relate to their target audience, the different approaches that are used, and how they compare to websites in other industries. The fashion industry consists of companies that make their mark by designing beautiful and stylish items, and by setting trends for consumers, so one could expect to see some creativity and a focus on appearance in terms of their websites also.

In this article we’ll take a look at the websites of leading fashion companies, as well as some fashion news sites, and see when fashion, style and web design come together.

As you browse through the sites that are showcased below, you’ll see some variety, but you will also notice the presence of certain trends. Here is a brief look at a few of them.

Large Photos

Naturally, and industry that is very dependent on image will make heavy use of photos and models. Many of the sites use large background images, some will use a slideshow type of approach to feature multiple photos. Going a step further from photos, some of the sites use large video areas on the homepage.

Black and White

Black, white and gray color schemes are very popular among the sites showcased here. Simple color schemes are capable of creating an elegant look, plus with so many colorful photos it helps to keep focus on the products rather than on other design elements.

Minimal Content on Homepage

There are a few different types of sites showcased here. Most are sites that belong to a particular designer or fashion brand, while other are fashion news sites. Those that are news sites will obviously include a larger amount of content, which means a homepage that can be very involved. However, looking at the sites that represent a designer or a brand, you will see that the majority have very little content on the homepage. In some cases the homepage is nothing more than a large photo and a navigation menu.

Fashion Website Showcase:

Net-a-porter focuses on fashion-related photos, a magazine-style look and a simple navigation without unnecessary Flash-effects. The result is usable and still beautiful (submitted by Andrew E in comments).


Prada’s homepage includes only a large background image and navigation.


Paul Smith5
Paul Smith’s homepage includes navigation and a large background image that slides/scrolls from one to the next.

Paul Smith6

Pepe Jeans7
The website of Pepe Jeans uses a white, black and gray color scheme. The homepage includes a large photo that the user can change.

Pepe Jeans

Aquascutum uses a simple layout, minimal style and a large image. The homepage is clutter-free and includes little content.


Free People10
Free People’s website has received a lot of attention from design galleries. The clothing boutiques site uses hand-drawn and grunge styles.

Free People11

The Sak12
The Sak also uses hand-drawn elements in its design. The site uses a light color scheme.

The Sak13

Ralph Lauren14
Ralph Lauren’s US site uses a white background with a lot of bright colors.

Ralph Lauren15

Ralph Lauren Rugby16
Ralph Lauren’s Rugby website has a vintage background, a lot of color, and a video playing on the homepage.


Armani Exchange18
Armani Exchange’s homepage features a large photo, with black, white, gray, and small amounts of blue in the color scheme.

Armani Exchange19

Giorgio Armani 20
Giorgio Armani’s website is very dark and contains a large video of runway models.

Giorgio Armani21

ASOS’s website has a black background with a white content area. The homepage features a large photo and showcases certain product lines to the right of the layout.


Liz Claiborne New York 24
Liz Clairborne New York uses a very simple and clean layout. The homepage consists mostly of a large photo, and secondary pages are also clean.

Liz Claiborne New York25

Mulberry’s homepage includes only a logo, navigation, and a large photo area that fades from one to the next.


Hugo Boss28
Hugo Boss with minimalism at its best: the site has a very simple and calm design with a large photo area. Flash-based.

Hugo Boss29

Issey Miyake Pleats Please30
Very simple, yet compelling design that strongly focuses users’ attention on the products. Flash-based. The Japanese version31 of the site tries to achieve the same aim with a more interactive approach (via @litherland32 on Twitter).

Hugo Boss33

A very dynamic and interactive site that not only showcases available products, but also tries to entertain users. And it works! Flash-based, music-autoplay included.


BCBGMAXAZRIA’s website showcases and sells their products. The site uses a gray background and the homepage currently features new styles for the spring.


Calvin Klein38
Calvin Klein’s website uses light colors and an un-cluttered layout.

Calvin Klein39

Gucci’s website has a brown background. The homepage includes navigation and a large photo area.


Agnes B.42
Agnes B. uses an interesting layout with a large background and a lot of black, white, and gray.

Agnes B.43

J. Crew44
J. Crew’s homepage includes some promotions of current seasonal styles. The site uses a white and gray color scheme, but the homepage includes some blue and orange.

J. Crew

Sean John45
Sean John uses a dark color scheme with a gray background, and a sliding content area that the user can control.

Sean John46

Tommy Hilfiger47
Tommy Hilfiger’s site has a white background. The homepage includes some photos that allow for user interactivity on hover and by sliding.

Tommy Hilfiger48

Louis Vuitton49
Louis Vuitton’s homepage has a large background image with links to sites for specific countries.

Louis Vuitton50

Lucky Brand51
Lucky Brand has a colorful homepage with a large photo and prominent navigation to shop men’s or women’s styles.

Lucky Brand52

Oilily’s homepage has a video area surrounded by purple covered with colorful floral decorations.


United Colors of Benetton55
United Colors of Benetton has a very bright and colorful website that sits on a white and gray background.


A.P.C.’s homepage uses a black and white color scheme with a large photo and hand-drawn fonts. The homepage includes links to the online stores for various countries.


Net-A-Porter’s homepage includes a very large photo with promotional links to some specific products.


Victoria’s Secret61
Victoria’s Secret’s homepage currently uses a very dark red background, but the rest of the site has a white background.

Victoria's Secret62

DailyCandy includes fashion-related content among other topics. The site uses a white background and a lot of hand-drawn elements.


Dolce & Gabbana 65
The top of Dolce & Gabbana’s website uses three photos as part of the navigation. The lower section of the page includes navigation to specific collections and products with horizontal scrolling.

Dolce & Gabbana66

The Cut67
The Cut is a fashion blog on New York Magazine68. The color scheme is black and white with some splashes of pink and blue. The layout presents the blog in an attractive magazine/news style.

The Cut69

Style.com70 is a large fashion news website from Cande Nast71, and the home of Vogue72. With huge amounts of content on the site, it’s still easy on the eyes.


Kineda’s dark design is simple, yet beautiful.


Fashion magazine Elle’s website has a news-style layout, with the homepage featuring a lot of content. The color scheme is black, white, gray and red with photos adding plenty of color.


WWD is a news-style website that includes fashion-related content. The site has a dark color scheme with a lot of colorful photos included.


Harper’s Bazaar is a leading fashion magazine. The website uses a black, white and red color scheme. The layout is fairly typical of a magazine or news site.


Glamour Magazine’s website has a white background with a lot of color from photos and images.


Fashion Served84
Fashion Served is fashion inspiration site from the Behance Network85. The layout is gallery style.

Fashion Served86


  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27
  28. 28
  29. 29
  30. 30
  31. 31
  32. 32
  33. 33
  34. 34
  35. 35
  36. 36
  37. 37
  38. 38
  39. 39
  40. 40
  41. 41
  42. 42
  43. 43
  44. 44
  45. 45
  46. 46
  47. 47
  48. 48
  49. 49
  50. 50
  51. 51
  52. 52
  53. 53
  54. 54
  55. 55
  56. 56
  57. 57
  58. 58
  59. 59
  60. 60
  61. 61
  62. 62
  63. 63
  64. 64
  65. 65
  66. 66
  67. 67
  68. 68
  69. 69
  70. 70
  71. 71
  72. 72
  73. 73
  74. 74
  75. 75
  76. 76
  77. 77
  78. 78
  79. 79
  80. 80
  81. 81
  82. 82
  83. 83
  84. 84
  85. 85
  86. 86

↑ Back to top Tweet itShare on Facebook

Steven Snell is a Web designer and blogger. In addition to maintaining his own blog and writing for a number of other top design blogs, he also manages an online shop that offers premium graphic design resources.

  1. 1

    Tejendra Shandilya

    July 13, 2009 7:46 pm

    Great list ………great post :)

  2. 102
  3. 203

    Deanas Boutique

    July 17, 2009 12:54 pm

    These are some fantastic fashion websites…check out my jewelry and accessories website at and tell me what you think!

  4. 304

    Wow!!!! I Loved viewing some of these recommendations. I found and to be the most inspiring.

  5. 405

    Bontoni is very nice

  6. 506
  7. 607

    Nice cloth, I love all of these fashion.

    I found a website, online fashion store here, sure all ladies like it

  8. 708

    I also find a fashion to show here.The website is PR7.Anyone can have a check the website The website is PR7 website Link May you like the website.

  9. 809

    I can’t believe you didn’t mention the Hermes website which is absolutely adorable. The products are all shown off in a really unique and interesting way & the animation of the pop-up bags kept me occupied for hours!

    Thanks for a great article.

  10. 910

    Nice post, but you have sured forgot some big name in this industry:

  11. 1011

    Nice post, but you have sured forgot some big name in this industry:
    Salvatore Ferragamo
    Ermenegildo Zegna

  12. 1112

    The new Rugger range by RL, is cool, anyone else agree. There is a heavy emphasis on the athletic image that gave the rugger gents a suave image in American collegiate Harvard days. All the women watching their man playing in this authentic gear is promoted to the hilt on the home page.

  13. 1213

    Agree that swimwear and lingerie store should be represented here. My favourite is Trixan Body

  14. 1314

    I am kind of partial to this one: Big and Tall Clothing Blog

  15. 1415

    i like that products.

  16. 1516

    nice pages being shared thanks for sharing.

    Nice Apparels here. Cool work done by the designers. I just wanna tell you that I just come through a website Denim Square. The outfits are so cool. What else you need? Fine stitching, fabric, style, design, embroidery! It has all kind of garments that should one want. Jeans, Dresses, Apparels, Junior shops etc. The prices are as low you can’t imagine. You should check this website. It’s Awesome…

  17. 1617

    I was recently at the starbucks on veteran in beverly hills and I saw fergie wearing the cutest jeans, the label said remetee…..does anyone know where I pick up a pair??

  18. 1718

    Oh i love that brand remetee!!!! check their website, they have an online store

  19. 1819

    Great selection in this article! Check-out for a highly visually-impacting fashion site, specialized in designer swimwear.

  20. 1920

    I’m surprised to not see especially after the lovely redesign.

  21. 2021

    Blogged about it, linked to it, and for good measure threw in a Digg as well. Thanks for the effort.

  22. 2122

    wear loads of dark and bright colors like orange goes owsum with blue,grey and purple to have a cozy and safer feeling in the season of hot and cold.i’d like to mention Leigh Lezark’s unique style and Erin Wasson to get a cindy crawford feeling and girl olivia and Nicky Hilton are next to mention.

  23. 2223

    I agree the home page says so much about the boutique or retailer itself. If the website is not current, then one would think the merchandise would be outdated also. Another great one, not listed here is the website for Envious Boutique they are a smaller boutique, but keeps their site looking fresh!

  24. 2324

    WoW really nice. Thank you for share.

  25. 2425

    I like the blog. Super interesting. You should definitely check out– it has awesome fashion, designer and celebrity interviews that are fun to watch.

  26. 2526


    March 4, 2010 7:24 pm

    what do you think of our website designs ? : Japanese Fashion : Tokyo Fashion
    Thank you for your comments.

  27. 2627

    Ke`Nya Strickland

    March 15, 2010 7:09 pm

    Very beautiful websites I enjoyed looking at them.I already updated mine.I think it’s very Chic.Well done with the great eye for detail!

  28. 2728

    nice post. thank you

  29. 2829

    nice site!!!! found this one as well recently…

  30. 2930

    thanks for you admin

  31. 3031

    nice post. thank you admin

  32. 3132

    Great list ………great post :)

  33. 3233

    Great list.

  34. 3334

    im creatin a fashion website for my school assignments… what advice or clever ideas does any one have??? Urgent.

  35. 3435

    Never underestimate your power to change yourself!

  36. 3536

    Great post!!
    Who designs these website?

  37. 3637


  38. 3738

    nice showcase

  39. 3839

    dr dre headphones

    March 2, 2011 6:04 pm

    im creatin a fashion website for my school assignments… what advice or clever ideas does any one have??? Urgent.

  40. 3940

    very nice,.I love all the post, very nice creativity and concept..thanks for this admin

  41. 4041

    Those sites are definitely so glamorous!! Love them all but why not give credit to some small ones as well….I’ve bought from Whites in Harrogate and they have a website with a very selective range

  42. 4142

    Christian Louboutin saies

    May 16, 2011 12:47 am

    Amazing talent. I find her designs to be extraordinary!I agree this point.

  43. 4243

    Great article, there are so many decent clothing websites popping up at the minute its difficult to choose your favorite. I agree with Mike Sawicki Urbanoutfitters have a class site, its simple and I love the clean the simplistic design. I’m also a big fan of Although there site is a little rough round the edges it looks like they take extra care with some of their photography. I think its stunning!

  44. 4344

    Christian louboutin

    July 7, 2011 5:05 pm

    Comments are moderated – and rel=”nofollow” is in use. Please no link dropping, no keywords or domains as names; do not spam, and do not advertise!

  45. 4445

    Stylish appearance is an imperative part of human life. Accurate choice of apparel for right season, Luxebutik give your taste a gorgeous profile and force people to have a high respect for your unique beauty all the time.

  46. 4546

    very nice,.I love all the post, very nice creativity and concept..thanks for this admin
    It all about beauty

  47. 4647

    good post , really useful , thank you

  48. 4748

    It’s a great post and excellent share the knowledge about these magazines i have visited all of them and subscriber few for latest trends. I am also a big follower of this place gives me the regular updates about trends fashion from fashion weeks round the globe.

  49. 4849

    i cant believe you missed silver jeans’ website!


↑ Back to top