Design To Sell: 8 Useful Tips To Help Your Website Convert

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As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing.

You may want to take a look at the following related articles:

1. Subliminal Suggestion

Research shows that objects and images you see around you can prime you for certain behaviors. For example, a study5 on children showed that after being shown a Santa Claus cap, they were more likely to share candy with others. The cap embodied the concept of sharing and giving in their minds, and exposure to it primed them for regarding sharing more positively. The same study also exposed kids to a “Toys ‘R’ Us” logo, which had the opposite effect of the Santa Claus cap, making them less likely to share their candy.

LegacyLocker6
LegacyLocker7 features a photo of a happy family on its landing page, presumably to evoke in visitors a warm feeling for its product and a desire to care for their loved ones.

When choosing images for your website, think carefully about the message you’re trying to send. Pick images that are meaningful and that embody that message or feeling. Don’t put graphics on your website for their own sake — if they’re not doing a job, they don’t have to be there. Clichéd and overused imagery and stock photos are also dangerous because it may not send the right message in the given context, so select images that get the effect you’re after.

2. Prevent Choice Paralysis

There is a phenomenon in marketing known as “choice paralysis.” Choice paralysis happens when the user is given too many options. Choice is great, but when your customers are presented with too many options, they may be confused about where to go. Nobody wants buyer’s remorse (where a person chooses an item and decides later it’s not right for them), so many people spend more time than they should on the selection process: they become paralyzed.

In fact, according to Barry Schwatz8, when customers have too many options to consider, they end up avoiding a specific service or the task in general (Paradox of Choice) – and this is exactly what we as designers need to carefully consider in our designs.

Highrise9
The Highrise10 pricing list shows a set of monthly payment plans. The most popular one stands out visually to help you make a choice.

To remedy choice paralysis, make it easier for people to find the right product or service for them. Tell them what each option is great for, and then suggest the one they should choose. You can even use visuals to highlight the most popular product and steer potential customers towards it. If the product is not right for them, they’ll pick another, but if they’re confused, a “default” choice helps prevent choice paralysis.

3. Show The Product

When you visit a physical store, perhaps a grocery, you can look at, examine and sometimes even taste the products on sale. You make your purchasing decision based on the information you gather there. Are the tomatoes ripe enough? Are those strawberries red enough? What about the look and smell of that freshly baked bread?

When you sell services or Web apps online, you should do exactly the same thing: show the product. It’s surprising how many websites that sell software don’t actually show screenshots of their applications. Sure, these are intangible goods, digital goods that you can’t touch or smell, but they’re still goods you can see.

Dashboard11
Dashboard12 puts large screenshots of its lead-tracking app right on the front page.

People make judgments based on what products look like. Why? Because appearance is an indicator, rightly or wrongly, of a product’s usability. This is known as the aesthetic-usability effect.

Xtorrent13
Xtorrent14, a torrent download client for OS X, has a product screenshot right at the top of its minimalist landing page.

If people see a complicated and cluttered interface or, in some cases, even just an unattractive interface, they may assume it is not very usable or is hard to learn. On the other hand, if people see an attractive and simple-looking interface, they may start figuring out how it works right then and will want to give it a try. Get people to imagine using your software, and you’ll get closer to closing the sale.

4. Let People Try It

Once you start using a product, you become involved in it. Once you start entering data into it, you begin to make it your own. Every second a user spends trying out features is a second of their time invested in learning and using your product.

When that user is then presented with the question of whether to purchase or subscribe to the product or service, they will more likely say “yes” because they are already involved and have invested time in it. Of course, if the product is bad, then it may turn people off, but then your priority should really be to improve the product until it reaches a level people are happy with.

MailChimp15
MailChimp16, an email marketing service, allows you to start using the service for free with your first 100 subscribers.

In recent years, we’ve seen the emergence of the “freemium” business model. A freemium service allows people to use a portion of it free of charge, but requires a purchase to use all of its features. It gives people a taste of the full product but doesn’t limit them to a trial period. This lets them use the product for free without monetary commitment and then upgrade if they like it.

It’s a great model for many online Software-as-a-Service businesses because once somebody begins using your product, they get sucked in. They start to rely on it, and when they rely on it to do business or manage their life, they will very likely need the premium features down the line and will be happy to upgrade because they already know your service well.

Stories are very important in sales because they get potential customers to imagine what it would be like to use your product. Letting people actually try your product for free goes even further. They don’t have to imagine because they can begin using it right away at no cost. Letting people try out your product, whether through a demo, a trial period or a freemium model, is an excellent way to win customers. Now, this isn’t really a “design” element but is important to mention here because of its potential to drive conversions.

5. AIDA

AIDA is a well-known strategy in sales and stands for: Attention, Interest, Desire and Action. It is relatively simple and describes the sequence of events you should aim for to get a sale. So, first of all, you must capture the attention of your potential customer. Once you have it, you should win their interest by explaining how your product or service can help them.

Then, once they’re interested, generate a desire in them for your product. For example, a story about how this product has helped someone like your visitor can help them imagine what this product would do for them, and especially what benefits it would bring. Indeed, the benefit part is key here because benefits, not features, sell products.

Finally, you need to get people to act. This means purchasing the product or signing up for the service. If people want your product, all they may need is a button to check out. If they are interested but not yet sure, you could use a few methods to motivate them further; for example, creating a sense of urgency with a limited-time offer or limited supply.

Yokaboo17
Yokaboo18 features large, eye-catching graphics. You’re likely to first read the short description on the left. The stats on the t-shirt then help build trust. Finally, you are presented with a call to action on the right.

Now, the AIDA approach applies more to copy — the actual marketing text on the website — than design, so what we need to do on the design side is reinforce that copy, make it stand out and ensure visitors read it. This means making sure the first thing a new visitor sees really grabs their attention. The flow of the page should then direct their focus to the items that achieve the other two goals: interest and desire. Finally, at the end of this flow, we need to convert. So, provide calls to action: “Order now,” “Sign up here.”

It’s important to understand that the design alone won’t sell: you need strong copy in place to do most of that work. The design is there to reinforce and support the copy, rather than the other way around.

Reinvigorate19
Reinvigorate20 captures your attention with three large words at the top: “measure. analyze. evolve.” You’re then led to a more descriptive bit of text below and a call to action link.

This means you shouldn’t design a nice website first and then fill up the space with words. Instead, think about the message you want to send out, write the copy and then construct a design that delivers that. If a delivery truck breaks down, then the package does not arrive, but if there was no package in the first place, then the delivery wouldn’t matter at all.

6. Guide attention

To benefit from something like AIDA, you have to lead your visitors through your content. You can do this by aligning items in a manner that will flow, and using images that guide the eyes. For example, if you want to focus attention somewhere, use a big arrow. Our eyes will notice the arrow and will naturally want to see where it points to.

GoodBarry Gutenberg21
Business Catalyst22 uses an arrow graphic to lead the visitor’s gaze onto the “Watch the video” button.

Silverback23
The content on the Silverback24 site flows down towards the download button. Additionally, the arrow on that button points towards the purchase link.

Structure your content in a way that will flow towards something. Having a bunch of scattered feature descriptions may confuse and make your visitors lost, unless of course if all of the points end in calls to action. If you want to ensure your visitors don’t miss anything, align everything in a linear structure so that the user scans along it. Make sure to end it with the ultimate call to action: that signup or download link.

7. Always Provide Next Actions

ABC: Always Be Closing. If you’re designing a website to sell something, whether a software application or Web service, you should always be thinking about how you’re closing the deal on each page. This doesn’t mean filling every page with big “Buy now” buttons; it means when the customer is ready to buy, they shouldn’t have to look around for the check-out link.

Skype25
Notice how each of the three bits of text on the Skype26 website has a call to action after it, whether it’s a “Learn more” or a purchase link.

Always provide next-action links to keep the flow going and to ensure you don’t lose the attention of potential customers. Next-action links can direct the visitor to a page with more information about the product or to the actual page where they can make the purchase or sign up. These links could read something like: “Ready to order? Click here,” “Learn more,” “Take the tour” or “Shop now.”

Don’t leave a dead end on any page: always suggest to your visitors where they should go next.

8. The Gutenberg rule

The Gutenberg diagram (or the Gutenberg rule) is a concept that maps out something called reading gravity. Reading gravity describes a habit of reading in the western world: left to right, top to bottom. The Gutenberg diagram splits up a page into four quadrants: the “Primary Optical Area” in top left, the “Strong Fallow Area” in top right, the “Weak Fallow Area” in the bottom left and a “Terminal Area” in bottom right.

GoodBarry Gutenberg
The Gutenberg diagram

It suggests that the bottom left area of the page will get least attention as our eyes scan the page from top left to bottom right and that our glance would end up in the lower right portion of the page. How can we utilize this concept? Buttons and calls to action could be placed in bottom right instead of bottom left, as this is the place where the visitor’s glance is likely to alight.

GoodBarry Gutenberg27
Notice how GoodBarry28 has the trial signup button placed at the bottom right of the above the fold area of the landing page.

Note that the Gutenberg diagram is more likely to work on pages which have more a balanced distribution of content. If parts of your page have strong highlights through high contrast and bold typography, then those areas would likely attract more attention and so will direct the way a user scans the page.

Footnotes

  1. 1 http://www.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/
  2. 2 http://www.smashingmagazine.com/2008/04/24/5-more-principles-of-effective-web-design/
  3. 3 http://www.smashingmagazine.com/2009/02/18/9-common-usability-blunders/
  4. 4 http://www.smashingmagazine.com/2009/01/12/10-useful-web-application-interface-techniques/
  5. 5 http://www3.interscience.wiley.com/journal/117858904/abstract
  6. 6 http://www.legacylocker.com
  7. 7 http://www.legacylocker.com
  8. 8 http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html
  9. 9 http://www.highrisehq.com/signup
  10. 10 http://www.highrisehq.com/signup
  11. 11 http://www.leadlogsys.com
  12. 12 http://www.leadlogsys.com
  13. 13 http://www.xtorrentp2p.com
  14. 14 http://www.xtorrentp2p.com
  15. 15 http://www.mailchimp.com
  16. 16 http://www.mailchimp.com
  17. 17 http://www.yokaboo.com
  18. 18 http://www.yokaboo.com
  19. 19 http://www.reinvigorate.net
  20. 20 http://www.reinvigorate.net
  21. 21 http://www.businesscatalyst.com
  22. 22 http://www.businesscatalyst.com
  23. 23 http://www.silverbackapp.com
  24. 24 http://www.silverbackapp.com
  25. 25 http://www.skype.com
  26. 26 http://www.skype.com
  27. 27 http://www.goodbarry.com
  28. 28 http://www.goodbarry.com

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Dmitry Fadeyev is the creator of Usaura, a micro usability testing service, and the founder of UsabilityPost, a blog about good design and user experience. Additionally, you can read his thoughts on design, art and practical philosophy over at his personal blog.

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  1. 1

    Very nice article, as usual!

    1
  2. 2

    How many posts have featured the Silverback website lately? it’s allright, but it’s not that good! Any special interests in this site that I don’t know about?

    0
  3. 3

    Really nice read. helpfull too!

    0
  4. 4

    Great ! thanks again for all your precious articles… SM rules!

    0
  5. 5

    Nice Tips.. Thank you…
    Looking forward for more…

    0
  6. 6

    Nice article! good job.
    I would like to see more articles like these there really helpfull.

    Greetings Pascal

    0
  7. 7

    You just made me recall my MBA course mentioning AIDA in promotional marketing ;). Nice write up.

    0
  8. 8

    Is seems like storytelling of a website. ;-)

    1
  9. 9

    Excellent. Simply excellent.

    0
  10. 10

    Thanks for really helpful post,.. I’m going to use some tips on my website ;)

    0
  11. 11

    Hollis Bartlett

    April 6, 2009 2:30 am

    That. Was. Awesome. Best post I’ve seen here in a while. Really useful.

    0
  12. 12

    Well done! Nice read.

    0
  13. 13

    A Pinch of Cheer Handmade Accents

    April 6, 2009 3:02 am

    Great article, thanks! yes…benefits, not features.

    0
  14. 14

    Great article, thank you

    0
  15. 15

    Great article – I’m not convinced about the application of the Gutenberg theory to the medium of the web though. It seems to contradict Neilsen’s suggestions that the eye naturally moves across a web page in an f-shape, meaning that the lowest-value content is placed in the lower-right of the page.

    2
  16. 16

    Pretty helpful!

    I’d like to read more Hints&Tips like “8. The Gutenberg rule”.

    I’m going to remember this post, for my coming-up projects!

    0
  17. 17

    Whoa Not MailChimp

    April 6, 2009 3:35 am

    Shame you choose to highlight MailChimp. People might think they’re a legitimate business. Been spammed out the wazoo from clients of theirs, no end in site. Unsubscribe? Might as well call it ‘subscribe me ten times over’. Their abuse pages are usually broken, and their complaint page requires you to pluck some obscure value from the url embedded in the email header. Good luck finding that, Grandma. Gotcha, and you’ll never leave!

    0
  18. 18

    webdesigner’s dream article

    0
  19. 19

    So helpful for someone like me who is still learning and thirsting for knowledge!
    Thanks so much.

    0
  20. 20

    wow .. much helpful .. last point is really true .. i will try to implement those points in my next designs ! thank you sm and author

    0
  21. 21

    This is a brilliant article, just what i’ve been looking for, Many Thanks

    0
  22. 22

    Interesting article… some good points to bear in mind when I design my next site. Many thanks!

    0
  23. 23

    fantastic, thanks for your effort.

    0
  24. 24

    Incredibly useful. Thank you. Aaaaaaand del.icio.used!

    0
  25. 25

    Great stuff.

    0
  26. 26

    Excellent article! SM pay attention…. POST more articles like this and you will get MORE subscribers, guaranteed. I am subscribing right now! :)

    0
  27. 27

    Dave: Nielsen’s research used text heavy sites as samples, and so there is no surprise the ‘f-shape’ emerged, considering we read left to right, top to bottom. The browsing pattern will be dictated by the structure of the site and especially how prominent the elements are. A lot of content heavy sites will yield the f-shape, but more minimalist marketing pages may not. If something on the page really screams for attention, it will be looked at.

    The Gutenberg rule is just another tool to know about when building your site but should definitely not be followed blindly. A/B testing and other forms of usability testing should be used to see if it works for you.

    0
  28. 28

    I’m a marketeer, and this list is superb stuff.

    0
  29. 29

    Great Post! I am defiantly going to work some of these elements into my future designs.

    0
  30. 30

    Good article. What’s the Gutenberg rule for other cultures (Chinese, Arabic) ?

    0
  31. 31

    Wonderful! Thank you!

    0
  32. 32

    This is relevant and useful material. Thank you.

    0
  33. 33

    Definitely interesting, but would be much more so if you picked a page out there in internetland (one of mine perhaps :) ) and did your magic on it – and see what difference it actually makes after a couple of weeks have elapsed with the revised content.

    0
  34. 34

    @Gorrilla – I agree about the over-use of certain sites/brands in SM articles lately. If the fanboys really must over-hype them, perhaps SM can run a series of very detailed case studies on these sites/apps and then BAN them from being used as an example of how perfect they are for design/IA/content/creative/code/ideas/monetisation/word peace…

    0
  35. 35

    Very well done.

    0
  36. 36

    Another company to look at and that paved the road for many is GoToMeetings.com It’s not the best looking Visual Design but they mastered the way to get people to 1. Try the product. 2. Buy It. it’s a formula they tweaked over the years that works. Features/Benefits and clear CTAs and many other elements. They’ve flooded the web with landing pages and micro sites and tested non-stop until they came up with a winning formula (for them).

    AIDA is key!!!!

    The most important thing is to TEST TEST TEST and TEST! It’s the web the shelf life is short and can be switched in minutes. Try different versions of everything that is listed above until you find the best formula that works for your product.

    Good article.

    -Tom

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  37. 37

    suitcaseofcourage

    April 6, 2009 6:14 am

    I strongly disagree with the Skype website being held up as any type of best practice. As good as the service is, the website is equally bad. Nearly impossible to find your way around, and actually sign up for the services you want. And whenever I click on shop, for some reason it takes me to the Japanese version. Has been that way for a few years. Am I the only one who sees that? That site is terrible, although it looks pretty if you aren’t actually trying to accomplish anything.

    0
  38. 38

    I agree with everyone here.. This is a phenomal How-To article. Thanks for sharing!

    0
  39. 39

    …usefull article!

    0
  40. 40

    Rick Whittington

    April 6, 2009 6:47 am

    Great article, thanks for writing it!

    I think that companies need to be careful to make sure they communicate the essence of their products, not just simply show them. Some things that may help is showing additional photos and angles for product photos, letting the customer zoom in on product photos to see detail, and for clothing or even shoes, show the product on a variety of different sized models to show customers how things will fit.

    0
  41. 41

    Tremendously useful.

    0
  42. 42

    After looking through the examples again a few that kinda bug me…
    Good/BadBarry–
    I would think that SEO will like to re name GoodBarry to BADBarry. Having text be a graphic is BAD. It’s fine to a point to have headlines if you want to control the look but you should stay away from making that much copy a graphic.

    Sykpe–
    that example shown would be nice if that was the complete site. It’s not. You click on one link in the header it changes to that example. You click on another it changes it’s visual design AGAIN. As for having CTAs used I would agree YES it’s on point. It’s just that it falls apart after the user clicks a link.

    Silverback–
    Seems like a lot of wasted space. Also no clear direction or action that will make me want to scroll to view content and some important content. It has no navigation and a bad example to show since yes it hits some of your points but breaks the others.

    Reinvigorate–
    As much as I do love the use of blue and imagery that captures my attention the one problem I have with this is maybe more of a UX problem. When I click Apply Now a drop down appears upper right. that seems odd to me. Apply Now or Beta Registration? Which is it? Then again I do like this example. :)

    As for Visual Design (off topic) all these sites are in the same family of Web 2.0 trendy jump on the bandwagon designs. Hey as long as it works for these products that’s all that matters. Right?

    Still a good article and it would make the web more enjoyable if people would follow these tips.

    0
  43. 43

    What happened to the other 4 tips!? It looks like this was “12-tips-to-help” in the title when you started writing but then it became 8? lol I feel … almost gypped! Great article though!

    0
  44. 44

    Thank you for this VERY helpful information. I can use it straight away.

    0
  45. 45

    Thanks for the positive comments everyone!

    Regarding examples: the choices are there to highlight individual points — the rest of the site may or may not follow all the best practices. Also: I’ll make sure to use less gorillas and chimps in the next article ;)

    0
  46. 46

    Great article; thanks for the tips!

    0
  47. 47

    I like it very much. Nice and scientific approach to describing what works and what doesn’t.

    0
    • 48

      SOAS007 on April 14, 2011 @00nerd4 I have never heard Polish polepe called ‘polarks’ ( original recording)before, or heard jokes against them. We have loads live in the UK, I heard a satirist say something like , how dare they come here , do the jobs we are too lazy to do , and pay our taxes, but thats not racist.

      0
  48. 49

    great post, dugg!

    0
  49. 50

    One of the best posts, well done!

    0
  50. 51

    Thank you for a very informative article.

    0
  51. 52

    Should I thank you that now I have to go back and rearrange my landing page! Thank you!

    0
  52. 53

    Love this article…the AIDA concept is great and very well executed with this yokaboo portal…overall a great study…thanks for sharing

    0
  53. 54

    The 37 signals reference sort of debunks itself. Mentions less options are better, then shows 37 signals pricing plan as proof of opinion. The 37 signals pricing plan is notoriously known for being too complex!

    0
  54. 55

    This gotta be the best article I’ve read in smashingmagazine!

    Thank you!

    0
  55. 56

    Really useful information.

    0
  56. 57

    Hey SmashingMagazine!! and Dmitry!! I’m Esteban from Leadlogsys.com. Thank you so much for featuring our website. This article is great and right on point!

    0
  57. 58

    I hate the word “convert” so much in this context. It dehumanizes the visitor and treats them like a prospect rather than a human. So much of the design process depends on the right psychological perspective.

    0
  58. 59

    Good Barry has been featured on SM about a billion times. Yes it’s cool, but it is hardly different. There are plenty of Business Catalyst resellers out there that are all quite similar in the way that they bring the product across to their audience.

    0
  59. 60

    Is there a connection between the Good Barry advertisement at the top of the article and having it and Business Catalyst featured as examples?

    0
  60. 61

    Great post, but can’t you come up with something better than the Silverback app? It’s on 80% of your website lists.

    0
  61. 62

    Marketers spend so much time and energy trying to get visitors to sites, now it’s time to start focusing on closing the deal. Search marketers are calling it “post-click marketing”, others persuasive design. No matter its name, I think it is one of the next big waves on the net. There is a ton of social psychology and decisioning research waiting to be applied.

    0
  62. 63

    Nice article with interesting content. I saw a book mentioning the change in the “Net Generation” whose reading patterns do not follow the Gutenberg Rule or “Z-pattern”. It may be that big graphics and buttons in odd positions on many pages (ie. Like large ads on the right side of a blog post) may be *altering* the way people read.

    0
  63. 64

    Is Example #2 an example of Choice Paralysis or Price Paralysis?

    0
  64. 65

    Great, great article. I’d love to see more articles like this that go beyond simple aesthetics and help us simple folk understand some of the methods behind the madness. :)

    0
  65. 66

    Thank you. How do the Gutenberg eye-catching quadrants (upper left to lower right) compare with Google eye-tracking studies (largely upper left of ads lists) and what happens to the eye in scrolling down? Can lower left become upper left & lower right become upper right?

    0
  66. 67

    As an entrepreneur working on a new site, this is an invaluable article!

    0
  67. 68

    Alberto Villalobos Solano

    April 6, 2009 9:10 pm

    Really great article, i have bookmarked it, cause i need this in everyh project i need. it can be applied to most of the websites aniway

    thank you

    0
  68. 69

    This is what I call digital marketing.

    Congratulations!

    0
  69. 70

    Hey,
    Thats really very helpful and amazing set of guidelines. Thanks so much. Hope to recieve more of such set of fantastic business support often

    Cheers

    0
  70. 71

    This is just a great post, with solid examples, on a very important topic.
    Thanks for a useful, smashing article!

    0
  71. 72

    great article! :)

    0
  72. 73

    Nice article :) especially “AIDA”~~

    0
  73. 74

    superb!

    0
  74. 75

    Great article – some really good ideas here.

    0
  75. 76

    I agree with this topic.

    0
  76. 77

    Very nice article.

    0
  77. 78

    Hi
    i like this
    this is is a very nice piece of information

    0
  78. 79

    A fantastic and refreshing post.Without dought it’s s m a s h in g stuff !

    0
  79. 80

    Very good tips, I’ll have to go over my own websites again and see how they measure up.

    Tom

    0
  80. 81

    GREATE GREAT GREAT GREAT!!!Maybe the best I read lately

    0
  81. 82

    I’ve got to recommend this March 2009 article from Zygote, as well: Designing to Sell. I reference both entries in my Glengarry, Masturbation and Web Marketing article I wrote today.

    0
  82. 83

    Powerful stuff! Thanks for the great article.

    0
  83. 84

    Fabulous article! Lots of common sense, good advice here. Thank you.

    0
  84. 85

    great article… I’ve implemented a lot of the tips in our site Bumper Stickers. Now all you need is traffic!

    0
  85. 86

    This has to be one of the better articles I’ve read in a while!
    Thanks.

    0
  86. 87

    Marek Jan | Webcentric

    April 7, 2009 2:26 pm

    Very informative, many clients think that websites are like business cards.. or perhaps store fronts. Sure.. I agree.. but they should also be a place where the products can be examined, and purchase or choice for purchase made up right there and then. There are a number of ways to bring visitors closer to products. Oneof them is intuitive navigation. Sure.. a floating baloon looks “cool”.. as a button.. but in the end.. the person want to “check out your goods”, not chase animations all over the page. Using AJAX to quickly select alternative views of products, or zooming in parts of items, is an excellent way to consider enhancing your site.

    0
  87. 88

    Pretty nice and straight forward article. Thanks.

    0
  88. 89

    Very nice article.

    0
  89. 90

    Fantastic article, this surely helps a lot..

    Thanks a million :)

    0
  90. 91

    vame to me right in time. This is very very useful. Thanks!

    0
  91. 92

    Awesome article! I’m definitely passing this on…

    Thanks.

    0
  92. 93

    Andrea Costantine

    April 9, 2009 11:24 am

    Great information on making your website work for you!

    0
  93. 94

    Dmitry, this is a priceless article! very interesting article. very informative with loads of practical advice. i love it.

    0
  94. 95

    Great article!

    0
  95. 96

    Useful tips! Thanks!

    0
  96. 97

    this is very useful information.

    0
  97. 98

    As a graphic designer, this was sooo helpful!
    Thank you,

    0
  98. 99

    nice hints,
    one comment:
    subliminal means that the picture is not recognized by the recipient (consciously), e.g. because it is presented too fast. So the headline 1 fails the example. Better would have been just “priming effect”.

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  99. 100

    One of the best articles you’ve posted up to date.

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  100. 101

    nice, your posts are always interesting!

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  101. 102

    Good stuff.

    Question: where can we find a web designer that can produce great material like this but doesn’t break the bank?

    Any suggestions? Thanks.

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  102. 103

    Great post they are really a very useful tips thx fr sharing

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  103. 104

    Nice post man!

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  104. 105

    I thought this was a great article! Very simple but it is what people need to know. Thanks!

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  105. 106

    Very helpful. Thank you!

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  106. 107

    Great post, just one question, what does “fallow” mean?
    (as found in the Gutenberg Rule)

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    • 108

      Whoa Not MailChimp April 6th, 2009 3:35 am Shame you chosoe to highlight MailChimp. People might think they’re a legitimate business. Been spammed out the wazoo from clients of theirs, no end in site. Unsubscribe? Might as well call it subscribe me ten times over’. Their abuse pages are usually broken, and their complaint page requires you to pluck some obscure value from the url embedded in the email header. Good luck finding that, Grandma. Gotcha, and you’ll never leave!

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  107. 109

    Great article! One note on the GoodBarry example, the homepage has changed drastically since Adobe bought their parent company.

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  108. 110

    Good job, i really proud of you webmasters. keep your site better. from andy [ anditip.com ]

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  109. 111

    Fernando de Sá

    May 25, 2010 7:16 am

    Solo discrepo en una cosa: el diagrama de Gutenberg es correcto, pero no su argumento, ya que ha sido probado en culturas donde el sentido de la lectura es distinto a la occidental y funciona de igual manera, lo que hace del argumento de la lectura algo inválido. La justificación a esto se encuentra en la “proporción áurea” y en el espiral que se crea al combinarla. De ahí su justificación. Por el resto del articulo totalmente de acuerdo, y considero que la prueba y error sigue siendo el mejor método para entender el comportamiento humano.

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  110. 112

    Thanks for the info. Considering the psychology of your website visitors is very important and begins getting into the science of marketing. It’s a little scary how much we can all be manipulated, but that’s the nature of the marketing game.

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  111. 113

    This was really quick but really simple and I’m already putting some of these practices to use. Thanks for the reinforcement!

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  112. 114

    Christian Mungle

    May 19, 2011 1:46 am

    Please let me know if you’re looking for a writer for your weblog. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Cheers!

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  113. 115

    You have lots of useful pointers on this site. This is a well written article that I have bookmarked for future reading. Have a fun.

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  114. 116

    Thanks, great info.

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