Beautiful And Creative Logo Designs For Your Inspiration


Last week we already presented our first selection of beautiful, clever and creative logo designs1. This post presents the second part of our selection, featuring even more beautiful and creative logos that will hopefully inspire you or at least give you the idea of what the current logo design trends look like.

Just as last time, we focused on logos that use creative methods to represent the brand through color, shapes, and typography. Every design presented below tells you something about the company that it is supposed to represent. Also note the brilliant color palletes and unique patterns used in many of these. Finally, pay attention to the typography, especially font selection and coloring.

Below you’ll find a collection of 40 more beautiful and creative logo designs to inspire you. Browsing through the showcase, you will notice many trends. Some of these include the usage of simple shapes to create something complex, origami shapes, coloring and transparency trends, and many more. You may want to take a look at the post Logo Design Trends 2009442 for further reference.

40 Creative Logo Designs

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Further Resources

You may want to take a look at the following related posts:


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Matt Cronin is an avid graphic designer, web designer/developer, Cocoa programmer, photographer, digital artist, and the like. He also enjoys writing, and does quite a bit of writing for Smashing Magazine. He is currently working on a startup called VAEOU, which will have new services coming soon.


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  1. 1

    Very Creative These gives me inspiration. I like the horror films logo, Very original, dark bg, and clean font.

  2. 2

    these are nice, but where are the WP themes? Are you done with them?
    These logos, and inspirations were submitted last week. You should submit and release more
    free CSS / XHTML templates for designers to download.

  3. 3

    I couldn’t figure out the heart one until I looked away and saw it out of my periphery. What a trip.

  4. 4

    Esooo, bien ahy viejaa….

    che va a llegar el libro de smashing magazine a argentina?


  5. 5

    wow, some real amazing works!

  6. 6

    I was working on a logo – fits along with my day and seeking inspiration nicely. Thanks!

  7. 7

    Some of those are really amazing…yet others are so simple I have to wonder why they are included (maybe they are genius in their simplicity idk).

  8. 8

    The Horror Films logo is about seven shades of brilliant. Excellent work. Honorable mention to the Schizophrenic logo as well. Yes, I like simple. :)

  9. 9

    Great logos! love the Family one.

  10. 10

    i hate wordpress.

  11. 11

    Totally agree – the Horror Films jumped off the page. The “6” logo or whatever it is – is physically painful to look at. Which must be a brilliant marketing move – though I don’t get it. the rest are very good.

  12. 12

    Great selection!

  13. 13

    Bojan Stefanovic

    April 9, 2009 2:15 pm

    Thanks for featuring my work again, but can you please fix the credit/link from my logo? Is it a punishment for my critique on the way you’re presenting the logos here? I still think they are cramped in those tight squares :) Also, is there a particular reason why some of the logos link to sites of the authors, while some of them are linked to various logo portfolios, besides obvious reasons – ie not having the time to research :) There are several personal favorites here, two of them would be play and families. Nice collection!

  14. 14

    Josiah Jost | Siah Design

    April 9, 2009 2:21 pm

    Excellent round up! I’ve admired several of this designs before.

    Its an honor to have a few of mine included (Horror Films, Schizophrenic and Office Strategies). Thank you!

  15. 15

    When oh when will people learn that schizophrenia has nothing to do with multiple identities and is not bipolar…

  16. 16

    Bojan – which are yours?

    Josiah – Horror Films – again – fun brilliant – what is the logo for (project, fun?)

  17. 17

    Awesome logos, recent found this logo and totally love it

  18. 18

    Bojan Stefanovic

    April 9, 2009 3:17 pm

    The prank one :) I thought you were joking with me linking it to this article :)

  19. 19

    families and playground. so aweeeeesome

  20. 20

    The one with the hearts is terrible. Yeah it’s kind-of clever, but it is completely impractical.

  21. 21

    the schizophrenic logo is just awesome

  22. 22

    Horror Films, PLAY & Families are my favourites!

  23. 23

    I may have to copy some of those straight. haha

  24. 24

    Really? You think shleep is creative? Looks really lazy to me.

  25. 25

    family logo~~I like it~~:)~~~

  26. 26

    Niki Brown | The Design O'Blog

    April 9, 2009 5:54 pm

    Thanks for adding my tiny mouse design logo!

  27. 27

    Some of these logos are very well crafted. Horror Films, Families and More being the best. They’ll work in greyscale, are scalable, are quickly read and understood, and will work even at a small size.

    There are quite a few, though, that looks uninspired – some look like a million and one other you see at the Logo mill, churned out by the dozen.

    just imo.

  28. 28

    The Paradox logo is brilliant.

  29. 29
  30. 30

    Two Socks - Graphic design and print

    April 9, 2009 6:55 pm

    Nice list, a little something to provoke the thought!

  31. 31

    meh some are ok but half of these would never work in black and white. First rule we were told in school was that concepts for logos should always be able to work in B&W and color.

  32. 32

    Horror films + Paradox jump off the page.

    @jamie – you also have to consider the usage; for instance, Microsoft’s Silverlight logo will never reproduce well in print or b+W, but it’s inconsequential because that logo will likely never leave the web (or be low-res, for that matter).

  33. 33

    Yeah, really nice. Ignorant fools might want to read up on the history of Obama’s logo before you talk about how awesome it is.

  34. 34

    The Obama logo just doesn’t belong. Way overrated and over used. Honestly it’s almost worst than the new Pepsi logo.

  35. 35

    hira kumar maharjan

    April 9, 2009 7:52 pm

    i like time mouse design . it is so nice.

  36. 36

    Once again,an excellent list !

  37. 37

    Wes Wilson - Founder,

    April 9, 2009 9:17 pm

    Great collection! It’s exciting to see how many of these logos are from IncSpring! Thanks for sharing!

  38. 38

    The schizophrenic logo makes no sense. The smile/frown face would work if it was called “bipolar” but the essence of schizophrenia has nothing to do with mood. Shame because the logo itself is cool – just people are showing their ignorance when it comes to understanding schizophrenia.

  39. 39

    I like that ‘Families’ one!

  40. 40

    thanks, really nice collection! ;)

  41. 41

    I find most of the logos posted too ephemeral and although they demonstrate the Zeitgeist, i’m not certain as to their test in time. My favourite logo is never shown anywhere. It’s on NeMe forum. Pity they don’t use it throughout their site.

  42. 42

    Wow, very cool!

  43. 43

    Families and Playground are lovely.. Nice typography and a bit of imagination

  44. 44

    Horror Films and Families… OAU! Very, very expressive. I’m not an authority in logo design, but as a common mortal, they really spoked to me. Great job on those too.

  45. 45

    very inspiring! “the creative company” looks like one those of abduzeebo’s tutorial. awesome!

  46. 46

    Good collection. They’re all taken from aren’t they?

  47. 47

    Cool Inspiring Collection.. I liked Horror, Cinema Cafe and families. All rest are cool too.. :)

  48. 48

    PlayGround logo is really fantastic…

  49. 49


  50. 50

    Cool list… really inspired… “PLAY” was good…

  51. 51

    Thanks very much for featuring some of my work.

  52. 52

    the point is there is never going to be a company that’s called “page fold”. companies that want to get a logo done usually have stupid and empty names.
    it’s a great logo but creating one for a company with the name “company abc” is the real challenge.

  53. 53

    schizophrenic is pure genius.

  54. 54

    My favorites are the “simplier” ones – not fancy gradients, no color overload and all.
    Schizophrenic is just excellent, as well as Paradox. I love the Office Strategies one, clever mix of pin and tower.
    (For some reason, the “Horror Movies” didn’t work. I don’t like it but I can’t find why)

  55. 55

    My favorites:

    Families – nice and clean,
    Schizophrenic is just fine, but what activity it represents – online sanatorium?

    Horror films is also one of the best together with air turbines

  56. 56

    Nice collection!
    I made also a list of 35 beautiful logos few days ago

  57. 57

    Awesome post, many great logos.

  58. 58
  59. 59

    While I agree that some of these logos are greative and great, many dont work well as logos – any designer working on corporate identity will tell you that gradients, shadows, blurs and anything of the like that works well for bitmap and web is terrible for print. This is the reason why most corporate identity logos are crafted first in black and white, and only afterwards are a few choice colors selected. The more colors you use the more it costs to print your logo.

    Also, logos with minute details (Illusion Studio or The Creative Company logos, for example) may look good at their intended size, but if they are reduced to say, a 50x50px box, thsoe details are lost and the main image of the logo is unrecognizable. Think of it this way: the Nike Swish is an excellent logo because it works and is recognizable both on the massive scale of a billboard as well as on a tiny web favicon.

  60. 60

    My favorites are „schizophrenic“ and „HopeSpark“—they even work well for print and other things. Great post!

  61. 61

    No, the Schizophrenic logo is not in any way genius, clever, or great. It makes me angry to think that the designer didn’t even bother to research the illness before designing it, considering that Schizophrenia has nothing to do with multiple personalities or any kind of mood disorder that could be indicated by the :): symbol (hell, even the first description on the first link that appears on Google will tell you that). This logo just perpetuates general ignorance and makes it out to be a quaint disease in which the person suffering is pleasantly loopy. It really is ignorant and just downright offensive.

  62. 62

    Great to be featured here again! Thanks. We’re real proud of our logo.

  63. 63

    Great Inspiration thanks for sharing. Really like the “families” one.

  64. 64

    “No, the Schizophrenic logo is not in any way genius, clever, or great. It makes me angry to think that the designer didn’t even bother to research the illness before designing it, considering that Schizophrenia has nothing to do with multiple personalities or any kind of mood disorder that could be indicated by the :): symbol (hell, even the first description on the first link that appears on Google will tell you that). This logo just perpetuates general ignorance and makes it out to be a quaint disease in which the person suffering is pleasantly loopy. It really is ignorant and just downright offensive.”


  65. 65

    heather van de mark

    April 10, 2009 5:41 am

    I’ve seen some of these logos before and I was under the impression that most were made for fictional brands. And while I see the benefit of designers letting loose their creative juices, I also think Jan’s comment about the practically of these as logo/identities more important.

    Maybe they could be separated into in-use logo design vs. imagination logo design. Because it also makes it “easier” to design a logo, if the designer has 100% control over everything–color, tone, company name, company’s business etc.

    I’d like to be inspired by the great works of people who worked within constraints that most projects have.

  66. 66

    Horror Film my favorite.
    @JAn – That why logos like “Deep Six” never win recognition. Thanks for the reality check.
    @Alicia – Thanks for the info. They got me at first.
    We should have more info on what or who the logo represent.

  67. 67

    i just love those logotype showoffs they’re way better than all this freebie stuff. Thanks SM!

  68. 68

    Thank-you for featuring some of my logos here.

  69. 69

    I love these kind of posts, logos are so important and it can be hard to find good inspiration. Thanks alot!

  70. 70

    I think a logo needs to be clear on what it’s representing. If your going to have a logo without the name incorporated into the focus of the design, make sure you then label it… like the Obama and Squared Eye… not like the Alight logo. And if your going to incorporate the name into the logo, make sure it’s understandable… the Play and Adjika logos fail on this (I thought they were PBDsomething and Adika, respectively).

    I really like the ones that use the name in the logo, or the illustrative elements in the name, like Swing, Families and Playground

  71. 71

    Great collection. Logos can be one of the more challenging design jobs. When my design tank is in “e” I will come here for some inspiration. Thanks SM…cheers.

  72. 72

    Another beautiful list. “Families” is really a cool type logo.

  73. 73

    Day one, page fold, office strategies, nice!


  74. 74

    great logos… SM rocks…..

    Families & swing are rocking

  75. 75

    The Page Fold logo is the exact same idea as the very first logo in the first roundup: Fold It. Wonder which came first….

    Also, the Horrorfilms one is genius. And the Families logo is classic…check out the rest of Herb Lubalin’s stuff to see what I’m talking about!

  76. 76

    “Play” logo is very creative.

  77. 77

    That Sidewinder logo is so sweet :D Took a while to figure out the snake thing :P

  78. 78

    Thanks for the great collection! I’ll link this post from creativebits.

    I always liked logos with an idea, especially if the meaning is not as obvious at first sight. Here a few more logos that have hidden meanings. I don’t mean to spam, I really just want to share.

  79. 79

    awesome share thank u :). do u have any art site related logos too ? Blasting Art

  80. 80

    Yuhu gracias. Ahora solo falta publicar un libro con todo esto que vais publicando..

  81. 81

    Yea I have to say the horror films logo is brilliant. So simple, so effective.

  82. 82

    Every logo on here deserves to be up here for one reason or another. Just because you might not agree with why one or the other should be up here, it is just your opinion. Beauty is in the eye of the beholder. And just because a designer has to work within “restraints” does not mean that the logo should be or has to be, any less imaginative.

  83. 83

    these logos were all horrible… disgrace

  84. 84

    I really dont know why you guys are posting such crap in your site. If i want to check logo for inspiration. then i will just google it i will get thousands of design for being inspire . pls dont spoil you brand name to post such article thanks I have learn many things from you guys and i really appreciate your work :)

  85. 85

    I don’t see the relevance of spreading these type of works. The fictional company names and brands are completely inoccuous on their own, and only serve as crutches. “Horror Films”? Really? You shouldn’t confuse the subject for would-be designers by presenting it as “the current trends in logo design” when it isn’t even logo design. It’s pure design masturbation.

  86. 86

    absolutely great!

  87. 87

    these r wonderful i think

  88. 88

    very nice logos, beautifull for inspiration..

  89. 89

    thnx its nice

  90. 90

    Lovely logos.

  91. 91
  92. 92

    I liked the Page Fold & Playground logos………. very nice :)

  93. 93


    April 13, 2009 8:10 am

    a lot a great designs here. i think a few might have trouble being converted to b/w and scaled down to 1″ x 1″. good work all around though.

  94. 94

    I am looking for a logo for a new website I am working on. Budget very limited

    Anyone just starting out who is looking for experience and willing to do inexpensively feel free to contact me:

    coffeefreak ::: at :::: ureach dot com

  95. 95

    I agree with #59 above. What are these icons going to look like when they’re shrunk down to favicons?

  96. 96

    There are some really compelling logos here, while others seem to be art pieces (I think the others have fleshed out what really makes a good logo in terms of communication and functionality). is one of my favorite sources of inspiration. I’m a great fan of the Horror Films logo, which I first spotted there.

    I have to say though, that some logos I’m starting to see are a little more than just “inspired” by the Obama logo, and I’m not sure if I like that trend. Has anyone else noticed that?

  97. 97

    I completley agree with 85. “Made-up’ logos are not examples of good design, it’s just pure ego massaging.

  98. 98

    Great Stuff… its gives inspiration to create great stuff.

  99. 99

    Very creative and beautiful collection.. LOVELY!

    I specially like – Horror Films, Families and Page Fold Logos. A real thought behind them.

    Great Work. Cheerss!!

  100. 100


  101. 101
  102. 102

    The “Horrorfilms” logo does everything right, except for the typography, which could have benefitted from using a bolder version of the typeface.

    A logo is not supposed to include everything including your mum, it is supposed to be simple, clean, easily reproducable, recognisable and adaptible to any size/background/setting-variations you can get. I would call many of these emblems rather than logos due to their level of detail.

  103. 103

    what a great collection! Tnx guys

  104. 104

    nice collection.

  105. 105

    Great logos, what about making a selection of the most boring ones? My vote for facebook, twitter, skype…

  106. 106

    @verli Why would a designer want a free WordPress theme? Surely those are for people who can’t design.

  107. 107

    Very nice. But I just downloaded a package with 2000 free label logos ready to be used as they are.
    Saves me the effort! Optimize your time, prioritize your tasks.
    First priority is making money not building a logo so you can build a site so you can drive traffic so you can test affiliates so you can make money.
    It might take a while to get into the right optic, I know.

  108. 108

    Very Good. Modern, i like that

  109. 109

    to #106 (pete) do you get each item of your clothing handmade? Why would you buy clothes from the store…must be for people who don’t know how to sew.

    Some of us don’t have time to design a site.

    The content of a site always, always, always dictates the traffic it receives.

  110. 110

    Most of these logos look like the $35 crap you get these days.

    A couple really stand out like the cleverness of the horror film logo and the colours of subatomic, but the others are certainly not worth mentioning. The ‘a’ logo for Alight is just painful on the eye – how that got past quality control I have no idea – terrible mix of colours and contrasts.

  111. 111

    Mark, no I don’t make my own clothes; I’m not in the business of making and selling clothes. I wouldn’t walk into a shop, buy a T-shirt and call myself a Tailor either.

    If you ‘don’t have time to design a site’, don’t call yourself a ‘Designer’. My point was: Why would a ‘Designer’ want a free WordPress theme? That would just make them a reseller of free products, a rip-off merchant. It gives a bad name to the rest of us.

  112. 112

    Check the MOOR logo that won Best of Nation Award in Eulda ’07.

  113. 113

    I think my logo had to be included in the list after all I already beat the Obama logo in March month .

  114. 114

    i agree these are nice logo designs, on the other hand there are amaizing organic logo designs conceived by a large experience
    Logo Corner

  115. 115

    Really nice collection,thanks for sharing

  116. 116

    Amazed at each one of them! Highly inspiring! Thanks so much!

  117. 117

    These are a great help for my work when i need some extra inspiration! Well done, keep them coming!

  118. 118

    Great to see some of my personal favorites in this collection.

  119. 119

    @richtaur : “Really? You think shleep is creative? Looks really lazy to me.”

    Glad you said that. The logo is suppose to look “lazy”. After all, the name is shleep…a combination of the word sheep and sleep. :-D

  120. 120

    Redington Rockers

    May 4, 2009 4:14 am


  121. 121

    Nice collection and impressive too.
    Chk the logos that creatively used animals and birds in the design.


  122. 122

    Very nice collection! It amazes me how creative some people are. Found some more good ones on Logo Gallery

  123. 123

    I couldn’t figure out the heart one until I right clicked and looked at the image properties. What a trip.

  124. 124

    Nice logo, nice sharing

  125. 125

    there is an awesome logo contest located here if anyone cares to check it out – I used this page as inspiration –

  126. 126

    NIce Logos

  127. 127

    Peter From Alight

    November 10, 2009 9:43 am

    Hey thanks for putting our logo on here!

    I see two chaps – Allen and Joey have had a pop at it – Oh well…You can’t please everyone!

    In our defence we rarely showcase our brand without the word Alight underneath it, we (almost) always use the logotype with the typography – in fact if you click on the logo above you do see the whole thing!

    Either way we are very happy to see our brand turn up on this prestigious site


  128. 128

    wow cool logo thanks

  129. 129

    really nice logos…..some of them are pretty lovely.
    thnx for sharing it!

  130. 130

    nice logos…

  131. 131

    Ashey Smith From Web Design

    February 17, 2010 9:00 am

    Hey thanks! this really helps!

  132. 132

    i didnt found the one i wanted….but then also nice logos

  133. 133

    Thanks, gave me some food for thought while working on a job :-)

  134. 134

    can you tell me how to draw a logo
    theme- is tomorrow

  135. 135

    This bunch is really nice! Very Creative. But It will be great to put up some more of these since these logos have been here for quite sometime now.
    Lets have a fresh set of creative logos al over again here.

  136. 136

    Nice collection. Maybe you can add in your next post.

  137. 137

    From one to another, thank you for an inspiring post.

  138. 138

    Mishael Simpson

    May 20, 2010 9:14 pm

    The Play logo created with the hearts is a great design. . .BRAVO! ! . . . Simple but very effective.

  139. 139

    These are really beautiful. The Squared Eye logo is one of my current faves. Air Power Turbines is really nice as well. Elegant and well considered.

  140. 140

    nice collections……

  141. 141

    Nice collection. Thank you for an inspiring post.

    Logo Design –

  142. 142

    just found this when i was looking for logo inspiration, this is a excellent collection! lots of great concepts, my fav is the dream marketing

  143. 143

    Very Creative and Inspirational. Few of the logos, I think, will not fit well in white Backgrounds. like the Swing logo, the Background makes it amazing. All the logos have excellent color combination. Very Professional logos. Thanks for sharing. :)

  144. 144

    Very Creative .. Thanks for sharing

  145. 145

    These logos are wonderful! Great job. You guys are excellent graphic artists. Thanks always good to be inspired.

  146. 146

    I can’t believe no one recognized Herb Lublin’s Families logo. It was designed in 1980. Funny, how the article said, “This post presents the second part of our selection, featuring even more beautiful and creative logos that will hopefully inspire you or at least give you the idea of what the current logo design trends look like.”

  147. 147

    Very Creative .. Thanks for sharing

  148. 148

    Very lovely design, very beautiful logos. Thanks for your sharing, and i really like these logos and i’m interested in logo design!

  149. 149

    Matthew @ Perth Web Design

    July 5, 2011 8:41 pm

    Fantastic finds. These are creatively designed logos. It’s unique and truly inspiring.

  150. 150

    Here is another design i love it and i hope u 2 :D!portfolio-item/puertas-blindadas

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