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30 Beautiful Real Estate Websites
Real estate is a valuable and often expensive purchase. Copious research is done by home buyers before venturing out to acquire real estate. In this day and age, gathering information about a property is typically done online, and an effective and captivating website design can make or break a home sale.
In this showcase, we’ll explore some great designs of real estate websites. We’ll also discuss some commonalities between them to tease out current trends in real estate websites.
Trends In Real Estate Websites
1. Traditional/Sophisticated Themes Versus Modern/Contemporary Themes
Property realtors want to convey the message that they’re reliable and well-established. They want home buyers to feel that they will be purchasing property from a company that’s dependable, steadfast and time-tested. That’s why most of them opt for a classic and sophisticated theme for their websites, rather than a sleek, modern theme.
2. Image-Heavy Designs
Home buyers want to see what they’re potentially buying without having to take the time to travel to a property. Real estate websites typically contain a lot of images for this very purpose.
3. Photo Galleries
Again, photo galleries allow website visitors to see what properties look like without having to leave their computer. That is why you’ll often find image galleries that feature properties that realtors currently have available.
4. Property Locator Feature
Many real estate websites provide a property locator feature for home buyers to find properties for sale in areas they are interested in.
Real estate property locator features are usually a Web form with various input fields — such as property type, property features, price range, zip code, etc. — so that you can easily narrow down your search to the exact type of property you’re looking for.
Many realtors use a third-party service or application (such as Google Maps) to enable this feature on their websites.
Showcase
Ranchline
Ranchline is an excellent example of a real estate website that embodies the trends discussed above: clean and sophisticated design, image-heavy and graphic-centric, with a property search feature conveniently located in the left-hand column.
Cantera Real Estate
Cantera Real Estate has a clean, captivating traditional design and presents a housing locator to visitors in the top half of the home page.
Naples Real Estate
Naples Real Estate features a property for sale on the home page to highlight a piece of real estate that they’re currently promoting.
MacAllan Ridge
MacAllan Ridge’s beautiful design uses an illustrated background as its defining feature.
Broadview Homes
Broadview Homes ventures out of the box with a dark and very modern theme.
Hillwood Residential
Hillwood Residential uses family photos in frames to give off a feeling of traditionalism and family values.
Ellicott Mack Realty Group
Ellicott Mack Realty Group captures the viewer’s attention by saying, “That warm house that is ‘home,’” and right under it, showing a family having breakfast.
Riverside View
Riverside View uses a light-blue color palette that evokes a feeling of modernity coupled with sophistication.
Under the Roman Sun
Under the Roman Sun captivates viewers with its large beautiful images of Rome in the top half of the home page.
Monica Ruggieri Real Estate
Monica Ruggieri’s design is a great example of using classic and sophisticated themes on a real estate website.
Lanikai Properties
Lanikai Properties uses a bold and colorful theme to portray the nature of its properties in Hawaii.
Stone Coast Properties
Stone Coast Properties has a dark background with classic and vintage design elements.
Signature Properties
Signature Properties has a clean and sophisticated design.
The Meadows at Historic Castle Rock
On the home page of The Meadows at Historic Castle Rock, you’ll see an image-heavy, Flash-based slideshow.
Coldwell Banker Real Estate
This well-established real estate agency, Coldwell Banker, has a clean Web form at the center of its design.
Belvedere Inc.
Belvedere Inc. uses a dark-brown textured page background and green leaf elements to evoke a feeling of nature and environmental friendliness.
Woolshed Grove
Woolshed Grove has images of families in the header.
Bluegrass Commons
Bluegrass Commons captures the viewer’s attention with the promise that, “This is the one.”
The Real Estate Concierge
The Real Estate Concierge’s website has a dark theme to create a sense of sophistication and affluence.
Marin Real Estate
Marin Real Estate relies on the slideshow on its home page to captivate viewers.
Bellingham Real Estate
Bellingham Real Estate has an engaging image of a mountain range in the header section.
San Clemente Real Estate
“Clean” best describes the design of the San Clemente Real Estate website.
BATICO
BATICO has a dark theme and image-heavy home page.
Oypro
Oypro, which deals with commercial real estate, has a very clean design.
Travis Marshall Realtor
Travis Marshall has a clean and sophisticated Web design.
REALTOR.com
REALTOR.com focuses on the content by using light, unobtrusive colors in its website design.
Best Plots
Best Plots couples a dark theme with a clean and uncluttered design.
Mike Gagne Realtor Services
Mike Gagne includes a photo of himself to create a personal, rather than corporate, touch for his website.
Kensington Lakes
Kensington Lakes’ dark-themed design makes the images really pop out.
(al)
Jacob Gube is a bilingual web developer (JavaScript and PHP), web designer, author, and the Founder/Chief Editor of Six Revisions: an online publication that shares useful development and design resources and tutorials for web professionals.
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- 1
- 2April 23rd, 2009 1:15 pm
Excellent resource of real estate sites. the work and the motivation behind this post is appreciable.
Just surprised you don’t list BlueRoof in your list… it’s one of the best real estate sites available on web. they also won the W3 Web Award Silver medal for their service.
Still it’s a good list. thanks Jacob for sharing !!
DKumar M.
@instantShift - 3April 23rd, 2009 1:17 pm
Stop it with the stupid buzzwords, getting so ridiculous how nearly every post on every design blog either has “Beautiful”, “Fantastic”, or “Inspiring” etc etc.. in their headlines.
…and these real estate sites are only “Beautiful” to women and homosexuals.
- 4April 23rd, 2009 1:21 pm
dritter ;)
- 5April 23rd, 2009 1:30 pm
My site didn’t make it :-(
- 6April 23rd, 2009 1:48 pm
thanks
- 7April 23rd, 2009 1:55 pm
@Gary Simon chill dude, if you don’t like it don’t view it. I for one think they are (for the most part) beautiful sites, and I’m a straight male designer.
Great article, needed some good motivation as we regularly have been building realtors websites here in Florida. Thx
- 8April 23rd, 2009 2:08 pm
Great article. We have done some pretty nice real estate website design as well, such as http://www.rwm.com.au and http://www.rentmycarpark.com.au
- 9April 23rd, 2009 2:12 pm
Great collection of designs here, thanks for putting this together. Plenty enough to inspire!
- 10April 23rd, 2009 2:13 pm
Any idea on how many, if any, were WordPress or other open source templates?
- 11April 23rd, 2009 2:13 pm
Thanks for this great list!
- 12April 23rd, 2009 2:17 pm
Some more for the list:
http://www.bhgrealestate.com/
http://blueroof360.comDefinitely keep an eye out on http://www.prusantafe.com as well. It’s powered by blueroof and is getting a complete overhaul in the coming months.
- 13April 23rd, 2009 2:34 pm
Thank you for the recognition! The Imulus crew is damn glad Smashing Mag thought the Meadows Castle Rock Site warranted a place on this list.
- 14April 23rd, 2009 2:37 pm
We do a lot of Home Builder websites and I’m always looking for new ideas. Good list, thanks.
- 15April 23rd, 2009 2:50 pm
Nice collection of websites, for sure. I personnaly like a lot this one Silicon Valley Lofts and Condos and also this one for its clearness San Luis Obispo Real Estate. Thanks SM for all your good work !
Just a suggestion, why don’t you open a new gallery section on your website where SM readers could showcase their work ? I’m sure that would be really valuable for everyone, especially if you break them down into industry / style etc… - 16April 23rd, 2009 3:02 pm
It’s a great list, but sadly most realtors lack the foresight and willingness to embrace quality design. The vast majority like to pay $50 per month for a rented template site.
Oh – And if I see one more realty web site using the ‘LIVE, WORK, PLAY’ tagline, I think I will vomit.
- 17
- 18April 23rd, 2009 3:11 pm
As a former real estate web marketer, virtual tour, and site developer….this post was right up my alley. I had the pleasure of being employed by the top producing real estate team in the US (2005) and I can tell you personally that we spent thousands of dollars every year on our sites design to reach out to our target audience.
In real estate buyers are really all about virtual tours and the web before a call is even generated so having a great site with emphasis on UI is crucial. Even after having contact with a Realtor most correspondence is done on the web by sending virtual tour links and property listings to buyers. I still consult with Realtor’s on site design and UI and I feel that there will be a huge resurgence of real estate projects when the housing marketing comes around. Great Article!
- 19April 23rd, 2009 3:31 pm
I think that the First National Real Estate site – FNRE is a pretty good portal styled one… effective design for displaying a lot of information in one spot.
- 20April 23rd, 2009 3:32 pm
http://streetfolio.com is another great real estate website (property management) for homeowners and investors
- 21April 23rd, 2009 3:48 pm
Great post Smashing Magazine, and thanks for featuring Coconut Grove :)
- 22April 23rd, 2009 3:59 pm
many of these looks like free templates
- 23April 23rd, 2009 4:09 pm
Awesome reference. Love this post.
- 24April 23rd, 2009 4:22 pm
Yes! Love it Smashing Magazine. Now, please, post an article about Tourism websites, something like the official tourism website from states, countries etc. I really need some good motivations and looking for new ideas.
- 25April 23rd, 2009 4:22 pm
As a designer for a marketing agency, I really appreciate this feature on real estate design. We don’t get too much of these in this industry.
I think this site definitely needed to make it in this article: http://www.the88sj.com
The use of interactive elements and 360 views are just really innovative and relevant to the potential buyer!
- 26April 23rd, 2009 4:46 pm
Nice!.. the websites looks great.
- 27April 23rd, 2009 4:56 pm
hartanovteam is a complete rip of a 2Advanced site so remove this cheapass immediately.
Nice list of sites, none really are comprehensive in the way of presenting information and property listings, most are too designy with too many design elements dominating the page. - 28April 23rd, 2009 5:01 pm
Great site in Charleston, SC
http://www.danielisland.com with awesome home finder … http://www.danielisland.com/Real-Estate/home-finder-search.aspx
- 29April 23rd, 2009 5:21 pm
There’s not many individual real estate agent sites listed here, and I think this is the case because many of them have IDX listings incorporated that kill fluid, creative design. Here’s a good example of a site that has both: Lowry Real Estate Group. This site has a mixture of personality, professionalism, and good design, while utilizing IDX in a WordPress site. Information wise, it’s content heavy and gets a good deal of traffic from the engines. That’s what many of these sites are missing. Beautiful doesn’t have to mean impossible to find.
- 30April 23rd, 2009 5:44 pm
Thank you everyone for all the valuable comments!
@A00A1: That’s one thing I wanted to mention as well – virtual tours are very popular (or at least, they used to be popular). Thanks for adding your thoughts and giving us an insight about your experience!
@Kris Themstrup: Completely agree with you – it was hard to find individual agent sites, glad I somehow stumbled upon Mike Gagne, Travis Marshall, and Monica Ruggieri. People who take the time to make their web presence unique make me more confident to make an investment with them (in any field, even outside real estate).
@Nadia: I really enjoy reading comments because you guys have such great ideas! I’ll have to talk to the editorial team here on Smashing to see if I can work on this.
@Cyril: That’s actually not a bad idea!
- 31April 23rd, 2009 5:58 pm
Stop reading my mind Smashing Magazine…. lol
I’m actually working on a real estate website now… freaky :P - 32April 23rd, 2009 5:59 pm
Here is a local site that has taken a minimilist ‘no fluff – its all about the properties’ approach, while sitting inside rigid brand guidelines as far as design are concerned. http://www.remaxpn.co.nz It serves it purpose well, to efficiently show and inform about current properties for sale to proposective buyers. Some of the above possibly serve the designer a little more than the purpose. A nice article and I really like the industry specific showcases which can tend to form trends within themselves as alot are often compared and researched against each other. Cheers.
- 33April 23rd, 2009 7:35 pm
They didn’t get my site either, because it’s newer and different than all of these typical real estate sites.These are great for finding properties and whatnot, but what about finding the agents? Most of these are for higher end, and yeah theyre pretty too look at, but not applicable to most of us! Link
- 34April 23rd, 2009 7:47 pm
excellent , thank u sooooooooooooooooooooooooooo much
- 35
- 36April 23rd, 2009 10:55 pm
I visits some of those sites and they all are slow (I have a 24Mbit connection). The most sites takes about 2 a 4 sec to load. Beauty vs. fast loading then i go for fast loading.
- 37April 23rd, 2009 11:12 pm
I think this one is a very good real estate web site, missing in this list:
http://www.rentclass.com/ - 38
- 39April 24th, 2009 1:03 am
Someone explain to the estate agents what rel=”nofollow” means! Quick!
- 40
- 41April 24th, 2009 3:42 am
“beautiful images of Rome in the top half of the home page”
The Under the Roman Sun shows a picture of Florence not Rome!!!!
- 42April 24th, 2009 4:15 am
All these articles about “50 Stunning Somethings” and “40 Incredible Something-else” could be much improved if they were changed to “20 interesting Somethings” and “15 well-made Something-else”.
There is no reason to bury the good stuff among so much banality and you could really be bit more modest with the adjectives. - 43April 24th, 2009 4:23 am
Really good showcase, I’ve bookmarked it for future reference. I particularly like MacAllan Ridge, Under the Roman Sun, Woolshed Grove and BATICO.
- 44April 24th, 2009 5:12 am
Great article! There are some really good sites created around the Real Estate Market. Here is an elegant site that features historic properties in Georgia. http://historicrealestateofgeorgia.com/
- 45
- 46April 24th, 2009 5:16 am
Thanks for this post! It’s great to see real estate websites becoming more appealing to the eye. I bookmarked this for future reference when these two websites I designed need to be updated:realtyspace.com and realtymillionaire.com.
- 47April 24th, 2009 5:20 am
Great List… thanks for the effort.
Parc Rittenhouse also features among my favorites. - 48April 24th, 2009 5:22 am
Hartanov is definitly a rip off of http://www.hawaiirealtyinternational.com (launched in Feb 2006). They clearly got their *inspiration* from this website. Anyone who knows REW and their methods won’t be really surprised, at least I’m not ! Jacob, you should remove this website and give the appropriate rewards to 2advanced….
- 49April 24th, 2009 5:47 am
An interesting trend has manifested itself during this economic downturn. Lately we have been working on sites dedicated to single multi-million dollar properties. The owners of these high dollar properties have been coughing up sizable marketing retainers to sell their homes. So far results have been pretty decent. Here are a few we have done recently:
http://www.flourmilllifestyle.com/
http://www.chateauinthepines.com/
I wonder if any of the other SM readers have noticed a similar trend?
- 50April 24th, 2009 5:49 am
Have you seen pureutah.com? [http://www.pureutah.com]
Excellent design and UI- among the best that I have seen.
- 51
- 52April 24th, 2009 6:19 am
Under the Roman Sun is portraying the city of Florence at that specific screen shot, though it could be Rome by selecting it on the right. Besides that: great collection!
- 53April 24th, 2009 6:40 am
Thanks Adam for the Daniel Island love. Much appreciated!
Jason Bradford
Interactive Marketing Manager
Daniel Island Company - 54
- 55April 24th, 2009 7:15 am
all those sites looks pretty much the same and boring
- 56April 24th, 2009 7:35 am
There is also http://www.chambres-guide.com use in France Provence which is beautiful and functional with jQuery
- 57April 24th, 2009 7:44 am
@ Desjardins…lol..True..That makes me sick..but SM nice list
- 58April 24th, 2009 7:49 am
all those sites looks pretty much the same and boring
@joe If you have nothing else to say, then just shut up. You obviously know nothing about web design if you say “all those sites look the same and boring”. Add something useful to the discussion or do us a favor and fuck off.
And thanks for the resources SM. I would love to see more of these. It would provide me with lots of inspiration whenever I’m designing a website for a particular field.
- 59April 24th, 2009 8:14 am
Those are some phenomenal sites. In my opinion, an agent’s website is the most important part of their business. Sadly though 80-90% of the agents out there simply can’t afford to get a site like those, it would be way out of budget. I’ve spoken to some of the designers of those sites and the price estimates for most of those are well over $5000…
Great post though, I’ll constantly refer back to it.
- 60April 24th, 2009 8:47 am
Interesting, creative even but some of them aren’t that business like and aren’t that well targeted. When it comes to this kind of business creative design isn’t everything…
The Best plots or Oypro templates aren’t that suited for real estate. I worked a lot with real estate companies from all over the world and when it comes to buying houses online or inspecting apart online, people just don’t like creativity. It’s sad but it’s true.
Here is a beautiful designed website that has sold a lot of properties:
http://www.selectproperty.com/
http://www.nariali.comYou can see some real estate websites I worked on in my portfolio
http://www.creativeluggage.com - 61April 24th, 2009 12:23 pm
Great!
- 62April 24th, 2009 2:28 pm
Realy cool Sides ! Verry harmonic.. I test them all !
SELLER FORUM SHOP SUPPORT - 63April 24th, 2009 7:01 pm
That Doug Mayberry site is really easy on the eyes
Ben Nicolas
IET Real Estate - 64April 25th, 2009 7:14 am
Terrific article and a lovely collection. I hope someday my Madison WI real estate site will make it in! I am adding new functionality all the time. Coming soon: MS Bird’s Eye View and WalkScore! After that, search by waterfront, golf course, 55+ over communities, and other lifestyle-driven criteria!
- 65April 25th, 2009 11:58 am
Excellent reference
- 66April 26th, 2009 2:40 am
After spending some time on these sites, it just shows how terrible most real estate websites are. There are some examples here that we can call nice, but the majority are very ordinary indeed.
As a test, have a look at some great examples of designer portfolio websites that have been promoted here on this site, would even of these examples make it onto those lists? I doubt it.
I also visited a number of these portfolio websites and none of these designerts have any real estate clients. This tells me a number of things.
1. It is troo hard to do real estate agent websites.
2. real estate agents do not care enough about their brand.
3. That hopefully we can revisit this again next year and see some truly beautiful designs and not just the word in a headline.Real Estate is without doubt one of the leading reasons people use the Internet and it has transformed the way we all buy and sell real estate, what we need is someone to bring the style back into real estate agent websites. Yes, they must work as we delve deeper, but the above examples just amplify how poor the efforts are as of today.
We are hopeful that a new system to be launched publicly shortly will help web design and development teams create beautiful real estate websites off the Zoo Property Platform using the Zoo API.
Peter Ricci
- 67April 26th, 2009 5:25 pm
I think that last comment is totally wrong-headed. There is often a big gap between the web designers who get their websites on “most beautiful” lists, and web designers who actually have big accounts and make good money. And I don’t think that’s a bad thing, or a coincidence. Large websites for big accounts are very tedious, difficult things to build, and you have to make 1,000 compromises before the project is finished.
This kind of post is incredibly useful for web designers who are actually working designers – I don’t mean any respect to the newbies who are making cute Wordpress themes and getting recognition for their work making websites for WEB 2.0 applications. That’s the right thing to do. But, my vote is for more of these posts, that show actual working examples for real world businesses.
- 68April 26th, 2009 5:50 pm
Thanks for featuring our website Kensington Lakes, I expect our bandwidth usage is going to go up again after css mania usage has almost finished!
- 69April 26th, 2009 9:14 pm
Real estate websites are just plain boring. I think it has to do with the nature of the information they need to deliver. (3BD/2BA/2500sq/2Car/.25Acre/$250,000/ PIC) Doesn’t matter how pretty you make it, this is what people are looking for.
I think the trend to single property websites is going to continue, as it demonstrates agents “actually” working, rather then talking about how good their work is. I think we are going towards the end of the period where agent (and company) sites are everything to everybody. (Buyer- clck here, Seller click here, my resume – click here, my team- click here, my listings – click here, the process, financing, escrow, inspections, featured listing, hot listing, deal of the week listing, ALL listings, how to fix the roof, paint the fence, etc, etc, etc.)
Seriously, casting a thousand lines doesn’t mean you”ll catch the biggest, or even the most fish. I guess I just wasn’t impressed by any on the list and I certainly wouldn’t pay $5,000 for any of them. Thay all look like template site to me, with only slightly better visual appeal. I don’t mean to put down the work that people have done, it’s all nice work, and they’re all real pretty, but at the same time, they’re all the same and kinda boring. Somebody do something different, please.
- 70April 27th, 2009 12:08 am
I think this Scala Land website (http://www.scalalandgroup.co.uk) works well
- 71April 27th, 2009 11:21 am
Thanks a lot. Saved me loads of time just at the right moment.
- 72April 27th, 2009 11:56 am
thanks, some pretty good ones here, but I’ve also seen better. I’m still bias for mine, 4realvalues.com its design is 5 years old and still going strong!
- 73April 27th, 2009 2:04 pm
Check out Gulf Coast International Properties, a luxury real estate broker in Naples, Florida. Another dark black site that features a 3d scrolling flash wall on the homepage.
- 74April 27th, 2009 6:00 pm
Beautiful sites!! How can I submit our site for consideration?
- 75
- 76April 29th, 2009 7:45 am
Hey, another really good example using some of the great functions suggested from this site… Comerty.com – UK commercial property portal.
- 77April 30th, 2009 12:21 am
you also forgot about Russia!
what do you think about http://www.shopandmall.ru/ - 78May 6th, 2009 5:09 am
I like this one.
One of the finest real estate sites I have seen
- 79May 7th, 2009 4:13 pm
Here’s another very unique site, this one is about the world’s Largest Residential Airpark’s leading Real Estate Company, Spruce Creek
- 80May 8th, 2009 9:14 am
Have been working on real estate website building and for experience, design is a must but only 50% of it… SEO must be taken care from the very first beginning…
most of the sites on this list are completely closed to SE’s …
and for sure a nice and good looking website can be built with SEO in mind… an example could be DM Properties Marbella
anyway thanks SM for this and all good articles you release. incredible all of them.
- 81May 13th, 2009 5:16 am
Great post. Interesting to see the different creative aspects of the various sites. I came across one for a small developer (The Briarwood Organization), by chance when searching for local developers in the NYC area. I think they did a great job of compiling all of their projects, including pictures and descriptions of each.
Company states to have been around since 1912, very rare that you find a small developer that has lasted through several economic cycles. Check out their site:
http://www.briarwoodorg.com - 82May 20th, 2009 12:32 pm
Are these templates free to use for your own business?
- 83May 29th, 2009 11:15 am
I think this site has a very nice use of design/layout. . Plus the navigation is easy to use.
- 84June 11th, 2009 5:19 am
They are all very good sites. Here is a pretty good design that is a site that I find more functional.
Clearwater Real Estate - 85June 23rd, 2009 6:53 am
SEO is key, but that is not the topic. I believe these are all beautiful, in some way, some more functional than others. As an RE, I know both need to apply. I believe my site (although a template), does both. – http://www.LovingCharlotte.com. A key designers forget about too is the actual IDX (MLS) feeds. This data comes from the local mls, and needs to be very searchable by search engines. Then the data can become more functional, by allowing for Microsoft Maps ariel views or Google Street view. This helps capture the client and keeps a lower bounce rate!
- 86
- 87July 10th, 2009 7:52 pm
Hey how come our sites don’t show up here? http://www.cherieyoung.com.
http://www.bigislandoceanfront.com is just one of many.
- 88July 17th, 2009 11:50 am
Just as someone mentioned a bunch of template/word press looking web sites. Nothing original or unique about them….
- 89July 28th, 2009 1:23 pm
I’m an individual real estate agent weighing in late here….My web developer recently finished my site – denverrelocationbroker.com – I think it is every bit as good as the sites mentioned. I think he also did a great job of making sure it is seo friendly…
- 90August 26th, 2009 12:11 pm
Thanks for featuring our website Kensington Lakes, I expect our bandwidth usage is going to go up again after css mania usage has almost finished!
<a href=”http://www.villas-for-sale-in-javea.com/ “ - 91September 17th, 2009 4:42 pm
…some great ideas and inspiration for building great web sites! i’m just beginning research into building such a site for a friend and wondered if there are any tutorials out there to guide a novice web designer to creating such work? i know that there are tutorials to create sites from psd to html but what about features such as property locator features etc? do they have to be purchased? any assistance greatly appreciated? keep up the good work!
- 92September 17th, 2009 7:54 pm
probably time to update the remax search engine now.
The site has a completely new feel, a better feel if you ask me.
Then again I do work for the brokerage (not advertising).
Section 4. Property Locator Feature - 93September 20th, 2009 4:37 pm
I have found some very good looking sites for real estate in Centralamerica. Check this one out http://www.cccostarica.com
- 94October 2nd, 2009 7:09 am
What about Charter Homes? Beautiful typography
http://www.charterhomes.com/home.asp - 95November 6th, 2009 8:41 pm
In Minnesota the best site to use is http://homes.mn
Fast and functional. I like it at least. Check it out if you’re from MN.
- 00
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