Best Practices For Effective Design Of “About me”-Pages


The “about me”-page is one of the most overlooked pages in development and one of the highest ranked pages on many websites. In a world that’s becoming increasingly connected through the Web, it’s important that you engage your audience in a personal and friendly way, otherwise you risk just being another faceless web designer among a sea of websites.

We had to go through hundreds of sites to come up with the following list. It seems most designers and developers run out of steam by the time they got around to developing their about pages. Most designers we came across simply threw up a few hastily written words about themselves instead of treating the page as an important asset. Others, however, have truly taken the time to treat their about page as if it were important as the home page. In fact, some went as far as using their about pages as their home page.

We present 60 beautiful and effective about pages that engage users and neatly present their designers. We also examine the growing trend of Business Card Websites (BCW’s).

Unique “About”-Pages

A great way to distinguish yourself from the crowd is to have a truly unique about page.

Dustin Curtis1 has taken a truly unique approach to the about page. What he has created is a death clock of sorts; a timeline of his life up until now and to beyond. It’s an about page that truly speaks to the designer’s capabilities and creativity. It accomplishes the most important thing about a website and a great about page – it’s something you won’t soon forget.


While the content is slight, the “Floating Asian Kid” gag3 below is cute. Move your mouse around the graphic to see why. It is both memorable and unique


Quomo5 has taken a very unique approach to the about page – a series of full-body action shots on a horizontal carousel.


Jared7 has taken a very clever approach to the self portrait (quite literally).


Mark9 has put his face on Mount Rushmore.


Guðmundur11 has used big typography and an interesting perspective for his portrait.


Big Photograph

A large photograph of yourself can leave a lasting impression in your users minds if it’s done well.

The more we use computers to communicate, the less face-to-face interaction we get. This is why David DeSandro’s about page13 is so effective. His headshot is as big as any I’ve seen on an about page makes you really feel as thought you’re meeting a real person rather than some web designer on some website. Once the introduction is made, you can easily connect up with David via his social networking presence or the handy contact form below his picture. It’s worth noting his about page is well organized as well.


Janis’ about page15 is short on copy but big on artistic design. You get a good impression in short order.


Subtraction.com17, in addition to being one of the coolest domain names ever, is a picture perfect study in minimalism. Khoi chose an incredible picture for his about page and organized his biography into an easily digested format. It doesn’t hurt that he threw his adorable black lab in there for good measure.



Aside from having an incredibly awesome domain name (, Ethan20 has a great about page too.


Well Organized

The best about pages we found were the ones that had a lot of information but were excellently organized, making them easily digestible. When faced with the task of creating an about page, it’s easy to get overwhelmed and put it off indefinitely because the subject you are dealing with is yourself. It is a subject we know more about than anything else and it can be difficult to know just how much and how little we should tell the world about ourselves. A good about page must be informative without being too wordy.

Jason22 is Creative Director for A List Apart23 and it’s clear why. He has pioneered the idea of the “fast design direction” approach to updating websites, a method where instead of doing a major re-design of a site after a long period of time, each article or update gets its own unique design. David and Dustin from above use the same sort of system. Jason’s about page is clean, organized, and personable. We can see at a glance what he has written elsewhere, what he’s about, and what he’s capable of.


Joseph25 makes sure to give thanks and credit where it’s due on his about page.


The 2-column layout used by Travis27 neatly encapsulates everything about who he is and what he does. You can easily scan for the information you need.


SimpleBits has always been an inspiration to many web designers and it’s no surprise Dan Cederholm’s about page29 is one of the best organized and informative out there.


Jon Tangerine31 is a master of typography. The first time I visited his site I was amazed at what he was able to accomplish without the help of sIFR or other font rendering engines. His about page is a joy to view. Every section is deliberate, informative, and attractive.


Douglas Bowman33 is a creative director for Twitter and has been working on the web for as long as its been around. His about page is succinct and entertaining. We as graphic designers get exactly what we want in the section devoted to previous design iterations of his website over the years. Check out his footer when you’re on the about page, too, for a bit of cleverness.






Bubs39 has quite a lot of information but it’s neatly categorized and amusing.







Front and Center

Some designers have gone as far as making their about pages their home pages.

Toby’s about page46 is actually his home page, which for a personal website (and formal name as his domain name) is a great idea. After all, if we’re visitng Toby’s site for the first time it’d be nice to know who the designer is. He also flips the large portrait concept on its head by giving us a large silhouette where it’s supposed to be.


Jason Reed48 uses an excellent hand drawn illustration portrait as his about page centerpiece, and his about page in turn is his website’s centerpiece and the first thing you see when you land on His professional details are neatly organized into a horizontal accordian and there’s no fluff – just the most important information one might want to know when considering Jason for a freelance project.


This website50 is hard to ignore not only because of its striking yellow background, but Bjørn’s organization of information.


Vlad52 has a very distinct goal in mind with his site and he accomplishes it with great typography and layout.


Kyle54 pokes fun at the traditional folio site with his one-page offering. You can easily find out all about him and his internet presence.



A few of the about pages had very deliberate goals.

Jonny56 gets straight to the point with a mission statement and a brief summary of who he is.


Nick58 has created an extremely professional about page, complete with testemonials, great portrait, and a press kit to boot.


Suzy60 sums up herself up well in one sentence, goes into depth for those who are interested, and gives straightforward information about her capabilities and availability.


Dan62 has a clever portrait and a great succinct description of his talents and abilities complete with his resume and a link to contact him.






A minimalist approach can be a great way to convey important information about yourself without distracting the user.






Garret72 actually acknowledges the fact that his about page is more popular than he first thought it would be, citing this as the reason for giving it more attention.






A few of the about pages we found were actually accessible not from a traditional page but an ajax driven drop-down modal. It’s a great way to make the information about yourself easily accessible to anyone from any page without forcing users to navigate away from the page their currently reading.

Brynn’s about page77 is always easily accessible via a drop down effect. This also doubles as her contact form.



Business Card Websites (BCW)

Made By Elephant’s80 Tim Van Damme recently started a trend he coined Business Card Websites (BCW), or specialized contact/about pages for individuals that are heavy on ajax and great design. Once Tim got his BCW online other designers started following suit. BCW’s are a great place to send people if they want to get an overview of your social networking presence, portfolio and capabilities, contact information, etc. We have a feeling we’re going to start seeing more of these pop up in the near future. Here are a few of the best we’ve found so far:

Tim81 has three tabs on this BCW which tell you how to find him on the net, who he is, and how to get in touch with him.


Rogie King83 runs Komodo Media, and his BCW retains some of the design elements he uses there. Great consistency.


Michael’s BCW85 has a stunning underwater effect with appealing organic treatments.


Matthias87 blogs over at and has also chosen to keep his design consistent across his BCW.


Daniel89 has taken a minimalistic approach that works quite well. It’s clean, simple, to-the-point, and friendly.







There you have it: 60 beautiful and effective about pages from personal websites, blogs, and portfolios. Hopefully this will inspire you to revisit their about pages and come up with some unique and innovative ways of representing yourself on the web.

Mark Nutter96 runs a web development shop97 in Minnesota. You can follow him on Twitter98 where he occasionally says something worthwhile.


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Mark Nutter runs a web development shop in Minnesota. You can follow him on Twitter where he occasionally says something worthwhile.

  1. 1

    Great inputs, need to change this feature on my page too…

  2. 2

    wharr! nice post.
    thanks a lot.

  3. 3

    patrick connor klopf

    July 1, 2009 1:34 am

    ok. I’ll make a big foto of me.
    usefull as most of the articles.

  4. 4

    nice collection. i just liked all the designs.

  5. 5

    really inspiring…. :D

  6. 6

    Thank you for featuring my site!

  7. 7

    Not bad, some of them are really good, others are what I thought normal about me pages looked like.

  8. 8

    Great tips! Got to apply these…

  9. 9

    Great list of resources. Our about us page is pretty straightforward (name, text, photo) so maybe it’s about time we tried something a bit funkier. I saw a really funny one the other day ( where the designer had made himself into a branding guidelines document – genius!

  10. 10

    Thanks for this nice collection !
    This one is nice too : : i love the “online presence” section and the Apple Lover one !

  11. 11

    Thanks for the feature. Some lovely sites in there

  12. 12

    The Smashing magazine logo needs a redesign…

  13. 13

    Quomo is a terrible design. I clicked around a few times, had no idea what the site was about, and left. Sometimes “cute” is a bad idea.

  14. 14

    Thanks for listing me ;-)

  15. 15

    Good article, but these are more “about me” pages than about us. Would like to see how this applies to small and large businesses that don’t appear to be run by a single individual.

  16. 16

    Matt Cheuvront

    July 1, 2009 4:42 am

    Awesome write up – I’m actually looking for a designer to put together an about/online profile for me – so if any happen to be reading this, feel free to get in touch with me on Twitter (@mattChevy) – some pretty amazing stuff here.

  17. 17

    @mel: I think that warrants a separate article. Including “about us” pages for businesses and web products would have tripled the size of this post. Great suggestion though, there are some truly superb “about us” pages for companies out there.

  18. 18

    Man, I can see that I haven’t taken things far enough on my site. I’m going to use this post as a springboard for a more engaging About Me page. I had been resistant to putting a picture of me on the site, but it seems that people want to know who you are and what you look like. Curses…I HATE pictures of me! lol. Well, I’ll have to take a few good shots, I guess… :P

  19. 19

    Every post on Smashing Magazine is helpful especially for newbie bloggers like me. What’s an about page? This article nailed it! It would be nice if there would be succeeding posts like how to write a disclaimer, or how to write an about me page.
    This is truly an inspiration.
    Thanks a lot!

  20. 20

    @Mark I think Mel said that because the title of this post included the phrase “About us” and you followed up with mostly “about me” pages. It’s all very well, but when I started reading, I was expecting company or product pages and was a little let down.

    I would be interested in seeing what I thought the original post was about, if you are going to write another article here.

  21. 21


    July 1, 2009 5:34 am

    Some times we want to know whos´s behind one and other impressive webs or designs; or maybe just to feel there are humans like us, behind the terabytes of information we get day by day.
    Vitaminicious compilation…thanks !

  22. 22

    useful info.

    i would interested in seeing who in other sectors do abouts successfully.

  23. 23

    Despite Tobby Powell’s page all the other examples for “good” about us pages are simply pathetic.

    Of course we see once more the pseudo-designers that obviously pay you to write about them and bore us to death.

    Jason Reed is for like 5th time in an article and his website is the most boring thing in the world.

    You should think less for advertising money and more about the quality of the sites you write about.

  24. 24

    Some good designs… and quite a few truely horrible ones too as usual! oh, smashing magazine how unrefined is your taste in design.

  25. 25

    Good information. As I was making a similar page for my site, I wondered how many people make their site work with mobile devices. A lot of those designs are really great for 960+ pixel screens, but what about less…

  26. 26

    Joseph Socorro

    July 1, 2009 6:04 am

    Hi from Venezuela,

    You can see my about page here

  27. 27

    Thanks for this post! I found this one yesterday very good idea too: Dustin Curtis:

  28. 28

    Some great designs in there, no doubt.
    But, one question that keeps calling in my mind:
    Are there good “About us” pages on other sites than a designer/webdesigner/webdeveloper/’s portfolio?
    Where are the good examples from sites that were deveoped by these guys?

  29. 29

    Thanks for featuring me!

  30. 30

    Thanks for featuring my site! Wanted to get onto a Smashing Magazine post for ages and now I’ve done it! Keep up the good work and great post as always. Such a good resource for us designers!

  31. 31

    Vlad Georgescu

    July 1, 2009 7:46 am

    Thank you for featuring me!

  32. 32

    THEY’RE ALL DUDES!!!! lame.

  33. 33

    So these are very inspiring designs, but I believe the title is a little misleading… this is an “About Me” page, like a portfolio or freelancer site, as opposed to an “About Us” for a company. These are two completely different things and should have different philosophies.

  34. 34

    Awesome list!

  35. 35

    About Us? Try About Me. That’s what these all are.

  36. 36

    @AS: Seriously? You need to actually look at the article. There are 4 girls…if you weren’t being facetious.

    I only like James A. Reeves and Toby Powell.

  37. 37

    Awesome. I get great ideas from this. I also noticed how very few female web designers are out there in the world.

  38. 39

    Some great designs here, for sure.
    But how in the world is this “best practices”?!

  39. 40


    July 1, 2009 1:18 pm

    and how about this? link

  40. 41

    Thanks for this list. Hopefully, I will remember this, when I get around to redesigning my website.

  41. 42

    Here is one for you, a video about page: Obox Designs About Page

  42. 43

    Cre8ive Commando

    July 1, 2009 4:20 pm

    Interesting post, I think I need to put some thought into my about page … =)

  43. 44

    Nice list – veru useful. Here is mine: Link.

  44. 45

    nice article, I think my page needs to be redesigned

  45. 46

    “All the young duuuuudes,
    carry the neeeeeeeews~”


  46. 47

    Well thank yous! Much appreciated!

  47. 48

    Very inspiring! Well done to all who were showcased. The ‘Unique section’ was particularly inspirational.

  48. 49


  49. 50

    Tejendra Shandilya

    July 2, 2009 4:22 am

    Very helpful …………..AWESOME :)

  50. 51

    Some great ideas in here.

  51. 52

    When I first read the article, I thought it had to do with WHAT part of “About me”, I just realised that it’s the HOW part that makes a difference.

    Thanks you for your enlightenment. I am ready to post my About me!

  52. 53

    Those are good about me page. It makes me embarrassed to show mine. I’ll go back and change it okay? Don’t peek until I am done. Meantime, thanks for the ideas. They really help put things in perspective. I hope I can do as well as those guys.

  53. 54

    Hmmm … it’s interesting that lots of these pages feature men and not women. Just an observation. Nice article, as always.

  54. 55

    Hi, Few day ago first visited your site but now I always visit your site when I in net its nice….I am a graphic designer.

  55. 56

    Wow these are very funny, clever, and inspiring.

  56. 57

    Very inspiring… :) Thanks.

  57. 58

    I really like the big photograph about pages. They look so effective! I have to say that I enjoy Khoi’s Subtraction a lot. his minimalistic and creative design is just amazing!

  58. 59

    Very true — the “about” page, being overlooked and sometimes neglected. But Mark has done a good job; this is definitely a nice list of examples of those that have created a unique face for themselves [and/or their company] online.

    See, we all know that there is a good deal of competition out there — within our respected field — nevertheless, if one takes time on the “about” section of their site, it just might set them apart.

    Here’s mine: Link

  59. 60

    a great list of websites, and some great websites for some inspiration

  60. 61

    wow, it’s cool

  61. 62

    Please shorten the number of examples in these articles. I love the info, but I’m really put off by the overwhelming number of examples displayed.

    If you’re not careful, SM is going to turn into a “bookmark but don’t read” website. Not good.

  62. 63

    Fwiw, ” Kyle Standing” (“Folio websites are so last year”) is the work of Daniele Codega. There is no Kyle as far as I can tell. This image / link is incorrectly credited :)

  63. 64

    I noitced how the new trend has been all about the Hi, I’m Eddie……………………… 2 lines of big text. I like more original ideas and I think that the deisgner should always put his/her picture OR one of their best work on the homepage.

  64. 65

    this guy’s about page wins at facial hair…and is also pretty clever. jonathan youngblood

  65. 66

    Alexander Bickov

    July 10, 2009 4:34 am

    Looks nice! I like shiny designs and ideas. Very soon i’ll post my personal portfolio and about information. Check updates :)

  66. 67

    I actually stumbled upon (SU) your post, and it was exactly what I was looking for. Excellent!!

    – jens -

  67. 68

    Great job, but with one comment. The point of these web sites is to get people to read them. But reverse type (white letters/black background) is notoriously hard to read. For people that claim to be communicators, going with reverse type is pretty amateurish. Best sites followed all the rules of how the brain processes info: dominant graphic, readable type, subheads, good flow.

  68. 69

    That’s a pretty neat list, wonder why mine didn’t show up here ;) , just kidding, but honestly its cool too. Check out fortunewatch if you like. Most of the above are very creative, think I should work on something like these.


  69. 70

    Great idea for a post. My About Me page is about to receive a makeover!

  70. 71

    Christopher Jack

    August 26, 2009 7:26 am

    wow! Cool collection :D

  71. 72

    Thanks for these tips !

  72. 73

    hey great post. I am designing my site now for my wife and I and really didn’t know what to do about the about page. This helped a great deal. Cheers!

  73. 74

    Simply the best post for About-me page.

  74. 75

    beautiful inspirations about “about us” page designs.

  75. 76

    Thanks for featuring some stunning ‘About Me’ pages here – they are very inspiring!

    On another note, as I am now designing a layout for a site with several staff (myself included), does anyone have any great links/sites that showcase a way of displaying info about the site and its staff just on one page?


  76. 77

    thanks it helped a lot…………….got some great ideas :)

  77. 78

    Social Media MC

    March 9, 2010 7:55 pm

    Lots of great ideas, we are working on updating our page and this really helped. You found a wide variety here, thanks for sharing!

  78. 79

    Memento Photo Booth

    March 9, 2010 7:56 pm

    Lots of cool About pages in here, we were researching and this was the most helpful article. Thanks

  79. 80

    Okay, okay, I’ll add an about page.

  80. 81

    Thanks for the article, this is just the motivation I needed to add an about page to my site!

  81. 82

    All about tech skills, no good design (there is more to it than just knowing a few programs). Some of the examples are HORRIBLE!

  82. 83

    Kamil Kaniuk (Merix Studio)

    May 21, 2010 5:52 am

    Great article,

    We got inspired and decided to revamp our “about us” page too :), results:

  83. 84

    This article offers some great tips. My site is in the middle of a redesign and I want to re-write my ‘About Me’ page, so I will definitely be using some of these ideas.

  84. 85

    Looks like I need to create an about me page for myself now :)

  85. 86

    Thanks for your article. I read it at the good moment, while I was thinking of my about me page :-) ANd here is the result

  86. 87

    Thank you for this great collection. Very inspiring.

  87. 88

    Saskatoon Web Design

    January 2, 2011 5:31 pm

    Good post although I thought a few of these were pretty plain … I was looking for more of a “best of the best” kind of article … gotta love smashing mag though… cheers.

  88. 89

    Thanks for this great collection of “About Me” pages! On a 5 star scale, I give it 5 solid stars. I love how you chose a variety of examples that creatively express *who* each person really is. You saved me much research time, and now I can start designing! I hope to fill my blank page soon:

  89. 90

    Brilliant. A very illustrative post!

  90. 91

    very nice post and feature of these other about me pages, some very unique and expressive!

  91. 92

    Ashley S.C. Walls

    April 3, 2011 7:07 pm

    THANK YOU. Very helpful

  92. 93

    Freat article, Thank you.

  93. 94

    Patrick Taylor-Edwards

    April 14, 2011 2:59 am

    These are all fantastic About Me pages. Gave me the inspiration to re-do mine! Lots of nice JQuery plug-ins. Would love to get some feedback

  94. 95

    I realize this post is a bit aged, but I can’t resist leaving a big *thank you for compiling such fantastic examples! I have been looking for “About Me” inspiration and it was putting me to sleep until I found your post. These examples are anything but cookie cutter!

  95. 96

    Nice collections !

  96. 97

    Great examples. I’m thinking about assigning this article for a course module on eportfolio design, but I’ll have to give a disclaimer about how male-centric the collection is. :/

  97. 98

    Great reference across many themes, thanks Mark

  98. 99

    I don’t appreciate the fact that your page title is a broken promise. I came here looking for best practices (as the title stated), not examples. A best practice is a guideline for how to do something. Don’t title the page “best practices” if you don’t provide them.

  99. 100

    beautiful collections


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