Showcase of Fresh and Well-Designed Online Shops

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E-Commerce websites are often thought of as typically being unattractive or poorly designed. In this post we will feature 35 appealing designs of online shops. Those featured in this post include examples from a variety of different industries and showcase several different styles of design.

Throughout this showcase the most noticeable trend of well-designed e-commerce sites is the use of high-quality photos. Many of the sites use large images on the homepage, and product and model photography is always important for creating interest from visitors.

You may also be interested in these other posts from Smashing Magazine:

Fresh Well-Designed Online Shops

Madsen Cycles5

Madsen Cycles6

Dripping In Fat7

Screenshot8

Custom T-Shirts9

Screenshot10

JAQK Cellars11

Screenshot12

Weta Shop13

Screenshot14

Uniqlo15

Screenshot16

Myla17

Screenshot18

Zoomii.com – The “Real” Online Bookstore19

Screenshot20

Pure and Little21

Screenshot22

Nixon23

Screenshot24

Amazon Window Shop25

Screenshot26

Behance Outfitter27

Screenshot28

Opera Ma-Ge29

Screenshot30

Struck Apparel31

Screenshot32

Hot Sauce Emporium33

Screenshot34

Ophelia Fancy35

Screenshot36

One Horse Shy37

Screenshot38

Onetribe39

Screenshot40

Volkswagen41

Screenshot42

Decoder43

Screenshot44

Uppercase45

Screenshot46

Rawlings47

Screenshot48

Siege49

Screenshot50

Crate and Barrel51

Screenshot52

Brilla Mare53

Screenshot54

Teapot.cl55

Screenshot56

Free People Clothing Boutique57

Screenshot58

Nicholas Deakins Clothing59

Screenshot60

More of Me61

More of Me62

DSW63

DSW64

Closed65

Closed66

Soma Intimates67

Soma Intimates68

Fred Perry69

Fred Perry70

MANKINDdog71

MANKINDdog72

Brio73

Brio74

Martin + Osa75

Martin + Osa76

James Perse77

James Perse78

ShopRush79

ShopRush80

Clever Craft81

Clever Craft82

Burberry83

Burberry84

The Company Store85

The Company Store86

Rapha87

Rapha88

The Sak89

The Sak90

HelmetDress91

HelmetDress92

Dune93

Dune94

House of Fraser95

House of Fraser96

Nau97

Nau98

The Specials99

The Specials100

Lucky Brand Jeans101

Lucky Brand Jeans102

Schwans103

Schwans104

Bergdorf Goodman105

Bergdorf Goodman106

Buckle107

Buckle108

Roots109

Roots110

Pixie Market111

Pixie Market112

You may also be interested in these other posts from Smashing Magazine:

Footnotes

  1. 1 http://www.smashingmagazine.com/2009/05/28/12-tips-for-designing-an-excellent-checkout-process/
  2. 2 http://www.smashingmagazine.com/2008/02/07/shopping-carts-gallery-examples-and-good-practices/
  3. 3 http://www.smashingmagazine.com/2008/09/30/showcase-of-web-designs-for-ecommerce-fall-sales/
  4. 4 http://www.smashingmagazine.com/2009/03/23/designing-for-the-user-experience-in-ecommerce/
  5. 5 http://shop.madsencycles.com/
  6. 6 http://shop.madsencycles.com/
  7. 7 https://www.drippinginfat.com/
  8. 8 https://www.drippinginfat.com/
  9. 9 http://www.custom-tshirts.eu/
  10. 10 http://www.custom-tshirts.eu/
  11. 11 http://jaqkcellars.com/
  12. 12 http://jaqkcellars.com/
  13. 13 http://www.wetanz.com/shop/
  14. 14 http://www.wetanz.com/shop/
  15. 15 http://www.uniqlo.co.uk/
  16. 16 http://www.uniqlo.co.uk/
  17. 17 http://www.myla.com/
  18. 18 http://www.myla.com/
  19. 19 http://zoomii.com/#at=2.5,34740.5,54825.5
  20. 20 http://zoomii.com/#at=2.5,34740.5,54825.5
  21. 21 http://www.pureandlittle.com/
  22. 22 http://www.pureandlittle.com/
  23. 23 http://www.nixonnow.com/mens-watches/
  24. 24 http://www.nixonnow.com/mens-watches/
  25. 25 http://windowshop.com/
  26. 26 http://windowshop.com/
  27. 27 http://www.creativesoutfitter.com
  28. 28 http://www.creativesoutfitter.com
  29. 29 http://www.operamage.com/
  30. 30 http://www.operamage.com/
  31. 31 http://struck.bigcartel.com/
  32. 32 http://struck.bigcartel.com/
  33. 33 http://www.hotsauceemporium.co.uk/
  34. 34 http://www.hotsauceemporium.co.uk/
  35. 35 http://opheliafancy.com/
  36. 36 http://opheliafancy.com/
  37. 37 http://www.onehorseshy.com/
  38. 38 http://www.onehorseshy.com/
  39. 39 http://www.onetribe.com/
  40. 40 http://www.onetribe.com/
  41. 41 http://www.volkswagen.co.uk/#/new/
  42. 42 http://www.volkswagen.co.uk/#/new/
  43. 43 http://www.thedecoderring.com/shop/posters/?id=32681&p=1
  44. 44 http://www.thedecoderring.com/shop/posters/?id=32681&p=1
  45. 45 http://shop.uppercasegallery.ca/
  46. 46 http://shop.uppercasegallery.ca/
  47. 47 http://www.rawlings.com/
  48. 48 http://www.rawlings.com/
  49. 49 http://siegeaudio.com/
  50. 50 http://siegeaudio.com/
  51. 51 http://www.crateandbarrel.com/
  52. 52 http://www.crateandbarrel.com/
  53. 53 http://www.b-m-a.jp/
  54. 54 http://www.b-m-a.jp/
  55. 55 http://www.teapot.cl/
  56. 56 http://www.teapot.cl/
  57. 57 http://www.freepeople.com/index.cfm/fuseaction/category.content/categoryID/3af89045-70d2-4425-960c-b42f6309778a/trunkCategoryID/3af89045-70d2-4425-960c-b42f6309778a/
  58. 58 http://www.freepeople.com/index.cfm/fuseaction/category.content/categoryID/3af89045-70d2-4425-960c-b42f6309778a/trunkCategoryID/3af89045-70d2-4425-960c-b42f6309778a/
  59. 59 http://nicholasdeakins.com/deakinsclothing_collection.asp
  60. 60 http://nicholasdeakins.com/deakinsclothing_collection.asp
  61. 61 http://moreofmematernity.com/
  62. 62 http://moreofmematernity.com/
  63. 63 http://www.dsw.com/
  64. 64 http://www.dsw.com/
  65. 65 https://shop.closed.com/
  66. 66 https://shop.closed.com/
  67. 67 http://www.soma.com/store/home.jsp
  68. 68 http://www.soma.com/store/home.jsp
  69. 69 http://www.fredperry.com/home/
  70. 70 http://www.fredperry.com/home/
  71. 71 http://mankinddog.com/
  72. 72 http://mankinddog.com/
  73. 73 http://brio.knex.com/
  74. 74 http://brio.knex.com/
  75. 75 http://www.martinandosa.com/
  76. 76 http://www.martinandosa.com/
  77. 77 http://www.jamesperse.com/index.jsp
  78. 78 http://www.jamesperse.com/
  79. 79 http://www.shoprush.co.uk/
  80. 80 http://www.shoprush.co.uk/
  81. 81 http://www.clever-craft.com/
  82. 82 http://www.clever-craft.com/
  83. 83 http://www.burberryusaonline.com/
  84. 84 http://www.burberryusaonline.com/
  85. 85 http://www.thecompanystore.com/
  86. 86 http://www.thecompanystore.com/
  87. 87 http://www.rapha.cc/
  88. 88 http://www.rapha.cc/
  89. 89 http://www.thesak.com/
  90. 90 http://www.thesak.com/
  91. 91 http://www.helmetdress.com/
  92. 92 http://www.helmetdress.com/
  93. 93 http://www.dune.co.uk/
  94. 94 http://www.dune.co.uk/
  95. 95 http://www.houseoffraser.co.uk/
  96. 96 http://www.houseoffraser.co.uk/
  97. 97 http://www.nau.com/
  98. 98 http://www.nau.com/
  99. 99 http://www.fredperry.com/the-specials/
  100. 100 http://www.fredperry.com/the-specials/
  101. 101 http://www.luckybrand.com/
  102. 102 http://www.luckybrand.com/
  103. 103 http://www.schwans.com/
  104. 104 http://www.schwans.com/
  105. 105 http://www.bergdorfgoodman.com/
  106. 106 http://www.bergdorfgoodman.com/
  107. 107 http://www.buckle.com/
  108. 108 http://www.buckle.com/
  109. 109 http://usa.roots.com/
  110. 110 http://usa.roots.com/
  111. 111 http://www.pixiemarket.com/store/
  112. 112 http://www.pixiemarket.com/store/
  113. 113 http://www.smashingmagazine.com/2009/05/28/12-tips-for-designing-an-excellent-checkout-process/
  114. 114 http://www.smashingmagazine.com/2008/02/07/shopping-carts-gallery-examples-and-good-practices/
  115. 115 http://www.smashingmagazine.com/2008/09/30/showcase-of-web-designs-for-ecommerce-fall-sales/
  116. 116 http://www.smashingmagazine.com/2009/03/23/designing-for-the-user-experience-in-ecommerce/

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Steven Snell is a Web designer and blogger. In addition to maintaining his own blog and writing for a number of other top design blogs, he also manages an online shop that offers premium graphic design resources.

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  1. 1

    Well these are some lovely e-commerce site…..but I don’t think designs actually matter for an e-commerce site. Customers visit such site to buy stuff, so don’t you think the main concern should be the navigation and not the color scheme and all. I mean it’s ok if you have a good looking online shopping site, but having a poor navigation will ruin everything. Isn’t it? Anyways, I liked the design of Burberry and Closed.

    0
  2. 52

    Great list of sites, some really strong design in there – big fan of smashing ag by the way, this is my first comment!

    -2
  3. 103

    Cool shops!!!
    check this one:

    -2
  4. 154

    I wish to have a page like that someday thery’re very cool…

    -1
  5. 205

    want to now way and how… and I want to see the whole journey to product page…. and as people before have said what kind of money are they doing. Its retail baby!

    -1
  6. 256

    The best site, IMHO, was the Crate & Barrel site. Easy to navigate, nice menus, the ability to change the product thumbnail size and a shopping cart bar along the bottom of the site that stays with you as you shop. Great use of color and LOVED the way the logo was used on the front page.

    As everyone else has already commented, great photography is basically the whole site. If the product isn’t photographed properly then a groovy interface and fancy shopping cart is useless.

    Overall, nice collection. As usual another useful group of inspiring sites and designs.

    Cheers.

    -1
  7. 307

    Marek | Webcentric

    September 12, 2009 3:40 pm

    Excellent collection. Really useful inspirational topic and a nice wide variety of examples. Well done SM. Would be also good to actually add what back end was used in each. Example Magento, Zen Cart, custom (if possible)

    Thanks.

    -1
  8. 358

    Ashely (Posting 52),
    I don’t agree. Design and therefore the “brand experience” matters! You can take rather generic goods, like whole seller/ drop-shipper items and give them a whole new spin by . Your perception of the brand and your willingness to shop will be affected, wether you want to or not. Or would you shop in a real-world store that has no branding but rather a few boxes with labels saying “shoes”, “shirts” etc. and maybe a cash register that says “pay here”? Such simplicity can only be pulled off by brands like Apple, where the brand itself is about usability and simplification. In a changed market of serving very individual niches, a combination of great usability AND brand experience by design should be the goal.

    -1
  9. 409

    What ever one can say but i feel nothing like

    -1
  10. 460

    What ever one can say but i feel nothing like Interspire

    One should consider its backend too that is what i feel.

    -1
  11. 511

    Behance and CLOSED are wonderful. I used both of them as inspiration on the site I’ve been working on. You can check some screens out here on Flickr.

    -1
  12. 562

    Great list! I’d like to add the recently revamped DubLi site ( http://www.dubli.com ). They didn’t have a search engine before, but now they do. And boy, it’s only when a search facility is lacking that you realise how integral to the internet experience a search is! The site’s also been streamlined down.

    Of the sites featured in the article, I think the Burberry site wins my vote – though I wouldn’t be seen dead wearing their clothes!

    -2
  13. 613

    That Pureandlittle website gets mentioned in every eCommerce related article on SM. That website is simplest at its best. Not that it is a bad site, but how is it better than lots of websites out there? Also having that website, and the other more flashy websites in the same article is being oxymoron at its peak!

    -1
  14. 664

    Cool list…I was a bit sad to not see a lot of (web design trends for 2009) features on these sites.

    -1
  15. 715

    Amazing design trends and very nice tips on dressing. I would also recommend to visit site http://www.kaneesha.com they carry awesome range of latest trend Indian apparel. I purchased a churidar dress and received lots of compliment from my friends. I will say just check it out you will be amazed.

    -4
  16. 766

    A few too many sites that look good but aren’t user friendly in my opinion. One site that does both is,http://www.wantthelook.com

    -1
  17. 817

    so many flashy sites eh? pretty=well designed not really when it does not work. I like sites like wallets-direct.com/

    -1
  18. 868

    What does everybody think of this site.. modcosmetics.co.uk

    -1
  19. 919

    chrisitian louboutin

    June 2, 2011 5:10 pm

    I found this review under my Draft section dated back to Spring 2010! Somehow I had forgotten to publish this so finding it again felt like a kid discovering a hidden stash of candies

    -1
  20. 970

    Aloebeauty Designerwear

    September 7, 2011 2:47 pm

    Fabulous read.

    1
  21. 1021

    LOL, custom-tshirts.eu is simply a Spreadshirt shop!

    1

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