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Showcase of Web Design in Russia


This article is the first of our new series “Global Web Design“. Over the next months we’ll be covering various continents, featuring web developers and web designs from different countries of the world and taking a close look of what is happening in the web design scene worldwide. We start today with an article about web design in Russia. We will continue with Ireland (Lee Munroe) and Brazil (Fabio Sasso) upcoming weeks. Hence, you may want to subscribe to our RSS feed2311 for more similar posts.

If you’d like to prepare an article for this series, please contact us2332 and we’ll discuss the details.

Web Design in Russia Link

The land mass that is one-sixth of the Earth is always surprising. As the founder of one of design-related magazines in Russia (, I am happy to present the hidden force that is Russia. I won’t dwell on the classic stereotypes but will rather look at the creativity flowing through.

The era of professional and commercial online design started in Russia about a decade ago. We’re now seeing an increase in professional design and development. I won’t concentrate much on the history of Web design in Russia; that has been happening for ages. Like everywhere in the world, Web design came to Russia as a modern way to present any kind of information to an audience online. So, principles such as simplicity, accessibility and eye-catching design have been cultivated for several years.

Russian Web Design3
Russian Web Design: Mospromstroy4

Web development as a profession was relegated to the elite for years until geek heads and artists took it over. For a few years there was a boom of home pages and tiny corporate websites that were built with any regard for the end user. This trend ended thankfully, in large part due to the highly scaled websites that came out the original and still unique studio founded by Artemy Lebedev, which has produced more than 760 websites.

Today, the professional scene of web design consists of thousands of freelancers, studios, agencies and large media companies, along with offshore and outsourcing businesses. I won’t do a “Top 20” this or that rating, but I will try to touch on the most established parts of Russian Web design, including agencies, freelancers, portals and so on.

State Of Things Link

Measuring a Web design market by the products of its agencies is not quite fair. Russian agencies have also proven their management technologies and quality-control processes. As someone once said, “The best way to understand a new city is to go to the central market.” And in Russia, Web design is still concentrated in the hands of freelancers and small studios. To get a better picture of freelancing in Russia and the bordering Ukraine, I have asked two freelancers to talk about their work.

I spoke with Gennady V. Osypenko, who is the rather famous Kiev-based designer working with companies from Eastern Europe (he is also known as Genn5), and Dmitry Sulliwan6, a Russian freelance Web designer.

Russian Web Design - Alexarts7

Q: Could you please describe the life of a freelancer, developer and designer?

Gennady Osypenko: You do work, get inspiration and then do more work: that is freelancing. For sure, you meet clients and collaborate a lot. Compared with an office job, you travel around the city a lot, wasting your time on that. Freelance designers become the center of the project, and even oversees developers, acting as a kind of art director. Designers in offices just do the routine, yelling at account managers and listening to art directors. Hence, I am a freelancer, and I do not remain at one job for long.

Dmitry Sulliwan: The work of freelancer is very interesting. You get new experiences from working with different companies on diverse projects, and some of those experiences may not even be related to design. Different cultural and professional events make the life of the freelancer easier and allow him to share his experience and understand the value of his job. A freelancer’s life is good because he manages himself, which allows you to get more pleasure from your work. But that does not mean you work any less. From my perspective, freelancers work one-and-a-half times more than permanent contractors. The only barrier to getting the best results is laziness. Hence, there are not a whole lot of true professionals in the freelancing space.

Russian Web Design9

Q: Are there any regular meetings or events?

Genn: We hold festivals and different advertisement exhibitions. The only exhibition I have visited abroad was the designers market in Budapest (Sziget). Web-oriented conferences were very popular last year. Not all of them were about design, but some were useful and interesting anyway. I’ve done things like short master classes at some of them, and I plan to do that in future; I’ve been invited at the end of October to say something about being a freelance designer. I like talking about what I do to people who are eager to listen.

Dmitry: There is a good set of conferences in Russia. I can name the last ones: DesignAct in Moscow, and the 404 Web Designers Conference in Samara. Many Russians also visit foreign events in Europe and around the world.

Russian Web Design11

Q: Where do you get inspiration from?

Genn: I get inspiration from everything around me. That is a typical answer, but any object could lead my imagination to the unique and perfect idea. It is like in the House M.D. series on TV, when House is stuck on a diagnosis and suddenly gets inspiration to solve it. I got inspiration for my last project from the Wipeout Pulse game on PSP. I played it for hours and eventually got an idea for a website architecture.

Dmitry: Design books, magazines and Internet resources. Nowadays, we have a nice bunch of local design blogs on which they share their experiences and thoughts.

Russian Web Design13
Solisty Moskvy14

Q: What’s the situation with the market? How much do designers earn?

Genn: I don’t know the situation in the market, but I know for sure that a lot of people want to make a website or establish an online identity. As a freelance designer or creative process supervisor, I prefer more interesting and specific projects, ones that don’t reflect the whole market situation.

Dmitry: True designers, like any other good specialists, cost a good amount of money. The question is whether there are enough positions. There are many agencies and studios, and so fewer of them would be able to provide a good experience or take on interesting projects.

Russian Web Design15

Q: Is being a Web designer considered high-level, sophisticated work?

Genn: When you see an ad on every (literally every) open surface saying, “Site for $100,” how could you regard Web designers or anyone connected with website creation to be high level or sophisticated? Luckily for us, customers who really need complex, functional websites understand that they have to work with professionals. Just because you can illustrate something does not mean you are a Web designer. If you can organize the craziest information in a usable and readable way, and then decorate it, then you are a Web designer. So, we could say that being a Web designer is both high level and not high level at the same time. Actually a lot of Web designers also create perfect identities and motions, so I’d better call them designers, even though we create beautiful websites.

Dmitry: Unfortunately, not always. Mostly because people still confuse Web designers with system administrators [Interviewer note: That’s true, because most Russian Web designers can do Shell and Apache tasks, hosting stuff and email management and develop a reputation for mixing them together. When a Russian customer orders a website, they want it 100% with domains, parking, hosting, support. This is the main issue with the profession.] But in most IT and related companies, the position of Web designer (and developer, UI designer and visual designer) is valued and respected because of the high-level skills and usually complex work involved. These days, the Web design profession has cut out its own place in the market and is recognized for it.

Russian Web Design17

Q: There are rumours that many designers in Russia still use tables, and that most designs are 100% fluid, regardless of screen resolution?

Genn: Are you referring to HTML coders and Web developers? As far as I know, the trend is to use semantic code and follow accessibility and other compliance standards. One Ukrainian HTML coder even coded his own blog in HTML 5 and met all standards requirements, even if only for a few browsers. So they’re all progressive and forward-looking. As for 100% fluid width, there was an assumption that all websites had to be 100% wide and fill the whole browser window. As I explain in my training and master classes, the width of websites should fit the requirements. As I can tell, incorrect use of fluid widths is declining and used in only specific instances.

Dmitry: Those are only rumors. Professional Web developers follow standards and adopt the latest trends in coding. Fluid width is a distinction of Russian Web development and a common standard. Good fluid layouts are usable, dynamic and look good at different resolutions. And good Web developers can avoid common issues, such as those related to floating and typography, by using fluid width.

Russian Web Design19
Imja Rossii20

Q: What about typography and Web standards?

Genn: It’s a common joke that all designers hate Cyrillic letters. The letters really look odd if you want to create something fancy, but we adapt to it. I like the story of one logo made in the US for some candy trademark. The designer decided to add a feature to the logo and name, so he made ö out of o. Years later, he found out that Scandinavian designers hate umlauts, but he used them as decoration and it worked well. We have to abstract and not see hieroglyphs in letters but rather understand their nature and use them in the best way.

Dmitry: Cyrillic type has far-reaching issues. The main illusion is that Cyrillic type is not better than Latin. That issue is outdated. We have great Russian typography designers who do amazing type that fits certain designs well and win awards. Nowadays, even Web editorials order custom typography for their titles. Typography on the Web has become user-friendly and readable.

Russian Web Design21

Q: Are there any issues unique to Russian Web design?

Genn: Yeah, there might be some difference between design in Ukraine and in Russia. As long as designers are not regarded as high-level specialists in the community, then customers will continue to believe that they are perfect designers, too. So, they will always want to move this a bit, repaint that a touch, and change the whole layout five minutes before the deadline. With any project, I try to be as specific as possible in explaining almost every pixel (or dot, if we are talking about print) so that the customer can see why the product is the way it is. It’s surprising, but it works more than half the time. The other problem is that no one wants to part with their money, so you could end up waiting some time before getting money for a project that is done, implemented and working.

Dmitry: Russian customers still do not understand that designers do not blindly follow their ideas but are rather themselves highly motivated workers who want to produce the best results for the given job. Whoever the customer, whether foreign or local, every time it is a minor war. Designer-client relations are not stable in Russia and are not even regulated. We have no professional unions and, of course, no support from the government. Newcomers to freelancing are often not aware that some customers are unfair, but they find out when they do not get paid.

Russian Web Design23

Q: Do you see any remarkable differences between Russian designs and ones in the US and Western Europe?

Genn: I am happy that distinguishing between designs in Russia and those on the worldwide scene is becoming harder and harder. The designs here are unique in their own way, but then the work of every good designer is unique.

Dmitry: As mentioned, the main difference is fluid layouts. Good Russian websites have a clear and semantic structure, and they don’t follow strict grids, which make the layouts dynamic and fresh. They use modern Web technologies, combining unobtrusive JavaScript with clean xHTML.

Russian Web Design - UK Style Website. © Losinsky Vladimir25
Russian UK Style26

Q: How does all of this work?

Genn: I don’t know. I didn’t like physics in university much. When I ask myself that question, I start reading British science fiction. It doesn’t answer the question, but it has a lot of funny jokes.

Dmitry: Briefly, the situation is good. Russian Web designers are always looking forward and no longer do clumsy, heavy Flash-based websites. We have started to concentrate on usability and accessibility and become more integrated with the rest of the professional world.

DC: Russian Web designers are even starting to organize professional unions (like WSG Russia27) and visit local conferences, such as 40428, RIT29, Drupal Camp30 and many others31.

Showcase Of Creative Agencies Link

Let’s turn now from the freelancing life in Russia to the FMCG32 and promotional sectors, where Russian creative agencies live. They do their best to impress consumers with their products and corporate websites. The results are meant to impress visitors and make them spread the news like a virus. Here are some agencies that have gained public attention as well as prestigious awards, such as the FWA, ADCR and even the Cyber Lions shortlist.

Design Depot33

Design Depot34


Russian Web Design - OrangeLabel36


Russian Web Design38

Deluxe Interactive6139

Russian Web Design40





Red Keds45

Red Keds46

Nile Studio47

Nile Studio48

Coalla Revolving49

Coalla Revolving50





Transformer Studio55

Transformer Studio56

Showcase Of Web Agencies Link

These guys create great websites and form the foundation of the Russian Web design scene. They’re not necessarily the best; they just do their work better than most.

As mentioned, ArtLebedev Studio57 is still the largest studio in the Russian market, based on portfolio size. To date, it has done more than 760 websites, 725 graphic designs, 113 product designs, 44 interfaces, 32 environmental designs and 30 presentations. This record is still unbeaten, and its brand is something of a guarantee on the Russian Web design scene. Also worthy of mention is its Bronze Cannes Cyber Lion award (the only studio in Russia to win it), and its internship program, which helps international students realize their ideas.

ArtLebedev Studio work58
ArtLebedev Studio’s work

The next largest studio in Russia is DEFA Interaktiv16159. It was founded by Dmitry Kozlov eight years ago and has made a success of its customers’ businesses with its highly professional skills.

DEFA Interaktiv work60
DEFA Interaktiv’s work

The quite new and fast-moving creative agency Deluxe Interactive6139 has already been mentioned at the Favorite Web Awards (FWA) and continues to produce great promotional Flash websites.

Deluxe Interactive work62
Deluxe Interactive’s work





Creative People67

Creative People68




Russian Web Design - Pixel72



Showcase Of Freelancers Link

Freelancers are the hidden force of Russian creativity. As we mentioned, anyone who can successfully freelance in Russia could handle art direction at any agency with no problem. To grow as professionals, freelancers need a decent place to showcase their work and share insight. Such places include Deforum.ru75, free-lance.ru76, illustrators.ru77, behance.net78, revision.ru79 and russiancreators.ru80. Quite a few magazines and blogs profile the best practitioners: kak.ru81, Designet.ru82, Designlenta.com83, Revision.ru84, Creativenews.ru85, Peopleofdesign.ru86, Omami.ru87, ru.designeast.eu88, designwar.net89, and Designcollector Network15091

Valery Fironov92

Valery Fironov93

Stepan Burlakov94

Stepan Burlakov95

Illya Mikhailov96

Illya Mikhailov97

Alexander Kizyachenko98

Alexander Kizyachenko99

Andrey Gorokhov100

Andrey Gorokhov101

Stas Polyakov102

Stas Polyakov103

Andrew Tron104

Andrew Tron105

Denis Drachyov106

Denis Drachyov107

Dmitry Sulliwan108

Description of the image109

Eugeny Muravyev110

Eugeny Muravyev111

Nazir Khasavov112

Nazir Khasavov113

Alexandr Martinov114

Alexandr Martinov115

Alex Kuh116

Alex Kuh117

Anton Ponomarev118

Anton Ponomarev119

Dmitry Evstropov120

Dmitry Evstropov121

Bogdan Sviridov122

Bogdan Sviridov123

Yuriy Degtyar124

Yuriy Degtyar125

Web Developers Online Link

The Web developer scene in Russia is well represented on blogs, too. We’ll cherry-pick the best ones here among the dozens that exist. On them, Web developers and intelligent commentators share their thoughts on various topics and host friendly communities. Vadim Makeev and Constantine Osnos chose these ones for us.

Vadim Makeev126

Description of the image127

Alexander Shabunevich128

Alexander Shabunevich129

Nikita Vakorin130

Nikita Vakorin131

Gennady Osipenko132

Gennady Osipenko133

Din Neville134

Din Neville135

The particular nature of Russian communication has produced these huge community platforms, where any topic can rise or fall according to the “vox populi.” Everything IT-related, from Web 2.0 to Web development, is discussed on Habrahabr136. The best place to talk about Russian Web standards is Webmascon magazine137. And Deforum138 is the place to share your creative work and welcome a crowd of decent, and sometimes obscene, critics.

Also worthy of mention is Injun139, a Flash and ColdFusion development blog, as well as Inforedesign140 and SEOBaby141, for their useful content. Nbsp142 and Internet Things143 are great for their professional content related to Web design, development and promotion.

Creative Formations Link

To round out our picture of Russian creativity, we’ll mention some online resources related to other design industries. For example, advertising: Adme144 and Advertka145. For fashion: LookAtMe146 and Fashion Communication147. And the 3-D and CG arts: Render Ru148 and CGTalk149.

Russian creativity bears fruit every day, and the best way to stay on top of it is to read our Designcollector Network15091 and stay connected to Russia’s magic networks.

Showcase of Russian Web Designs Link


Russian Web Design - ValdiGroup152

Pestovo Golf and Yacht Club153

Russian Web Design - Pestovo Golf and Yacht Club154

Yaltinsky Mjasozavod155

Russian Web Design156


Russian Web Design158


Russian Web Design - 73dpi160

DEFA Interaktiv16159

Russian Web Design - DEFA Interaktiv162


Russian Web Design164


Russian Web Design - JustParty166


Russian Web Design168


Russian Web Design170


Russian Web Design172


Russian Web Design - Gamer.ru174


Russian Web Design - F5.ru176


Russian Web Design178


Russian Web Design180


Russian Web Design182

Pink. 183

Russian Web Design - Pink. 184


Russian Web Design - SOFT BAG186

Rosinka International Group.187

Russian Web Design - Rosinka International Group.188


Russian Web Design190

Russian Web Design192

ElCheVive. 193

Russian Web Design - ElCheVive. 194


Russian Web Design196

Stella Artois197

Russian Web Design - Stella Artois. 198

Maminy Kolybelnye199

Russian Web Design200


Russian Web Design202


Russian Web Design - ...:::Tish:::...204

© Creative People205

Russian Web Design - © Creative People206


Russian Web Design - Stanley. 208

Panorama Parket209

Russian Web Design210


Russian Web Design - © Tomichechek212

Red Apple 18213

Russian Web Design - Red Apple 18214


Russian Web Design216

Stardust shop217

Russian Web Design - Stardust shop.218


Russian Web Design - mobilemarafon. 220


Russian Web Design - Ð’

MTV 2008223

Russian Web Design - MTV 2008.224


Russian Web Design226

Semejnoe Puteshestvie227

Russian Web Design228

Would you like to see more similar posts on SM? Link

Hopefully you’ll find this new format inspirational and interesting. What do you think? Please let us know and comment on this article! Your feedback is very valuable for us and it helps us to meet your expectations. Thank you.

Stay Tuned and Get in Touch! Link

This article is the first of our new series “Global Web Design“. Over the next months we’ll be covering various continents, featuring web developers and web designs from different countries of the world and taking a close look of what is happening in the web design scene worldwide. We start today with an article about web design in Russia. We will continue with Ireland (Lee Munroe) and Brazil (Fabio Sasso) upcoming weeks. Hence, you may want to subscribe to our RSS feed2311 Subscribe to our RSS-feed232 for more similar posts.

If you’d like to prepare an article for this series, please contact us2332 and we’ll discuss the details.

About the author Link

Arseny Vesnin is the founder and creative mind behind Designcollector.net234, a blog that showcases designs created by artists from Russia and other countries of the world.


Footnotes Link

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  1. 1


  2. 2

    Спасибо за пост, приятно видеть родную речь на просторах SM =)

    (SM) Всегда пожалуйста ;-) Рады видеть российских читателей на SM :)

  3. 3

    The russian people always do amazing things, silently ;-)

  4. 4

    Thank you Arseny. Very intresting post about web design in Russia.

    Eldar, Moscow.

  5. 5

    really cool! to bad I can’t read it…

  6. 6

    This article is huge! In every way you can think of.

  7. 7

    So much talent !!

  8. 8

    Хороший обзор, но странно почему нет ни слова о ведущей студии рунета?

    (SM) Which design studio would it be? Lebedev’s? It is mentioned in the post!

  9. 9

    Russian webdesign. They definitely have somethig different style in design, color, style. cool for me

  10. 10

    They have some really beautiful website designs, although cyrilic text’ll never look as good as ‘normal’ :)

  11. 11

    This article should have title “Showcase of Web Design in Russia and Ukraine”, otherwise a good overview.

  12. 12

    Hey! I am jealous! I am Russian too, I’m most famous “Vlad” in Internet (according to Google) and I was not mentioned in this article :-) Seriously speaking, nice overview!

  13. 13

    Real Lovely

  14. 14

    Interesting article. Looking at the links, there’s obviously a lot of creative talent over there but I don’t see a great deal of emphasis on usability, which is pretty key to web design.

  15. 15

    I know I’m gonna love this series, for two reasons.

    One. You get to meet designs you otherwise would never have heard of or seen.

    Two. You can compare styles from region to region. It can’t be so that every design works in every region of the world.

    I do however doubt if you’ll be dedicating a post to Belgian design.

  16. 16

    Wow, what a post… my scroll wheel is smoking from all the scrolling :)

    Anyway, a big thumbs up for Russian designers – they really are top notch!

  17. 17

    Great article! Keep it up!

  18. 18
  19. 19

    Спасибо! Классно!

  20. 20

    Not Kiev, but Kyiv.

  21. 21

    Very, very interesting article! Thanks.

  22. 22

    Great article, good looking examples. But what’s so Russian (or Ukrainian) about these? I think these could be designed anywhere.

  23. 23

    Actually this is kind of what I’ve been looking for. I’ve been looking for European design trends, and would love to see more in this set (such as Germany, Australia, etc).

    I know Australia isn’t European, but that’s where I’m from ;)

  24. 24

    Very dark & cold..tipically russian..

  25. 25

    Hello, lovely community of SM)
    I’m wondered of this article, I realized that I don’t know Web Design in Russia at all!
    Over some years of learning web development I haven’t read any article in russian, and I visit only a couple of russian web sites usually.
    Well, Russia has a very good future in web development), I really like it, and I want to make some points.
    I’m agree with kimee, that art style is different, I think that’s because of the difference in graphic design in Europe and Russia. We can see that interfaces are often complex and there is a lot of Flash in russian web design, and on the other hand such terms as “simplicity”, “clean”, “plain” are the leading principles in Europe web design (the most distinctive designer is Mark Boulton, I think).
    Kemo, everything is OK with Cyrillic alphabet), although I had similar opinion as you before. I often notice that my friends are to learn typography a little bit more), and I can suggest some articles, as well as sources mentioned there (maybe it will be helpful for somebody):
    Compose to a Vertical Rhythm
    Incremental leading
    A Guide To Web Typography
    Typographic Contrast and Flow

    I think that Alex had in mind Бюро Пюрогова)
    And, finally, I want to ask you, lovely SM, to write an article about online graphic design schools, that can study people, who are not graphic designers (as me), to get skills in that area, I would really appreciate it, as many others, I’m sure.
    And, it will be interesting to see an overview of Web Design in New Zealand)

    Good luck, and hello from Odessa, Ukraine)

  26. 26

    Real creative people in Russia. I am very impressed.

  27. 27

    Great, but a little bit too many.

  28. 28

    Nice designs.

  29. 29

    Great work there!

  30. 30

    Отличный обзор. Спасибо!

  31. 31

    Ой ! Как приятно знать что русский дизайн ценят ^^ (и показывают)

  32. 32

    One of the best post around! Russian web design rules.

  33. 33

    Алиев Зия

    October 17, 2009 4:47 am

    Да уж, в России уровень веб дизайна очень сильно повысился за последние 2 года.

  34. 34

    amazing, russian were good in these!

  35. 35

    Quite a lot of thses link to

    I can’t read russian but it appears to be a russian showcase site. Its quite awesome that whoever authored this just picked through the best and posted them here taking credit.

    Not to metion I cannot even find links from the showcase site to the sites in question. Bizzare article.

  36. 36
  37. 37

    Nice collection! There are some really great website designs in the list :)

  38. 38

    Очень хорошая статья, спасибо Вам.

  39. 39

    Very impressive! Thanks for putting this together!

  40. 40

    amazing, thanks for post!

  41. 41

    Outstanding! What a wonderful and inspiring collection of design! I’m personally thrilled to see such a good article (with well chosen examples and commentary) which is focused on a particular area of the world.

    Being a Brit, I’d LOVE to see an article here on Smashing about British web design. We have some truly talented designers and to read a similarly inspiring article which is focused on home territory would be a certain bookmarked site!

  42. 42

    О, да тут одни наши xD
    Сначала глазам не поверил, потом присмотрелся, точно: рашка на смешниге.

  43. 43

    ооо как хорошо! спасибо за труд)

  44. 44

    спасибо за комментарии друзья очень интересно читать фидбэк
    Спасибо Смэшингам за добавку в статью в виде кучи классных ссылок и скриншотов!
    thank you for all comments guys, really a great feedback!

  45. 45

    Ура, товарищи! :D

  46. 46

    Wow, that was a really awesome collection. I can’t wait for the next ones.

  47. 47

    Another great example – eutem

  48. 48

    Awsome post by you guyz again you have done a great job.

  49. 49

    A great collection, there is some really beautiful work in there.

  50. 50

    :) Очень приятно) Да, в последнее время мы преуспели. Если посмотреть совсем недавно было стыдно за нашу веб школу. Можно отметить что фрилансеры делают круче чем студии, наверное доводят свою идею до конца. Кстати всем русским привет)

    Very nice. It is possible to proud of our designers!


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