Designing “Coming Soon” Pages


Deciding what to do once you’ve purchased a domain but haven’t yet launched the website is always a bit of a conundrum. Leaving up your domain registrar or Web host’s generic page seems unprofessional, especially if you’re trying to drum up advance press for your new project. At the same time, you don’t want to spend too much time on a temporary page when you really should be working on the website itself.

The best thing to do is create a simple “Coming soon” page to notify visitors of what will eventually be there. Good “Coming soon” pages come in two basic varieties: the informational design, which simply tells visitors what will be there after launch; and the page that invites early visitors to sign up for updates or even to request a beta (or alpha) invitation. Below are some great examples of each, followed by some best practices for creating your own “Coming soon” page. You definitely won’t see among these the generic “Under construction” page (with the cute construction graphic) that used to litter the Web.

1. Tips On Designing A Good “Coming Soon” Page

Here are some best practices and tips to keep in mind when designing your own “Coming soon” pages, as well as examples.

Tell Us What to Expect

When someone lands on your “Coming soon” page, they should get an idea of what your website will be about and why it might be useful to them. This is especially important if you’re asking visitors to sign up for updates or to check back regularly. If we can’t tell what the website is for, why would we bother coming back?

Give us at least some indication of the website’s purpose. This doesn’t mean you have to spell out everything the website will offer; rather, hint that it’s something we might be interested in. For example, if you will be offering a time management app specifically for Web designers, you might say that the website will help streamline the workflow of Web designers. It gives a taste of what the website will do, while maintaining some mystery.

KISSmetrics provides a ton of information on its “Coming soon” page, including a form to sign up for updates and a blog to keep abreast of new developments. It’s a great example of a “Coming soon” page that keeps visitors informed and gets them excited about the pending launch.


Birdboxx gives a basic explanation of the services it will provide when the website launches.


Anipals gives plenty of information on the website’s features without giving away too much.


This “Coming soon” page explains what the new page will be about, when it will be released and also allows its visitors to sign up for the future updates.


Should You Provide Updates?

Letting visitors sign up by email to be notified on the website’s launch can be a useful marketing tool. If you don’t offer this feature, by the time your website does launch, those visitors may have forgotten about you. Of course, how often you send out an update is entirely up to you. Some websites send out an announcement only when the website has actually launched. Others send out regular updates on the progress of website’s development.

If you’re trying to build advance buzz around your website’s launch (which, in all likelihood, you are), then sending updates on a semi-regular basis could go a long way to building your website’s credibility and name recognition. If you send an update every week or two, your prospects likely won’t forget about you. Just indicate on the sign-up page that updates will be sent that often, to avoid being labeled a spammer.

You have a couple of alternatives to the standard email sign-up form, though. One is to run a blog that keeps visitors updated on your progress. This is most commonly done for Web apps, with the blog offering regular updates on development. Another common method is to use a Twitter9 account to keep prospective users updated. Just make sure that the link on your page to your Twitter account is prominent.

MyNiteLife lets visitors sign up for updates via email.

My Nite Life11

DesignSvn gives visitors the option to sign up for updates via email or to follow it on Twitter.


Remindness lets visitors sign up for email updates.


Brand Your “Coming Soon” Page

If you already have a logo, a basic design or color scheme and font picked out, include them on your landing page to start building the brand in your visitors’ minds. Advance branding sets your website apart from your competitors and generally doesn’t cost any more to implement or take additional time. Even something as simple as using your website’s eventual font or color scheme can make you much more recognizable to future visitors. When your website finally does launch, it will have an air of familiarity to your visitors.

Fontdeck includes its logo and what will presumably be the website’s color scheme on its “Coming soon” page.


Silverback used the gorilla cartoon and basic design theme of its website on this “Coming soon” page.


Foundation Six20
Foundation Six uses what will presumably end up as its logo and color scheme.

Foundation Six Web Design Studio21

Create Some Intrigue

The point of your “Coming soon” page is to get people to talk about, and come back to, your website. Even if you want to give some information on what the website will be about, creating some mystery around the launch is helpful. Curiosity is a great motivator and may get more people to sign up for updates. It also gets people talking, because visitors will ask their friends if they have any new information about the pending launch. Advance buzz can bolster your launch traffic and even attract media attention.

Better Blogger22
Better Blogger gives us a basic idea of what its web site will be about without giving away too much.

Better Blogger23

Good Morning24
Good Morning gives away virtually no information about what the app might do, but the name suggests that it might be related to time management or productivity.

Good Morning25

uoOo seems to be somehow related to video, but it doesn’t give us any more information than that.

uoOo TV27

Remember SEO

While a “Coming soon” page won’t likely make a big difference in your search engine ranking, that’s no reason not to optimize it for search engines. Use keywords and proper meta tags, and encourage those linking to your website to use good anchor text. And if you use good SEO practices to begin with, you won’t be penalized by search engines (and might even gain some decent credibility among search engines), meaning that when your website does launch, its search engine ranking will climb that much faster.

2. Informational Designs

Informational designs do what you would expect: inform early visitors about the current and future status of your domain. This design can be very simple, with just a name and text like “Coming soon,” or it might go more in depth. In either case, it is usually a single page, sometimes with an additional information page. In some cases, it also includes the owner’s contact information.

A great design with basic information about the return of a well-known podcast.


This website takes a slightly different approach, providing a link to a video with more information.


After Some Words32
A unique “Coming soon” page that links to the website’s MySpace page.


Holey Coww34
This page include a quite lengthy introduction to the site as well as links to Twitter and Facebook.


Zombie Corp36
Another very simple “Coming soon” page, with contact info of the owners.

Zombie Corp37

Moses Mehraban38
A simple page that gives information about the website owner’s current business activities.


Leaf Ordinary40
A minimalist page with a link to more information.


I heart spaceships42
A fun page that includes contact information for the website’s developers.


Smart Pixel44
A very minimalist page design, but with a fun twist.


Human Binary46
Another really fun page design that gives plenty of information on what the website will eventually hold.


A more advanced page that includes a link to a website preview and pricing information.


Another very minimalist design that includes plenty of hints on what the upcoming website will include, as well as a link to the Twitter feed.


Shabith Ishan52
A very well-designed page, with links to various social media feeds.


3. Page To Receive Updates Or Request Invitation

These pages allow visitors to sign up for updates or receive an invitation to a beta or alpha test. They’re especially popular for online apps, but other websites use them as well. Sign-up forms are generally short, with a field for an email address and maybe one for a name. The page often includes some information about the website, too, though emphasis is kept on signing up for updates.

The title gives sufficient information on what the website will feature, and the sign-up form is simple.


A simple page with a single-line sign-up form for receiving updates.


A basic page that includes a single-line form for requesting an invite.


A simple and clean “Coming Soon”-page with a newsletter web form.


This page gives some basic information as well as a single-line form to sign up for the newsletter.


A unique page design that includes a single-line form to request a beta invitation.


A “Coming soon” page that includes both informational and beta invitation request elements.


Hello Human Icons Icon Collection One68
This website offers information on the upcoming launch and invites visitors to sign up for updates with just their email address.


The Upstate Design Collective70
Another page that incorporates both informational and sign-up elements, plus a link to the group’s Twitter feed.


A slightly longer update sign-up form.


A basic sign-up form that includes a teaser to generate more interest.


An informational page that includes a beta test registration link.


A simple two-field sign-up form to get updates.


A “Coming soon” page that lets visitors choose between updates via RSS and email.


A very simple page, with a couple of lines on what’s coming and a one-field sign-up form.


Inhouse Grind84
A simple page with basic information and a one-field sign-up form.

Inhouse Grind85

Another very simple form that lets you sign up for a beta invitation.


A graphically bold page with a simple sign-up form and basic information about the website’s purpose.


Further Resources



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Cameron Chapman is a professional Web and graphic designer with over 6 years of experience. She writes for a number of blogs, including her own, Cameron Chapman On Writing. She’s also the author of The Smashing Idea Book: From Inspiration to Application.

  1. 1

    Some great design points there but you forgot the number one rule of Coming Soon pages. Don’t let anyone see it twice. There’s nothing that puts me off a website more, even before I’ve seen it, than constantly being confronted with a coming soon page for months. It’s very important that people remember that a coming soon page is not a temporary/replacement site. Every effort should be made to get your project/site up and running asap because people won’t wait around on the Internet for too long and someone else will surely build it faster.

    But great article, thanks. :)

  2. 2

    Awesome post! Lovin’ these examples!

  3. 5

    Great inspiration, thanks for this awesome collection!

  4. 6

    Hey I’ve been looking for this actually… so thanks!

  5. 8

    Great post with some fantastic examples. I think using the “coming soon” page as a platform for not only fore-mentioning a websites release but gaining early information and signups is a great idea. And no more ugly, text only, “under construction” pages!
    Thanks Cameron and SM for sharing.

  6. 9

    Awesome list, lots of inspirations. :-)

    And here’s another one:

  7. 10

    Good Post, But I think this discussion all ready done before.

  8. 11

    Awesome and interesting post! thx

  9. 12

    Nice article, just the inspiration I need :)

  10. 13

    Very inspiring writeup! I think the number 1 factor to coming soon pages is to show your visitors that you’re actually working on your site, instead of just putting the page up ‘for show’ or, in lieu of an under construction page. What better way than with subscription forms and social media links :)

    Thanks for featuring my site, NOVALISTIC, I really didn’t expect its (later) inclusion :D

  11. 14

    Excellent selection, Coming soon pages are becoming really important for new websites. Thanks for including my article as reference.

    I also recommend a coming soon page I made for my next site, maybe you like it, you can check it out on:

  12. 15

    You can easily create launch soon pages using

  13. 16

    Nice one, just working on such a page!
    Anybody knows a good WordPress plugin to collect these email addresses in a “WordPress” style way?
    And not a complete mailinglist system like mailpress but just a plugin to collect the email addresses.

  14. 17

    Very nice collection, always interesting to offer updates!
    Seen ?

  15. 18


  16. 19

    thanks for the post, cool ! and inspiring, when browsing also found this one;

  17. 20

    Some great inspirations here, nice list!

  18. 21

    As always you guys are the one who inspired us.Thank you for featuring my site. :)

  19. 22
  20. 23

    so true. awesome examples of beautifully designed pages too. makes me wonder how you’re able to find so many. :) it’s quite a useful collection.

  21. 24

    Wow, not only do we get some great looking pages, but also the heads-up on some forthcoming intriguing products and services!

  22. 25

    I think Paddy (above) is right that you need to carefully manage how long the page is up for, and if you do give an actual launch date (which some do) then you need to stick to it.

    As an idea, how about a page with some sort of ‘progress bar’ that lets people see how close the launch is? You know, a bit like while you’re waiting for an OS to install. That would be an interesting approach.

    Another idea I’ve seen is that a designer will put up a few screen designs on the ‘coming soon’ page that let the visitor get a glimpse of what the site will look like. That can work well I think.

    You mention several times keeping a sense of mystery and not giving away too much information. I was thinking about Google Wave and thinking about how they did the exact opposite of this. It certainly generated a *ton* of interest. But maybe it then set up expectations a little high too?

  23. 26

    And by the way, I think using rel=”nofollow” for comments on this site is fine. But of course it’s nice to be able to click to learn a little more about a commenter sometimes. So why make it so difficult for people to leave their URL? It seems like the way to add it is to leave a comment, then click to ‘edit’ the comment, and add the URL at that point… maybe add it to your initial comment form?

  24. 27

    The myNiteLife page has been there for a few years now I think. It’s been there ages and still no site!

    Wonder whats happening as I live in Sheffield.

  25. 28

    “1. Tips On Designing A Good “Coming Soon” Page”

    Here’s a tip – don’t put a page up until you have some content to put on it! Putting a “coming soon” page about a product or service you are launching is one thing, but “under construction” pages are just unnecessary dilution.

  26. 30

    nice sites !

  27. 31

    just needed at the moment

  28. 32

    Damn, too late for me…

  29. 33

    I’m not even in this phase. Very interresting post. You forgot the important comming-soon-site: “Chrome for Mac” :)

  30. 34

    I think that some kind of count down or progress bar would be a useful if the “under construction” page will be around for a while. Other things would be offer “before launch” beta access to those that sign up with their email.

    The biggest problem, I think, is that most “under construction” pages need to looks good, and I have the hardest time with graphic design. So I can’t get too fancy.

  31. 35

    Check out this one:

  32. 36

    Far too fancy for my liking… what’s wrong with the good-old traffic cone and ‘under construction’ text?

  33. 37

    It’s not necessarily up to the same standards as these, but we threw up a quick ‘coming soon’ at also.

    For anyone that has done this in the past, what sort of conversion rates and or sign-up stats are you seeing?

  34. 38

    Thanks “Cameron Chapman” reallly awesome post….

    Thanks for SM :)

  35. 39

    Thanks Cameron, nice post. Many insightful comments also.

  36. 40

    Lovely, i put mine online a few hours ago! happy to see i covered most of the points!


  37. 41

    @Mark Goddard Hi Mark,

    It has had to take a shelf for a year, we have had too much work on to get anything sorted out with it, but it will be coming soon!

  38. 42 has a really nifty look. You should check it out and also sign up!

  39. 43

    Lovely! I think a new job title for “Coming Soon Page Designer” could be cropping up soon!

  40. 44

    Drifting Creatives

    November 10, 2009 7:57 am

    Great list. We met with these guys in Portland and this post reminded me of their current site. We like it.

  41. 45

    Found this one

  42. 46

    Great roundup, definitely some inspiring pieces in there.

  43. 47

    Amazing stuff, I love it. It’s very inspirational, thank you so much!

  44. 48

    There are some really amazing ideas here. Thanks for putting it together.

  45. 49

    Good tips and great inspiration. Thanks!

  46. 50

    what do you think of mine


  47. 51

    very nicely done…good post, like all ideas and also these two in comments and

  48. 52

    This article is a really awesome source of inspiration, but I don’t understand why much better examples (like or were not included…

  49. 53

    Thanks for this inspirational coming soon page round-up. Trying to come up with a design for one right now, and it’s been so long since I had to make a coming soon page, this sort of thing is just the inspiration I was looking for.

  50. 54

    very nice collection.
    I found this one

  51. 55

    Awesome..! Thanks Cameron..

  52. 56

    Well here’s mine too :) I’m a graphic designer who designs T-shirts for passion !!! Check this out!

    Well, I have the complete site ready, but just haven’t decided to cut the ribbons yet, so to get a preview click on Sneak Peek!!!

    Again, thanks ‘Smashing Mag people’ you guys do an awesome job!

  53. 57

    awesome stuff! congrats @shabith :)

  54. 58

    Hello Cameron :)
    I would like to add some more :) :)
    Here is an wordpress plugin which can be used to create and customize coming soon wordpress pages. Just have a look
    I hope all will enjoy this :) :)

  55. 59

    I think the landing page is fundamental to start collecting people interesting in your project and to organize an effecting lunch. When I did it for Get Apps Done it definitely helped us to do a strong lunch with more than one hundred email addresses.

    By the way, this is the coming soon page of my Christmas iPhone app:

  56. 60

    here is my coming soon page for my new websites:

  57. 61

    great designs i’ve seen after a while.

  58. 62

    Very good examples thanks

  59. 63

    Very nice article. I did a similar article 2 weeks ago :) for my coming soon page

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    Great Collection

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    good and valuable information

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    Nice collection. I also ran across this coming soon page:

  64. 68

    I like a lot…
    Nothing worse than a coming soon but doing nothing page!

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    awesome collection ….

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    Thank you so much for including us in the list and everyone voting for us.

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    Check out Jobrary Coming soon page

  70. 74

    I personally like redesign coming up page.

  71. 75

    Here is another coming soon page example:

    Just a tease for what is coming.

  72. 76

    Good job by putting all this together. Itis good to have some inspiration to take a look at the moment of designing.

  73. 77

    Great list of the “coming soon” pages! :)
    Wish mine ( was added too :p

  74. 78

    Awesome designs.

    I’ve recently released WordPress plugin Custom Coming Soon Pages which allows you to display a Customized Coming Soon Page or Under Construction page to normal visitors or regular members of your WordPress based website or Blog – while the Site Administrators see the fully functional website with the applied theme and active plugins as well as a fully functional Dashboard.

    You can also use your own xHTML/CSS/Javascript and set as a landing page. For more information and download please visit:


  75. 79

    Love the collection. I never thought of creating such pages when any of my site is under construction.

    Thanks for the inspiration.

  76. 80

    Thanks for this wonderful article.

    A “Coming Soon” page was always a difficult design decision for me. It was always a struggle to find the balance between a minimalist design and a teaser to entice people to check for more.

  77. 81

    here is another one, pretty cool :

  78. 82

    Hi Please check this coming soon page. (Dutch)

    Great list by the way!

  79. 83

    unconsciously i’m already using one of these. :)

  80. 84

    Lots of nice designs here :-)

    My favourites are “remindness” and “human binary”.

  81. 85

    Thank you for posting up my design!

  82. 86

    Praveen Ratna Deepak

    November 16, 2009 8:34 pm

    Here are many such cool ones.

    PS/Note: These pages were not created using the LaunchSoon script. This gallery features cool Launching Soon pages from around the web.

  83. 87

    Great examples, and tips! Thanks for putting this together.

  84. 88

    Great article. thanks for sharing it with us.

  85. 89

    Just want to say a big thanks to Cameron for selecting our Birdboxx site as an example, much appreciated.

  86. 90

    Found this really cool coming soon page. Nice letterpress effect with the logo and other text + the use of CSS3.

  87. 91

    Here’s another one >

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    you can also watch at this:

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    Rosti The Snowman

    December 1, 2009 3:20 am

    Great Advice cheers

  93. 97

    Awesome, just what I need… I got to work on my new domain (under-construction page) now, so tomorrow I don’t have to worry while building the whole site. Thank you.

  94. 98

    Awesome designs… unique……

  95. 99
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    thanks for sharing your tips i was really looking for information on something like this

    thanks alot one more :)

  97. 101

    I found it very informative as I have been researching a lot lately on practical matters such as you talk about youtube videos. Then sıcak video fans says to me erotik video spam emails going on sex video fans private pages..

  98. 102

    Here’s another one to add in the list:

  99. 103

    Here’s a “Coming Soon” page we recently published

  100. 104

    This are very nice collections!!! Awesome, really good inspiration!

  101. 105

    Nice info and some great examples

    Another nice simple one…

  102. 106

    Great post, awesome designs
    Check this one, is really cool.

  103. 107

    This article helped a lot with designing our own coming soon page – thanks sm!
    Take a look at the outcome here:

  104. 108

    Nice article!
    Another cool example:

  105. 109

    One more awesome coming soon page:
    The color changes depending on time. =)

  106. 110

    These are great examples check this link
    its a nice under construction page of d-machine a web and graphic design company based in Beirut,Lebanon

  107. 111

    It would be an understatement to say that this is yet another great article with some excellent examples from Smashing Magazine.

    Our own coming soon page is here:

  108. 112
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    Nice article!
    Another cool example:

  110. 114

    nice article, very good examples!

    you can also check :

  111. 115

    I highly recommend this purisitic coming-soon page:

    It’s a site from an austrian footballclub

  112. 116

    Great list of tips to design a coming soon page. Thanks!

    What do you think of our coming soon page?

  113. 117

    Have a look at the coming soon page we’ve designed

  114. 118

    As always another great article from Smashing Magazine. These are some fantastic pages, I love to see everyone to continue to push the limit of web design. I can’t underestimate a good “Coming Soon” page for marketing and gauging early interest in a site.

    What do you guys think:

  115. 119

    Great article, it was very useful when i designed this one:
    Thank you.

  116. 120

    Check this one out, simple fancy minimalist :D

  117. 121

    You can find (and submit) a lot of coming soon pages from www!
    Hope you’d find it useful.

  118. 122

    Mine is not listed, but hopefully you will enjoy it: :-)

  119. 123

    Lots of great inspirational posts/links here. Thanks for the share!

    Another one to note – I like the creativity of this one.

  120. 124

    Here’s another one – – Introducing The Pink Penguin!

  121. 125

    ts of great inspirational posts/links here. Thanks for the share favori video siteniz thanks

  122. 126

    My own coming soon page!
    I think its clean and clear. Thanks for share all the examples above.

  123. 127

    Marcus Blankenship

    July 7, 2010 10:57 pm

    Hey All,

    I’m working on a hosted solution for creating coming soon pages named “Soonr”. No programming needed, drag and drop GUI, integration with Twitter, email campaigns etc.

    You can find my coming soon page at . All feedback is much appreciated!


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    Hello there!!

    Really great list, i love it, full of inspiration.

    Here comes another one ;D


  126. 130

    Thanks for the great ideas! Here is our approach:

  127. 131

    This one isn’t listed, but hopefully you’ll enjoy it!
    It’s equipped with downloads, a video and a pretty hot pic. :)

  128. 132

    Nice selection there! I know this is shameless self plug… but we’re quietly quite chuffed at our own coming soon site: [COMING SOON] – Any thoughts most welcome.

  129. 133

    Michael I love your coming soon page! It is very creative, unique and functional. I’m going to shamelessly plug mine too. It is located at

  130. 134

    Domain Landing Page w/Subscription Form

    October 18, 2010 5:26 am

    What a good inspirational post this is been….very informative for all….great examples too…..amazing work, I like it very much………..great thinking……….. really great list, i love it, full of inspiration…..Very nice design ……..
    Thanks for this informations….really very much valuable……..

  131. 135

    Thank you for the post.
    Here is another coming soon page:

  132. 136


    The article was pretty helpful in me making my new coming soon page.
    There were some really creative ideas but some odd choices too.
    However, a great selection overall.

  133. 137

    a href=”” title=”diş hekimi” rel=”nofollow”>diş hekimi

  134. 138

    I love this trend of coming soon pages – you get to buy into the brand early on. it’s takes whatever the product offering is even further. great list! nice eye-candy.

    here’s one i found:

  135. 139

    For those interested in creating a simple holding page, we are currently working on a project called PregoApp ( which enables you to create a coming soon page in just a couple minutes.

    At present, they’re very simple but we are working on releasing a number of themes and giving the ability for people to customise them themselves.

    Hope this is helpful and of interest to your readers.

  136. 140

    Useful post can i translate into Dutch for our blogs visitors? If so what type of acknowledgement would you prefer?

  137. 141

    In cases where the “coming soon” never comes …
    …best to distract attention:

  138. 142

    Thanks for the list! My new site is also coming soon, check it out:

  139. 143

    Very nice collection of coming soon pages, Smashing Magazine knows how to inspire :)
    We at Lovetown Castle agency also created a coming soon page before our new awesome site will be up. We used js animation framework in it, check it out: (find an easter egg ;) )

  140. 144

    a very nice collection, thanks for that inspiration.
    just launch my coming soon page

  141. 145

    Christopher Johnson

    June 20, 2011 8:29 am

    A great round up, very helpful when I come to updating my website.
    The other day I stumbled across a coming soon page that is rather nice., which might be worth a look.

  142. 146

    Christopher Johnson

    June 20, 2011 8:32 am

    Also I really like the links from nikolas and julia above who’s pages have a dynamic element to them.

  143. 147
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    A full screen background under construction template, nice design…
    Check it out…

  145. 149

    Alec Riddlebarger

    September 6, 2011 1:04 am

    I have to express thanks to you for rescuing me from this particular dilemma.

  146. 150

    Amazing coming soon pages indeed!

    Just found another one very unique coming soon page which is worth to be on that list too. It has very well balanced colors and it looks stunning . Check it out!

  147. 151

    Great collections. My favorites are the ones with simple clear calls to action. The silverback one, for example, is great.

    Shameless plug – Our platform lets people create pages like this very simply so you can spend your time designing the product instead of the coming soon page.


  148. 152

    I love that this article is from 2009 and yet some of the example sites are still showing their coming soon pages.

  149. 153

    I would like to share our under construction site. you can play around with it. Feel free to visit it.


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