Designing “Coming Soon” Pages

Advertisement

Deciding what to do once you’ve purchased a domain but haven’t yet launched the website is always a bit of a conundrum. Leaving up your domain registrar or Web host’s generic page seems unprofessional, especially if you’re trying to drum up advance press for your new project. At the same time, you don’t want to spend too much time on a temporary page when you really should be working on the website itself.

The best thing to do is create a simple “Coming soon” page to notify visitors of what will eventually be there. Good “Coming soon” pages come in two basic varieties: the informational design, which simply tells visitors what will be there after launch; and the page that invites early visitors to sign up for updates or even to request a beta (or alpha) invitation. Below are some great examples of each, followed by some best practices for creating your own “Coming soon” page. You definitely won’t see among these the generic “Under construction” page (with the cute construction graphic) that used to litter the Web.

1. Tips On Designing A Good “Coming Soon” Page

Here are some best practices and tips to keep in mind when designing your own “Coming soon” pages, as well as examples.

Tell Us What to Expect

When someone lands on your “Coming soon” page, they should get an idea of what your website will be about and why it might be useful to them. This is especially important if you’re asking visitors to sign up for updates or to check back regularly. If we can’t tell what the website is for, why would we bother coming back?

Give us at least some indication of the website’s purpose. This doesn’t mean you have to spell out everything the website will offer; rather, hint that it’s something we might be interested in. For example, if you will be offering a time management app specifically for Web designers, you might say that the website will help streamline the workflow of Web designers. It gives a taste of what the website will do, while maintaining some mystery.

KISSmetrics1
KISSmetrics provides a ton of information on its “Coming soon” page, including a form to sign up for updates and a blog to keep abreast of new developments. It’s a great example of a “Coming soon” page that keeps visitors informed and gets them excited about the pending launch.

KISSmetrics2

Birdboxx3
Birdboxx gives a basic explanation of the services it will provide when the website launches.

Birdboxx4

Anipals5
Anipals gives plenty of information on the website’s features without giving away too much.

Anipals6

Novalistic7
This “Coming soon” page explains what the new page will be about, when it will be released and also allows its visitors to sign up for the future updates.

Novalistic8

Should You Provide Updates?

Letting visitors sign up by email to be notified on the website’s launch can be a useful marketing tool. If you don’t offer this feature, by the time your website does launch, those visitors may have forgotten about you. Of course, how often you send out an update is entirely up to you. Some websites send out an announcement only when the website has actually launched. Others send out regular updates on the progress of website’s development.

If you’re trying to build advance buzz around your website’s launch (which, in all likelihood, you are), then sending updates on a semi-regular basis could go a long way to building your website’s credibility and name recognition. If you send an update every week or two, your prospects likely won’t forget about you. Just indicate on the sign-up page that updates will be sent that often, to avoid being labeled a spammer.

You have a couple of alternatives to the standard email sign-up form, though. One is to run a blog that keeps visitors updated on your progress. This is most commonly done for Web apps, with the blog offering regular updates on development. Another common method is to use a Twitter9 account to keep prospective users updated. Just make sure that the link on your page to your Twitter account is prominent.

MyNiteLife10
MyNiteLife lets visitors sign up for updates via email.

My Nite Life11

DesignSvn12
DesignSvn gives visitors the option to sign up for updates via email or to follow it on Twitter.

DesignSvn13

Remindness14
Remindness lets visitors sign up for email updates.

Remindness15

Brand Your “Coming Soon” Page

If you already have a logo, a basic design or color scheme and font picked out, include them on your landing page to start building the brand in your visitors’ minds. Advance branding sets your website apart from your competitors and generally doesn’t cost any more to implement or take additional time. Even something as simple as using your website’s eventual font or color scheme can make you much more recognizable to future visitors. When your website finally does launch, it will have an air of familiarity to your visitors.

Fontdeck16
Fontdeck includes its logo and what will presumably be the website’s color scheme on its “Coming soon” page.

FontDeck17

Silverback18
Silverback used the gorilla cartoon and basic design theme of its website on this “Coming soon” page.

Silverback19

Foundation Six20
Foundation Six uses what will presumably end up as its logo and color scheme.

Foundation Six Web Design Studio21

Create Some Intrigue

The point of your “Coming soon” page is to get people to talk about, and come back to, your website. Even if you want to give some information on what the website will be about, creating some mystery around the launch is helpful. Curiosity is a great motivator and may get more people to sign up for updates. It also gets people talking, because visitors will ask their friends if they have any new information about the pending launch. Advance buzz can bolster your launch traffic and even attract media attention.

Better Blogger22
Better Blogger gives us a basic idea of what its web site will be about without giving away too much.

Better Blogger23

Good Morning24
Good Morning gives away virtually no information about what the app might do, but the name suggests that it might be related to time management or productivity.

Good Morning25

uoOo26
uoOo seems to be somehow related to video, but it doesn’t give us any more information than that.

uoOo TV27

Remember SEO

While a “Coming soon” page won’t likely make a big difference in your search engine ranking, that’s no reason not to optimize it for search engines. Use keywords and proper meta tags, and encourage those linking to your website to use good anchor text. And if you use good SEO practices to begin with, you won’t be penalized by search engines (and might even gain some decent credibility among search engines), meaning that when your website does launch, its search engine ranking will climb that much faster.

2. Informational Designs

Informational designs do what you would expect: inform early visitors about the current and future status of your domain. This design can be very simple, with just a name and text like “Coming soon,” or it might go more in depth. In either case, it is usually a single page, sometimes with an additional information page. In some cases, it also includes the owner’s contact information.

Boagworld28
A great design with basic information about the return of a well-known podcast.

Boagworld29

FiveSecondProjects30
This website takes a slightly different approach, providing a link to a video with more information.

FiveSecondProjects31

After Some Words32
A unique “Coming soon” page that links to the website’s MySpace page.

33

Holey Coww34
This page include a quite lengthy introduction to the site as well as links to Twitter and Facebook.

35

Zombie Corp36
Another very simple “Coming soon” page, with contact info of the owners.

Zombie Corp37

Moses Mehraban38
A simple page that gives information about the website owner’s current business activities.

39

Leaf Ordinary40
A minimalist page with a link to more information.

41

I heart spaceships42
A fun page that includes contact information for the website’s developers.

43

Smart Pixel44
A very minimalist page design, but with a fun twist.

45

Human Binary46
Another really fun page design that gives plenty of information on what the website will eventually hold.

47

fcukstar48
A more advanced page that includes a link to a website preview and pricing information.

49

Zenbou50
Another very minimalist design that includes plenty of hints on what the upcoming website will include, as well as a link to the Twitter feed.

51

Shabith Ishan52
A very well-designed page, with links to various social media feeds.

53

3. Page To Receive Updates Or Request Invitation

These pages allow visitors to sign up for updates or receive an invitation to a beta or alpha test. They’re especially popular for online apps, but other websites use them as well. Sign-up forms are generally short, with a field for an email address and maybe one for a name. The page often includes some information about the website, too, though emphasis is kept on signing up for updates.

FavMovie54
The title gives sufficient information on what the website will feature, and the sign-up form is simple.

FavMovie!55

Statnip56
A simple page with a single-line sign-up form for receiving updates.

57

ClockMeIn58
A basic page that includes a single-line form for requesting an invite.

59

Bontq60
A simple and clean “Coming Soon”-page with a newsletter web form.

61

investobiz62
This page gives some basic information as well as a single-line form to sign up for the newsletter.

63

PackageTrail64
A unique page design that includes a single-line form to request a beta invitation.

65

Addressful66
A “Coming soon” page that includes both informational and beta invitation request elements.

67

Hello Human Icons Icon Collection One68
This website offers information on the upcoming launch and invites visitors to sign up for updates with just their email address.

69

The Upstate Design Collective70
Another page that incorporates both informational and sign-up elements, plus a link to the group’s Twitter feed.

71

MealNation72
A slightly longer update sign-up form.

73

Hosteeo74
A basic sign-up form that includes a teaser to generate more interest.

75

Gigdom76
An informational page that includes a beta test registration link.

77

ClassOwl78
A simple two-field sign-up form to get updates.

79

ChkChkBoom80
A “Coming soon” page that lets visitors choose between updates via RSS and email.

81

SCIPLEX82
A very simple page, with a couple of lines on what’s coming and a one-field sign-up form.

Sciplex83

Inhouse Grind84
A simple page with basic information and a one-field sign-up form.

Inhouse Grind85

Zipliner86
Another very simple form that lets you sign up for a beta invitation.

Zipliner87

Designatr88
A graphically bold page with a simple sign-up form and basic information about the website’s purpose.

Designatr89

Further Resources

(al)

Footnotes

  1. 1 http://kissmetrics.com/
  2. 2 http://kissmetrics.com/
  3. 3 http://birdboxx.com/
  4. 4 http://birdboxx.com/
  5. 5 http://www.anipals.co.uk/
  6. 6 http://www.anipals.co.uk/
  7. 7 http://novalistic.com/
  8. 8 http://novalistic.com/
  9. 9 http://twitter.com
  10. 10 http://www.mynitelife.co.uk/
  11. 11 http://www.mynitelife.co.uk/
  12. 12 http://designsvn.com/
  13. 13 http://designsvn.com/
  14. 14 http://remindness.com/
  15. 15 http://remindness.com/
  16. 16 http://fontdeck.com/
  17. 17 http://fontdeck.com/
  18. 18 http://silverbackapp.com/holding/
  19. 19 http://silverbackapp.com/holding/
  20. 20 http://www.foundationsix.com/
  21. 21 http://www.foundationsix.com/
  22. 22 http://www.betterblogger.net/
  23. 23 http://www.betterblogger.net/
  24. 24 http://elliotjaystocks.com/goodmorning/
  25. 25 http://elliotjaystocks.com/goodmorning/
  26. 26 http://www.uooo.tv/
  27. 27 http://www.uooo.tv/
  28. 28 http://headscape.co.uk/holding/index.html
  29. 29 http://headscape.co.uk/holding/index.html
  30. 30 http://fivesecondprojects.com/
  31. 31 http://fivesecondprojects.com/
  32. 32 http://www.aftersomewords.com/
  33. 33 http://www.aftersomewords.com/
  34. 34 http://www.holeycoww.co.uk/
  35. 35 http://www.holeycoww.co.uk/
  36. 36 http://www.zombiecorp.com/
  37. 37 http://www.zombiecorp.com/
  38. 38 http://www.mosesmehraban.com/
  39. 39 http://www.mosesmehraban.com/
  40. 40 http://www.leaf-ordinary.de/
  41. 41 http://www.leaf-ordinary.de/
  42. 42 http://www.iheartspaceships.com/
  43. 43 http://www.iheartspaceships.com/
  44. 44 http://www.smart-pixel.ro/
  45. 45 http://www.smart-pixel.ro/
  46. 46 http://www.humanbinary.com/
  47. 47 http://www.humanbinary.com/
  48. 48 http://fcukstar.com/
  49. 49 http://fcukstar.com/
  50. 50 http://www.zenbou.com/
  51. 51 http://www.zenbou.com/
  52. 52 http://www.shabithishan.com/
  53. 53 http://www.shabithishan.com/
  54. 54 http://favmovie.net/
  55. 55 http://favmovie.net/
  56. 56 http://www.statnip.com/
  57. 57 http://www.statnip.com/
  58. 58 http://www.clockme.in/
  59. 59 http://www.clockme.in/
  60. 60 http://bontq.com
  61. 61 http://bontq.com
  62. 62 http://www.investobiz.com/
  63. 63 http://www.investobiz.com/
  64. 64 http://packagetrail.com/
  65. 65 http://packagetrail.com/
  66. 66 http://addressful.com/
  67. 67 http://addressful.com/
  68. 68 http://www.hellohumanicons.com/
  69. 69 http://www.hellohumanicons.com/
  70. 70 http://www.upstatedesign.org/
  71. 71 http://www.upstatedesign.org/
  72. 72 http://www.mealnation.com/
  73. 73 http://www.mealnation.com/
  74. 74 http://www.hosteeo.com/
  75. 75 http://www.hosteeo.com/
  76. 76 http://www.gigdom.com/
  77. 77 http://www.gigdom.com/
  78. 78 http://www.classowl.com/
  79. 79 http://www.classowl.com/
  80. 80 http://chkchkboom.com/
  81. 81 http://chkchkboom.com/
  82. 82 http://www.sciplex.com/
  83. 83 http://www.sciplex.com/
  84. 84 http://www.inhousegrind.com/
  85. 85 http://www.inhousegrind.com/
  86. 86 http://zipliner.com/
  87. 87 http://zipliner.com/
  88. 88 http://designatr.com/
  89. 89 http://designatr.com/
  90. 90 http://dzineblog.com/2008/05/27-cool-coming-soon-page-designs.html
  91. 91 http://www.blog.exxcorpio.com/2009/06/01/25-best-coming-soon-pages/
  92. 92 http://launchsoon.com/gallery.php
  93. 93 http://www.sitepoint.com/blogs/2009/05/14/design-a-successful-coming-soon-page/
  94. 94 http://line25.com/articles/tips-for-designing-an-awesome-coming-soon-page

↑ Back to top Tweet itShare on Facebook

Cameron Chapman is a professional Web and graphic designer with over 6 years of experience. She writes for a number of blogs, including her own, Cameron Chapman On Writing. She’s also the author of The Smashing Idea Book: From Inspiration to Application.

Advertising
  1. 1

    Some great design points there but you forgot the number one rule of Coming Soon pages. Don’t let anyone see it twice. There’s nothing that puts me off a website more, even before I’ve seen it, than constantly being confronted with a coming soon page for months. It’s very important that people remember that a coming soon page is not a temporary/replacement site. Every effort should be made to get your project/site up and running asap because people won’t wait around on the Internet for too long and someone else will surely build it faster.

    But great article, thanks. :)

    1
  2. 2

    Awesome post! Lovin’ these examples!

    0
  3. 5

    Great inspiration, thanks for this awesome collection!

    0
  4. 6

    Hey I’ve been looking for this actually… so thanks!

    0
  5. 8

    Great post with some fantastic examples. I think using the “coming soon” page as a platform for not only fore-mentioning a websites release but gaining early information and signups is a great idea. And no more ugly, text only, “under construction” pages!
    Thanks Cameron and SM for sharing.

    0
  6. 9

    Awesome list, lots of inspirations. :-)

    And here’s another one: http://wuit.com

    0
  7. 10

    Good Post, But I think this discussion all ready done before.

    0
  8. 11

    Awesome and interesting post! thx

    0
  9. 12

    Nice article, just the inspiration I need :)

    0
  10. 13

    Very inspiring writeup! I think the number 1 factor to coming soon pages is to show your visitors that you’re actually working on your site, instead of just putting the page up ‘for show’ or, in lieu of an under construction page. What better way than with subscription forms and social media links :)

    Thanks for featuring my site, NOVALISTIC, I really didn’t expect its (later) inclusion :D

    2
  11. 14

    Excellent selection, Coming soon pages are becoming really important for new websites. Thanks for including my article as reference.

    I also recommend a coming soon page I made for my next site, maybe you like it, you can check it out on:
    http://www.creadictos.com

    0
  12. 15

    You can easily create launch soon pages using http://LaunchSoon.com

    0
  13. 16

    Nice one, just working on such a page!
    Anybody knows a good WordPress plugin to collect these email addresses in a “WordPress” style way?
    And not a complete mailinglist system like mailpress but just a plugin to collect the email addresses.

    0
  14. 17

    Very nice collection, always interesting to offer updates!
    Seen http://www.isitxmasyet.com ?

    0
  15. 18

    Nice…
    :)

    0
  16. 19

    thanks for the post, cool ! and inspiring, when browsing also found this one; http://www.wohnungpage.de

    0
  17. 20

    Some great inspirations here, nice list!

    0
  18. 21

    As always you guys are the one who inspired us.Thank you for featuring my site. :)

    0
  19. 22
  20. 23

    so true. awesome examples of beautifully designed pages too. makes me wonder how you’re able to find so many. :) it’s quite a useful collection.

    0
  21. 24

    Wow, not only do we get some great looking pages, but also the heads-up on some forthcoming intriguing products and services!

    0
  22. 25

    I think Paddy (above) is right that you need to carefully manage how long the page is up for, and if you do give an actual launch date (which some do) then you need to stick to it.

    As an idea, how about a page with some sort of ‘progress bar’ that lets people see how close the launch is? You know, a bit like while you’re waiting for an OS to install. That would be an interesting approach.

    Another idea I’ve seen is that a designer will put up a few screen designs on the ‘coming soon’ page that let the visitor get a glimpse of what the site will look like. That can work well I think.

    You mention several times keeping a sense of mystery and not giving away too much information. I was thinking about Google Wave and thinking about how they did the exact opposite of this. It certainly generated a *ton* of interest. But maybe it then set up expectations a little high too?

    0
  23. 26

    And by the way, I think using rel=”nofollow” for comments on this site is fine. But of course it’s nice to be able to click to learn a little more about a commenter sometimes. So why make it so difficult for people to leave their URL? It seems like the way to add it is to leave a comment, then click to ‘edit’ the comment, and add the URL at that point… maybe add it to your initial comment form?

    0
  24. 27

    The myNiteLife page has been there for a few years now I think. It’s been there ages and still no site!

    Wonder whats happening as I live in Sheffield.

    0
  25. 28

    “1. Tips On Designing A Good “Coming Soon” Page”

    Here’s a tip – don’t put a page up until you have some content to put on it! Putting a “coming soon” page about a product or service you are launching is one thing, but “under construction” pages are just unnecessary dilution.

    0
  26. 30

    nice sites !

    1
  27. 31

    just needed at the moment

    0
  28. 32

    Damn, too late for me…

    0
  29. 33

    I’m not even in this phase. Very interresting post. You forgot the important comming-soon-site: “Chrome for Mac” :)

    0
  30. 34

    I think that some kind of count down or progress bar would be a useful if the “under construction” page will be around for a while. Other things would be offer “before launch” beta access to those that sign up with their email.

    The biggest problem, I think, is that most “under construction” pages need to looks good, and I have the hardest time with graphic design. So I can’t get too fancy.

    0
  31. 35

    Check out this one: esteticmusic.com

    0
  32. 36

    Far too fancy for my liking… what’s wrong with the good-old traffic cone and ‘under construction’ text?

    0
  33. 37

    It’s not necessarily up to the same standards as these, but we threw up a quick ‘coming soon’ at newhiker.com also.

    For anyone that has done this in the past, what sort of conversion rates and or sign-up stats are you seeing?

    0
  34. 38

    Thanks “Cameron Chapman” reallly awesome post….

    Thanks for SM :)

    0
  35. 39

    Thanks Cameron, nice post. Many insightful comments also.

    1
  36. 40

    Haha!
    Lovely, i put mine online a few hours ago! happy to see i covered most of the points!

    http://www.chokdidesign.com

    love
    thai

    0
  37. 41

    @Mark Goddard Hi Mark,

    It has had to take a shelf for a year, we have had too much work on to get anything sorted out with it, but it will be coming soon!

    -1
  38. 42

    http://www.resify.com has a really nifty look. You should check it out and also sign up!

    0
  39. 43

    Lovely! I think a new job title for “Coming Soon Page Designer” could be cropping up soon!

    0
  40. 44

    Drifting Creatives

    November 10, 2009 7:57 am

    Great list. We met with these guys in Portland and this post reminded me of their current site. http://www.colorcubic.com/ We like it.

    0
  41. 45

    Found this one http://wepanzee.com/

    0
  42. 46

    Great roundup, definitely some inspiring pieces in there.

    0
  43. 47

    Amazing stuff, I love it. It’s very inspirational, thank you so much!

    0
  44. 48

    There are some really amazing ideas here. Thanks for putting it together.

    0
  45. 49

    Good tips and great inspiration. Thanks!

    0
  46. 50

    what do you think of mine

    http://www.creativedaddy.com

    :)

    0
  47. 51

    very nicely done…good post, like all ideas and also these two in comments http://www.colorcubic.com/ and http://www.brandfunda.com/

    0
  48. 52

    This article is a really awesome source of inspiration, but I don’t understand why much better examples (like http://bontq.com or http://creationshop.com/) were not included…

    0
  49. 53

    Thanks for this inspirational coming soon page round-up. Trying to come up with a design for one right now, and it’s been so long since I had to make a coming soon page, this sort of thing is just the inspiration I was looking for.

    0
  50. 54

    very nice collection.
    I found this one http://razors.borodatyh.net/

    0

↑ Back to top