¡Viva Mexico! Showcase Of Web Design In Mexico


This post is the third article of our new series “Global Web Design“. Throughout this series we’ll be covering various continents, featuring web developers and web designs from different countries of the world and taking a close look at what’s happening in the web design scene worldwide. We started with Russian Web Design1 and Web Design in Ireland2. We continue now with Mexico and next week with Israel. If you would like to prepare an article for this series, please contact us3 so we can discuss the details.

Land of tequila and mariachi, home of Chichén Itza (one of the new seven wonders of the world), amazing beaches, cheerful people, beautiful women… and last but not least, inspirational and creative Web designs for the entire world. Ours is a great country, with more than 110 million inhabitants, over 30% of which to date are connected to the Web.

Design has always been integral to our culture: the majestic pyramids built by the Aztecs; the numeric symbol “zero” created by the Mayans (who, by the way, were the architects of the great Chichén Itza); the colonial buildings influenced by the Spaniards and French; beautiful paintings by well-known artists such as Diego Rivera and Frida Kahlo; and now today’s great architects and artists, design firms, interactive agencies and software engineers.

The portfolio of Roberto Avila5, a designer from Mexico.

To gain greater insight into Web design happening in Mexico today, we interviewed many people in the industry: freelancers, digital marketing managers, creative interactive agency reps and a few bloggers.

State Of Affairs

A lot is going on in our country, and many companies and brands in Mexico are definitely noticing the impact of great Web design. Digital marketing is growing fast. People working in this industry have not had to face a crisis. Mexico grew 20% in the first quarter of 2009. Why? Because everyone recognizes the importance of shifting to digital.

According to the Interactive Advertising Bureau of Mexico (IAB), in 2008 only 4% of budgets were designated for digital marketing. If we compare this to countries like the UK, where digital marketing budgets were bigger than TV budgets, then we have a good reason to be optimistic about the future of digital marketing and Web design in Mexico. Bianca Loew, Managing Director of IAB Mexico, states, “The Internet is the ideal platform for companies to interact with consumers.”

DesignWeek Monterrey 20097, an original design from Mexico.

Most companies understand the value and power of good design. We have seen different brands try out a lot of digital marketing strategies, but still much work is to be done on coding standards, usability and persuasion. Few websites are truly prepared for the social media revolution. But great agencies are willing to provide quality information to help everyone get ready!

“Near-shoring” has become a must for many US and Canadian companies. A lot of work is being outsourced to Mexico for digital marketing and Web design and development. We have seen a lot of Argentinean agencies in our market, which has been a very good push for competition, and this will surely drive innovation and creativity.

Voices of People In The Industry

To gain some insights from the people working in the web design industry in Mexico, we asked Miguel Calderon (founder of Group W), Gustavo Ross (founder of Activamente) and Rodrigo Gama (founder of Publicidadenlinea.com) to share with us some insights about the current state of web design in Mexico.

Q: What is your perception of the Web design environment in Mexico?

Miguel: It’s improving, perhaps slowly, but there are interesting developments. What happened with traditional design years ago is happening with Web design today: we are following international trends instead of creating new and better proposals. We’ve missed our identity as a country. Therefore, there is a big opportunity to create proposals that will be followed abroad in the near future. However, the incursion of big designers and illustrators from traditional media to digital media will trigger great websites.


Gustavo: With the introduction of pre-fabricated and self-service platforms, such as WordPress and Joomla, designers must become more specialized. Whether they start by creating professional templates aimed at the Mexican public or with professional design interfaces for business applications and portals, deeper knowledge is needed to improve usability and front-end technologies such as AJAX.

Some time ago, we left behind websites for which only graphic design mattered. Today, designers have to be much more comprehensive and knowledgeable about technology and the needs and habits of the common consumer.

Rodrigo: The market for Web design in Mexico is growing significantly every year. The quality in design is improving fast, but the larger companies are the ones willing to invest in and pay for experts who develop attractive Web designs. Websites for small companies and independent projects are usually made by students, independent designers and freelancers, and their owners do not yet have a comprehensive understanding of attractive Web design: usability, programming, social networking, search engine optimization, etc.

Carrera bonafont10
Carrera Bonafont11

A lot of effort needs to be made by organizations such as AMIPCI (Mexican Association of Internet) and IAB Mexico (Interactive Advertising Bureau Mexico) to publicize the benefits of digital marketing. This causes the market to mature, and developers are taking advantage of this knowledge. I strongly believe that in a couple of years, the quality of many Mexican websites will have a greater impact in Latin America.

I would like to stress that many of the Web design projects in Mexico are done by traditional advertising agencies. Most of the time, such agencies have neither the knowledge nor experience of the Web to develop effective websites, and they work only on what they have committed to their customers. Most of the time, they don’t introduce best practices or standards or even do usability testing.

Monterrey Fashion13

Q: What makes an outstanding design agency in Mexico?

Miguel: Fortunately, designers and illustrators are already becoming vital for Web design environments. Every day, traditional and digital design become more integrated. It is a broad topic, but I encourage you to look deeper into Alberto Cerriteño & Zoveck. They do very few Web projects, but their websites could not be understood if it wasn’t for their extraordinary work and creativity.

Rodrigo: In my personal opinion, the best agencies are the ones whose core business is the Internet. They usually have a team of experts in different areas, such as design, programming, usability, marketing and online advertising.


Gustavo: I am thrilled to see that website producers have become more professional, leaving behind the Flash and intros in favor of functional pages designed for the user rather than the designer.

Outstanding design agencies… Those with a more holistic view of the needs of their clients, notwithstanding conflicts of interest, and who focus on generating good business results. The best designers are those who think of the end user, not of the prize.

Enough! Show Me The Good Stuff

Tequila can really fuel creativity, as you’ll see! Web designers and interactive agencies here have done a great job. Here is a taste of what we Mexicans are capable of.

GOAL by Gonzalo Alonso16, a Mexican in Argentina. What’s really cool about his blog is that he has two skins: one of Asterix and another of Star Wars.



Tu Deseo Bon O Bon19


Alberto Cerriteño21




Detective Stripes25




Face Face Face29




Ed Fladung33




Campus Vida37


Catalina Estrada Paralevis39

Catalin Estrada40



Bicentenario Nuevo Leon43

Bicentenario Nuevo León44





Nextel Rock49


Poster Media51


Showdown Interactive53


Energy Lab55


Rexona Clinical57


Oscar Carnicero59


Ivana Breu61




Interactive Agencies In Mexico

High-quality interactive agencies can be found all over Mexico. Some have won prestigious international prizes, including the acclaimed Cannes Lions. Here are some of our most renowned agencies, listed in alphabetical order.







D10 Studio71

D10 Studio72

Element Studios73

Element Studios74







IA Interactive81

IA Interactive82



Kansei Lab85

Kansei Lab86



Media Agency89

Media Agency90

Design Bloggers in Mexico

Blog Vecindad91








Infected FX99




Asfalto Tecnicolor103




You may be interested in the following related posts:


  1. 1 http://www.smashingmagazine.com/2009/10/17/global-web-design-russia/
  2. 2 http://www.smashingmagazine.com/2009/10/23/showcase-of-web-design-in-ireland-2/
  3. 3 http://www.smashingmagazine.com/before-sending-an-email-please-note/
  4. 4 http://www.robertoavila.com/
  5. 5 http://www.robertoavila.com/
  6. 6 http://www.dwm.org.mx/
  7. 7 http://www.dwm.org.mx/
  8. 8 http://www.trostme.com/
  9. 9 http://www.trostme.com/
  10. 10 http://www.carrerabonafont.com/main.html
  11. 11 http://www.carrerabonafont.com/main.html
  12. 12 http://www.monterreyfashion.com/
  13. 13 http://www.monterreyfashion.com/
  14. 14 http://www.nrmal.net/
  15. 15 http://www.nrmal.net/
  16. 16 http://gonzoalonso.com/
  17. 17 http://gonzoalonso.com/
  18. 18 http://gonzoalonso.com/
  19. 19 http://www.tudeseobonobon.com/
  20. 20 http://www.tudeseobonobon.com/
  21. 21 http://www.albertocerriteno.com/
  22. 22 http://www.albertocerriteno.com/
  23. 23 http://www.modena.com.mx/
  24. 24 http://www.modena.com.mx/
  25. 25 http://www.detectivestripes.com/
  26. 26 http://www.detectivestripes.com/
  27. 27 http://www.tixinda.com.mx/
  28. 28 http://www.tixinda.com.mx/
  29. 29 http://face-face-face.com/
  30. 30 http://face-face-face.com/
  31. 31 http://www.element.com.mx/movistar123/
  32. 32 http://www.element.com.mx/movistar123/
  33. 33 http://www.edfladung.com/
  34. 34 http://www.edfladung.com/
  35. 35 http://www.banamex.com/125aniversario/
  36. 36 http://www.banamex.com/125aniversario/
  37. 37 http://www.campusvida.com/
  38. 38 http://www.campusvida.com/
  39. 39
  40. 40
  41. 41 http://www.vtbic.com.mx/
  42. 42 http://www.vtbic.com.mx/
  43. 43 http://www.bicentenarionuevoleon.com/ninos/
  44. 44 http://www.bicentenarionuevoleon.com/ninos/
  45. 45 http://www.danup.com.mx/
  46. 46 http://www.danup.com.mx/
  47. 47
  48. 48
  49. 49 http://www.nextelrock.com.mx/
  50. 50 http://www.nextelrock.com.mx/
  51. 51 http://www.postermedia.com.mx/
  52. 52 http://www.postermedia.com.mx/
  53. 53 http://www.showdowninteractive.com/
  54. 54 http://www.showdowninteractive.com/
  55. 55 http://www.energylab.tv/
  56. 56 http://www.energylab.tv/
  57. 57 http://www.rexonaclinical.com.mx/
  58. 58 http://www.rexonaclinical.com.mx/
  59. 59 http://www.oscarcarnicero.com/
  60. 60 http://www.oscarcarnicero.com/
  61. 61 http://www.ivanabreu.net/
  62. 62 http://www.ivanabreu.net/
  63. 63
  64. 64
  65. 65 http://www.abargon.com/
  66. 66 http://www.abargon.com/
  67. 67 http://www.codice.com/home/home.asp
  68. 68 http://www.codice.com/home/home.asp
  69. 69 http://www.crossmedia.com.mx
  70. 70 http://www.crossmedia.com.mx
  71. 71 http://www.d10studio.com.mx/
  72. 72 http://www.d10studio.com.mx/
  73. 73 http://www.element.com.mx/
  74. 74 http://www.element.com.mx/
  75. 75 http://www.gamol.com.mx/creativo/
  76. 76 http://www.gamol.com.mx/creativo/
  77. 77 http://www.grupow.com/
  78. 78 http://www.grupow.com/
  79. 79 http://www.gelattina.com/
  80. 80 http://www.gelattina.com/
  81. 81 http://www.ia.com.mx/
  82. 82 http://www.ia.com.mx/
  83. 83 http://www.interalia.net/
  84. 84 http://www.interalia.net/
  85. 85 http://www.kanseilab.com/
  86. 86 http://www.kanseilab.com/
  87. 87 http://www.latin3.com/
  88. 88 http://www.latin3.com/
  89. 89 http://mediagency.com.mx/
  90. 90 http://mediagency.com.mx/
  91. 91 http://blogvecindad.com/
  92. 92 http://blogvecindad.com/
  93. 93 http://dementez.blogspot.com/
  94. 94 http://dementez.blogspot.com/
  95. 95 http://www.bioxd.com/
  96. 96 http://www.bioxd.com/
  97. 97 http://www.therror.com/
  98. 98 http://www.therror.com/
  99. 99
  100. 100
  101. 101 http://www.yolisto.com/
  102. 102 http://www.yolisto.com/
  103. 103 http://www.asfaltotecnicolor.blogspot.com/
  104. 104 http://www.asfaltotecnicolor.blogspot.com/
  105. 105 http://thinkinginweb.com/
  106. 106 http://thinkinginweb.com/
  107. 107 http://www.smashingmagazine.com/2009/10/17/global-web-design-russia/
  108. 108 http://www.smashingmagazine.com/2009/10/23/showcase-of-web-design-in-ireland-2/

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Pablo Hernández O’Hagan is the CEO and founder of Ingenia Group, an interactive agency with more than 60 employees and offices in Mexico City, New York and Montreal. He is passionate about his personal life, his companies and, of course, the improvement of digital marketing and entrepreneurship in his country. You can follow him on Twitter @pablohernandezo for great entrepreneurial and digital marketing advice.

  1. 1

    I see some very nice stuff in here.

  2. 52

    Thanks for the mention of D10studio ¡ Viva México¡¡

  3. 103

    The energy lab site is one of the most impressive sites I’ve seen hands down. Great article SmashMag and good luck to Mexico as it moves on to it’s teenage years in web design.

  4. 154

    Bravo por lo Hecho en Mexico!!

  5. 205

    I believe that Mexico will find its own personality and identity through the Web Design. This mexican generation will influence the world! Well done “paisanos”! it’s proud to be a Mexican! :) ¡Viva México!

  6. 256

    congratulations to all Mexican web developer&designers, inspire me!!! good article by the way…

  7. 307

    I think that the websites presented here are not usable, too flashy, don’t follow the web standars, etc. If this is an example of the top agencies, blogs and web sites made in México we are dead! I’ve seen more impressive sites than the listed here.

    As a mexican developer I must have to say that this is not a real showcase of web design in Mexico, let us be objective; there is a long way to go, but I think that is possible to become aware of making better web sites in our country.

    It’s a shame that some mexican developers/designers stole ideas, articles, code, and images from other web sites around the world, we need to be more creative with our work.

  8. 358

    I’d like to see more of these kinds of articles, especially since I don’t get a lot of exposure to what is going on designwise in other countries. Brazil and Portugal would probably be top on my list (since I’m learning the language ;)…

  9. 409

    this one is nice, not premium but nice:

  10. 460

    Mexicans still change sparkle glass for gold…

    What are in common with most of the sites in this portfolio?

    * they use intensively flash

    * they dont have any consideration on seo or webstandards

    Mexicans still change sparkle glass for gold.

  11. 511

    viva mexico cabrones!!!

  12. 562

    monica from hola!design

    December 21, 2009 7:21 pm

    thanks for including mexico. true, i see a lot of flash.
    a lot of talented designers made this list. congrats!
    excelente articulo.

  13. 613

    There´s a lot of really good work in México, most of it done in flash… yes… lots of problems with seo or webstandards… i don´t think so, what i do think is that a good web site concept, strategy and design makes the difference between it´s failure or success even if it´s done entirely in flash… besides… nowadays we have facebook and tweeter… and a simple post in there… puts your site in the map…

  14. 664

    Alberto Villalobos Solano

    December 23, 2009 1:44 pm

    its good to see my country getting recognition, there is a long way to go.

    This is my site 100% mexican http://www.bluedotsdesign.com and its blog http://www.bluedotsdesign.com/blog

  15. 715

    Juliana Garcia Sales

    January 14, 2010 7:40 am

    Thanks SM for feature Latin America design!
    We’ll have a Brazilian web design showcase someday? =D
    You are my daily inspiration, thanks again for your great work!

  16. 766

    Hi SM!, great showcase from Mexico, although it would be great if you could manage to widen your range, i.e., here in Guatemala we have GREAT TALENT, check out:
    http://www.grupoperinola.com, they´re friends and they have come a long way to establish their brand in the local market…as many other great examples from our very little country… would be interesting to make an article about web technology in developing countries…

    Thanks again, great showcase

  17. 817

    I really like some of the sites showed here, but i think this list lacks of some great mexican websites, also yes the use of flash is too much but keep in mind that some site do not need standards or css and that stuff, for example Rexona’s sites, will you do them in CSS? NOT!, these sites are focusing on the experience of the brand and not in the accesibility of the contents. but yes a lot of sites are abusing of flash.

    great showcase, but it could be better, for example Golpe Avisa its not showcased here and they are great. please check them

    i have nothing to do with them.

  18. 868

    Smashing magazane is ono of my favorites sites, and now publish this list of site from my Country, this goes to favorites.

  19. 919

    The standard of this work is much better than of the showcase on Germany. Some people mentioned in that post that there was nothing that made those websites stand out as distinctly German and I’d have to say a similar criticism can be made here. You could tell me this work was from Poland or Brazil (with obvious text changes) and I wouldn’t even contest that claim. I mention those two countries specifically because I see a similar style used by designers from those countries. In fact, I mainly saw it with eastern European work many years ago and now I see it more widely used. It’s no longer country or region specific.

    With that said, I don’t particularly mind that there are no overt Mexican influences (nor was I really bothered there wasn’t any German ones in the other showcase) and the post delivered what I was expecting based on the title: web design in Mexico not Mexican web-design. The difference is subtle: the latter implies to me that the post will contain websites that are clearly uniquely Mexican as opposed to work just produced from that country.

  20. 970

    hey!! … don’t forget Chiva Sentada (www.chivasentada.com) we are an animation studio located in Aguascalientes, México. Hope you can add us in this article. Thanks

  21. 1021

    I’ve worked in the past with another great web agency in Mexico, it’s called Bitlab Interactive.They’re considered one of the best in the country. I’ll leave their URL here: http://www.bitlab.com.mx

  22. 1072

    Hey guys,

    I was searching for development in Mexico when I came across this. I’m trying to get a team of developers together in Mexico for the development of web and mobile applications, If you guys know of anyone please send them my way. If you’re interested reply to this message.



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