Color Theory For Designers: Creating Your Own Color Palettes


In the previous two parts of this series on color theory, we talked mostly about the meanings behind colors1 and color terminology2. While this information is important, I’m sure a lot of people were wondering when we were going to get into the nitty-gritty of actually creating some color schemes.

Well, that’s where Part 3 comes in. Here we’ll be talking about methods for creating your own color schemes, from scratch. We’ll cover the traditional color scheme patterns (monochrome, analogous, complementary, etc.) as well as how to create custom schemes that aren’t based strictly on any one pattern. By the end of this article, you’ll have the tools and skills to start creating beautiful color palettes for your own design projects. The best way to improve your skills is to practice, so why not set yourself a goal of creating a new color scheme every day.

A Quick Review

Let’s start with a quick review of what was covered in parts 1 and 2. In part 1, we talked about how all colors have inherent meanings, which can vary depending on the country or culture. These meanings have a direct impact on the way your visitors perceive your site, even if it’s just subconsciously. The colors you choose can either work for or against the brand identity you’re trying to create.


In part 2, we covered color terminology: hue (what color something is, like blue or red); chroma (how pure a color is, the lack of white, black or gray added to it); saturation (the strength or weakness of a color); value (how light or dark a color is); tone (created by adding gray to a pure hue); shade (created by adding black to a pure hue); and tint (created by adding white to a hue). These are important terms to know as we move forward and create our own color schemes.

Traditional Color Scheme Types

There are a number of predefined color scheme standards that make creating new schemes easier, especially for beginners. Below are the traditional schemes, with a few examples for each.

The basic, twelve-spoke color wheel is an important tool in creating color schemes.


Monochromatic color schemes are made up of different tones, shades and tints within a specific hue. These are the simplest color schemes to create, as they’re all taken from the same hue, making it harder to create a jarring or ugly scheme (though both are still possible).


Here are three examples of monochrome color schemes. For the most part with these schemes, the first color (if we look at this from left to right) would likely be used for headlines. The second color would be used for body text or possibly the background. The third color would likely be used for the background (or body text if color #2 was used as the background). And the last two colors would be used as accents or within graphics.





Analogous color schemes are the next easiest to create. Analogous schemes are created by using three colors that are next to each other on the 12-spoke color wheel. Generally, analogous color schemes all have the same chroma level, but by using tones, shades and tints we can add interest to these schemes and adapt them to our needs for designing websites.



This is a traditional analogous color scheme, and while it’s visually appealing, there isn’t enough contrast between the colors for an effective website design.


Here’s a color scheme with the same hues as the one above, but with the chroma adjusted to give more variety. It’s now much more suitable for use in a website.


Another example of a traditional analogous scheme.


And the above theme modified for use in a website design.


Complementary schemes are created by combining colors from opposite sides of the color wheel. In their most basic form, these schemes consist of only two colors, but can easily be expanded using tones, tints, and shades. A word of warning, though: using colors that are exact opposites with the same chroma and/or value right next to each other can be very jarring visually (they’ll appear to actually vibrate along their border in the most severe uses). This is best avoided (either by leaving white space between them or by adding another, transitional color between them).



A wide range of tints, shades, and tones makes this a very versatile color scheme.


Another complementary color scheme with a wide range of chromas.


Don’t forget that beige and brown are really tints and shades of orange.

Split Complementary

Split complementary schemes are almost as easy as the complementary scheme. In this scheme, instead of using colors that are opposites, you use colors on either side of the hue opposite your base hue.



A scheme where yellow-green is the base hue. It’s important to have enough difference in chroma and value between the colors you select for this type of scheme.


Another palette with a wide range of chromas.


Triadic schemes are made up of hues equally spaced around the 12-spoke color wheel. This is one of the more diverse color schemes.



Using a very pale or dark version of one color in the triad, along with two shades/tones/tints of the other two colors makes the single color almost work as a neutral within the scheme.


Alternately, using one very bright hue with paired muted hues makes the single bright hue stand out more.

Double-Complementary (Tetradic)

Tetradic color schemes are probably the most difficult schemes to pull off effectively.



A rather unimpressive tetradic color scheme. The best way to use a scheme like this is to use one color as the primary color in a design and the others just as accents.


Tetradic color schemes can work well for creating color schemes with similar chromas and values. Just add a neutral (such as dark gray or black) for text and accents.


It works just as well for darker color schemes.


Custom color schemes are the hardest to create. Instead of following the predefined color schemes discussed above, a custom scheme isn’t based on any formal rules. Keep in mind things like chroma, value, and saturation when creating these kinds of color schemes.



The colors here all have similar chroma and saturation levels.


Again, using colors with similar chroma and saturation is effective and creates a sense of cohesion across a color scheme.


Using one color with a high chroma among other colors with lower chromas is another effective method (the higher chroma color can act as an accent).

Creating a Color Scheme

Creating your own color schemes can be a bit intimidating. But it’s not as complicated as many people think. And there are quite a few tricks you can employ to create great color palettes right from the start.


We’ve been over the different types of color schemes above. Now, let’s try creating a few of our own. There are plenty of tools online that will help you create a color scheme, but let’s forget about those for now and just use Photoshop.

Lets try breaking away from the color scheme types already mentioned, and create some custom schemes. While it’s important to know the ways that different colors interact and how traditional schemes are created, for most design projects you’ll likely create custom schemes that don’t strictly adhere to any predefined patterns.

So, for the purposes of our project here, we’ll create three color schemes each for two different websites. Our hypothetical clients are a modern architecture design blog and a high-end women’s clothing retailer who specializes in Victorian-influenced apparel.

We’ll start with a basic monochromatic scheme, just to get a feel for each. While I mentioned that traditional color scheme patterns aren’t used as often in design, monochomatic color schemes are the exception to that rule. You’ll likely find yourself using monochromatic schemes on a fairly regular basis.


For our apparel store, here’s a traditional monochromatic scheme, with white added in as a neutral.


For our design blog, we’ve gone with a color scheme made up of shades and tints of gray.


This is almost an analogous color scheme, but we’ve left out one color. It’s made up of shades of purple and reddish-purple. These two colors fall next to each other on the color wheel, and work well together, especially when they’re used in different values and saturation levels.


Adding a couple shades of red to the gray color scheme adds a lot of visual interest and the potential for creating extra emphasis on certain parts within your designs.


Here, we’ve gotten rid of the purple hues and switched over to a burgundy. Again this is next to the reddish-purple on the color wheel. We’ve also added in a very pale yellow tone, which sits opposite purple on the color wheel. This serves as our neutral, and looks more like an off-white color when compared to our other hues.


While this color scheme at first glance looks like another standard gray and red palette, if you look more closely you’ll see that the grays are actually tones of blue. Blue and red make up two thirds of a tetradic color scheme, but work just fine together without yellow, especially when the red is kept pure but the blue is toned down to the point of almost being gray.

Why Shades, Tones, and Tints Are Important

As you can see from the color schemes above, using tints, tones, and shades in your color schemes is vital. Pure hues all have similar values and saturation levels. This leads to a color scheme that is both overwhelming and boring at the same time.


When you mix in tones, shades, and tints, you expand the basic 12-spoke color wheel into an infinite number of colors for use in your designs. One of the simplest ways to create a professional looking color scheme is to take a few tones, tints, and shades of a given color (avoiding the pure hue), and then add in another pure hue (or close to pure) that’s at least three spaces away on the color wheel (part of a tetradic, triatic, or split-complementary color scheme) as an accent color. This adds visual interest to your color scheme while still retaining a sense of balance.

Adding in Some Neutrals

Neutrals are another important part of creating a color scheme. Gray, black, white, brown, tan, and off-white are generally considered neutral colors. Browns, tans, and off-whites tend to make color schemes feel warmer (as they’re really all just tones, shades, and tints of orange and yellow). Gray will take on a warm or cool impression depending on surrounding colors. Black and white can also look either warm or cool depending on the surrounding colors.


Black and white are the easiest neutrals to add into just about any color scheme. To add a bit more visual interest, though, considering using a very light or very dark shade of gray in place of white or black.

Adding browns, tans, and off-white hues are a bit trickier, but with some practice you’ll find adding them gets easier. For browns, consider using a very dark, chocolate brown in place of black. A pale off-white can be used in place of white or light gray in many cases. And tan can be used in place of gray, as well (create a tone by adding some gray to make it even easier).

Using Photos for Color Schemes

One of my personal favorite ways to create a color scheme is to use a photograph. There are automated tools online that can do this automatically for you (Adobe Kuler10 is one of them, and my personal favorite), or you can do it in Photoshop yourself.

Using Adobe Kuler, you can either browse or search for photos on Flickr, or you can upload your own image. If you’re stumped for what colors you want to use in a website design, try searching for related words on Flickr. Sometimes this can result in finding color schemes that you might not have thought of on your own.

Let’s try this method out, both ways (using Kuler and Photoshop). Find a photo you like on Flickr, one that you think evokes the feeling of the design you want to create. I chose this one:


Here’s the original color scheme that Kuler12 gives us when using this image:


One of the coolest features Kuler has for creating color schemes from images is their “Select a Mood” option. Included here are Colorful, Bright, Muted, Deep, and Dark. These are the schemes we get when using each of those moods with the same photo:











Now, let’s create a color scheme in Photoshop using the same image. This is a bit less scientific than the way Kuler does it. I usually just pick a color with the eyedropper tool, and then keep clicking on different spots in the image until I find other colors that go with it. Here are the results (this took less than five minutes to do in Photoshop, so it’s not as time-intensive as it sounds):


Creating color schemes from images in Photoshop is easiest with images that are relatively monochromatic to begin with. With more colorful images, it gets trickier.

Let’s try another one, something more colorful this time. Here’s the original image we’ll work with:


And here are the five color schemes that Kuler gives us from this image:











And here’s what I came up with in Photoshop using the same image:


As you can see, the Photoshop version I came up with is completely different than what Kuler came up with, but all of the schemes above are visually appealing. The Photoshop version here took a bit longer than the one above, partly because of the diversity of colors present in the image.

The Easiest Color Schemes

We’ve touched on this a bit before, but adding a bright accent color into an otherwise-neutral palette is one of the easiest color schemes to create. It’s also one of the most striking, visually. If you’re unsure of your skills in regard to creating custom schemes, try starting out with these types of palettes.

Here are a few examples to give you an idea of what I’m talking about:






You can see here how using browns instead of grays makes the entire scheme look warmer, even with the blue accent color.

You can use tones of any color instead of gray or brown in this type of scheme, just keep it very close to the gray end of the spectrum for the most fool-proof results. As a general rule, cool grays and pure grays are best for more modern designs. For traditional designs, warmer grays and browns often work better.

How Many Colors?

You’ll notice that throughout this post we’ve used color schemes with five separate colors. Five is a good number that gives plenty of options for illustrating the concepts here, and it’s a workable number in a design. But feel free to have more or fewer colors in your own schemes.


A lot of websites might only use three colors in their designs. Others use only two. And some might use eight or ten (which is a lot trickier than using fewer colors). Experiment and use as many or as few colors as you need to for your design. But you may want to start with a palette of five colors, and then add or subtract as you see fit and as you progress through the design process.

The easiest way to add a color is to start with one of the predefined, traditional color schemes and then work out from there. That at least gives you a bit of direction as far as which other colors to consider.

10 Sites With Great Color Schemes

To give you more inspiration, here are ten websites that have excellent color schemes. Some of the schemes below might look a bit odd at first glance but seeing how they’re actually used shows the wide range of possibilities color schemes can present.

Wentings Cycle & Mountain Shop







Oscar Barber




North East Peace III Partnership




mbA Architects




Studio 13




Joy Project




Morphix Blog




El Designo









We’ve really only just touched on color theory in this series. There are specialists out there who have literally spent years refining their ability to choose colors that are appropriate to any situation.

The best way to learn to create beautiful color schemes is to practice. Create a scheme on a daily basis. You can use automated tools to do this at first (like Kuler’s tool for creating schemes from images), or just open up Photoshop and start. If you see a particularly beautiful or striking color in your daily life, try creating a scheme around it. And take advantage of all the sites out there that let you upload your color schemes and organize them for later reference. This makes all those color schemes more practical and easier to use in the future.

Further Resources

Here are some additional resources that should help you in creating your own color schemes, as well as some links with more information about traditional color schemes.

  • 10 Super Useful Tools for Choosing the Right Color Palette35
    A round-up from Web Design Ledger that covers ten great tools for finding and creating color palettes.
  • 100 Random Colors 2.036
    This page will load 100 random colors, with hex codes. It’s a great place to check if you’re looking for color inspiration.
  • Classic Color Schemes37
    This article from Color Wheel Pro covers all the traditional color schemes in detail, with examples.
  • ColorMunki38
    Another color scheming tool. Their library colors tab is particularly useful for finding and creating monochromatic color schemes.
  • ColorSchemer39
    A color scheme gallery and tool with a free online version.
  • ColourLovers40
    A community for color and design that includes a huge gallery of color palettes, search functionality as well as tools to create your own color palettes.

The Whole Series


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Cameron Chapman is a professional Web and graphic designer with over 6 years of experience. She writes for a number of blogs, including her own, Cameron Chapman On Writing. She’s also the author of The Smashing Idea Book: From Inspiration to Application.

  1. 1

    Thanks !!! to Cameron, Smashing… what a wonderful world ! :)

  2. 52

    Thank you for showcasing two websites that I designed! and

    I did not create a defined color palette prior to designing the website. However, I do know something about color theory and I use this knowledge when designing the site. I sort of organically define the exact palette as I go, and consciously make sure all of the colors work together and give off the vibe I’m going for. I also try to make sure the colors I’m using are consistent.

    That being said, with both of the sites featured here we created the brand identity first. This included much of the color palette, which I then kept using throughout the websites while adding a complimentary color or two.

  3. 103

    Thanks a lot, Cameron, this comprehensive collection will help a lot in finding the colours I need for projects. Really great job.

    The only thing that puzzled me is the different suggestions you give concerning chroma and saturation. In both cases you warned in part 2 against using colours of similar chroma next to each other and recommended either using the same chroma or an entirely different one to avoid jarring effects. Contrasting that, in this article you suggest using colours of similar chroma in some situations. Am I correct in assuming that this issue is just concerning colours right next to each other, and colours with similar chroma should accordingly not be used adjacent to each other?

    What is odd is that you also say that similar chroma creates harmony, shouldn’t it be the same chroma/saturation?

  4. 154

    Super-fantabulously good, Cameron. I just published a post on PRINT outlining the 50 best color sites for designers, which is a good companion piece to this series:

    I blog twice monthly about color, too. Check that goodness out here:

    Keep these excellent articles coming!

  5. 205

    Good article & very informative.

    I have to say though, that I found a few of the sites you gave as examples rather ugly. I guess different color schemes mean different things to different people.

    Thanks for the article in any case! : )

  6. 256

    A nice way to sample colors from a photograph in Photoshop is to use the Mosaic filter (filter > pixelate > mosaic). It will split the image into a grid of colors that you can easily see. Not as cool as Kuler, but effective.

  7. 307

    sandeep chandoli

    April 23, 2010 5:38 am

    wow what beautiful

  8. 358

    Injected Valley

    April 26, 2010 3:51 pm


  9. 409

    Awesome article on color theory, this really helped me make my sites pop and is a great reference. Thanks again!!!

  10. 460

    thanks , great tutorial

  11. 511

    This is very helpful. I see some palettes and I wonder how they even exist because they dont match at all! Thanks for sharing the way to do it.

  12. 613

    Thank you for this … it’s really helpful. I’m not always that keen on color schemes but I’m becoming more intuitive thanks to these helpful blogs and tutorials.

  13. 664

    I always get confused about the coulours but After reading this info helped me to understand that how colours works. It really usefule and i’ll recommend this to others. I loved it and i’ll visit this site againg.Thank you

  14. 715

    extremely useful article ………. jus loved it ……….. helped a lot

  15. 766

    You are a great Designer, thank you so much for your knowledge sharing !!!!!

  16. 817


  17. 868

    Might I simply say what a alleviation to discover somebody who essentially realizes just what they’re talking about on the internet. You definitely can bring a major issue to light and enable it to be valuable. Even more people need to read it all and understand this aspect of the story. I can’t believe you are not more popular because you really have the gift.

  18. 919


    May 4, 2011 6:25 am


  19. 970

    The only thing that puzzles me is that lack of web safe colors are you suggesting that designers need not worry about the colors they decide on be web safe?

  20. 1021

    Good article, thanks
    Now I have a ‘guide’ on choosing the right color combination for web design.
    Keep writing! :)

  21. 1072


  22. 1123

    It’s laborious to search out educated folks on this subject, nevertheless you sound like you already know what you’re talking about! Thanks

  23. 1174

    Great and very informative, continue posting these kind of helpful articles.

    with thanks

  24. 1225

    I must say tis has been a very useful article.. I have never come across any tutorial which talks about the importance and usage of different colors and the right meaning of the terminologies.. Even part 3 which talks about the color palettes was very informative.. Thanks a lot Cameron…Waiting for more such articles..


  25. 1276

    Know I’m coming late to this discussion, but I found myself revisiting these three posts at work today, and wanted to thank you for the – dare I say it? – smashing info.

    I also thought I’d share my long-time favorite color quote, from Marc Chagall: “All colors are the friends of their neighbors and the lovers of their opposites.”

  26. 1327

    I’m late to comment too, but I was looking on tips/tools for making the speccing part of palette creation easier… I mean, I make my palettes in Illustrator, and when I’m happy with the selection, then starts the pain: finding & typing out the hex, rgb and cmyk values for each swatch. Might there be a plugin or other tools to automate this or at least make it a bit less painful?

  27. 1378

    Great tips! I had the concepts and basic schemes down, but this was a great reminder to use tints, shades and tones to let just one pure hue stand out. A lot of my schemes had competing purer hues that fought for attention. Just tweaking this helped tremendously.

  28. 1429

    Excellent simple information. My students will love it

  29. 1480

    Love the quote “All colors are the friends of their neighbors and the lovers of their opposites.”
    I will use it in class. Thanks

  30. 1531

    Best practical guide to color theory on the web. Thanks for posting!


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