Professional Web Design: Our First eBook


The book contains a selection of our best articles about professional Web design and the business side of web development. It contains 10 already published articles and 2 exclusive, newly written pieces. The book costs only $9.90.


This e-book contains a selection of the best articles about professional Web design that have been published on Smashing Magazine in 2009 and 2010. The articles have been carefully edited and prepared for the PDF version; some screenshots and links were removed to make the book easier to read and print out.

This book presents guidelines for professional Web development, including communicating with clients, creating a road map to a successful portfolio, rules for professional networking and tips on designing user interfaces for business Web applications. The book shares expert advice, and it also helps you learn how to respond effectively to design criticism, use storytelling for a better user experience and apply color theory to your professional designs.

Buy now and download PDF right away!7

Order now!118

Everybody who buys the book supports Smashing Magazine and helps us to keep producing free high quality content. This book is not protected by DRM. It is available exclusively here, in the Smashing Shop. Please respect our work and the hard efforts of our writers. If you received this book from a source other than the Smashing Shop, please support us by purchasing your copy in our online store10.

Table of Contents

On 242 pages you will read:

  • Harsh Truths About Corporate Websites (Paul Boag)
  • Portfolio Design Study: Design Patterns and Current Practices (Vitaly Friedman)
  • Creating A Successful Online Portfolio (Sean Hodge)
  • Better User Experience With Storytelling (Francisco Inchauste)
  • Designing User Interfaces For Business Web Applications (Janko Jovanovic)
  • Progressive Enhancement And Standards Do Not Limit Web Design (new article by Christian Heilmann)
  • Color Theory for Professional Designers (Cameron Chapman)
  • Is John The Client Dense or Are You Failing Him? (Paul Boag)
  • How To Identify and Deal With Different Types Of Clients (Robert Bowen)
  • How To Respond Effectively To Design Criticism (Andrew Follett)
  • Web Designer’s Guide to Professional Networking (new article by Steven Snell)
  • Group Interview: Expert Advice For Students and Young Web Designers (Steven Snell)

Please also spread the word on Twitter13 and share on Facebook14. We appreciate your support!


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The Smashing team loves high-quality content and cares about the little details. Through our online articles, Smashing Books, eBooks as well as Smashing Conferences, we are committed to stimulating creativity and strengthening the web design community’s creative forces.

  1. 1


    March 22, 2010 8:17 pm

    i just bought the pdf, and its weird, i cant download the pdf
    can you send it by my email?

    –> ok i got it :D sorry

  2. 152

    I am definetly buying this e-book. Please dont close Smashing mag!!

  3. 303

    I will buy the book, to support you guys, since the smashing book was one of the most amazing collection of info I’ve ever read, and has helped me a lot to grow as a designer

  4. 454

    Very much interested in this book! I love reading content offline and im my own time. Can someone tell me how large the PDF is?

  5. 605

    Screw all the bad comments. Smashing Magazine is the best and thanks to you guys I have been able to evolve and improve my web design and graphic skills. I am a self taught designer and coder and without Smashing, it would have been a challenge. Buying the book right now and for all those haters that complain about supporting a blog that they read every day then maybe they should go elsewhere since you guys think Smashing is so bad why the F*** do you read it then. Excuse the language but it bothers me when people are earning a living by providing an excellent free service and then when the situation arises for the support of the readers the bitches complain and back down.

    Keep your head up Smashing, my support is here to stay.

  6. 756

    Robert Lincolne

    March 22, 2010 8:51 pm


  7. 907

    Dendy B. Sulistyo

    March 22, 2010 9:05 pm

    bought one :) and hope that next month would be good for SM !
    and please.. dont close this website

  8. 1058

    Bought it. Long live Smashing.

  9. 1209

    It’s a shame for what is happening here. I will buy the book and support Smashing Magazine, it’s my no.1 in my bookmarks list. I hope you guys fix the problem, best of luck!

  10. 1360

    Sorry to hear about your financial struggles; I hope my purchase helps!

  11. 1511

    No, I won’t let you guys go out of business until you have featured one of my work in here. :P

    And a complain, why isn’t the Smashing Book available as an eBook? Now THAT is something I really want to buy…

  12. 1662

    Hi, I just bought a copy. I just saw the demo pdf and notice that a printed version of the book will not give me access to the information contained in the urls. I print almost all the PDF I have/want to read.

    (…)”Not only is this less wasteful, it is also better for users, as pointed out by Cameron Moll in his post “Good Designers Redesign, Great Designers Realign”.

    I think that it will be a very good improvement to add a line with the long boring string of lower-case characters. With this new feature I will be at home, office or college and have my printed version and will access all those links you’ve chosen for further reading.

    Thank you in advance for the attention and answer to this suggestion. I’m looking forward for a full-working printable version of your new eBook… I don’t mind paying twice the eBook to redownload it.

    Thank you Smashing for all the good things you have given me in three or four years I have been typing in the early mornings and late nights,!

    I have your back!

    Andrés Ayala

  13. 1813

    Long live Smashing Magazine!

  14. 1964

    I’m buying that book, anything for Smashing Magazine!

  15. 2115

    I love Smashing and understand the ‘bold move’. As a business owner myself I realize how hard it can be to create a steady income. Smashing is by no means a so-so website. It’s an internet icon, providing us with top quality content, every day!

    Most people are used to having everything for free on the internet. Not that I’m rejecting that thought per se, but it’s reality businesses have to face. Thus, the plead for assistant seems very logical to me.

    It goes without saying that I bought the ebook, Keep up the good work guys!

  16. 2266

    some wanker released the full version link on the internet for poor ppl download

    I’m here to report the link so SM can contact them to remove it.

    the link is ~

    • 2417

      Well done for publicising it here, that was the right thing to do wasn’t it????

      Smashing, – Remove this post!!!!!!!!

      • 2568

        Well intentioned though, I reckon. And being naive I would hope anyone commenting would be inclined to do the noble thing. I hope.

  17. 2719

    I’ll buy the ebook as soon as I have money :( Same situation as you I guess :)

  18. 2870


    March 22, 2010 11:15 pm

    Hey SM friends,
    I have been a gr8 fan of SM and will surely support you guys. I also had a suggestion to make – if you could somehow convey the users what financial target you are trying to achieve by selling this book…that would help us all know the situation more better. Also it would a good idea to enable donations option on SM site.

    My another company FocusQA, is an Independent Web Testing/QA startup company and we would be happy to provide our testing services for free in order to extend our support to SM. Do let me know accordingly.


  19. 3021

    Jean-Baptiste Jung

    March 22, 2010 11:26 pm

    I’ll be very interested to see if all those people who are criticizing Smashing Magazine could build the same successful website than them.

    It’s always easier to focus on others failures rather than your own success.

    • 3172

      I dont think that is the case, people are expressing thier opinion (positive or negative) on the request of SM to help them out of a finical woe due to their own business choices.

  20. 3323

    We will buy it to make SM always can help to the world.

  21. 3474

    Well, I haven’t really purchased the ebook, but I promise that I and several friends here will buy it. We love your articles, they help us to be a better web developer. And that small thing is the least I can do to help you guys.

    Anyway, as I also have read several other design sites, I may suggest that you have a subscription model for some premium contents (such as tutorial with full source code or some exclusive themes). I see that Tutsplus membership works this way, as far as I know they charge the subscription fee for $9 a month and they have like… 30k subscribers (correct me if I’m wrong). Well, I do hope you guys find your own business model that works and can support you.

  22. 3625


    I just bought the e-book as I really like SM and enjoy most of the articles, but please contract/ ask for professional business/financial advisory services and build a solid business model.

    I wouldn’t mind paying for premium access as I do with many other content providers because I see value in the extra content like IGN Insider.

    Best regards

  23. 3776

    I love your Magazine and it helped me in many situations.
    Bought your book a few minutes ago!

  24. 3927

    I’m buying this book. I’ve learned a LOT a LOT from Smashing Magazine . Keep it up and I will always support SM.

  25. 4078

    Have you guys considered premium content? Like the envato network does.

  26. 4229

    Many thanks Smashing Magazine team… I’ll buy this ebook as well… I have learned a lot from your previous book and I know I’ll get more from this…

  27. 4380

    Hi Smashing Mag, bought a copy for support, keep up the good work!

  28. 4531

    Bought the smashing book last week and buying this one later today :)

  29. 4682

    I am a web designer. Everyday I read SM to improve my work. I will buy the ebook, it’s the minimun I can do

  30. 4833


    As a fellow company owner I fully understand the costs involved by owning and running a business, and why you had to take such “drastic” measures.

    I didn’t get hit by the “sales” page myself, but I think that taking into account, that you are providing quality content for free, this measure is OK, especially because you are trying to ensure the future of SM.

    Maybe a suggestion for additional revenue source. Why not provide a premium subscription for a reasonable montly/yearly fee? I think many of us would be willing to pay a few bucks / euros per month, to get access to some kind of premium content. Maybe exclusive articles, or goodies like templates, or other resources?

    I think this is the perfect time, that you setup a poll and ask us, the readers, if we would be willing to pay a fee for a premium subscription, I am certain the response would be positive, if we can help keeping SM up and running, so you can smash us with great articles in the future.

    Folks, what do you think?

  31. 4984

    An honest request for help which I aswered by buying the Smashing Book. Hope it helps and keep up the good work!

  32. 5135

    Just order the ebook no.1, I order the WordPress book too, it was already on my wish list.
    Hope you will get enough support for keeping up your great work.

    Dolf van Munster from the Netherlands.

  33. 5286

    Vladimir Remenar

    March 23, 2010 12:18 am

    Just bought the book purely because this is for the cause of supporting one of the best on-line design magazines!

  34. 5437

    This site is awesome and helped me alot. So I bought the e-book and I love the content. These really are one of my favorite posts.

    Go Smashingmagazine!

  35. 5588

    I love smashingmagazine. Bought already.

  36. 5739

    Hi guys, I really love your website. It’s unique in many ways. Just bought the book and hope I can keep reading your posts for many years to come.

  37. 5890

    Love Smashing Magazine and would like to support you. Would it help you as much if I just bought the Smashing Book?

  38. 6041

    It’s a completely differnet book from what was sold last year rite? :)

  39. 6192

    I think that Smashing Magazine always offer valuable contents and if we can support valuable sources is all up to us and our future inspiration.
    Perhaps they may be consider a new way to get money, bandwitdth, contents, webspace have costs and the bills must be payed.
    I bought the e-book and, Iwas sure of that, it worths.
    Thank you Smashingmagazine!

  40. 6343

    Finance can become tough for any company at anytime – for those saying SmashingMag shouldn’t have done this are wrong!

    I’ll do what I can to help, and I’m sure those that understand how difficult it is to run a blog as big as this and all the costs involved of not only hosting bills and rent, but paying freelance authors such as myself, will help as well.

    Good luck!

    • 6494

      Callum I take my hat off to you, I’ve just sat here and read all the comments. You are the only one out of all the other big name authors and bloggers that has come forward and said that they are willing to help.

      Yet these other big name bloggers wouldn’t have the following they have, if it wasn’t for SM.

      It should be the other bloggers making the $4,000 + per month helping SM not so much the readers, even though every little helps.

      And to all the haters out there, there is no shame in asking for help.

      My Quote of the day ” you’re quick the eat the pie, but when the pie is gone,you beat the master”.

  41. 6645

    Thanks Smashing Magazine!

    Bought your book last night. Looks like a good read. I’m a freelance web designer / developer who uses your site nearly every day for ideas and inspiration. Please keep it up as you are a great source of info! Oh and I liked the India post you guys did the other day too :)

    It might be worth having an unobtrusive donate button on the site. I reckon a lot of people would happily donate a small amount to Smashing Mag. Some sort of micro payment scheme.

    Just my 2 pence :)



  42. 6796

    ohh SM i hope all turns for the best in the end for you! I really, really hope you stay here with us, we love having you and we need you ;)

    I´ll put my little grain of salt and help by buying the book too guys!!
    Good luck!! I´m sending a lot of good vibes from here in Lübeck!

  43. 6947

    Just bought the eBook, nice to put something on the eReader that isn’t Terry Pratchett. I, should have bought two ebooks now actually. Anyway to support you guys, you have been too big a part of this community, if you guys go, I don’t know what would happen.

  44. 7098

    I’ve just bought my copy….hope everything turns out well for you guys…

  45. 7249

    Smashing magazine…

    Yesterday, you posted 50 pictures of India. Today you’re telling us you need money. Are you doing drugs?

  46. 7400

    Please, transform more of your articles into e-Books – we will buy them too!
    Suggestions: Best Of compilations; HowTo-Themes; Stuff Favorites;…

    And on more hint: Why not implement a donate button on your site? With weekly reports about how many spenders, the money you’ve collected, how much you would regularly need and some information about where the spended money gone into.

    Just some ideas – it’s time for a new relationship between contributers and the reader.

  47. 7551

    Alright, I’ve bought the PDF now and I also ordered the smashing wordpress book. Good luck sorting this out!

  48. 7702

    Thu guys who work for smashing magazine all drive round in Ferrari’s and Porsche.

    Sounds like an excuse to get even more rich.

  49. 7853

    you post an article about some kind of photography… you go to flickr, hit search and post photos,
    you see you have low traffic from some country. you just post an article “web desing from israel” etc.
    Instead of using feed sites, you chose to host your own rss server, instead of using analytics you chose to pay for web analytics
    and now you are asking for our money because of your stupid choices
    Please tell me you are joking

  50. 8004

    It’s sad to read that you have problems with the economy but begging for money will not help you in the long run. You have done the classic error of growing to fast without having a solid foundation to stand on. Wish you the best of luck and hope to see your exellent site running for many years to come!


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