Ask the Expert – Design Discussion with Chuck Anderson of NoPattern

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We have another Ask the Expert interview for all of you. I will be interviewing one of my favorite graphic designers, Chuck Anderson.

Chuck Anderson is a graphic designer who has achieved much success at an early age due to determination and hard work. Freelancing straight out of high school, he has managed to work with brands such as Nike, Reebok, Pepsi, Sony and even Google and Microsoft. He is also the author of a book called Wandering Off Into Space. Go ahead and view his portfolio here and check out his amazing work.

Chuck Anderson and the Design Process

Hi Chuck, first of all, I just wanted to thank you for doing this interview. I absolutely love your designs. Let’s get started. Can you give us a little background of your training in design? How did you get started with it all?

Thank you, I appreciate it. It’s fun to discuss my work and I always really appreciate the invitation to be interviewed. Anyways, to answer your question, I really don’t have any training in design, at least not formally. All my training and learning has come through self-teaching, trial and error, and time. I’ve been drawing my whole life and just carried that love of creating into my profession.

Now, on to the design process. Can you give us a little bit of a walk-through of your design process, from start to finish?

I can’t say I have a strict design process. My favorite way to work is spontaneously and experimentally.

If I’m doing a client project, generally, we establish the direction and needs of the project over phone calls, emails, and through reviewing their materials. Once that is understood, if they are a new client, I’ll create a new folder for them in my Work folder, set up the file (for example, if it’s a magazine, I’ll create a template that’s maybe 8.5×11 plus the correct bleeds, set up guides, etc.) – once I’ve got the technical stuff out of the way and set up, I just begin to piece together the design, whether it’s using the client’s provided photography or creating something totally from scratch. The actual creation of it is something that unfolds as I go. I don’t usually sketch much. The sketching just happens as I work in Photoshop and, in a sense, in my mind as I go along. That’s sort of the same way it works for personal projects too. I’m not too good at describing the design process really. It’s something I experience, not something I map out ahead of time and stick to.

You have some really unique and amazing concepts in your work. Tell us, how do you come up with your concepts?

I love to create mystery and ethereal feelings in my personal work. I try to have that bleed over into client work as well, but when it comes to personal work, my goal conceptually is to create a feeling or a place that could only exist in a dream and in the mind. I like working with photography to create places and environments that have a certain mysterious mood about them. As far as client work goes, a lot of that is directed by the client. The Chicago Marathon work I did for example. They had the concept of having runners made up of shoes and I executed their concept. It’s a great way to collaborate, taking a well developed concept from the client and, as the artist, seeing that through to execution.

Relevant

Colors and Lighting Effects

Most of your designs usually incorporate some really powerful lighting effects. When did you start using these effects and what inspired you to do so?

I’m actually not sure when exactly I started using lights like this or why, to be honest. I wish I did so I could put my finger on when this kind of thing all started…but I’ve also been fascinated with how light and color play together, how they kind of dance around each other in different environments and atmospheres. Being able to create and manipulate those things is a lot of fun for me.

I love to integrate light and color into photography in very realistic ways, to the point where you almost have to ask yourself,

"Was that really happening in the photo
or was this added later?"

To integrate graphical elements like that digitally is an art itself. Those who do it best know never to slap things on top of your photograph’s elements, but to integrate it into them. All the best movies that combine real life with animation do this well. Obviously, Avatar is the best example, but even going back to movies like Roger Rabbit, putting objects in front of him in that movie pull him into the scenes more, having lighting that matches the original scene, things like that are so key to make a convincing image with proper lighting.

Along with these lighting effects, you have also included the use of bright and vibrant colors. By the way, how do you decide what colors to use in a project?

Sometimes the colors are dictated by the client. For example, the Microsoft Windows 7 project was this way. They wanted their logo right in the middle of the design, so automatically, there was blue, green, orange, and yellow. Then I had to choose complimentary colors that work well with these. The background became an elegant white and deep sky blue with accents of white and green in the strands and leaves that surrounded the logo. Other times, when I have more freedom to do anything I want, I just pick colors that work well with the subject matter and do my best to pick colors that are surprising and a bit unexpected. Using a bright yellow in one small subtle area when the photo is dominated with purple and red, for example, is a fun way to do this.

Just by looking at your work, it really seems like you are a Photoshop expert. How did you learn to achieve these techniques? Do you experiment a lot to try to come up with new effects?

Experiment, experiment, experiment.

I’ve been using Photoshop since I was about 14 years old, so pushing 10+ years now. I just love working in it, coming up with new ways to make layers affect each other… even taking a single layer and moving it up 1 or 2 layers can sometimes change the entire makeup of a design. I love seeing when that happens. It’s really fascinating to me. Even if it doesn’t work for the final design, it’s interesting to experiment and play around with things in Photoshop. I really use it more like a laboratory than anything else. As long as you save often, you can experiment, add new things, try new techniques, move layers around, go crazy and scale back later, etc. It’s really important to realize that there is always something new to learn in Photoshop. Even the people who created Photoshop would probably say there’s always some new technique or method to do something quicker or in a new way that they’ve not seen before. Don’t quote me on that, but I’m assuming they’d say that as it vouches for the scalability and depth of the program.

Reebok Kolors

Style

It’s kind of funny, but your work and the work of James White have many similarities but at the same time, they are very different. What would you call your style? (James White calls his style Retro-Futurism)

I can totally see that title fitting for James’ work. I really don’t know what to call my work. I do a lot of hand drawn stuff, a lot of really light, happy feeling light/color work, but also a lot of dark and kind of moody stuff. I have no idea what to call it. I kind of prefer not to come up with a name for what I do, hence the name ‘NoPattern’. I like to leave the door wide open to do whatever I want. I mean, look at the Windows 7 and Chicago Marathon stuff I referenced earlier. Two entirely different styles that really could have been done by 2 different artists. I like that. I’d call what I do Schizophrenic. Ha.

On a few of your projects, such as the Reebok designs, it seems like you deviated from your normal style and added a bit of a pop-art/comic book effect. Was it easy for you to design something that isn’t usually your style? By the way, do clients ever give you a certain style that they want you to achieve or is it usually left to your discretion?

I loved working on that project. Like I said before, I don’t like to constrain myself to a certain description or easily described style. That comic book stuff was a blast to work on. It just seemed like a good fit for that project, based loosely on some direction from Reebok, so I went to a comic book store and got inspired by all different types of comic books for that work. It’s actually quite difficult for me to do that kind of thing. The light & color stuff comes much easier for me now – I can create really fun looking stuff rather quickly, which I prefer not to do and end up rushing through things. I like to take my time, create a good challenge for myself, and even when I work with light & color I try to do something different than I did on the last project. A new form, a new way to have light affect whatever was in the photo, things like that.

Reebok - Eastbay

Freelancing and Clients

You’ve worked with a huge list of clients, from Microsoft to McDonald’s. When you were first starting out, how did you manage to get work?

Some of the first work I got was with XLR8R magazine. I believe I got in touch with Brianna, their art director at the time, by finding her name in the magazine’s masthead, shooting her an email, introducing myself and my work, and being lucky enough that she liked it and had a job that fit. Magazines are a medium that I love. I collect magazines, worked with a lot of magazines when I first started and hope to continue working with them throughout my career. Some might call it a dying medium, but I really love sitting down with a magazine in a different way than I read a blog.

Seeing art and design printed is just more experiential and tangible. Anyways – I did a lot of that, emailing magazines, studios, agencies, etc, and just introducing myself, linking to my site, and hoping they had something that might be a fit for us to work on together. Clients like Microsoft, Reebok, Google; they have just come to me as a result of getting my work exposed more and more over time. I could talk about this forever, actually, but my biggest piece of advice though is to just be confident in your work and don’t be afraid to email people.

Working with Microsoft, that’s a big deal. What was the experience like? Did you treat them just like you would any other client, or did you invest extra special care and attention to them?

I like to think I invest special care and attention to every client and project I work on, but certainly the magnitude of the Microsoft Windows 7 project required a new level of attention and patience. They are a huge company with a lot of people who have to approve every last detail. I really enjoyed working with them and continue to collaborate with them on projects, but they are definitely a company that seeks out the best and demands a high level of quality. That project had a lot more timelines, conference calls, meetings, and emails than most other projects just because of the sheer scale of it.The packaging and desktop for a new operating system is a big deal, and I understand this, so I went into that project with a great deal of built up energy balanced with a great deal of patience and calm.It was the only way to endure a non-stop, 3 month marathon of a project. The experience was really wonderful though. Even though lots of people had to approve and see everything I did, I was able to work pretty much directly with a small team of 4-5 people for the most part. The job was originally commissioned through the agency Landor in San Francisco and they were equally great to work with. My creative strategy & business manager, Erik Attkisson was very involved in that job as well and did an amazing job seeing the project through to completion.

Microsoft

Favorites

What is your favorite color?

Dark blue or black.

Favorite font?

Gotham

Mac or PC?

Despite working with MS on Windows 7, I’m a Mac user.

Rome Snowboards

Inspiration and Improving

Can you give us your main sources of inspiration?

  • Web: yay!everyday, FFFFOUND!, Sleevage, KAWS
  • Music: Beach House, Isis, Fugazi, Minus The Bear, Ire Press, Frodus, Gojira, John Coltrane, new Gorillaz album is really fun. I’m all over the place with music.

In closing, any last words of advice for those designers who are aspiring to be a the level where you are at?

Just be sure you’re having fun, work hard, be prepared to make sacrifices with your personal life in order to move ahead with your career if you’re going to freelance. Your time needs to be balanced but especially when you’re starting out, you’ve got to be OK with giving up a night out for staying in to work on a project, for example. It’s so important that you have a true passion for what you’re doing – once that’s established, just work work work, get inspired, experiment, build upon what you did last time, learn from your mistakes, and save often in Photoshop if that’s what you’re mainly working with.

Seriously, don’t lose a great piece of work to computer error. Such a simple thing to do that I’ve failed at many times and wish I could have back!

Vans

In Conclusion

I’m very thankful that Chuck was able to not only answer the interview, but he also gave some great insight about design and freelancing. If you still haven’t visited his site, go ahead and do so and be prepared to see some awesome eye-candy in his portfolio.

The next interview will be with a design legend. I don’t want to give out too much details just yet, so please stay tuned. You can follow me on Twitter and subscribe to the RSS feed here.

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Former editor in chief of Designinformer.

  1. 1

    Knowing that someone with no formal design training can attain the level of success that Chuck has comes as a great source of inspiration for someone like me who is looking to pursue design and also is not formally trained. I guess I need to pic what I would like to focus in, but looking at the vast assortment of work in Chuck’s portfolio certainly gives me great ideas

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    • 2

      Hi Bryan. Yes, it definitely amazes me at the amount of success that Chuck has had in spite of not going to school for graphic design. Also, another thing that amazes me is that he did so at such a young age. He started freelancing right out of high school. :)

      This just goes to show you that hard work, dedication, and the willingness to email people will eventually pay-off. :D

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  2. 3

    Hi Jad, amazing stuff again. Good work. I have a few questions for Mr. Anderson :) I hope you can pass it on to him … for me :D

    And, thanks for the interview, Chuck. I’m sure its beyond doubt that you have mastered lighting and vibrancy in colors and the unique psychedelic aesthetics that you apply in your works. However I think, the trait of a true artist is to maintain the rhythm and develop a signature style of design and not to travel back and forth to other styles. Do you agree with that? If no, how do you think maintaining such equilibrium will help you in becoming a better artist?

    But even then, I see a lot of variety in your style of designs. Especially those which involve hand drawn elements. How often do you sketch before tinkering around with Photoshop and do you think sketching plays a significant role in creating artworks which are similar to yours?

    Well, from what I’ve seen, there are quite a bunch of artists who work on a similar line as yours, not entirely but they do come close :) Do you think 10 years of continous and dedicated work has made you what you are today or is it your imagination and the skills to pick ideas out of thin air made you so popular among budding artists like us?
    How do you get yourself branded as a Superior Digital Artist in the corporate world and get offers from the biggest of the clients?

    Once again, Thanks for the inspiration, Chuck and Good luck with NP and your future works.

    Sorry for asking a lot of questions :P You may choose to ignore it, if it gets a bit personal :)

    TBH Jad, Chuck’s works has been a continuous source of inspiration to me. There is not more fun than playing around with lighting effects and colors in Photoshop. You spend hours trying to create a brilliant and vibrant design but in the end, its all worth it because you learn something new and awesome :)

    Thanks for the discussion, Jad and I cannot wait to see your interview with this ‘Design Legend’ you are talking about :D
    .-= Richie´s Latest Entry – Create a Out of Bounds Surreal Photo manipulation in Photoshop =-.

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    • 4

      WOW! That’s a really long comment. :D

      Anyway, I can’t promise that Chuck will answer these but some have already been answered.

      About having one style, I actually covered part of that in the interview and Chuck said that he likes to try out different styles and that’s why his company is called “NoPattern” although I still see a lot of similarities in his designs. LOL!

      I think Chuck mentioned somewhere that he doesn’t really sketch often and most of the time, he just jumps straight into Photoshop.

      Regarding the design legend, it’s actually going to be published in May! I can’t wait.

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  3. 5

    Great interview! Really amazing work, I love the ad with Laurence Maroney specifically (hardcore Patriots fan right here.) ;)

    I really agree with the whole idea of staying passionate about your work. You definitely need to make sacrifices to keep up with some of this stuff, and be willing to dedicate hours and hours to getting better with no remorse.

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    • 6

      Booo…. Go Eagles! :D

      Great comment Alex, I definitely can testify to dedicating hours and hours upon end. I can’t even begin to count how long I’ve spent on Design Informer.

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  4. 7

    Great interview, guys! Chuck’s work is an awesome source of information and inspiration.
    As a sidenote, he did an interview over on deviantART not long ago. http://tachy-on.deviantart.com/art/Audience-with-Chuck-Anderson-161374683

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  5. 9

    Didnt know him… really nice interview and really nice works CHuck.

    Agree that somethings only the persistence get the things worked for the better way!

    Informer its working at informing us, thanks! :D
    .-= Designi1´s Latest Entry – Do you like it? The new Facebook plugin =-.

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  6. 11

    Always inspired by the work of NoPattern, first time I visited that website, I was like..Whoa! the work is just amazing and consistently beautiful! Great Interview
    .-= loswl´s Latest Entry – Cprécis: The New Christian News Aggregator =-.

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  7. 13

    Chuck’s work is awesome. One of the things I admire most about him is that he is very down to earth. There are lots of artists that look up to him and he remains humble. Much respect to Chuck!

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    • 14

      I’m with you on that Justin! Chuck was very kind to finish the interview, even though when I asked him to do the interview, he was so busy as he was moving to a new studio, but he was kind enough to send me email and Twitter updates.

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  8. 15

    Wow, I’ve had NoPattern open in Chrome for the past week – I keep looking back at it every now and then when I need some colorful inspiration (the site is jam-packed with it!). Top-notch Photoshop skills but I’m curious, does he use a Wacom tablet? Some of the lines and curves look almost hand-drawn, although I could be mistaken..
    .-= DevGrow´s Latest Entry – Using Google Analytics to Refine Your Website =-.

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  9. 17

    Wow, great work, and a great interview. Yea, Chuck seems like a pretty humble guy despite his impressive client list. Well done!
    .-= Joseph Malleck´s Latest Entry – Free Hi-Res Wood Textures for Designers =-.

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    • 18

      Hey Joseph! Thanks for stopping by. Yes, that’s what I’m really liking about the design community. Even though most of us are busy, we still help each other out.

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  10. 19

    I love the work of Chuck Anderson, a lot of design work I see I wouldn’t really notice it, but the many styles he has makes his work stand out, which is the whole point! That’s why it’s important I feel to create designs for clients that stand out from the norm but also deliver their message, after all that is what they are paying us for, and when you get to work with a client that is easy to work with it makes it even better!It is very hard to really get noticed as a freelancer but well done to Chuck for his accomplishments!

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    • 20

      Thanks for leaving a comment on Design Informer Adam. I think it’s your first time. :)

      Anyway, I completely agree with you. We definitely should always try to do our best work for our clients. What I’ve been noticing a lot of times is people start to copy each other and I think that’s what really sets Chuck apart is that he always tries to push the envelope and come up with a unique and fresh concept. He truly is a great graphic designer.

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  11. 21

    Glad he did this interview, Jad. Did not really know him til now. Thanks. Love his works, full of colors and lots of lights. Full of energy.

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  12. 23

    keep up the good work!

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