Showcase of Sweet Chocolate Websites

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The word chocolate can be associated with many words: dark, white, milk, hot, sweet, spicy, etc. But have you tried to combine it with the word web design? We did. We searched the Web for websites in any way related to chocolate and what we found is worth to be collected in this showcase. The interesting thing is that you would probably never stumble upon some of the sites, so the overview below may provide you with a unique perspective and get your creative juices flowing.

As one would expect, chocolate website often use an appetizing brown dominant color. If you take time to look at the panel of colors associated with it, you will find out that there is a lot of combination working really well. Apart from this component, each site is unique and features an original identity, depending on product presentation and given information.

Feel free to explore the designs featured below. Some of them are nice examples for Flash used for product presentation. Some designs are very classy while others are more artistically designed. But they all have in common this fascinating sweetness everyone loves.

Similarities In Chocolate Website Designs

We found out that there are three common techniques that seem to crop up over and over again on various chocolate-related websites. A vast majority of the sites use a horizontal top-navigation, brilliant product and ingredient images as well as a dark brown color scheme which is often combined with vivid, strong colors.

chocolate-401
CharlesChocolates2: the bright blue color scheme here is fun and fresh, but the thick footer navigation is what really makes the CharlesChocolates’ site stand out.

The navigation patterns are mostly common and convenient, however we’ve noticed quite a few uncommon navigation menus as well. The interesting part is that we’ve seen only a couple of typical boring stock templates. Apparently, most chocolate and confectionery website owners do care about their branding and their unique presentation on the Web. In fact, many sites try to be playful, creating an engaging, interactive and memorable user experience. That’s not something you will see in every industry, e.g. certainly not among medical websites.

Horizontal Top Navigation

Because chocolate websites vividly highlight product and ingredient images and therefore fill a large part of the layout with visuals, the choice of horizontal top navigation seems quite appropriate. The number of navigation options varies from five to nine links per navigation menu (excluding sub-navigation links). The most common navigation links lead to pages describing the manufacturor of the chocolate, shops where the chocolate is available and “gifts” pages where users can order business gifts, wedding gifts etc. Sometimes the navigation also contains a link to the recipes page.

Jeff de Bruges3
Offsetting each navigation element with it’s own double border makes each link stand out and adds visual interest to the header.

chocolate-324

Godiva Chocolatier5
Placing the navigation directly under the header works well on the Godiva Chocolatier site.

chocolate-76

Jacques Torres Chocolate7
Having the top navigation highlighted by a thin orange border makes it more visible to new visitors.

chocolate-318

TCHO: Buy Dark Chocolate and Gifts9
The top navigation here is simple and a bit on the minimalist side. Placing it above the bold header text makes it stand out a bit more.

chocolate-510

Chocri customized chocolate bars11
Classic tabbed navigation works well with multi-colored text and a subtle gradient.

chocolate-3412

Daskalides13
Simple horizontal navigation is combined with a playful Flash-based navigation in the middle of the page.

chocolate-3414

Cadbury: Cadbury Chocolate15
A simple, traditional top navigation bar is user-friendly and almost always looks good.

chocolate-2316

Product and Ingredient Images

The quality of product photography on chocolate websites is remarkable. Images are often large and dominant and are given a lot of both horizontal and vertical space. In fact, chocolate, especially gourmet chocolate, is often very visually interesting. The ingredients that go into it can also be very aesthetically pleasing. So it only makes sense that a lot of designers are opting to include mouth-watering images of the chocolate being sold on a given site.

Festival Internacional de Chocolate de Obidos17
This site of a chocolate festival uses a striking background image as well as a nice chocolate photos on its main page.

chocolate-2118

Green & Blacks Organic Chocolate19
The broken chocolate bar used here gives a casual look to the site, while the embossed logo helps reinforce the brand.

chocolate-2720

Dagoba Organic Chocolate21
The combination of chocolate with blueberries and lavender reinforces the organic nature of Dagoba’s chocolate bars.

chocolate-2422

Mindy’s Hot Chocolate23
An almost-macro image of chocolate shavings in a chocolate martini, combined with other images of their offerings sets apart the Mindy’s Hot Chocolate website.

chocolate-3324

Patrick Roger25

chocolate-2026

Toblerone27
Toberlone opts for limited product images, but including just a couple of well-placed images can have a positive impact.

chocolate-228

Haigh’s Chocolates29
A large, close-up image of the product adds a ton of interest here without overwhelming the otherwise simple and minimalist design.

chocolate-4630

Chocomize31
Showing the variety of possible chocolate bar customizations can go a long way toward enticing visitors to create (and order) their own customized chocolate bars.

chocolate-4132

Brown Color Scheme

Obviously, dark brown color scheme dominates on chocolate websites. However, very often the scheme is complemented with vibrant, dynamic colors such as bright green or red. In general, most sites do stick to the dark scheme, often with tiled or photographic backgrounds which are closely related to the main theme.

Dove Chocolate33
The Dove Chocolate site has an almost exclusively brown website design, with varying shades used to offset different parts of the site.

chocolate-434

Divine Chocolate35
The Divine Chocolate site uses brown in limited quantities, but it’s still prominent in the design.

chocolate-636

Valrhona37
Dark brown used throughout the design of Valrhona’s site makes one think of dark, high-end chocolate.

chocolate-4238

Hemmankonditor39
Varying shades of brown, from the very dark brown (almost black) of the background to the lighter browns of the navigation and header are all evocative of the many varieties of chocolate out there, and what can be made with them.

chocolate-1340

Promise Me Chocolate…41
The combination of dark brown and pink works really well together, especially on a site specifically targeting brides-to-be.

chocolate-1442

The Cocoa Tree43
Using brown as an accent color sets apart The Cocoa Tree’s site. It feels fresh and light, something that’s often hard to accomplish while still bringing to mind chocolate.

chocolate-1944

Brookside Foods45
The Brookside Foods site brings together various shades of brown with black and gold to create a high-end looking site.

chocolate-1646

Unique Designs

Some chocolate websites fight for user’s attention with striking design elements and unconventional navigation schemes. Some of them are presented below. In these cases, (for site owners) the engaging and memorable user experience seems to play a very important role.

Max Brenner47
The Max Brenner website is set apart for a few reasons. The right-hand vertical navigation is one reason. But also the retro, grungy design with the animated eye (you’ll have to visit the actual site to see it).

chocolate-3048

Bloomsberry49
The animation used on the Bloomsberry site is interesting and very well-done. The navigation is also atypical, with links easily identifiable but scattered throughout the main part of the home page.

chocolate-3850

Pierre Marcolini51
The Pierre Marcolini site is very minimalist, with not a trace of brown showing up in the main part of the design.

chocolate-4552

Wispa53
Another site that uses no brown in the main design, but instead opts for colors reminiscent of the product’s packaging rather than its contents. The hand-drawn elements also make it stand out.

chocolat-4754

Chocolate Research Facility55
The animated chocolate dripping onto the screen is a bit gimmicky, but also adds a lot of interest to what would otherwise be a very simple site.

chocolate-1556

More Chocolate Website Examples

zchocolat57

chocolate-358

Kommunarka59

chocolate-3960

Pionir61

chocolate-1062

Chocolate Editions63

chocolate-1164

Icam65

chocolate-1266

Spartak67

chocolate-168

Chocolatfrey69

2010-04-13_18.35.0670

Kambly SA71

chocolate-1872

Askinosie Chocolate73

chocolate-4374

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Footnotes

  1. 1 http://charleschocolates.com/
  2. 2 http://charleschocolates.com/
  3. 3 http://www.jeff-de-bruges.com/
  4. 4 http://www.jeff-de-bruges.com/
  5. 5 http://www.godiva.com/welcome.aspx
  6. 6 http://www.godiva.com/welcome.aspx
  7. 7 http://www.mrchocolate.com/
  8. 8 http://www.mrchocolate.com/
  9. 9 http://www.tcho.com/
  10. 10 http://www.tcho.com/
  11. 11 http://www.createmychocolate.com/
  12. 12 http://www.createmychocolate.com/
  13. 13 http://daskalides.be
  14. 14 http://daskalides.be
  15. 15 http://www.cadbury.co.uk/home/Pages/home.aspx
  16. 16 http://www.cadbury.co.uk/home/Pages/home.aspx
  17. 17 http://www.festivalchocolate.cm-obidos.pt/
  18. 18 http://www.festivalchocolate.cm-obidos.pt/
  19. 19 http://www.greenandblacks.com/
  20. 20 http://www.greenandblacks.com/de/
  21. 21 http://www.dagobachocolate.com/
  22. 22 http://www.dagobachocolate.com/
  23. 23 http://www.hotchocolatechicago.com/
  24. 24 http://www.hotchocolatechicago.com/
  25. 25 http://www.patrickroger.com/en/index.php
  26. 26 http://www.patrickroger.com/en/index.php
  27. 27 http://www.toblerone.ch/toblerone1/page?siteid=toblerone1-prd&locale=chde1&PagecRef=586
  28. 28 http://www.toblerone.ch/toblerone1/page?siteid=toblerone1-prd&locale=chde1&PagecRef=586
  29. 29 http://haighschocolates.com.au/
  30. 30 http://haighschocolates.com.au/
  31. 31 http://www.chocomize.com/
  32. 32 http://www.chocomize.com/
  33. 33 http://www.dovechocolate.com/
  34. 34 http://www.dovechocolate.com/
  35. 35 http://www.divinechocolate.com/default.aspx
  36. 36 http://www.divinechocolate.com/default.aspx
  37. 37 http://www.valrhona.com/worldwide#/actualites
  38. 38 http://www.valrhona.com/worldwide#/actualites
  39. 39 http://hemmakonditor.se/
  40. 40 http://hemmakonditor.se/
  41. 41 http://www.promisemechocolate.com/
  42. 42 http://hemmakonditor.se/
  43. 43 http://thecocoatree.com/
  44. 44 http://ww2.kambly.ch/schweiz/start.aspx
  45. 45 http://www.brooksidefoods.com/
  46. 46 http://www.brooksidefoods.com/
  47. 47 http://www.maxbrenner.com/
  48. 48 http://www.maxbrenner.com/
  49. 49 http://www.bloomsberry.com/
  50. 50 http://www.bloomsberry.com/
  51. 51 http://www.marcolini.be/#/en/pierre-marcolini/
  52. 52 http://www.marcolini.be/#/en/pierre-marcolini/
  53. 53 http://www.wispa.co.uk/
  54. 54 http://www.wispa.co.uk/
  55. 55 http://www.chocolateresearchfacility.com/
  56. 56 http://www.chocolateresearchfacility.com/
  57. 57 http://www.zchocolat.com/
  58. 58 http://www.zchocolat.com/
  59. 59 http://www.kommunarka.by/
  60. 60 http://www.kommunarka.by/
  61. 61 http://www.medenosrce.rs/?lang=en
  62. 62 http://www.medenosrce.rs/?lang=en
  63. 63 http://www.chocolate-editions.com/index.php?inc=s_pc
  64. 64 http://www.chocolate-editions.com/index.php?inc=s_pc
  65. 65 http://www.icamcioccolato.it/
  66. 66 http://www.icamcioccolato.it/
  67. 67 http://www.spartak.by/
  68. 68 http://www.spartak.by/
  69. 69 http://www.chocolatfrey.ch/#/en/xml/null
  70. 70 http://www.chocolatfrey.ch/#/en/xml/null
  71. 71 http://ww2.kambly.ch/schweiz/start.aspx
  72. 72 http://ww2.kambly.ch/schweiz/start.aspx
  73. 73 http://www.askinosie.com/
  74. 74 http://www.askinosie.com/
  75. 75 http://www.smashingmagazine.com/2010/04/19/showcase-of-beautiful-vertical-navigation-designs/
  76. 76 http://www.smashingmagazine.com/2010/01/22/35-beautiful-and-effective-ecommerce-websites/
  77. 77 http://www.smashingmagazine.com/2009/12/07/the-unusable-and-superficial-world-of-beer-and-alcohol-websites/
  78. 78 http://www.smashingmagazine.com/2010/04/14/what-if-oscars-were-given-to-movie-websites/
  79. 79 http://www.smashingmagazine.com/2010/05/13/principles-of-minimalist-web-design-with-examples/

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  1. 1

    Thanks for sharing amazing websites!!!

    0
  2. 2

    Very delicious article but you’ve forgot a little great website : http://www.zaabar.com. The interactivity for the e-shop is pretty cool ;-)

    0
  3. 3

    yummy collection of chocolates.

    0
  4. 4

    Nice one :D
    May I add also : Wedel from Poland http://www.wedel.pl/ and Green & Black’s organic http://www.greenandblacks.com/

    Cheers

    0
  5. 5

    Aww, it’s so sweet! :D

    0
  6. 6

    So Sweeeeeeeeeet : )

    0
  7. 7

    Philippe Schaillee

    July 15, 2010 1:10 am

    Another famous brand of Belgian chocolate you have overlooked ;-)

    http://daskalides.be/en/home

    0
  8. 8
  9. 9

    lemonfresh:design

    July 15, 2010 1:18 am

    Thanks for the websites, very inspirational.

    0
  10. 10

    Some are great, but most have bad navigation, loads slowly and are unclear. Thanks anyway for these good!

    0
  11. 11

    Very sweet post. I really like it. Thanks for sharing.

    0
  12. 12

    damn… you’re tempting me :D

    0
  13. 13

    Thanks for the post! It’s just unusual that I’d expect something more from Cadbury but it still looks good though.

    Now… I’m hungry for chocolate…

    0
  14. 14

    Last not least: http://www.ellyseidl.com
    German manufactory from Munich with e-shop now. Delicious!!!

    0
  15. 15
  16. 16

    Here´s another award winnig chocolate website/online-shop: http://www.schokoladebestellen.de

    0
  17. 17

    Great collection, but http://www.lindt.com is missing.

    0
  18. 18

    You maybe can add this one too :

    France Chocolate WEISS http://www.chocolat-weiss.fr/

    0
  19. 19
  20. 20

    Evil post! *runs out to buy chocolate*

    0
  21. 21
  22. 22

    oh no, too bad. Now you got me tempted.

    0
  23. 23
  24. 24

    A bit more analysis would have been nice. I’m sorry, but this type of article is hardly more than a google search. Things like:

    “Dark brown used throughout the design of Valrhona’s site makes one think of dark, high-end chocolate.”

    Or

    “Having the top navigation highlighted by a thin orange border makes it more visible to new visitors.”

    Are not exactly in-depth. Personally, I’d prefer to see fewer examples and more thought. Sorry.

    1
    • 25

      I think the “thoughts” are up to every designer, if you are not capable to analyze and take the good from the bad you shouldn’t consider yourself a complete designer. Do you think the same about all the design books compiling extraordinary images, posters, websites, logos, etc? most of them don’t explain in “detail” every single one, their purpouse it’s to show what’s there, refreshing to the eye, and for all of us find inspiration, you should thank instead of critized just because you are not happy with the article. Go somewhere else. Sorry.

      0
      • 26

        While I can see and agree with what you said, I feel the need to point out one little problem with these types of showcases that perhaps you haven’t considered. How many students, or even potential students are looking at these sites? People who are learning the trade? How can they learn why something made it into these showcases if we don’t tell them? I’ve been in the industry almost 10 years now and I’m always surprised when a student tells me they don’t know what good design is, they can point to these sites, but they don’t know why it got there. Other than “it’s pretty”. Yea, it is.. pretty sad.

        0
        • 27

          Jen, I think it’s a student’s problem if they don’t know what good design is. Yes, seeing a showcase like this a budding designer may not know the reason these design were selected for. But after all, if a question arises, isn’t it a cause for a student to go to the library and learn? Gosh, if I make a conclusion that I don’t have a clear idea about something I’m studying, I just go and learn harder. Frankly speaking, I would not expect a website showcase to be a solid ground for my knowledge to be based on. A showcase like this has another purpose, in my opinion, and here I totally agree with Jessica’s comment.

          0
      • 28

        I guess my question would be, why bother with the ‘article’ at all? What value is it? How is more than the results of a Google search or one of the many CSS galleries out there?

        Thank you for telling me to go elsewhere. I normally come to Smashing because it offers insight. If that’s no longer supposed to be the case, if it is only here to show lists of websites without significant comment, then I will probably take you up on your suggestion.

        I do congratulate you on being the ‘complete designer’ already. You must be very pleased to have progressed beyond the need for hearing what someone else might have to say about a design. I certainly think I have plenty to learn, and I’m always happy to read other people’s interpretations and to receive their insights. That way, maybe I too will one day reach your heights. I can at least aspire.

        0
    • 29

      Word…

      0
  25. 30

    There is another outstanding one you left: http://www.chocolate-editions.com in a clean, minimalistic style.

    0
  26. 32

    Nice Site from Germany: http://www.hussel.de

    0
  27. 33

    nice choco

    0
  28. 34

    Delicioussss :D

    0
  29. 35
  30. 36

    Not only talk about chocolates… Make a site with it!

    0
  31. 37

    Another one from the Åland Islands: http://www.choklad.ax

    0
  32. 38

    I would also like to add Endangered Species Chocolate to this list. Adding conservation and chocolate together…perfect. You can find them at http://www.chocolatebar.com.

    0
  33. 39

    awesome collections. thanks

    0
  34. 40

    Great Collection!
    Another good one is http://www.kokochocolates.ca

    0
  35. 41

    Well, good work … Delicious !!!

    I can add http://www.secretduchocolat.fr too :)

    Regards,

    0
  36. 42

    I’m surprised to see Kambly in this selection. The make very good cookies but they are not known as chocolate makers.
    Not many Swiss sites though but they are busy making chocolate…;-)

    0
  37. 43

    Ryan from Chocomize

    July 15, 2010 6:06 am

    Hey everyone! It’s Ryan from Chocomize.com. For all the readers of Smashing Magazine’s delicious chocolate article:

    Enter the coupon code ‘smashmag’ at checkout for 10% off your entire order!

    Customize your own chocolate bar, choosing from 3 types of base chocolate and over 100 ingredients. With Chocomize, you can be WIlly Wonka!

    0
  38. 44

    This makes me really want chocolate. Yummy.

    0
  39. 45

    I love Max Brenner’s food almost as much as his chocolate, and his chocolate almost as much as his branding and website! YUMMY!

    0
  40. 46

    She has a nice, simple little chocolate stop as well…

    http://www.bittersweettruffles.com/

    0
  41. 47

    You forgot http://www.elbowchocolates.com/ Beautiful site, beautiful chocolates.

    0
  42. 48

    Beautiful site chocolate : http://www.marcolini.be/

    0
  43. 49

    Great Collection…

    0
  44. 50

    Fairy Tale Brownies is yummm too…

    http://www.brownies.com/

    0
  45. 51

    Also see
    http://www.davenportschocolates.co.uk

    great chocolate website

    1
  46. 52
  47. 53

    The chocolate may be sweet, but these sites are at average in flavor.

    0
  48. 54

    How sweet it is!

    0
  49. 55

    No Hershey’s??

    0
  50. 56

    Great article and now I MUST have chocolate. After seeing all the gourmet stuff though, I’m wondering if this Milky Way will suffice…

    0

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