Showcase Of Web Design In Poland

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Vodka, pickled cucumbers and Pope John Paul II might spring to mind when someone mentions Poland. Obviously there’s more to Poland than that. On the world map of design, Poland is marked by creative agencies that produce high-level design and employ some of the best programmers in the world. There’s also a crowd of freelancers and visionaries who have received worldwide recognition.

For the people I interviewed, Web design is life. The art directors and freelancers highlighted here work in all sorts of environments, and they answer questions related to our field. You’ll have the opportunity to see Polish Web design from a number of perspectives — and to form your own opinion while browsing selected productions.

The State Of Things Link

Question: Can you name some of the milestones in Polish Web design? What are the biggest and most important productions in recent years?

Jacek Opaluch of K2 Internet1: If milestones are things that have changed the perception of Web design, we have to mention Internet locations, events and designs. In my opinion, the locations would inlude mocnweb.pl, a forum that no longer functions and is probably only remembered by people over 30. It was a place where people could share their initial experiences and which, if I remember correctly, had the first carefully selected catalogue of Polish Web designers’ websites.

Then there was the everlasting webesteem.pl2, steadily breaking records as the website with “the layout that never changed.” There were always several people around — some significant, like Bartek Gołębiowski, Jędrek Kostecki, Bartek Rozbicki, Wojtek Krosnowski, Wojtek Piotrowski, Piotr Łupiński and Łukasz Twardowski — whose attitude toward the Internet undoubtedly had great influence on thinking and design. There were many more people whose names I don’t remember, unfortunately, for which I apologize.

chopin3
Chopin2010.pl4

Certain designs are stuck in my mind. These were well known, not just in Poland, and sometimes they were great examples to follow. Some have been replaced by newer versions, so giving the URLs here might be pointless, but they definitely include: Max Weber’s pdk.pl5, a Flash portal with much character (probably the first in Poland); Nokia6 (created by K2 Internet); plama.art.pl7 and its subsequent versions; feta.pl8; Sullivan’s Productions9; click5.pl10; Ars Thanea13411; cookie.pl12; and recently, StudioKxx13 and huncwot.com14. These are all first-class websites. Unfortunately it’s impossible for me to name every excellent website.

In my opinion there were two other crucial events that gave shape to things: agencies went public (a sort of goodbye to the formative years of Web design) and eBay debuted in Poland. These events showed the quality of our service and proved that the Polish internaut had been highly underestimated abroad.

Question: Are there any significant differences between Web designing in Poland and in the rest of Europe when it comes to artistic development?

Jacek Opaluch: There are differences in budget, in the attitudes of clients and in understanding the Internet’s potential. Statistically, I don’t see any difference in the quality of the things we do: we win awards, we are jurors and we build among the best of the websites that present outstanding design — just like the rest of the world.

pdk15
Zakochaj się w kolorze.

Kamil Kaniuk of Merix Studio16: Polish programmers and coders are generally well regarded, which results from our observations and experience — often in cooperation with foreign firms. Numerous highly skilled Web developers are in Poland whose code is of world-class quality. Here at Merix Studio, we are searching for such people. The skills of our coders have been appreciated by the British company Independent News and Media, which prepared a series of test tasks for us before they decided to commission us to work on their leading brands (The Independent and Herald, for example).

We are less inspired by Flash achievements and augmented reality (so popular right now) than are other interactive agencies in Poland. We are more interested in the productions of smaller flexible firms such as 37signals, nclud, Reactive and Clearleft. We invest in flexible and cost-optimal open-source software (Drupal, WordPress, Magento), because it can easily substitute for expensive commercial solutions.

Open-source software is regarded slightly differently in Poland than it is in Western countries; the opinion that any self-respecting interactive agency should have its own original content management system (CMS) still prevails here, but this is not so. Just look at the US government: Whitehouse.gov is based on Drupal.

In the current period of economic slowdown, Western companies are looking for ways to reduce costs while maintaining good quality. Many companies outsource to such countries as Poland, and these companies often have funds at their disposal that allow them to be more open to creative ideas. This is encouraging for Polish Web designers.

warszawska-jesien17
Warszawska Jesień 200818

Question: When was the starting point of innovative Web design in Poland? When did new media settle in Poland for good?

Łukasz Twardowski of Cookie.pl19: The first thing I remember from the Internet was an interactive advertising campaign for Frugo juice. The campaign was created by an agency, and it was the first Polish viral ad. It probably significantly increased interest in the Internet as a medium for advertising, and it collided with the so-called “Internet bubble,” which burst before any innovative design came into being.

Still, this was the time when most designers I admire became active. Some independent websites on Web design were created, like Mocny Web or Webesteem. They attracted people who already thought of themselves as designers for new media. Looking back, I see that what pushed us forward was energy and optimism rather than skills and knowledge.

I think we became aware of both (i.e. skills and the role of Web design) about three or four years ago, but the awareness wasn’t strong yet. The major problem with Web design in Poland is that the best interactive agencies give priority to advertising, and design is a secondary issue. Small clients such as photographers and architects, who might desire and deserve the best designs, often don’t have enough money to employ professionals. It’s great to see, though, that cultural institutions have more money to spend on the Internet, and they spend it wisely.

Question: Is it possible to identify specific patterns in Polish Web design? Is every significant website really different from all the rest?

Łukasz Twardowski: I wish Polish Web design had German discipline, Scandinavian simplicity and our knightly imagination. Polish designs are often much more daring than those of our neighbours. Still, if we want to develop our philosophy of design and be visible to the world, then we have to make more effort.

The economy in Poland has been improving, and the only thing we need now is more energy and optimism. Mocny Web died naturally, and Webesteem is on its last legs. What we lack is a central forum where young designers (in a sense, all of us are “young”) can see the spectacular Web designs and discuss them.

flirt-camp20
Flirt Camp21

Kamil Kaniuk: We think that in Poland there are still no styles in Web design that would distinguish our country from others — that is, that any styles are unequalled. Although one could fairly easily enumerate some common features of designs created elsewhere (the meticulous detail and profound illustrations of Russia, for example, or the graphic-rich interfaces of the United States), no specific style dominates in Poland. However, the “transfer of ideas” (say from West to East) is much faster now than it was a few years ago.

Too often a design is a compromise between the vision of the designer and the requirements of the customer. Such designs tend to undergo amendments by the customer, which can change their original form. In our opinion, the openness of customers to modern solutions (e.g. non-standard interfaces based on JavaScript, like Xpiritmental) is less common in Poland than elsewhere. Foreign customers seem to be more open to our ideas and give us greater freedom, and they are ready to make use of technologies like JavaScript and AJAX.

That opens the gate to creativity and gives the freedom to implement interesting solutions. In many Polish agencies — including those that work with big brands and budgets — some cheap and mediocre designs are created out of necessity.

kula22
Kula.gov.pl23

Question: What is it like to work as a freelancer in Poland? Is it drudgery or a stress-free job? Is it about keeping loyal clients or constantly searching for new ones?

Jan Stańko433424: We shouldn’t generalize; every freelancer is different. Starting off is definitely difficult. Without a strong position in the market, you have to look for clients on your own, and you have to convince people that you are trustworthy and deserve opportunities. There are plenty of freelancers, but unfortunately the majority of them are young and immature and have no idea about the business. They finish school and immediately call themselves professionals. It can end badly: very often the honest designers who treat the profession seriously and think of it as their future have to suffer the consequences.

In time, the serious freelancer gets clients and agencies start knocking on their door. Then you can choose the tasks you like the most, and that brings more money. Work gets difficult when you want to earn more money; it can mean sleepless nights, gallons of coffee and in my case, unfortunately, plenty of cigarettes.

There are moments of anxiety as well, usually brought on by people who pretend to know everything about the Internet but actually know very little. I guess the best solution is to cooperate with agencies on a regular basis. Agencies can take the burden of work overload and stress off your back. Also, their complex services give you the opportunity to meet more interesting clients. As for the future, time will tell. I’m not even halfway through my career. Trophies are still a long way ahead!

bubole25
Bubole26

Rafał Nastały443527: Earning one’s living as a freelancer in Poland without a recognized name can be incredibly tough. Independent clients often don’t want to sign contracts or pre-pay. They also think that preparing a layout is a piece of cake, so when they hear the price, they often back out. It’s very frustrating. It’s much more pleasant to cooperate with several agencies that can give you a fairly constant number of orders.

Piotr Biernawski453828: I have five or six regular clients. Sometimes a client withdraws, and it’s usually because of money. It’s never a disagreement about the terms of the contract but about actually sticking to these terms (payment can be long delayed, etc.). But when some go, others come. I’ve been working with longstanding clients for five years now.

Drudgery or a piece of cake? Definitely not a piece of cake. If it wasn’t for my strong connection to the mountains, which I love and where I do my hobbies, I would probably move to a bigger city and look for a full-time job. I also have a wife and child who are not very keen to move. However, I don’t think freelancing is drudgery; I can’t afford the latest model of BMW, but I work only about two hours a day. Even though you need to be psychologically strong to work like this, the lifestyle is great.

Łukasz Bronisz483929: I think it depends on the individual. Everyone arranges their time and work environment differently. Some people prefer working at night and waking up at dusk in order to meet a deadline. Most of us, however, try to work during regular hours. It allows you to be in touch with agencies, allows you to make light changes and corrections and lets you have a private life too.

I imagine that freelancing in Poland is similar to freelancing in other countries. It can be hard sometimes because of tight schedules or having a number of projects going at the same time. On the other hand, you always have the opportunity to relax or even take a break for a couple of days. No one arranges your time or dictates your schedule.

Also, though, no one checks on you. If you choose to freelance, for which your income depends on how much you work, it’s reasonable to cooperate with several agencies. Doing this usually gives you enough orders that you don’t have to worry about the next month and can concentrate on your work. Of course, it’s always good to look for new projects so that you develop and diversify your designs.

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Łukasz Bronisz

Konrad Wysokiński494031: It’s still quite difficult to get by as a freelancer in Poland, although there are probably some people who don’t have to worry about work or can be picky about contracts. I often get the impression that people still don’t know what good design is or know that it costs money. For many people, the Internet is still a must: “People are talking about it, so let’s make a website — but make it as cheap as possible.” Some company owners have this attitude. As a result they ask someone, anyone, who knows a little bit about Photoshop (a brother-in-law’s daughter) to create the cheapest website possible. Thankfully, this has been changing steadily, like our society in general, and I hope that our sensitivity to the profession of Web design will increase with time.

Mateusz Jakobsze524232: The Web design market in Poland has been gradually expanding. A lot of people freelance to get rid of the constraints of working for agencies. They want creative freedom and to earn more money. Undoubtedly, an advantage to freelancing in Poland is the opportunity to work for clients abroad who pay in Euro or American dollars. The ability to choose which clients and agencies to cooperate with is a big advantage as well. I always try to look abroad for new clients and to network. I have some regular clients as well as a couple of interactive agencies that I often collaborate with. We socialize not only at work but also at parties and unofficial get-togethers. It’s good to maintain informal relationships with your clients.

jakobsze33
Mateusz Jakobsze

Question: How does the Web design and development market look in Poland? Is it possible to earn one’s living from freelancing alone?

Jan Stańko433424: It is possible, definitely. Many people are self-subsisting freelancers, including me. There are quite a lot of agencies and enough clients, and whether we get by depends on our hard work, consistency and responsibility. When it comes to cooperation with agencies, it usually goes smoothly; it’s the clients who are the weak link. But even that has been changing. The Internet is still a brand new thing for many people. Non-professionals find it difficult to catch up with the news that keeps popping up in the field, and sometimes this can result in misunderstanding.

Rafał Nastały443527: Freelancing is not for everyone. You need to be self-disciplined and consistent to work as a freelancer. When you collaborate with agencies that know how to communicate with clients and that pay generously, you can have a relatively high standard of living.

One negative aspect is the lack of credibility at the bank (getting a big loan is difficult), so if you’re not a high-profile Web designer, the best option is to have a full-time job and take additional work from other sources now and then. This creates financial stability. A bonus like that — a well-paid creative task — is actually very nice. There are of course some freelancers for whom one layout is worth more than the monthly earning of others.

warszawska-jesien-0936
Warszawska Jesień 200937

Piotr Biernawski453828: It is certainly possible to earn a living from freelancing. I know some people who earn more than ten thousand a month. I’m not talking about famous names here, but about people from small towns, “unheard of” names in our line of business. Considering the time I devote to work, I am not an example of this, but I can afford everyday living: mortgage, alcohol and cigarettes!

Łukasz Bronisz483929: I think that the Polish market is pretty good. It’s a young market. Actually the whole business is young. Polish clients have become more aware of the Internet in recent years. Plenty of talented people are in the trade in Poland. If you know how to organize your time effectively, talk to people and sometimes work more than the standard eight hours, then freelancing is enough to earn a living. The important thing is to be consistent and up to date.

Konrad Wysokiński494031: I’ll quote part of a conversation I had with a colleague, a designer. I asked him once, “Can you earn a living from freelancing?” He said, “It depends on your standard of living.” You can get by, of course, but you probably won’t make a fortune. I often get the impression that in Poland this type of work is considered a craft and is not treated with respect like other “professional” work. We are very far from the image of the Web designer you see in Hollywood movies, who has a five million dollar house with a swimming pool, has his own agent and who is the top Web designer for the most famous brands.

wysokinski41
Konrad Wysokiński

Mateusz Jakobsze524232: It’s not much different from what you see in other countries. We have many arenas where graphic designers can display their work, like themed blogs and Internet forums. The majority of creative agencies and independent clients look for employees that way.

Freelance Web designing has been developing in Poland: about a quarter of agencies outsource on a regular basis, and more than a third use freelancers for selected projects. So, there are opportunities to work on different brands for different companies, which is good for both present and future freelancers.

Special workplaces and offices have gradually emerged where there is no boss and all the workers are freelancers. We have such a place in Poznań. It’s a great idea to have freelancers from different professions gathered in one place. I hope for more initiatives like that.

Question: What inspires you? Do you approach every design differently and enthusiastically, or is it sometimes like mass production?

Jan Stańko433424: Mass production kills creativity, so I avoid it as much as I can. I prefer to do less work better. Then you can show a portfolio that you are really proud of. It’s the only way I work.

Honestly, my inspiration comes from the work of other designers, both from Poland and abroad. Behance.net is a really amazing source, vast and rich. I don’t have a specific example, but this ocean of artistic ideas fuels creativity and prepares you to bring your own ideas to life. Then it just flows.

Rafał Nastały443527: When I have the freedom of choice and some time on my hands, I try to make something original that appeals to both me and the client. But it sometimes happens that there are several tasks and the deadline is “yesterday.” In this situation, I bear down and work like a robot while trying to maintain a high quality of work. I get inspiration from the Internet. I regularly visit websites devoted strictly to Web design like FWA, DesignFollow and obviously Smashing Magazine. I also visit DesignYouTrust, FormFiftyFive and FFFFound. You can find plenty of great art and designs from many fields.

Piotr Biernawski453828: Sometimes a free mind, a break from work and lack of inspiration are the best sources of inspiration! I work most effectively after a two-week break in which I do absolutely nothing — but such breaks happen only once in a while. This is why a freelancer needs to be psychologically strong, otherwise getting depressed is easy.

As for inspiration, I have bookmarked several links. They are mostly Polish productions, and I visit them now and then. Given how much I work, this may sound strange, but one’s attitude to design makes a difference. Unfortunately for me, the majority of my recent projects were due “yesterday.” A client pays for fast work, and standards have to be met. There isn’t always a sense of achievement when you work quickly, but as long as the client is satisfied, I’m happy as well. Some interesting projects require more involvement. Usually these are not assigned by agencies but by independent clients who come directly to me. Maybe this tells us something?

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Reserved.pl47

Łukasz Bronisz483929: I treat every design individually and use new ideas and techniques. When I start a project, I try to get a sense of what the client likes, but I also aim to be satisfied with my own work. It’s nice when everything goes smoothly and both the client and agency like your idea. Working with individuals can be tough; sometimes they just don’t appreciate your effort, which can compromise the result. This is typical both in Poland and abroad — at least, that has been my experience.

Konrad Wysokiński494031: I get inspiration from all around. I sometimes do corporate identity design, which can inspire me. Naturally, I watch the best people at work and keep up with the trends. I’m a fan of grunge design, but very rarely can I use it. Every project is a new challenge for me, so I give my heart and soul to each and every design. I’m never convinced by lines like, “Do it quicker and simpler for a lower price.” I believe it’s impossible to make something look professional without taking a professional approach.

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Strzyg51

Mateusz Jakobsze524232: Like every creative job, graphic design requires participation. To keep up to date with all the news in both Web and graphic design, I regularly visit the important portals and blogs devoted to this line of work, be they Polish or international. The crucial ones include Behance, Smashing Magazine, DeviantArt, the FWA and New Web Pic. Additionally, I find reading and browsing books on advertising, typography, designing for the Web (including for portfolios, Flash websites and e-commerce shops) and graphic design useful. It can also be a good way to relax and get away from the digital world to some degree.

The last (but most important) sources of inspiration for me are sleep and having a life outside of work (away from my computer). Socializing with friends and going to parties, cinema, opera and other cultural events renew my energy for creative work.

When it comes to designs, I treat every project differently, but I always try to have a plan, an idea of how to do the project, from beginning to end. I make some sketches, and when know exactly what I want, I get down to work. Every design is a new challenge. I set higher standards for myself every day, and I strive to be the best at what I do.

Showcase Of Beautiful Web Design From Poland Link

Lech.pl53

lech54

Teatr Wybrzeże55

sony-walkman-komiks56

Sony Walkman57

teatr-wybrzeze58

Modna Nokia59

modna-nokia60

McDonald’s Happy Meal61

mcdonalds-happy-meal62

Bigstar63

bigstar-barcelona64

Allegro za kulisami65

allegro66

Thetoke67

thetoke68

Mały Głód69

malyglod70

Eureko71

eureko72

Grey Wolf73

greywolf74

Carlsberg Liverpool75

carlsbergliverpool76

Skoda Yeti77

skoda-yeti78

Fiat 500 Diesel79

fiat-diesel80

Happiness Factory81

happiness-factory82

Best Photo83

best-photo84

Rokkaboy85

rokkaboy86

Festiwal Feta87

feta88

Żubr89

zubr90

Okocim91

okocim92

Zając Mroku93

zajac-mroku94

Amica Scandium95

amica-scandium96

Kakao Puchatek97

puchatek98

Kalinowe Pola99

kalinowe-pola100

ProfiPartners101

profi-partners102

KFC Longer Mix103

kfc104

Justyna Kowalczyk105

justyna-kowalczyk106

Biblioteka Narodowa107

bn108

Nowy Teatr109

nowy-teatr110

Mediations Biennale111

mediations112

Masterm113

masterm114

Common Wealth115

commonwealth116

Pawel Lenar117

pawel-lenar118

Fotokody119

fotokody120

Greenline121

greenline122

Gellwe123

gellwe124

Horalky125

horalky126

Fajne Chłopaki

fajne-chlopaki127

Showcase Of Interactive And Creative Agencies In Poland Link

Click5128

click5129

Cookie130

cookie131

OS3132

os3133

Ars Thanea13411

ars thanea135

Artegence136

artegance137

Adv138

adv139

Huncwot140

huncwot141

Opcom142

opcom143

Blueberry144

bbcg145

180 Heartbeats146

180-heartbeats147

Change Connections148

change-connections149

Hipopotam Studio150

hipopotam-studio151

Golden Submarine152

golden-submarine153

So Interactive154

sointeractive155

Honki156

honki157

Pro-Creation158

pro-creation159

Hypermedia160

hypermedia161

Art Flash162

art-flash163

Chigo Design164

chigo165

Eura 7166

eura-7167

Infinity Group168

infinity-group169

Insignia170

insignia171

Netizens172

netizens173

Studio Synergia174

studio-synergia175

Xoe Studio176

xoe-studio177

Media Ambassador178

media-ambassador179

Hotmind

hot-mind180

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Footnotes Link

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  2. 2 http://www.webesteem.pl/
  3. 3 http://chopin2010.pl/
  4. 4 http://chopin2010.pl/
  5. 5 http://www.pdk.pl/index_f.html
  6. 6 http://pl.nokia.pl/modnanokia/
  7. 7 http://plama.art.pl/
  8. 8 http://www.feta.pl
  9. 9 http://www.sullivan.pl/
  10. 10 http://www.click5.pl
  11. 11 http://www.arsthanea.com/
  12. 12 http://www.cookie.pl
  13. 13 http://www.studiokxx.com/
  14. 14 http://www.huncwot.com
  15. 15 http://www.zakochajsiewkolorze.pl/
  16. 16 http://www.merixstudio.pl/
  17. 17 http://www.warszawska-jesien.art.pl/08/
  18. 18 http://www.warszawska-jesien.art.pl/08/
  19. 19 http://www.cookie.pl/
  20. 20 http://www.flirt-commando.com/en/
  21. 21 http://www.flirt-commando.com/en/
  22. 22 http://kula.gov.pl/
  23. 23 http://kula.gov.pl/
  24. 24 http://designin.pl/
  25. 25 http://www.bubole.pl/
  26. 26 http://www.bubole.pl/
  27. 27 http://www.nastaly.com/
  28. 28 http://www.biernawski.com/
  29. 29 http://www.ghentelmen.com/
  30. 30 http://www.ghentelmen.com/
  31. 31 http://www.substancja.pl/
  32. 32 http://touchdesign.pl/
  33. 33 http://touchdesign.pl/
  34. 34 http://designin.pl/
  35. 35 http://www.nastaly.com/
  36. 36 http://www.warszawska-jesien.art.pl/09/
  37. 37 http://www.warszawska-jesien.art.pl/09/
  38. 38 http://www.biernawski.com/
  39. 39 http://www.ghentelmen.com/
  40. 40 http://www.substancja.pl/
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  49. 49 http://www.substancja.pl/
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  61. 61 http://www.happymeal.pl/
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  66. 66 http://www.zakulisami.allegro.pl/
  67. 67 http://www.thetoke.com/
  68. 68 http://www.thetoke.com/
  69. 69 http://www.malyglod.pl/
  70. 70 http://www.malyglod.pl/
  71. 71 http://www.eureko.pl/
  72. 72 http://www.eureko.pl/
  73. 73 http://www.greywolf.pl/
  74. 74 http://www.greywolf.pl/
  75. 75 http://www.carlsbergliverpool.pl/
  76. 76 http://www.carlsbergliverpool.pl/
  77. 77 http://skodayeti.pl/
  78. 78 http://skodayeti.pl/
  79. 79 http://www.500bydiesel.com/
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  81. 81 http://hf3.coca-cola.com/?locale=pl_PL
  82. 82 http://hf3.coca-cola.com/?locale=pl_PL
  83. 83 http://www.bestphoto.pl/
  84. 84 http://www.bestphoto.pl/
  85. 85 http://www.rokkaboy.com/
  86. 86 http://www.rokkaboy.com/
  87. 87 http://www.feta.pl/
  88. 88 http://www.feta.pl/
  89. 89 http://www.zubr.pl/
  90. 90 http://www.zubr.pl/
  91. 91 http://www.okocim.pl/
  92. 92 http://www.okocim.pl/
  93. 93 http://www.zajacmroku.pl/
  94. 94 http://www.zajacmroku.pl/
  95. 95 http://www.scandium.amica.pl/
  96. 96 http://www.scandium.amica.pl/
  97. 97 http://www.puchatekkakao.pl/
  98. 98 http://www.puchatekkakao.pl/
  99. 99 http://www.kalinowepola.pl/
  100. 100 http://www.kalinowepola.pl/
  101. 101 http://www.profipartners.pl/
  102. 102 http://www.profipartners.pl/
  103. 103 http://www.longermix.kfc.pl/
  104. 104 http://www.longermix.kfc.pl/
  105. 105 http://www.justyna-kowalczyk.pl/
  106. 106 http://www.justyna-kowalczyk.pl/
  107. 107 http://bn.org.pl/
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  109. 109 http://www.nowyteatr.org/
  110. 110 http://www.nowyteatr.org/
  111. 111 http://www.mediations.pl/2008/
  112. 112 http://www.mediations.pl/2008/
  113. 113 http://www.masterm.pl/
  114. 114 http://www.masterm.pl/
  115. 115 http://www.commonwealth.pl/
  116. 116 http://www.commonwealth.pl/
  117. 117 http://www.pawellenar.pl/
  118. 118 http://www.pawellenar.pl/
  119. 119 http://www.fotokody.pl/
  120. 120 http://www.fotokody.pl/
  121. 121 http://www.e-greenline.pl/
  122. 122 http://www.e-greenline.pl/
  123. 123 http://www.gellwe.pl/
  124. 124 http://www.gellwe.pl/
  125. 125 http://www.horalky.com.pl/
  126. 126 http://www.horalky.com.pl/
  127. 127 http://fajnechlopaki.com/
  128. 128 http://www.click5.pl/
  129. 129 http://www.click5.pl/
  130. 130 http://www.cookie.pl/
  131. 131 http://www.cookie.pl/
  132. 132 http://www.os3.pl
  133. 133 http://www.os3.pl
  134. 134 http://www.arsthanea.com/
  135. 135 http://www.arsthanea.com/
  136. 136 http://www.artegence.pl/
  137. 137 http://www.artegence.pl/
  138. 138 http://www.adv.pl/
  139. 139 http://www.adv.pl/
  140. 140 http://www.huncwot.com/
  141. 141 http://www.huncwot.com/
  142. 142 http://www.opcom.pl/
  143. 143 http://www.opcom.pl/
  144. 144 http://www.bbcg.pl/
  145. 145 http://www.bbcg.pl/
  146. 146 http://www.180hb.com/
  147. 147 http://www.180hb.com/
  148. 148 http://www.goforchange.pl/
  149. 149 http://www.goforchange.pl/
  150. 150 http://www.hipopotamstudio.pl/
  151. 151 http://www.hipopotamstudio.pl/
  152. 152 http://www.goldensubmarine.com/
  153. 153 http://www.goldensubmarine.com/
  154. 154 http://www.sointeractive.pl/
  155. 155 http://www.sointeractive.pl/
  156. 156 http://www.honki.pl/
  157. 157 http://www.honki.pl/
  158. 158 http://www.pro-creation.pl/
  159. 159 http://www.pro-creation.pl/
  160. 160 http://www.hypermedia.pl/
  161. 161 http://www.hypermedia.pl/
  162. 162 http://www.artflash.pl/
  163. 163 http://www.artflash.pl/
  164. 164 http://www.chigodesign.com/
  165. 165 http://www.chigodesign.com/
  166. 166 http://www.eura7.com/
  167. 167 http://www.eura7.com/
  168. 168 http://www.infinitygroup.pl/
  169. 169 http://www.infinitygroup.pl/
  170. 170 http://www.insignia.pl/
  171. 171 http://www.insignia.pl/
  172. 172 http://www.netizens.pl/
  173. 173 http://www.netizens.pl/
  174. 174 http://www.studiosynergia.pl/
  175. 175 http://www.studiosynergia.pl/
  176. 176 http://www.xoestudio.com/
  177. 177 http://www.xoestudio.com/
  178. 178 http://www.mediaambassador.pl/
  179. 179 http://www.mediaambassador.pl/
  180. 180 http://www.hotmind.pl/
  181. 181 http://www.interaktywnie.com
  182. 182 http://www.webesteem.pl/
  183. 183 http://www.internetmaker.pl/
  184. 184 http://www.csselite.pl/
  185. 185 http://www.ucss.pl/
  186. 186 http://www.freszki.pl/
  187. 187 http://www.webhosting.pl/
  188. 188 http://www.webinside.pl/
  189. 189 http://www.smashingmagazine.com/2010/03/15/showcase-of-web-design-in-china-from-imitation-to-innovation-and-user-centered-design/
  190. 190 http://www.smashingmagazine.com/2010/02/23/shalom-showcase-of-web-design-in-israel/
  191. 191 http://www.smashingmagazine.com/2009/10/17/global-web-design-russia/
  192. 192 http://www.smashingmagazine.com/2010/04/22/showcase-of-web-design-in-netherlands/
  193. 193 http://www.smashingmagazine.com/2010/01/26/showcase-of-web-design-in-germany/
  194. 194 http://www.smashingmagazine.com/2009/12/12/viva-mexico-showcase-of-web-design-in-mexico/
  195. 195 http://www.smashingmagazine.com/2009/10/23/showcase-of-web-design-in-ireland-2/
  196. 196 http://www.smashingmagazine.com/2010/06/03/showcase-of-web-design-in-lithuania/

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Yep, that's me! I'm a web-developer, interface specialist at Allegro, one of the largest online marketplaces in Central and Eastern Europe. I am in love with CSS, JS and AS3, ad basically everything front-end related. You can visit my personal blog or follow me on Twitter.

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  1. 1

    great collection / it’s nice to see us in Smashin Mag again :) Pozdrowienia

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  2. 2

    Przemku świetny artykuł! Bardzo piękne przykłady stron. Od razu widać, że u nas w Polsce też można.

    Great article. Very beautiful web sites in this showcase.

    0
  3. 3

    Kamil Kaniuk (Merix Studio)

    July 5, 2010 4:05 am

    Well done Przemek!

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  4. 4

    Well done man well done. Great. Thanks,

    0
  5. 5

    No nareszcie! Polska! :]

    0
  6. 6

    gratz ;)

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  7. 7

    What exactly is the point of this article? Are you just proving that Web Design in Poland is not much different to anywhere else? Or is it an excuse to produce yet another blog post titled “50 of the most awesome pointless things to blog about”.

    0
    • 8

      Vitaly Friedman

      July 5, 2010 4:33 am

      The point of this article is to provide worldwide audience with some insights about the state of creative industry in Poland and provide some exposure for talented Polish designers. Also, the interviews should provide you with some idea of what makes Poland and its design different, what are common problems and issues and how it developed over years. Also, it allows you to find new styles and unusual design solutions in these designs which you wouldn’t be able to find otherwise.

      These are the main points of the article.

      I understand that you may not be interested in it, but please do read this article, I am sure you will find some interesting insights.

      1
      • 9

        noneed does indeed mis the point. I suspect a lot of points are missed by noneed.

        0
        • 10

          So what is the point then smart arse? Perhaps I’ve been around too long to appreciate this type of content, eh?

          0
        • 11

          Hmmm. It seems freedom of speech is only allowed for a select few. Shame.

          I’d appreciate it if ‘zooperman’ could explain the points to me that he thinks I’ve missed instead of insinuating I’m a moron, or have his response removed also.

          Thanks.

          0
    • 12

      very … sorry but “noneed” says a little the truth.

      0
    • 13

      You’re an idiot for the way you stated your comment. BUT, and it’s a BIG but, you have truth to your writing. I find none of these designs to be any different than any other styles in the rest of the world, namely America. No matter what, EVERYTHING and I mean EVERYTHING as far as web technology, ie. design, programing, framework, etc. originates in America… We have the upper hand, we have a jump on the world, everything gets exploited here first, then everyone else just spins off of it… This and every other *Web Design In (insert country name here)* article is rather pointless.
      I think we should make collectives of websites from everywhere and not just region specified…
      -SD

      0
  8. 14

    A ja bym wolał zobaczyć trochę mniej stron, za to same perełki;).

    0
  9. 15

    Nice examples even though some of the words look like after an earthquake (but that’s my own personal opinion).

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  10. 16

    Brakuje Kubasiaka…

    0
  11. 17

    Należy jeszcze dodać agencję Codivate do listingu ;)

    0
  12. 18

    Mariusz Czepiec

    July 5, 2010 5:21 am

    No nie wiem, czy to jest lista produkcji, którą bym próbował promować polski webdesign. Nie mniej miły akcent.

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  13. 19

    od dłuższego czasu zastanawiałem się kiedy pojawi się coś z Polski:P świetna robota, fajna kolekcja szkoda tylko ze większość stron we flashu ;)

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  14. 20

    Bartosz Mazurek

    July 5, 2010 5:31 am

    Finaly Polish showcase ! :D

    0
  15. 21

    Przemek Matylla is ignorant. The examples are a shame for Polish Designers.

    0
  16. 22

    yes, embarrassing

    0
  17. 23

    ok. What the f_ is this?! And where the f_ AM I?

    1
  18. 24

    Don’t be such a drama queen. You’re there..

    0
  19. 25

    Me, that’s another story !

    0
  20. 26

    Well done :) Stil I’m missing at least one site from Poland which was rewarded in multiple categories in Europe (web design, flash, advertising, URL installation, poster biennial (!) ) in 2009 – http://muzeumerotyzmu.pl

    0
    • 27

      Raphael Pudlowski

      July 5, 2010 10:58 pm

      well, this site was highly criticised among Polish designers, as a piece of crap ;)

      0
      • 28

        @Raphael, there are many more ways to hit the target than web usability, if I understand You the right way :)
        Have You checked the rewards for the site? I’m not saying if it is good or bad to receive them, but still it was highly rewarded… More outside Poland than in the country. What could possibly be the reason? I’m serious.

        0
    • 29

      Muzeumerotyzmu is a raging peace of poo created by a full of himself arts major who thinks he’s better than everyone else cause he received a PAPER of graduation from some backward faculty where professors never even touched photoshop with a stick, and think internet comes in jars.

      Than he tried to validate his skill by showing some “awards” it won, awards nobody ever heard of, awards that are basically a circle-jerk between a group of others like him.

      It was actually quite funny to watch as he, like many others, realizes that he spent four or more years learning things that are backward and useless. Take it as a warning, young lads, if you wana excell in web design or related areas, learn them on your own, by reading, observing, experimenting, and interacting with mates from the comunity. 99% of Polish Web Designers are self-made men who worked hard and learned.
      This comic is very true: http://xkcd.com/519/

      Cheerio!

      0
      • 30

        Man, You know the creator personally? Why are You so offending? Raphael Pudlowski wrote: “Oh, and one more specific Polish thing in design: people always complain and shoot down in flames other’s design”. Fits like hell.

        Have nobodody really ever heard of European Design Awards? Are You sure? It’s the most improtant (and Red Dot) european design contest. Not web design contest – design for the people contest.

        Last thing – the web is not for web designers. The web is for the people. The site is not designed by web designer and is not for web designers. Still it’s exeptional – and fits beautifully the philosophical aspect of it’s subject – the eroticism. Believe me – You are not the person for whom the site was designed, but the people it was made for exist and are very glad it was made the way it was made.

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      • 31

        HAHAHAHAHAHA…!

        0
  21. 32

    Za duzo, lepiej mniej a same dobre designy bylo przedstawic, a tu sa tez te srednie.

    0
  22. 33

    Zlatan Halilovic

    July 5, 2010 6:12 am

    Are there any websites here that weren’t built in flash?

    0
    • 34

      Right! You make us look like there are only flash sites in Poland. So unfair!

      0
      • 35

        It’s very fair! Most of Polish agencies produce flash websites. What’s more, ‘interactive’ for many of them means simply ‘dynamic flash’. Although there are probably too many examples showcased they illustrate our market well.

        0
        • 36

          Pages like Infinity Group website are typical flashmania example. One could easily create website like this with html and small amount of js. What is the point of making this whole site in flash? They do not know how to make it without it? Nice graphic design thou.

          1
  23. 38

    Raphael Pudlowski

    July 5, 2010 6:30 am

    there are many nice webdesigns missing here, but the truth is that some of the best works are made for clients OUTSIDE of Poland ;)
    Yes, Polish clients can be terrible sometimes, that’s why many of us work for foreign customers if they want to be paid a normal price…

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  24. 39

    who the hell is opaluch? or kaniuk? and show me one good work they have made.

    0
    • 40

      i agree, opaluch can only talk about design

      0
    • 42

      Kamil Kaniuk (MerixStudio)

      July 5, 2010 11:57 am

      Oh Jesus! There you go http://www.worldofmerix.com :D

      0
      • 43

        After 20 seconds* of waiting I closed the World of Merix site with only background loaded and a information “be patient”. It’s just lame to wait such long time to see some loosy animation. Go away, flash zealots. We don’t need you here, in the world of web designers.

        *) 20 seconds on 20MBit/s connection. Well, that’s lame.

        0
        • 44

          “20 seconds on 20MBit/s connection”

          Really? In my 2MBit/s connection it took 5 sec.

          0
  25. 45

    Less is more. Too much of mediocre design and designers.

    1
  26. 46

    I’m very disappointed.

    0
  27. 47

    Raphael Pudlowski

    July 5, 2010 7:38 am

    Oh, and one more specific Polish thing in design: people always complain and shoot down in flames other’s design (except when they are truly exceptional) ;)

    0
  28. 48

    Large Backgrounds Rocks !

    0
  29. 49

    I love all designs and interviews. Keep up great work!

    0
  30. 50

    It would make more sense if the article was titled Flash Design showcase, and not Web Design showcase.

    Developing something Flash and putting it on a web page is not the same as web design.

    0
    • 51

      Its not web design. It is interactive web development. As opposed to boring looking XHTML/CSS

      Flash is the market leader in rich media content. Get over it.

      0
      • 52

        XHTML/CSS will only be as boring looking as it was designed. There is a hell of a lot you can achieve with it. Flash has its place, but XHTML/CSS is far from useless!

        0
  31. 53
  32. 56

    I think that you should see lublin.eu – winner of Web Star Festival

    0
  33. 57

    I really like all the designs…

    0
  34. 58

    Did something change about smashing magazine in the last few months? It feels as if the articles lately have been average at best, and i just find myself scrolling through them as opposed to reading them as i used to. Anyone else notice this?

    0
    • 59

      @Dustin I agree with you. To be honest above article is rather to promote PremekMatylla’s friends and colleagues. The article is unreliable.

      0
    • 60

      Vitaly Friedman

      July 5, 2010 12:45 pm

      Could you please be more specific? Please take a look at the articles published on Smashing Magazine over the last couple of weeks. Could you please let me know what exactly you are missing? It would help us improve the quality of the magazine, thank you,

      0
      • 61

        I think it is because you are hitting on the whole situations designers face aspect of designing too much and not putting out stuff that the average joe such as myself would find very interesting.

        If you are looking for examples of what caused this shift a good place to start might be looking at the articles that made it on the digg front page, from what i remember there was one every week for a bit, and now nothing.

        0
  35. 62

    Very beautiful collection i can see the future of web design

    0
  36. 63

    Sean McCambridge

    July 5, 2010 11:36 am

    Same old, same old. Is anyone doing anything new in web design?

    0
  37. 69

    Nice collection but where are all the great CSS based webdesigns? We’re not only great at flash designs…

    0
  38. 70

    @noorb: exactly. Nice CSS based webdesigns: http://emerge.pl/studio/61,portfolio

    0
  39. 71

    Nice to see those designs :D

    0
  40. 72

    Awesom.. still waiting Latvian showcase

    0
    • 73

      WTF? How do you people in Latvia even know what a computer is? HAHAHAHAHAHA, KEEP WAITING!

      -1
  41. 74

    The main problem is that most of those mentioned requires graphics guy, not designer. Those are slightly different things IMO. Webdesign should be based on content and the design should be behind, graphic design (putting in on webpages mostly is the same as in all of the other media) is about nice-looking images. And 90% of the pages you’ve shown are based on graphics.

    My opinion though.

    0
  42. 75

    Przestańcie narzekać :P, może i to nie jest to co bym tu widział ale każdy z was mógł to napisać, nikt nikomu nie bronił :) Sam dostałem propozycję od SM kilka miesięcy temu ale za cienki jestem co by się wypowiadać :D Więc brawa za odwagę :)

    0
  43. 76

    Wow! That is an impressive list of Polish design! Some truly exemplary work.

    0
  44. 77

    Bardzo milo ze wreszcie Polska! :) skoro na mundialu nas nie ma to chociaz na SM bedziemy…. ;)

    0
  45. 78

    It’s looks like list of the largest advertising agencies in poland, not the best designs…
    Most projects are old and missing here CSS designs

    Bye!

    0
  46. 79

    Good article, with some inspiring website designs. I would also add Cropp – polish clothes brand website, which I really like and, where the design is changing. Also waiting the showcase of design in Latvia.

    0
  47. 80
  48. 81

    Nice, but I’d like to see more art and less advertising. I’m wondering if Polish web design could ever reach the quality of famous Polish posters from the past – and definetely, here in Smashing Magazine, the posters should be mentioned in the beginning as something unique and recognizable about Poland, not vodka and Pope! ;)

    0
  49. 82

    awesome designs… great collection.!!

    0
  50. 83

    Great Collection….nice roundup once again.

    I disagree with some of the comments posted here as i think that smashing magazine comes up with fresh posts always and you can learn a lot from this kind of roundups also…..use of photography, use of illustration, minimalist approach etc.

    Great Work Guys….Keep it up.

    0

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