Improve Your E-Commerce Design With Brilliant Product Photos

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Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be.

While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. Let’s start with a few great examples of how online retailers have incorporated high-quality product photos onto their websites. In this article, we will focus on images of actual items, rather than models, events or landscapes.

Examples Of Beautiful Product Photography

Uncrate1
Uncrate is probably the best-looking men’s shopping blog, and a lot of the credit goes to the product photos in its posts. One of the criteria for its blog posts seems to be for product photos to be incredibly well shot. This is a great place to get inspired for your own product photography project.

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Ties.com3
Ties.com has years of experience with dress-tie photography and has improved the quality of its photos over the years. Now it uses a lightbox effect to offer close-ups of its ties. The layout of the website is similar to that of Amazon. As with any website of this nature, super-clear photos are essential to compensate for the customer’s inability to feel the ties.

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Made.com5
Turning to furniture, UK website Made.com does a great job of showing its products from multiple angles and perspectives without cluttering the website or making the images feel redundant. Its lamps, for example, can be viewed up close or at a distance within the same frame, while its tables and desks can be viewed from both eye level and low angles. Again, the selective use of color throughout the website directs attention to the products themselves, while giving the overall design a sleek minimalist feel.

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Harry Winston7
High-end jewelry website Harry Winston emphasizes the brilliancy and luxury of its products by integrating them in a relatively stripped-down website. The sharp, vibrant images of colored gemstones and sparkling crystals command the viewer’s attention on every page, without overpowering the other elements of the design. The brilliant reds, greens and oranges of these products contrast with the neutral black, white and gray color scheme, while complementing the refined cursive and rolling script scattered throughout the website.

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Louis Vuitton9
Another up-market website, Louis Vuitton also uses wonderful high-res product shots and zooms for its non-clothing items, such as calendars and wallets. While this website predictably has numerous photos of models posing with the products in lifestyle and fashion vignettes, it also does an excellent job of emphasizing the craftsmanship and quality of its items.

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Moben11
Kitchen designer Moben has a much busier website, using pictures and videos of its products in various locations. The photos here show potential customers the innovative design and style of these products in a unified setting, while still offering detailed shots of individual items. This is a great strategy for e-commerce companies that sell large products or that sell services that are difficult to visualize.

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Weber13
Moving out of the kitchen and into the backyard, Weber, a well-known maker of grilling and other cooking equipment, has a fine product photography area on its website. The website itself is pretty basic, as you might expect, without much in the way of attractive text or icons, but the sharp images and high-quality close-ups add a lot of visual appeal. If nothing else, this is a good example of how good images can help a website overcome a mediocre design.

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Bang & Olufsen15
Turning to a website that at first glance seems a bit less inviting, audio-video manufacturer Bang & Olufsen opts for a harder, more architectural aesthetic than some of the other websites we’ve looked at. While there is plenty of black, gray and white throughout, this website is far from cold and sterile, thanks to the side-sweeping product photos, which are bright but do not compromise the futuristic feel of the design. The pages of Bang & Olufsen’s collection have another nice touch: product thumbnails glow when you hover over them.

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Leica17
As you might expect from one of the world’s biggest names in photography and imaging technology, Leica has some high-quality images, especially of its camera equipment. You won’t find a ton of photos here, but in keeping with the brand’s no-frills, no-nonsense approach, the pictures you do see are high-res and sharp, a perfect example of how to do more with less.

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Victorinox19
Another brand known for precision equipment, Victorinox has an impressive range of visual content on its website, especially in the product area. The sliding photo gallery in the “Timepiece” section, for example, captures both the mechanical and aesthetic beauty of the brand’s watches: you can really imagine how it would feel to hold and wear the watch, while still being able to see the complexity of its internals. The website is also notable for its great examples of selective focusing and dramatic lighting, which really make the products eye-catching.

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CuffLinks.com21
CuffLinks.com clearly puts effort into photographing its vast selection of cufflinks. It offers customers a good view of its cufflinks from all angles. It also shows the packaging or box that the cufflinks will ship in, giving us a well-rounded impression. Fortunately for this company, the size and inflexibility of cuff links make them a relatively easy product to photograph. Take a look at their many other products and the different angles the shots have been taken from.

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Ties ’n’ Cuffs23
Ties ’n’ Cuffs is another e-commerce store with a large selection of cufflinks, ties and other accessories. Like CuffLinks.com, it offers a handful of photos for each product. But Ties ’n’ Cuffs lets customers also zoom into its cufflinks, giving a super-clear picture of product details that one might miss in a wide shot and showing how the crystals reflect the light. Browse around this website to see how they’ve implemented their zoom function for many different products.

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Chocomize25
Chocomize lets chocolate lovers make their own custom chocolate bars26 by allowing them to select from a variety of ingredients. Here is a great example of using photos for products that offer a high degree of customization, without bogging down viewers with too many choices and images. The pictures on Chocomize—bright, glossy piles of candy, nuts, berries and decorations that can be added to a milk, dark or white chocolate base—are relatively uniform in size and shape yet distinctive enough to be unique and noticeable. It also has detailed photos of each ingredient.

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Threadless.com28
The t-shirt giant Threadless.com has a particular culture, and it has done a great job of keeping that culture intact with its photos, while still keeping the product itself front and center. Check out the many creative ways that it displays its t-shirts.

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Designbyhumans.com30
Another great t-shirt company. It has a super-clean website and keeps the product well in focus, despite the human models (which can sometimes distract from the product).

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Apple32
While it sounds cliché, the product photos at Apple would make anyone want to purchase an iPad or iPhone. With a limited number of images and a simple twistable 360-degree viewing mode, the designers behind this website visually sum up Apple’s mantra of simplicity and fun.

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Four Steps Of Product Photography

1. Prepare Product

To take quality photographs, the complexity and time required will depend greatly on the type of product you’re shooting. Some of the easiest products to photograph are solid objects such as cups and toys; you may just have to give them a good polish before shooting.

Clothing, textiles and other items that can bend, stretch and wrinkle are much harder to photograph and could require hours of ironing and arranging to get a perfect result. Details, like whether a shirt collar is straight, will determine whether the photographs look like they were shot in a serious studio or by an amateur with a point-and-shoot camera.

Whatever the product, inspect it carefully for tears, stains, chips and other imperfections before beginning.

2. Light

Screenshot34To get a great-looking photo, lighting is crucial. Fortunately, with many products, you don’t need much equipment to get a well-lit balanced exposure. For objects the size of a digital camera or smaller, you can use an EZcube light tent with two small 30-watt bulbs on either side. For larger items, such as clothing, two 60-watt soft boxes on either side of the product should suffice. Also consider using a light reflector to get rid of any shadows and obvious highlights.

3. Set Your Camera

Screenshot35Watch out for noticeable light reflections on shiny surfaces. Even though most product photos look very staged, you don’t want yours to look too artificial.

Obviously, you’ll need a camera to take pictures, so make sure you have one. It doesn’t have to be the best or most expensive on the market, but it should at least have manual focus and shutter and aperture controls. These are all standard on most SLR cameras.

Once you’ve arranged the product and lighting equipment, take a few test shots until you get an exposure that isn’t too bright or too dark. Keep track of the shutter speed and aperture settings of your best photos, and use them again in future to maintain consistency. If you aren’t sure how things like shutter speed, aperture and lens focal length affect images, you might want to do some basic research.

If you understand the basics of photography but your photos still don’t look quite right, don’t worry, because you may have to change several in-camera settings before getting the kind of shots you want.

If your pictures look soft or don’t enlarge well, make sure the ISO setting on your camera is as low as possible. The ISO setting affects the light sensitivity of a camera’s photo sensor. By setting yours to 100 or 200, you’ll get a higher-resolution shot with less grain and pixellation. While you’re at it, change the camera’s image size to the highest possible setting. Most cameras default to a medium-sized resolution (around 1500 x 850 pixels).

Next, make sure the white balance is set to handle the kind of light you’re working in. Most cameras have modes for incandescent, fluorescent, direct sunlight and cloudy environments, and you should adjust your camera’s white balance according to these different conditions. If the white balance controls are off, your images might either look too bright or have a sickly yellow cast, especially if your product is white.

Color control settings are important to consider as well. Most digital cameras allow you to select several degrees of color saturation, ranging from muted to normal to vibrant. If your product is already colorful (flowers, for example), a less saturated setting would probably work better. This is especially true with red, which many digital cameras (even high-end ones) have difficulty processing.

Finally, make sure the image format is appropriate. If you’re just putting the photos online, high-resolution JPEGs are probably fine. RAW files, on the other hand, carry more data because they aren’t compressed like JPEG or TIFF files, and they carry fewer digital artifacts; but they take up more space and require special codices and converters to be viewed and edited. Some cameras have a “RAW + high-res JPEG” setting, which gives you both compressed and uncompressed versions of an image. Do a little research on your camera when deciding which format to use, because some models are automatically set to give a softer focus in JPEG mode.

4. Edit the Photos

This is the final and perhaps most important step of product photography. This is when you really take your photos to the next level and make them pop. If you’ve gotten the lighting right and your camera properly configured, then you are well on your way to great photos. Factors such as unwanted colors and objects that couldn’t be removed during the shoot, though, will require some adjustment.

Surrounding a product in white space is common practice. This makes the photo convenient to use on websites and in catalogs because it won’t clash with other elements. To make a product float freely in white space, you have to remove the background with masking in your photo editing program. As common as it is, it is often done poorly, making an otherwise fine photo look amateurish. Masking properly takes time, especially when you are not working with straight lines. Photoshop CS4 has a great “Refine edge” tool that makes it much easier to correct crooked lines.

Many people also use a variety of artistic effects in Photoshop and other bitmap editors to subtly manipulate their photos. One such effect is the soft or selective focus, which, as the name implies, softens a portion of the photo while leaving other areas sharp. This is great for creating the illusion of depth and size, and the trick is often used for pictures of food, jewelry and watches (see the examples above). Depending on your lens, you can get a similar in-camera effect by setting the aperture low and zooming in on the product from a distance.

Also, depending on the product and the look you’re aiming for, you could also experiment with the perspective controls in Photoshop. Most people assume this tool is only good for tall buildings and scenes with noticeable vanishing points, but you can also use it to make geometric objects such as tables and desks appear overpowering, especially when photographed from a low angle (see Made.com36 for examples).

Additional Tips

Blend Photos With Design

When putting together a collection of product photos, ask yourself if the images you’re taking will match the color scheme and aesthetic of your website. The easiest way around such a challenge is to just keep things simple and minimalist.

Use a Gray Card

A gray card is a middle-gray reference that you can set your camera to for accurate and consistent color rendering, especially on older cameras that have limited controls for white balance and color. A gray card gives a more realistic depiction of your product’s color and reduces the amount of post-exposure color adjustment you have to make later. They can be bought at any photography store and for about $10. Most cameras have a function for taking gray card test photos; read through the owner’s manual carefully.

Get a Flexible and Sturdy Tripod

Taking sharp, consistent and professional product photos is nearly impossible without a good tripod. It can be any regular tripod, but if you are shooting a product on the floor from above, you’ll probably need a horizontal extension: as the name implies, this tool extends horizontally from the head of the tripod so that you can position your camera directly above and parallel to the product itself. This prevents linear distortion, vanishing lines and uneven image depth.

The tripod you need will depend on the size of your camera. If you have a heavy-duty SLR with a long horizontal extension, you’ll need a solid tripod to support the weight of the camera and prevent shaking.

If you put your tripod in storage, make sure you are able to reset it to the same height and position for your next shoot. Measure the legs of the tripod, and mark with tape where the feet of the tripod should stand on the ground.

Use Light Reflectors

As mentioned, light reflectors give photos an even spread of light and a fresh look. They come in many sizes and shapes. A medium-sized light reflector, one as big as a large pizza, should be more than enough for product photography. Anything bigger is more appropriate for videography or photographs of people.

Reflectors come with three different surfaces: silver foliated, gold foliated and white. The gold- and silver-sided reflectors usually reflect the most light, while white reflectors give a softer, warmer glow.

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Define the Decision-Making Process

If your standard of quality is high or you’re working on a team, the lack of a decision-making process can waste a lot of time. Set clear criteria for what you’re looking for, and make sure your workflow allows all parties to follow the criteria without constant interruption.

Outsource When Appropriate

If your product is easy to shoot, then outsourcing is a great option. The most important points to discuss with the photographer beforehand are quality and their willingness and ability to contribute to the editing process.

The quality of the photos will depend on the time spent editing them. Some photographers don’t want to get involved with this part, feeling that image masking and other such tedious tasks are below them. Cover all your bases before starting with the photographer, otherwise the process could turn out to be more expensive and time-consuming than you expected.

Further Resources

If you liked this article, then read Smashing Magazine’s recent article How to Use Photos to Sell More Online38 for another look at photography and e-commerce.

Also consider these:

Zachary Lowell contributed to this article.

(al)

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Peter Crawfurd and Michael Yang are the cofounders and developers of an ecommerce platform that lets shoppers design their own custom dress shirts in detail using an interactive model. Their shop, ShirtsMyWay.com, has received global media coverage from Reuters, New York Times, CNN and BBC.

  1. 1

    This is so important, but so often overlooked or under-estimated by clients. Invest in good photos – you will make your money back and more.

    By all means have a go yourself, but seriously consider a pro photographer. You’ll get balanced lighting and sharp details – essential if you’re serious about developing your online sales. Plus, it makes it a lot easier for your web-designer to work with ;-)

    1
  2. 2

    Some of the links are broken: Harry Winston, Louis Vuitton etc as you did not put “http://” as part of the link. Intersesting article will forward on to partner to get tips for her jewellery photography for her site.

    2
  3. 4

    The biggest piece of missing advice here I would say relates to focal lengths. Most people have a standard ish zoon lens running from around 50mm to around 130mm. If this is the case then try and get well back from your subject and then zoom in so you are running your lens at about 100mm.

    Shooting products at wide angles and too close will distort and bend edges that should be straight, a long lens (or zoom lens at a long setting) will help to blow the backgrounds out of focus too, giving much more impressive results due to having a shallower depth of field.

    A simple tip that makes a lot of difference.

    2
  4. 5

    I’ve attempted some makeshift product photo shoots at home and the office using reflectors and available light, but the results are always far below my expectations. To get any kind of semi-decent results would require a little bit of an investment in proper lighting equipment. Photoshop can take you only so far…

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    • 6

      If you have a dslr with an onboard flash you can do it easily. Get 1-2 manual yongnuo speedlights (460II) for $40-50US a piece and read strobist.blogspot.com. You can use the onboard flash to trigger the off camera speedlights.

      Personally I disagree with the methods mentioned in this article. If you are serious about improving your product images you should be willing to shell out a few hundred dollars (provided you own a dslr already) to take it to the next level.

      If you don’t own a dslr already then buying a cheap, old model is probably a good idea with a 50mm for whatever brand you get.

      2
  5. 7

    Very Good article. Another website that is a good example is “Ikea UK”.

    They’ve brought their store philosophy of creating a warm, comforting and most importantly – personal environment online. They’ve got a selection of products in a cleanly decorated room where individual products are clickable to a more info page. I feel that this has a massive impact on the user. A very good way to increase sales!

    P.S

    Andrew’s right! Some Sales & Marketing departments don’t seem to appreciate how big a selling point a good quality product image is! Anyone would think they wouldn’t want to sell the product!

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  6. 8

    You might wanna clarify about the gray card that you get a “neutral gray card” and not just an 18% gray card. The latter is not necessarily color neutral and shouldn’t be white balanced against.

    Something like an X-Rite color passport gives you much more control and flexibility (although more expensive).

    1
  7. 9

    While you’re mentioning simple lighting and grey cards, perhaps also mention infinity tables/walls (infinity curves). Some can be very cheap and making your own isn’t too hard. They’re used with many product photos (e.g. the Leica and Apple sites are using them) and are almost ‘required’ for stand-up products.

    1
  8. 10

    Agree. I scrolled through and was beginning to panic, but I was relieved to find apple near the bottom.

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  9. 11

    Good Article !
    Another e-commerce website with beautiful photography is “Le Comptoir des Savonniers” (French Soaps).

    Look at this soap photography! : http://www.comptoir-des-savonniers-06.com/en/savons/savon-bois/eucalyptus/

    2
  10. 12

    I’m a little confused about the word e-commerce. In this article you talk about companies that produce their own products and of course they should spend money on professional photos.

    But what about all of us that are trying to sell the big companies products on our e-commerce sites? The big brands seems to be very afraid of releasing high-res pictures to us. It’s a shame since that would help us to sell their products.

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    • 13

      Although on the other hand, with all of the companies supplying you with photos, you would most likely have a hundred different styles that wouldn’t go along with each other very well. If you have a handpicked selection, you could have them photographed yourself.

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  11. 14

    One thing I can say as an industrial designer is that many of the “photographs” that you see on those website are actually computer generated images, or what we usually call “renderings”. Some are really good photographs and a good dosis of Photoshop though.

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  12. 15

    Another site that I think has gotten product photos right is Exclusive Reels. It really transforms the site into something special.

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  13. 16

    The first photo – the one with the camera – looks really weird. Check the hand in the back, it looks deformed. I wouldn’t call that brilliant photography.

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  14. 17

    A common theme in most of these photo’s seems to be to shoot the product on a white background, nice and simple. Plus with the added bonus that nothing in the background will distract the eye – classic product photography.

    I also find that where possible, it’s also a good idea to take product shots of the product actually being used by someone in a common situation – this reinforces the “I want” factor, not only because the mind sees someone else with a desirable item, but also because it helps the prospective consumer to imagine themselves using the product in a similar way.

    In the online “digital” world it’s still just as important (if not even more important) to have great quality images to showcase digital & downloadable content such as music, ebooks and games – Think itunes and album art! It’s cool that there actually exists software out there that helps you to make your digital content seem more tangible. Most are standalone applications, but there’s one or two Photoshop add-ons that are pretty cool. I can’t think of one of them (I know it’ll come to me in a few minutes), but ProductShotPro (http://www.productshotpro.com) is an absolute genius suite of product shot graphics templates which’ll do a sweet job and take care of your digital product presentation.

    Anyway, just thought I’d post this random reply while I’m waiting ye’ ol bus to arrive – Jeffrey

    1
  15. 18

    Well, I have to agree this is important. A good usable design is also important. Whenever I go to Etsy.com I feel I should buy the whole site. :-D
    Thanks for such a post. I knew the facts, now it just opened my eyes.

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  16. 19

    For me, when taking photos of products to sell on ebay and other online retail sites, the biggest difficulty by far has been light. I find it really hard to get good enough light.

    - I bought some plain white card from Officeworks to provide a consistent, white background. Well worth the investment of $6
    - I use GIMP to edit my photos, not photoshop. GIMP is free and has many of the functions needed for an amateur to get good looking product photos. A quick google will get you great instructions for using GIMP to edit product photos.
    - Can anyone suggest a good, homemade what of making a lightbox / reflector?

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    • 20

      Hey Piers I don’t know how your SLR knowledge is but a good technique to get pure white backgrounds similar to the one from the camcorder on this post is to place yourself in front of a window on a sunny day (better if you put a sort of white shower curtain in front of it) and then spot meter the darkest side of your product. When you open up the file on GIMP you can just adjust the levels and clear some little things that you wouldn’t want on your picture. You can also try in Manual mode setting the right aperture and then varying the shutter speed until you get your desired results.

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  17. 21

    Yeah, a lot of product photos, especially electronics are computer generated realistically with renderers like mental ray rendering. And they don’t like to make very big images of the products just because of that.

    Great article!

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  18. 22

    nice article!!

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  19. 23

    Fantastic article with some great examples and advice, but I’m surprised to see that you guys omitted DubLi from the list – they’re a fantastic example also of what product photos can do for a website.

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  20. 24

    Great round up! Every single site has a unique take on product photography. Thanks for providing some ideas!

    -1
  21. 25

    Like everyone, I too believe in and must use quality images to promote my own products. I’ve been the owner for over 22 years of a company that sells professional photo equipment! I use and sell a great variety of lighting tents, softboxes and items to assist EVERYONE is shooting there own products. Please check out our links & search for items on our site to save time. Please check out: prostudiousa.com You can even call us toll-free to ask any specific questions. Mark

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  22. 26

    Great article.

    Here’s an awesome example of amazing clothing product photography:

    http://shop.ugmonk.com/product/2nd-anniversary-set-limited-edition

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  23. 27

    Actually, most of the pics look low-contrast to me, particularly the video camera at the beginning of the article. I suspect an Adobe RGB/sRGB colorspace issue, although I don’t know why nobody else has mentioned it.

    If you aren’t aware of the issue, google “Internet Explorer” and “colorspace”, or try:
    http://www.gballard.net/psd/go_live_page_profile/embeddedJPEGprofiles.html

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  24. 28

    Some good points made in this article. I have found that halo shots are becoming more popular.

    Jerky Oats

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  25. 29

    While I fully agree with your premise, the four step how-to is rather comical. If you want photos that look professional, hire a professional, that’s exactly what Apple, Sony, Harry Winston, Louis Vuitton, Weber all do.

    Lighting is an art and a science and it’s not just the gear- if it was, Nike would have their photography done in Bangladesh right next to their shoe factory.

    The four steps are no more helpful than telling someone to download a trial of Adobe’s Create Suite and work up their own identity package and web site graphics.

    And my personal favorite: “Obviously, you’ll need a camera to take pictures, so make sure you have one”

    Really? Is this SmashingMagazine or eHow?

    Fail.

    PS I am not a product photographer nor do I play one on the internet.

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  26. 30

    Really interesting article. Thank you. It presents plenty of good examples to enhance product galleries and make e-commmerce more appelling. I like victorinox and cuflinks websites. I will refer it to our customers looking for ideas for their e-commerce in our blog.
    Thanks
    Luis

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  27. 31

    I was building a networking equipment e-catalogue for a client, and a lot of the parts look like dull grey boxes, so I thought at first that the pics weren’t that important.

    I was wrong: Pictures let the users tell, at a glance, whether the piece of equipment they were looking at is generally what they’re looking for.

    Routers, switches and firewalls may all look the same to the uninitiated, but the expert users of this site could tell. Doubling the size of the pictures improved enquiries by 23%! Surveying the users, we found out that larger pictures meant less frustration and more confidence.

    Placement, size and quality of pics really is vital!

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  28. 32

    We have just produced an e-commerce site for a client selling video inspection cameras. I was determined to take the best photos that I could in order to try and shift a product that isn’t really suited to static photos.

    Using a Panasonic Lumix digital SLR, two light with light reflector, a mini tripod and a lot of time I managed to get some really good clean shots. Editing in Photoshop was minimal. Once I had set the aperture and shutterspeed, white balance and focus (and a bit of exposure compensation) the only editing I needed in photoshop was to adjust the Levels slightly in order to white-out some areas of the background that were not completely white.

    Check out the final images at http://www.digiviz.co.uk

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  29. 33

    gdba seems to be the only person here who knows the secret to great photography: use a photographer. A good camera does not make a good image on its own. I have used Photoshop since version 2 and Quark from 1.03 but I would never claim to be a designer. I just know how to use the software. But I do know how to light a product. So do some designing and leave the photography to photographers. Your clients will appreciate the results. On the other side of the coin, keep doing what your doing. I get better fees when the client comes directly to me saying that they or their designer (ex…) tried it themselves.

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  30. 34

    I couldn’t agree with you more, I’m responsible for a website that sells ladies dresses, http://www.minxeveningwear.co.uk the one thing that we find very difficult is dealing with customers interpretation of colour. The difference in monitor resolutions is a real challenge when dealing with colours that can be considered close in the spectrum for example: green, blue, turquoise & teal.

    The best way we have found is to use an off the wall colour name, for example we might call a teal coloured dress ‘ jasper’ or a yellow one ‘saffron’

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  31. 35

    Adam Fuller Design

    September 15, 2010 2:39 am

    I am always telling my clients to integrate beautiful photography into their ecommerce sites.

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  32. 36

    I always try and talk them into 360 photos! More bang for the buck.

    1
  33. 37

    I have used Photoshop since version 2 and Quark from 1.03 but I would never claim to be a designer. Surveying the users, we found out that larger pictures meant less frustration and more confidence.http://www.eveningdressol.com

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  34. 38

    Great article. Check out http://www.bestcustomshirt.com for online custom dress shirts. They have a great product and service.

    -4
  35. 39

    All these items look really cool and interesting. you should show some rhinestone items, they are still cute and in! like perfect for birthday t-shirts or even pens and phone cases.

    -1
  36. 40

    including Batman Begins, Blade Trinity, Tomb Raider II, and Martin Scorsese’s pilot area of ??ingenuity, status and type, the most important.

    0
  37. 41

    Nice article. My only criticism is that if you look closely the design and photo styles here are pretty limited. It would be nice to see some examples of product photography that successfully incorporate backgrounds other than simple white as well as site designs that use more color. “Minimal” greyish sites aren’t appropriate for all products!

    -1
  38. 42

    good post , really useful , thank you

    -1
  39. 43

    Nice Post I am very glad to read your post. Check out for more latest cufflinks in fashion. http://www.firefightercufflinks.com/

    7
  40. 44

    For the last few years I’ve been working on a post production tool designed for whitening product photos. Resulting photos are cleaned up, though it will leave in a bit of subtle shadow to keep the shot looking natural. For photos shot on a clean background the process is automatic. This might save some people time and be helpful if you’re not so skilled in using Photoshop.
    zenfotomatic.com/zenfotomatic/

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  41. 45

    It’s really a great and helpful piece of info. I’m satisfied that you just shared this helpful info with us. Please stay us up to date like this. Thank you for sharing.

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  42. 46

    “keep in mind that your images should match your website’s overall aesthetic and your company’s image. ”
    Excellent advice. I often tell my clients that like writing, photography has a story to tell. And, like writing, it’s better if you know what you want to say before you begin. Like a thesis statement.
    —-
    Thomas Kirby
    Blue Sky Photography, Inc.
    248 583-2828
    http://www.blueskyphotographyinc.com

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  43. 47

    Excellent article. In the lighting area, the only thing I would suggest for beginners would be to use continuous lighting – preferably 5,500K florescent bulbs with high CRI rating as they will be easiest to work with and render the most color accurate results.

    Maybe some users would also be interested in a Product Photography Software by Iconasys (www.iconasys.com) that would help with ease of use and efficiencies.

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