The HTML5 Logo: What Do You Think?

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This has been an interesting week for the web design community, to say the least. The W3C revealed a new HTML5 logo to help designers and developers ‘tell the world’ that they’re using HTML5. The logo was designed by Ocupop design agency, and it’s licensed under Creative Commons Attribution 3.0, a permissive license that allows ‘remixing’ of the licensed work. The logo has been made available on stickers and t-shirts, and there’s a gallery already promoting examples of the logo in use.

HTML5 Logo

The logo’s official site includes a “badge builder” that customizes its orientation and allows you to add supplementary icons to indicate support for the different technologies that have become associated with HTML5.

Various examples of the new HTML5 Logo

According to the W3C Blog, the purpose of the logo is as follows:

We intend for it to be an all-purpose banner for HTML5, CSS, SVG, WOFF, and other technologies that constitute an open web platform. The logo does not have a specific meaning; it is not meant to imply conformance or validity, for example. The logo represents “the Web platform” in a very general sense.

That all-encompassing definition has met with some opposition from Jeremy Keith. According to Keith, while he does approve of the logo’s design, he disagrees with the blurring of the lines that separate the web technologies that the logo is supposed to represent. Keith doesn’t have a problem with the media using the term “HTML5″ to cover this broad area, but he feels it’s not appropriate to push this kind of terminology in the web development industry.

In support of the definition, Ocupop Creative Director Michael Nieling said in a statement that “HTML5 needs a consistent, standardized visual vocabulary to serve as a framework for conversations, presentations, and explanations.”

Keith’s concerns are valid. The logo will certainly strengthen the awareness of HTML5 (which is something we all want), but it’s difficult to accept that something like WOFF, which is a web font format and has nothing to do with the HTML5 spec, will fall under the “HTML5″ umbrella. Similarly, CSS3 does not belong in that scope. But interestingly, you’ll notice in that quote from the W3C blog post that the “all-purpose banner” includes “CSS” — so it’s not just the new stuff in CSS3, it’s all of CSS. I can’t see many people being too happy about this.

And if that wasn’t enough, before the web design community had a chance to exhale, the WHATWG Blog published a post entitled “HTML is the new HTML5″, announcing two changes: (1) The HTML specification will be known simply as “HTML” (dropping the “5”); and (2) The spec will be considered a “living standard”, not just a draft, dropping use of the “snapshot” model of development.

What Do You Think?

This article doesn’t intend to offer too much of an opinion on these matters, as it’s still early. But we know many in the industry want to voice their thoughts, so we’re encouraging you to offer your comments on the logo, its stated purpose, and the further developments on the term “HTML5” announced on the WHATWG blog. It certainly has been an important week in web development, so we’d love to get your thoughts on all of this.

UPDATE Jan. 25/2011:

Evidently, late last week, just before this article was published, the FAQ was updated, in response to the furor:

Now its meaning excludes the non-HTML5 technologies, leaving those for the supplementary icons. The FAQ says:

This logo represents HTML5, the cornerstone for modern Web applications.

Louis Lazaris is a freelance web developer based in Toronto, Canada. He blogs about front-end code on Impressive Webs and is a co-author of HTML5 and CSS3 for the Real World, published by SitePoint. You can follow Louis on Twitter or contact him through his website.

  1. 101

    Patricia Carvalho

    January 23rd, 2011 2:26 am

    Love the logo! Please do one for CSS 3 :-)

    -1
  2. 102

    As a web designer I got recently asked by a potential business partner if I can code in HTML5. It was an online newspaper who was developing an iPad app and was looking for designers who could build iAdds. The guy didn’t exactly know what HTM5 actually is or what the difference is to “normal” HTML.

    I think on a B2B level (espacially in times like these were HTML5 is hyped) it can be very helpful to have this logo on your portfolio. Actually it could result in getting a job. It’s like an industry standards.

    On a B2C level I think it is worthless. No normal user would actually care about this logo and wouldn’t know what it means. What do you think?

    Although I think in 1 or 2 years it might get redundant as it might appear everywhere – or the complete opposite happens no one uses it.

    -1
  3. 103
  4. 104

    I think its like Magento logo

    -1
  5. 105

    i don’t like it. it’s like an antivirus logo. it seems to defend something wich has a negative connotation to it, instead of being open and welcoming and user friendly. the styling is ok i guess but it just doesn’t fit with the product it represents.

    +4
  6. 106

    I don’t like it either, it doesn’t reflect the idea I have of HTML 5: open, easy, light, natural.

    0
  7. 107

    Plain aweful, sorry to say it.

    The 5 looks like an S, as a badge it is hard to understand for non-webdesigners, and the other small badges are images which meanings you’d have to learn.

    For the purpose of communicating the use of html 5 it is – in this form – only understandable to webdesigners.

    +3
  8. 108

    I don’t understand why HTML need a logo…

    +4
  9. 109

    I may put this on my portfolio site, but don’t see any need for it on any sites aimed at consumers.

    -1
  10. 110

    regardless the article (which is interesting) …. the background on this page looks terrible… keep it simple SM team please.

    0
  11. 111

    The article is awesome, the logo not that much. I can’t see why a logo for HTML is needed and in any case, if you’re promoting something you need to make it more catchy – to me the logo is too retro and too simple.

    Well, I guess somewhat like HTML itself :)

    -1
  12. 112

    i love the logo so i stuck it on my html5-less windows phone: http://www.flickr.com/photos/falkegg/5377485287/

    0
  13. 113

    Glenn Sorrentino

    January 23rd, 2011 12:06 pm

    It’s nice as a personal project. Maybe some pretentious developers will throw the badge on their site (I NEVER thought I would see people putting badges proclaiming that their website validated with W3C, but they do). I think the main use for this logo would be if there was an official HTML5 resource site, but other than that, it seems like just another arbitrary decision on behalf of those seeking to add yet another dev medal on their chest.

    -1
  14. 114

    I agree with ward, the 5 seems like an S and more in small sizes, but looks great!

    -1
    • 115

      Funny to read the mention of “S” all through the comments.

      On an amusing note (for me I suppose), one of the first images that popped to mind when I first saw the logo was “S Club”. A group from several years back. I don’t think this was the intended image, but that’s what came across nonetheless: http://www.youtube.com/watch?v=-X0EjwF8o0g#t=1m04s

      -1
  15. 116

    I have to say, I do not want to see it called HTML5.
    I agree on the point of HTML only.
    Keep it HTML from now on and you define an every evolving thing. New features are added and you keep going with it.
    Use HTML 5.1 as a iteration number but as it is labeled at the moment HTML5 makes it seem new and sets a bad standard in my view for what it is.

    0
    • 117

      Good logo design is an informed process. This only comes through discussion, research and (of course) collaboration with W3C, because they in great part are more aware of the target.

      In the case of this logo, it seems evident that it’s more of a cute or pretty thing. Created without being informed? Maybe the designer can take the bull by the horns and revamp the logo by using a more informed design approach? I wonder if this even, initially occurred?

      Maybe it should be tendered out to the community, as a contest perhaps, for younger designers, just starting out?

      Perhaps I’m too outspoken, but does HTML really need a logo, and does it have to focus on a version number?

      -1
  16. 118

    The HTML5 logo has become obsolete since the WHATWG declared HTML to be a “living standard”. A living standard is a specification, which will never be final and will always be work in progress. Therefore, WHATWG cancelled the version number and names HTML5 simply HTML now. WHATWG didn’t clarify, if they gonna call also an Audi A8 simply “Audi” now, or if they refer to Google Chrome simply as “browser” – just to exclude the number.

    Source: http://www.h-online.com/open/news/item/HTML5-to-become-a-living-standard-called-HTML-1172982.html

    The logos which should disclose which features of HTML are in use, don’t. They’re not clear on their own. I look at them and for some I can guess what they could mean, but for the most I don’t see any sense. The designer used very abstract illustrations which have almost no connection… probably they’re going to map the image with some titles, so you can hover for the explanation. Well, not probably. Hopefully.

    -1
  17. 119

    looks like a super hero logo, looks cool though!

    +1
  18. 120

    Not great.
    • It’s a pretty blocky, heavy, look
    • doesn’t look great at small sizes
    • Looks like an S, not a 5.
    • The HTML font is too heavy.
    • Looks like a shield (is that the right metaphor?)
    • There’s a real disconnect between the HTML and the 5, they could have been integrated much better.

    However, I’ve seen a lot worse and I’m pretty picky. So, it’s all good.

    So it goes…

    -dp

    -1
  19. 121

    Yes. i’ts just like SUPERFIVE….. :)
    keep spirit…

    0
  20. 122

    The whole html 5 hype is getting old and a superman logo isn’t going to change anything. Html 5 will florish when clients start paying extra for it, or when IE 9 finally takes over (years from now).

    As far as the design, bring back the curves and the class. Take it back from the machine.

    -1
  21. 123

    The logo is nice, but why you peoples are following Smashing Magazine branding

    -1
  22. 124

    Shashikant Arya

    January 23rd, 2011 9:51 pm

    Its look like jeans pocket with 5 written on it. A big no from me. looking for more creative stuff.

    -1
  23. 125

    Adriaan Fenwick

    January 23rd, 2011 10:27 pm

    I love it, the way it is so simplistic yet has a 3 dimensional feel to it. The colour is also awesome as it grabs your attention from the start.

    What I really like about it is the fact that this shows the W3C’s awareness of HTML5, and who knows…2020 might be sooner than we think…we just need many many more early adopters.

    -1
  24. 126

    HTML5 means something else for everybody so it’s difficult to make something everybody agrees with. It is a nice logo but I cannot think of a single project where I could use it. Putting it on a t-shirt is the best thing I can think of. I don’t like the blue background-color though…

    -1
  25. 127

    Yes, very nice logo.

    -1
  26. 128

    I can’t believe I access SM every day to find news one week old…. Stop talking about 10 days old news (HTML5 logo) and stick to what you’re good at….. listicles…. resources… freebies

    -1
  27. 129

    It’s a bit American for my liking, looks like it should be a logo for an American Football team.

    -1
  28. 130

    I have set up my own HTML5 template files and I am now using it as standard with all web projects I work on. It is great!

    The difficulty we have as designer/developers is browser support and having a logo on the page will help promotion, which is good, but it wont help the customers who view the sites in older browsers, which is bad.

    My suggestion would be to build into the logo banner a facility for customers to go and download the latest browsers that support the new technology… That to me should of been a #1 priority; not showing off what HTML5 offers us, the designers and developers…

    The everyday user doesn’t care about the technology HTML5 brings, all they care about is whether the site works, and I am sure they would rather know that they can quickly and easily download the latest browsers than whether or not we are using semantic code or 3D objects.

    As for the design itself, I have to agree with some of you, the tiny versions of this logo just don’t do it for me. The badge idea is good, but like I say above it’s focus should of been on the users not the web community. Overall it is nice to see WC3 taking this to the next level with promotional tools but I think they have forgotten the website users.

    HTML5 is the future! – Get the browsers supporting us and tell MS to release IE9 to everyone the cheeky gits. ;-p

    -1
  29. 131

    Obnoxious attempt to try and hype the technology. Understandable from some points of view, however this should not be the way to go. This type of “tech branding” only causes dissolution at the users end. People think these kind of logos represent some sort of certification, not the intended hype it implies.

    In conclusion, way too soon. Technology is evolving fast and there should be a solid userbase first to work with. Reality is that many people still use IE6 or worse.

    -1
  30. 132

    I like the concept but it is very S like.

    -1
  31. 133

    Well, since everyone hijacked the term “HTML5″ to mean “HTML5, CSS3, MultiMedia and my newborn child” – I can see why they want to rename HTML5 to just “HTML”. Not only does it very slightly disambiguate things, but they can claim to be the most important part of what people call “HTML5″, given that they are contributing all but one character of the moniker.

    +2
  32. 134

    This is the new logo of HTML5? Damn… ugly :S

    -1
  33. 135

    Made in the North

    January 24th, 2011 3:32 am

    I don’t have a problem with the logo itself, just the fact that a range of web technologies are being labelled HTML5 when they are not HTML5. This can only lead to confusion. However, the fundamental principle of promoting HTML5 with its own visual identity is sound if it helps promote and increase adoption of the new technologies. There just needs to be more clarity.

    -1
  34. 136

    I love it! Nice strong and powerful logo. The icons, though I like the look, lack much meaning on first sight, something that should be the purpose of using an icon I think, so imho they are less of a succes. The only one that looks like something I know is the gear. the connectivity icon? I have no clue what it’s supposed to represent. A weird old ethernet cable?

    -1
  35. 137

    Soon the water and air will have logos. Enough of it.

    0
  36. 138

    CSS3 isn’t part of HTML5.

    -1
  37. 139

    Mark Williamson

    January 24th, 2011 4:26 am

    The logo as a piece of work itself I have no issue with – it’s a perfectly acceptable badge for the web as it stands at the moment. What I have huge issues with is what it stands for. I can see this being used by all and sundry, from credible web designers/agencies to Bob’s Websites Ltd (no specific company intended!) as a way to lure mis-informed clients who think HTML5 is the new, all-encompassing term for anything sexy on the web. Client: “Do you do HTML5?”, Designer: “Well, er, yes, I suppose so”, Client: “Great, then you’ll be able to make our logo animate into a T-Rex and then explode into a flock of angels”….

    A logo for HTML5? Fine, if the media wants one, then give them one but this isn’t a good step for establishing clarity within the design/developers community.

    -1
  38. 140

    Although explained at http://www.w3.org/html/logo/index.html#the-technology I have had some trouble to understand the true meaning of the little icons, that come with the logo.

    A parcel for “3D, Graphics and effects”, a gear (usually used for “settings” or “properties”) for “performance and integration”, a TV set with a dent for “device access”? Come on …

    Smashing Mag offers so many (web-)icons, they should have taken a look here. ;-)

    Bego

    -1
  39. 141

    I guess I can (kind of) see why HTML 5 needs a logo, but it reminds me of a superhero emblem.

    -1
  40. 142

    the list of different technologies that are associated with HTML5 will continue to grow. the logo is well done to represent unity and direction

    -1
  41. 143

    It’s definitely a “5ma5hing” logo :P

    0
  42. 144

    I would use this logo for my personal website, but will never use it for client’s website.

    0
  43. 145

    I know design can be very subjective, but personally the logo makes me a sort of “toy” feeling(which others pointed out more precisely: Transformer or Superman :D).
    Keep in mind HTML5 is not only for web designers, but millions of online publishers and content authors. My expectation would be something elegant, sophisticated and mature. Seriously, that “shield” shape is very misleading(like some anti-virus apps).

    -1
  44. 146

    Looks Automotive-ish. I would’ve gone more organic, since ‘HTML 5′ allows for more creative layouts, components, integration, etc…

    -1
  45. 147

    If they’re dropping the “5″ from the spec name, why use it as the most prominent feature of the logo? I think dropping the 5 is a bad decision on their part…

    It’s a good looking logo, but perhaps a bit strong for branded sites…a subtle validation icon-like logo, or perhaps a landscape rectangle format including the “HTML” in the smaller versions, woiuld have been a little less loud for on-site contexts.

    -1
  46. 148

    Dang, I actually really want the t-shirt!

    -1
  47. 149

    There’s a lot of people saying they don’t see the point of using the logo and that it will just add to clutter, etc. I think there are, however, a few reasons why it would be okay to use:

    1. The footer of a website isn’t usually a place where I’m super worried about clutter. I have maybe a simple nav and a copyright statement 90% of the time, the logo would actually look pretty nice down there. It adds a bit of contrast and a nice polished look. Even if people don’t know what it means.

    2. From a conversion design perspective, having pretty much ANY logos on your site can help induce trust from the user. That doesn’t mean you should go putting random logos all over the place willy-nilly, but a little orange shield in the footer certainly isn’t going to hurt anything. Users might not know what it means, but they see a shield and they’re going to associate it with security.

    -3
  48. 150

    Just what the world needs… Yet another badge for hacks to plaster all over a website. Very few end users care know or care what HTML5 is any more than they care that a site validates. While the logo is visually quite nice it simply contributes to industry chest thumping.

    +1
  49. 151

    Well, as a designer, the logo looks fine and beautiful, following the trendy colors, shapes and simplicity… (i would like to get a t-shirt 4 sure, i’m a geek, wearit in a bar and wait for anyone says: “cool tee bro, what this f.#$ing means?” and make me social.)
    ..But, as a developer and real opinion,.. it’s HTML a brand? or product? ..no… html is our language, growing and expanding to new frontiers each day, it didn’t have a logo in the past why the need it today?..all this is about marketing to me. And in fact, in order to make our life easier, simple this is not help at all, it’s useless. A redesign of the validation icons will have more sense to me.
    And maybe create an atracttive graphically warning sign on sites that says: “THIS IS NOT IE6 FRIENDLY” will give us some help and lead users to use a updated browser to display and enjoy our wonderfull universal used language as it is. ;)

    -1
  50. 152

    To me this looks strictly to be a marketing ploy. In the world of web technology it’s made known HTML5 is trying to make a move on Flash with the influence of Apple. So with that in mind i see this as HTML5 putting the message out there: “the new sheriff is in town”. nice logo but i dislike the reason behind it…

    +1
  51. 153

    Wouter Vervloet

    January 24th, 2011 10:51 am

    So yeah… I like the design, but I don’t really see the point of the ’5′ in it. They shortened the DOCTYPE declaration to just ‘html’ because there weren’t gonna be any version from now on. It will be an evolving spec. Which is probably why they declared the logo obsolete already over at WHATWG.

    My reaction above doesn’t mean I wouldn’t want this on a t-shirt :)

    -1
  52. 154

    I think it looks WAY too much like an antivirus logo… Which just makes me think of my computer slowing down and seeing too many pop up windows. Not exactly something I’d want to be reminded of when I’m coding!!!

    +1
  53. 155

    John Flickinger

    January 24th, 2011 11:07 am

    http://www.flicksfonts.com/canvastastic.html

    I’ve been working on setting up the logo in canvas. Then I’ll add Google’s excanvas so IE won’t be left out ;)

    -1
  54. 156

    For promoting HTML5 in the media? I think creating a logo for that purpose is, in itself, a problem. The media is turning HTML5 into fantastic sexy web design, things that look like flash but aren’t, and social networking/user generated content……all of which just make me want to punch the person in charge of “the media”.

    HTML5 is a hardly anything the media makes it out to be, why help them further their bastardization of what HTML5 actually is?

    HTML5 let’s us natively play video and audio without flash, gives us an interface to use Javascript to do wonderful things (e.g. canvas – important to note here that HTML5 doesn’t do anything that amazing with canvas itself, Javascript does), and brings us a big leap closer to the “semantic web” (yeah, remember when that was the talk of the town instead of HTML5?) by giving us additional semantic elements like header, article, section, footer, etc. (Yes, I am aware there are some other things that HTML5 does give us in terms of UI that are awesome to have such as form elements, but I am trying to make a point, so please don’t point that out to me).

    It is not what makes Facebook or Twitter run (they could get along just fine without it, and do because the majority of their users are IE users), Google’s instant search doesn;t need it, it’s not what makes websites look pretty (designers/developers don’t need HTML5 to make something visually appealing), nor does it replace flash (although it does render a big part of flash’s current use on the web unnecessary).

    I would’ve rather Ocupop design a logo that consisted a list of things that HTML5 isn’t to hand out to the media to tell them that everything they’ve been saying for the past 12 months is wrong and that they’re actually a bunch of asshats.

    Neat looking logo though, I like the design.

    -1
  55. 157

    Why the military badge theme?

    Also, I have no clue what the other small badges represent, even being a designer.

    +1
  56. 158

    I think it looks great! Nice job!

    -1
  57. 159

    It’s better than the W3C logo

    -1
  58. 160

    Autobots rollout!

    -1
  59. 161

    Alexander Farennikov

    January 24th, 2011 1:35 pm

    Main question:
    Why does HTML even need a logo? Is it a brand fighting for recognition?

    -1
  60. 162

    Not bad but will look dated in a few years. What I’m more concerned about is the grammar in ‘AN HTML5 LOGO’ since when is H a vowel?! Schoolboy error!

    -1
  61. 164

    I think they should work on HTML 5 rather than branding it first. Think about it like a company or an organization. You create the company first, define the logistics, then brand it and plaster it every where so that people know what it’s about.

    http://ishtml5readyyet.com/

    0
  62. 165

    Like the logo, and I can see some use for it, but if HTML5 is now just called HTML now (last paragraph) what we going to do with the 5?

    Have to say, I don’t like SVG, CSS, WOFF etc being umbrellad: they are not the same, for example the CSS syntax is much different. If they were to be umbrellad, it should be something like “New Web Standards” or something. Just a thought.

    -1
  63. 166

    I got a sneak peak of the new SQL logo and it BLOWS this one away. They are soooo gonna sell more stuff than these guys.

    This is absurd.

    -1
  64. 167

    I thought its the NEW smashing magazine logo. lol
    :D

    -1
  65. 168
  66. 169

    Looks like a Transformers logo.

    0
  67. 170

    HTML5 is not fully developed yet, so why people are going nuts about the logo? In my opinion, I think it’s silly for people to go crazy on HTML until next year or so. Like the other comments said, HTML5 is NOT a brand. But if everyone is happy and we can make a better place by discussing this HTML5 logo then so be it. Let’s have a constructive criticism.

    -1
  68. 171

    Great visual piece – love the bold/solid look of logo

    -1
  69. 172

    Right, Domi:

    “The HTML5 logo has become obsolete since the WHATWG declared HTML to be a “living standard”. A living standard is a specification, which will never be final and will always be work in progress. Therefore, WHATWG cancelled the version number and names HTML5 simply HTML now. ”

    The logo ist obsolete. Not necessary at all. (And it’s ugly.)

    +1
  70. 173

    Christopher Anderton

    January 25th, 2011 7:11 am

    Well, it’s simple. I like it.
    Do i care about a HTML5 logo? No, nothing more than to comment this post.

    -1
  71. 174

    The message the logo sends (strong, hero, hello!) is appropriate and well communicated by style and colour – but … jeez, that is one ug-ly blob. Seriously. It makes me hiccuppy.
    But then the W3C were never famous for their sense of style…

    -1
  72. 175

    way too much like an anti vir app. the shield is kinda protect from something.

    -1
  73. 176

    Love It!

    -1
  74. 177

    I love it, I can’t wait to throw it up on the footer of a new HTML5 site I just finished. I am not a “flash hater”, but I appreciate what HTML5 is doing for the industry and am proud to rock it on the new site.

    -1
  75. 178

    I wonder how legible this logo will be for those people running Internet Explorer 6?

    -1
  76. 179

    Machteld Ouwens

    January 26th, 2011 12:35 am

    The logo is fine but who is EVER going to understand these cryptic badges? Make no sense at all.

    0
  77. 180

    The big push to try and get designers to sit back and take for granted more and more proprietary browser differences is only just beginning. With Google dropping support for .264 and now experimenting with CSS variables for Chrome, you can bet we are going to remember the browser discrepancies of the past as the good old days.

    Lovely HTML 5 logo, thank you for looking so good. Almost makes me forget about all of the extra work for no pay I will soon be required to do for you in the name of “advancing the innovation”.

    -1
  78. 181

    They shouldve redesigned the W3C logo instead. Woof.

    0
  79. 182
  80. 183

    nice! anyway, when i first saw it, i thought it was smashing magazine ^.^

    -1
    • 184

      :) I thought the same. Orange color dont give a very distintive look. I also saw Blogspot Logo at first impression. Its just ok in my opinion. I tink HTML type its too heavy and will not work perfectly in small sizes

      -1
  81. 185

    Looks great!

    -1
  82. 186

    As said before, there is no need for it. I also think it looks like cheap clip art, not a professionally crafted logo

    -1
  83. 187

    Prince Bazawule

    January 27th, 2011 10:30 am

    Slick!… I Love it!!

    -1
  84. 188

    Esteban Maringolo

    January 28th, 2011 7:11 am

    This HTML5 logo will be the most popular soviet-like logo after the Hammer and Sickle. Because of the types, because of the lines, and it’s shield color. I like it however.

    -1
  85. 189

    Barry Cunningham

    January 28th, 2011 7:13 am

    HTML5 is dead on arrival.

    Welcome to shifting standards – that vendors ignore. Meaning you get to ignore them as well. Enjoy.

    -1
  86. 190

    It should say “HTML 5″ in a rectangle box thats it! Or not exist at all which is my preference.

    -1
  87. 191

    I think it could be more than batter so big no from me..

    -1
  88. 192

    Actually, It is not a bad Logo.
    If they were conducted a open competition.
    Will definitely produce a better option.

    Anyway thanks!

    -1
    • 193

      Open competition would be spec work ;) and we don’t promote that.

      Personally I think it’s a great logo.

      -1
  89. 194

    Logo looks fine in smaller size its not good. Waiting for HTML5 with CSS3 .Personally I think it’s a great logo.

    -1
  90. 195

    I got a T-shirt with the logo and the tag line reads I’m The Future :D

    -1
  91. 196

    Strange!!!
    HTML never had this kind of personality :S

    -1
  92. 197

    It has that 1950s automobile logo look to it. Not that that’s bad. An industrial look.

    -1
  93. 198

    Yea I like it! looks modern, tight and web 2.0. Wanna t-shirt with it and a tag line – Program everything, program your grey thingy. ;)

    Definitely looks great for a computer language starter, but reminds me of Transformers logo, you know, the shape, a bit of the font, stylization…

    -1
  94. 199

    It is ridiculous to require attribution every time the logo is used. This will just be ignored in practice. It would have made more sense to release it as public domain.

    -1
  95. 200

    hmmm…interesting. Reminds me a lot of this logo.
    http://chicago.interhoods.org/

    -1
  96. 201

    I’ve been working on an HTML5 Tribute Theme for WordPress. You can see it at http://www.stpetersburgwebdesigner.com – if anyone is interested I can post a zip file.

    I like the new look.

    -1
  97. 202

    It reminds me of the Transformers

    -1
  98. 203

    I do view it as part of a blunt “marketing” attempt for the whole html 5 hype to be sold to the users… not long until someone bring a better logo without all the fuss, I myself already created an idea here http://flic.kr/p/9kGoCh
    And why did W3C bring it on now? Aren’t they not suppose to wait until 2022 for their full recommendation?

    -1
  99. 204

    The HTML5 logo was inspired by Smashing Magazine Logo, or vice versa.

    -1
  100. 205

    I really didn’t like it in the beginning, but I think I’ve already gotten used to it.

    -1

  1. 1

    Well I’m going to get flamed for having an honest response rather than the usual kissassery that goes on in here, but…

    What do I think? I think “Why the hell does HTML 5 need a logo?!” … I mean it looks professionally done… but it’s incredibly stupid that anyone thinks HTML5 would need a logo. HTML5 isn’t a brand, or a company, or a technology that requires ready identification so people know it’s there (like WiFi or Bluetooth). People don’t give a crap or even need to know that something is HTML5 or not, or even if it’s HTML5 compliant.

    This is as stupid as creating an icon for “Little Endian” or “HTTP” or “English” or “Cows”. Also things that people don’t need icons for.

    Outside of that. The icon itself says nothing about HTML. It looks like a shield. Is HTML5 somehow safer than XHTML? No. The shield doesn’t make any sense.

    The W3C is antiquated and ridiculous. This logo is another attempt for them to justify their existence. All major browser brands have been adhering to whatever standards they please, generally improving upon their predecessors and adopting standards that make themselves function well with current content. If the W3C went out of existence, HTML would sally forth undeterred.

    +76
  2. 2

    To be honest, when we ever *need* this? To show that we used HTML5? Users don’t need to know that, they just want to use your site. I may be a tad pessimistic but I really just think it’s some sort of publicity stunt, not too sure why though. I’ll admit it is nice, but …pointless?

    +24
  3. 3

    To promote the usage of HTML5 is surely a good idea. But ask five designers what they think about a new logo, and you will get five very different answers… as I am a designer myself, I think the logo itself is quite well done («Is it a bird? Is it a plane? No, it’s Superm… no wait, it’s HTML5!»). The small badges that can be placed besides the logo are on the other hand just adding visual clutter, because they are too abstract and do not self-explain their meaning.

    +19
  4. 4

    This logo reminds me The Transformers !

    +15
  5. 5

    don’t fear it will be ignored, it most certainly WILL be ignored for 2 reasons you stated:

    1) only geeks care
    2) version numbers just got dropped from the spec.

    This logo was a complete waste of time.

    And anyone that puts an HTML5 logo on a client’s site is doing the client a branding disservice.

    +10
  6. 6

    The people who released the logo with the “5″ (the W3C) are not the same people who dropped the “5″ from the name (WHATWG).

    The better questions are:

    1) Did the W3C know that WHATWG were planning to drop the 5 from the name in the spec?

    2) Did WHATWG know that the W3C were planning to release a logo with a prominent “5″ in it?

    If neither knew what the other was up to, then that doesn’t say a whole lot about the people planning the future of the web.

    +10
  7. 7

    It’s just like those “valid HTML” or “valid CSS” badges that the W3C encouraged us to use in the past. But seriously, who puts that on his page? It’s background information that the user shoudn’t see. It’s like making a movie and showing the film crew in every frame.

    +10
  8. 8

    i think who is creat this logo, very love your site. it’s very look like your logo alot

    +8
  9. 9

    It’s nice but what’s it’s purpose exactly? To put on html5 tutorial sites is the only thing i can think of.

    I don’t get the random grey icons, they absolutely mean nothing to me and i can’t tell what most of them are supposed to be.

    Three stripes means you’re a sergeant but what does that have to do with web development and a cog for settings? Bad designing there.

    +7
  10. 10

    I’d rather had seen them working on finalising it.

    +6
  11. 11

    plain awful

    +6
  12. 12

    I dont care, I will never use this logo anyway, ever!

    +5
  13. 13

    is a logo like this relevant for anyone except web developers? Sure, we can use it on sites but if the user doesn’t know or care what it means, what’s the point?

    see also: “made on a mac”, “optimized for IE” etc.

    +5
  14. 14

    MOHAMMED NABEEL

    January 22nd, 2011 1:55 am

    TRANSFORMERS 100%

    +5
  15. 15

    Visually, the logo seems OK to me. Clean-cut, bold, modern, serves it purpose. But I have a few problems with all this logo fuss.

    Having an HTML5 logo will help to increase standards-awareness, which is in itself good. But I’m worried about all those small sub-badges: no one except web nerds will know what they mean, so I fear they’ll be regarded as either 1) clutter to be ignored, or 2) whoever has most has the best site. Neither option is appealing. And why is that vertical version so different from the horizontal one?

    Beside that, first having the logo to hype HTML5 and then dropping the “5″ from the spec is just silly.

    P.S. the WHATWG may call HTML an evolving standard but the W3C will likely stick to having milestones / snapshots / stable versions of it.

    +5
  16. 16

    Kind of Smashing Magazine logotype style. ;)

    +5
  17. 17

    I agree with ‘awful.’

    The ’5′ looks too much like an ‘S’.

    +4
  18. 18

    I can completely agree. This is about as useless as washing my car with dirt.

    Either way, it’s a professional logo except for it’s downward scalability.

    +4
  19. 19

    i don’t like it. it’s like an antivirus logo. it seems to defend something wich has a negative connotation to it, instead of being open and welcoming and user friendly. the styling is ok i guess but it just doesn’t fit with the product it represents.

    +4
  20. 20

    I don’t understand why HTML need a logo…

    +4
  21. 21

    Agreed – logo is awesome :-D

    I think the icons doesn’t work well in smaller sizes though.

    +4
  22. 22

    overall i like the logo and what i appreciate the most is its not done in a web 2.0 style. the quote “The logo does not have a specific meaning; it is not meant to imply conformance or validity, for example.” i have a problem with; if you wanted to communicate nothing or nothing particular when why not just go with “HTML5″ in helvetica black/white?

    a shield translates to “strength” or “protection”, its a masculine shape. it combined with orange especially demands attention and can seem as a symbol of warning or danger. orange is a bold color. it may be the biggest attention-whore of any hue, meaning no matter where you place it or how small, your eye will find it and the problem is that it can become an annoying distraction.

    +3
  23. 23

    Looks like a shield to me.

    +3
  24. 24

    Did this guy get down-voted four times because he misspelled “gonna”, or because he’s Indian? The down-votes don’t make any sense.

    Good job, SM fans! Way to be welcoming!

    Don’t worry man, it’s typical for these comment sections.

    +3
  25. 25

    Plain aweful, sorry to say it.

    The 5 looks like an S, as a badge it is hard to understand for non-webdesigners, and the other small badges are images which meanings you’d have to learn.

    For the purpose of communicating the use of html 5 it is – in this form – only understandable to webdesigners.

    +3
  26. 26

    well i think is awsome logo :) +1 for new development CSS3 & HTML 5

    +3
  27. 27

    Gonzo the Great

    January 22nd, 2011 6:09 am

    I love the logo, being a logo designer, but I think it’s pointless to show this on a website. Why?

    First of all, the audience that knows the meaning of this logo will probably only be the designers and developers of websites. Joe the Client isn’t interested in this and that should always be the target-group of designers and developers to make sites for!

    Second, HTML5 is not being supported by all the existing webbrowsers (the big 5), and I think it’s looking strange to put a HTML5 logo on your site, when still 30% of all users of internet use IE (see: http://www.w3schools.com/browsers/browsers_stats.asp). To be honest it’s quite ridiculous to see a HTML5 logo when a site doesn’t work as intended or doesn’t work at all. For IE-users the logo could easily get a new meaning: ‘ban this site’, cause I can’t watch it properly!

    And third point is that we’re going back to the ’90 with the (generally thought – read an earlier article here on Smashingmag) stupid labels like ‘best viewed on IE’ or other non-browser-compatibility thingies.

    So no, although I love the logo, I think web designers and developers should stick to making web sites accessible .. and let’s face it: HTML5 still isn’t working on all browsers.

    In short, this logo means that the designer or developer was too lazy to make the site accessible in ALL browsers!

    Cheers & Ciao ..

    +3
  28. 28

    I dont get the point. Why does an HTML need a logo?

    +3
  29. 29

    Whilst I do think the logo is well designed, I am not sure of the purpose of it, did previous HTML versions have their own logo? Will people put a badge of it on their website? I’m not so sure. It just seems a bit unnecessary in my honest opinion.

    +3
  30. 30

    yeah I totally thought: “TRANSFORMERS. more than meets the eye.”

    maybe that’s what they’re going for? “HTML 5. more than meets the eye?”

    +2

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