- September 17th, 2012
- 12 Comments
During the two days of the Smashing Conference1, we will provide you with insights, photos and highlights on Smashing Magazine — live from the conference venue. Our team will be posting updates from the early morning to the late evening on both dates to bring you as close to the conference as possible. You can also track the tweets from the conference by following the hashtag
#smashingconf2 and permalink for the live updates3.
Bookmark this page to follow the auto-updates in real-time. Please notice that no live stream is available, but all videos will be made available for free after the event. You might want to check the schedule of the conference5 as well.
Monday, September 17th 2012
What a fantastic, fantastic day at the very first Smashing Conference. Mark Boulton just crowned the conference day with a truly inspiring talk. It’s time for a party now. Thank you all for following us and see you tomorrow!
“The design process is weird and complicated because it involves people, who are weird and complicated.” — Mark Boulton
“Skeumorphism is festering everywhere like a virus. WHO KEEPS TO-DO LISTS ON A PLANK!?” — Mark Boulton
“Trends are bullshit. If you want to be in a trendy industry, go work in fashion, not Web design.” — Mark Boulton
Last talk of the evening after a break by Mark Boulton. What a fantastic, entertaining talk!
“When you’ve got a slow internet connection, it’s like watching a one-legged dog play fetch. It’s depressing.” — Jake Archibald
Jake Archibald is as entertaining as always. “Offlinification. Appcache support: Firefox, Chrome, Safari, Opera, iOS, Android 2.1+, BB 6+, Opera Mobile.
“Client communication best practices: avoid misunderstandings, don’t just use email, be honest.” — Paul Boag
“Not all clients come ready-packed as good. Some of them need upgrading.” — Paul Boag
“If you know what HTTP stands for, that makes you… interesting.” — Paul Boag
“Client work offers unique challenges: exposure to different industries and people, fast-paced, exciting.” — Paul Boag
“Don’t pretend the client is the issue — Paul Boag wants Web designers to change attitude.” — Paul Boag
Uh-oh. Paul Boag has just started screaming. Ah right, that’s how excited he is about client work.
“In SaSS, use @extend if a relationship is implied and use @include if one is not.” — via Nicole Sullivan.
Concentrated attendees at Nicole’s talk. Probably the most technical talk we’ve had so far. Nicole is sharing her experiences with SASS and SASS for optimizing CSS code.
“The Inception Rule: never go more than three levels deep with nesting in SASS.” — Nicole Sullivan
Nicole Sullivan on stage, speaking about SASS and OOCSS.
“Facebook has 2 Mb of CSS.” — Nicole Sullivan
“Designing in the present is about finding the balance between borrowing from the past and looking towards the future.” — Oliver Reichenstein
“Nostalgia is a thriving industry: Mad Men, Lana Del Ray, Amy Winehouse, Instagram, etc, etc, etc. Designing in the present is about finding the balance between borrowing from the past and looking towards the future.” — Oliver Reichenstein
The Smashing Lounge is getting quite popular, especially among speakers.
Great to get outside during the lunch break! This is how the Smashing flags look like at the building.
Time for a lunch break before Oliver Reichenstein gets on the stage. Many attendees went to the Minster market to get some traditional Freiburger sausages!
“Command line vs Photoshop: command line is friendly and even says your name!” — Stephen Hay
“Are you scared designers? Here comes the command line!” — Stephen Hay
“Developers have a wealth of all sorts of great tools, while designers have…Photoshop.” — Stephen Hay
Stephen Hay is on stage talking about style guides being the new Photoshop. “We need two things in order to replace Photoshop: static web prototypes and style guides. Pattern libraries are not style guides. Style guides explain when and how to use a particular pattern.” — Stephen Hay
“You wouldn’t give clients Dreamweaver to update sites, so why do we give them a CMS that mimics that behavior?” — Rachel Andrew.
“Avoid inserting raw HTML into your content at all costs. Clean content is far more portable.” — Rachel Andrew.
“A giant blank text area is terrible UX. Remember, our content creators are our users too!” — Rachel Andrew.
“CMS allows designers to make semantic decisions so the editor doesn’t have to.” — Rachel Andrew.
Rachel Andrew on stage, talking about the future of content management systems. “A CMS should help content editors make good decisions.”
Jeremy explains how he avoided responsive images altogether by introducing multiple columns instead of scaling up images. (via Brad Frost)
To designers: “The Web is responsive by default, you make design decisions that screw it up!” — Jeremy Keith.
“Progressive enhancement isn’t about designing for the lowest common denominator. It’s just about starting there.” — Jeremy Keith.
“There is a difference between support and optimization”. — Brad Frost
We’ve set up a Smashing Lounge with our sofas and tables for attendees to get some work done. Happy surfing! (vf)
It’s weird to see most people not using laptops or mobile phones while Jeremy Keith is speaking. Jeremy Keith definitely draws attention to his talk. (vf)
Jeremy Keith on stage, talking about the Spirit of the Web.
People are enjoying the Smashing Lounge, having a morning coffee and charging their devices for the upcoming first talks… Pay us a visit if you are around! (sp)
The opening titles for the Smashing Conference are now available online. Designed by the fantastic team by Joaquín Urbina from No-Domain14 from Barcelona, Spain. Thank you, guys, for the fantastic work!
The registration opens! It looks like it’s going to be a beautiful day. Last check-ups. And yep, we’ve produced the flags to put on the building as well. Exciting! (vf)
Here we go. Waking up early, adding photos to the post and double checking the introduction slides. The Smashing Conference is coming! (vf)
Sunday, September 16th 2012
Speaker dinner up in the hills of Freiburg. On the left: Josh Brewer, Mark Boulton, Oliver Reichenstein. On the right: Jeremy Keith. Yep, his thoughts are far, far away. And no, it wasn’t as boring as this picture looks like — on the contrary, it looked like some speakers were having the time of their lives!
Finally, almost all 16 speakers have arrived safely. Most of them had to deal with delayed flights and trains, but we picked them up ourselves. Well, and almost all are right in time before the speaker dinner! Waiting outside the hotel.
The Smashing Crew’s t-shirts. If someone has a question or needs assistance, we’ll be easy to recognize by the orange t-shirt. Time for a photos break. We’ve got to set things up.
Final checks at the conference venue. All bags and badges are waiting for attendees inside. Setting up Wi-Fi, testing slides, checking audio and light, preparing for registrations, drinks, snacks and sponsors stands. If you look closely at the venue, you might be able to detect some fine details. The building, Historical Merchants Hall, was built between 1520 and 1530. (vf)
Flyers for attendees with directions to the party. (vf)
The t-shirts, lanyards, badges, stickers, bags and swag are ready. (vf)
Our team at Andy Clarke’s workshop. Andrew (on the left), our eBook manager, and Iris, our senior editor. It looks like they are having fun as well! (vf)
Andy Clarke’s first workshop. All seats are taken. The reason why we had to organize the workshop on Sunday is that the first workshop which Andy will host on Wednesday was fully booked within 2 weeks. We had to be creative and organized a pre-workshop on Sunday. (vf)
Saturday, September 15th 2012
The first speakers have arrived. A pre-warm party near the venue. On the right: Andy Clarke, Brad Frost and Jonathan Snook. And yes, that’s a schnitzel. (vf)
First attendees are arriving in Freiburg. For most of them, travelling to Freiburg isn’t easy, and quite time-consuming. Freiburg has many beautiful sides, one of them are beautiful cobbled streets in the city centre. A photo by John Davey. (source16). (vf)
Friday, September 14th 2012
Packing, packing, packing. The conference welcome 350 attendees, and each of them has to have a bag ready for them at the registration. It took quite a while for Lisa to prepare the bags, but she doesn’t look very annoyed.
After months of planning and preparations, the conference is finally coming. The Smashing Conference17 — our first two-day community event for Web designers and developers in our home town Freiburg, Germany — is starting today. Back in May, we have invited18 our dear community to come together to share and gain practical knowledge in an intimate, informal atmosphere. Admittedly, we haven’t expected that all 350 tickets will be gone within two weeks.
We’re extremely excited and happy to welcome 16 fantastic speakers such as Andy Clarke, Rachel Andrew, Aarron Walter, Christian Heilmann, Jeremy Keith, Oliver Reichenstein, Lea Verou, Mark Boulton or Paul Boag as well as remarkable attendees from all parts of the world. The conference is a big deal for us, but we want you to be a part of it as well.
During the two days of the Smashing Conference, we will provide you with insights, photos and highlights from the conference venue live on Smashing Magazine website. Our team will be posting updates from the early morning to the late evening on both dates to bring you as close to the conference as possible. You can also track the tweets from the conference by following the hashtag
Bookmark this page to follow the auto-updates in real-time. Please notice that no live stream is available, but all videos will be made available for free after the event.
The conference takes place in Freiburg, Germany at the legendary Historical Merchants Hall19 at the foot of the Black Forest. The two-day single-track conference will present talks on September 17th and 18th, as well as three workshops on September 19th.
- The Smashing Conference is a friendly, valuable and inspiring community event that will help designers and developers become better in their work, be it front- or back-end development, UX design, content strategy or running a business.
- Dates: 17–19 September 2012 (workshops on the 19th, and conference on the 17th and 18th).
- Twitter: @smashingconf20
- Flickr: smashingconf on Flickr21
- Lanyrd: http://lanyrd.com/2012/smashingconf/22
- Facebook: http://www.facebook.com/smashingconf23
- Website: http://www.smashingconf.com24
We’re very excited about the Smashing Conference, and we wish you attended the conference as well. Please share in the comments what exactly you’d like us to post, and feel free to submit your questions for speakers as well. We’re looking forward to the two inspiring and exciting conference days!
- 1 http://www.smashingconf.com
- 2 https://twitter.com/i/#!/search/%23smashingconf
- 3 http://www.smashingmagazine.com/2012/09/17/smashing-conference-liveblog-reporting-day-1/#monday
- 4 http://www.smashingmagazine.com/wp-content/uploads/2012/09/live300d.png
- 5 http://smashingconf.com/conference/day:monday
- 6 http://twitter.com/blumenberg/status/247753158602940419
- 7 http://instagram.com/p/PrWUAWvPwx/
- 8 http://www.flickr.com/photos/depone/7995073223/lightbox/
- 9 http://www.flickr.com/photos/kontour/7995753331/
- 10 http://www.flickr.com/photos/25183534@N02/7995103741/
- 11 http://twitpic.com/avnjmp
- 12 https://twitter.com/NerdyBirdySteph/status/247698874272198656/photo/1/large
- 13 http://www.twitter.com/ia
- 14 http://no-domain.tv
- 15 http://www.twitter.com/adactio
- 16 https://twitter.com/svetissa/status/247087375937851392
- 17 http://smashingconf.com/
- 18 http://www.smashingmagazine.com/2012/05/25/first-smashing-conference-coming-community-event-web-designers/
- 19 http://maps.google.de/maps?q=historisches+kaufhaus+freiburg&hl=de&ie=UTF8&hq=historisches+kaufhaus&hnear=Freiburg,+Baden-W%C3%BCrttemberg&t=m&z=15
- 20 http://twitter.com/smashingconf
- 21 http://www.flickr.com/groups/smashingconf/
- 22 lanyrd.com/2012/smashingconf/
- 23 http://www.facebook.com/smashingconf
- 24 http://www.smashingconf.com