Poster Set GiveawayFreshen Up Your Walls With Creative Mobile Book Illustrations!
Our brand new Mobile Book was a labor of love. But the love doesn’t just stop there! We’re giving away 20 exclusive A3-sized (11.6 × 16.5 inches) poster sets designed and created by the oh-so-talented Mike Kus, whose abstract illustrations are featured throughout the Mobile Book.


Large previews: Mobile Landscape | Responsive Design | UX Design | The Mobile Book Addendum
I Want A Mobile Book Poster Set!
How can you get your hands on one of these posters, you ask?
All you need to do is comment on this post and tell us one good reason why mobile is so important nowadays. Or, if you already have the Mobile Book in your book collection, tell us what you like about it the most! Winners will be selected and contacted by the Smashing team on Monday, 11th of February.
If you haven’t got the Mobile Book yet, you can still get your book today. The hardcover book features everything you need to know as a designer, developer or mobile strategist to be prepared for the future. If you aren’t convinced yet, download the free sample (PDF, 8.0 Mb) first, a chapter on “Responsive Design Strategy” by Trent Walton.
Cheers and good luck!





Danielle George
February 5th, 2013 3:19 pmI’m very excited about this since all of the Smashing books are currently wishlisted for me. Thank you so much for also offering the collections as ebook versions!
I recommend Smashing to everyone in the office.
Lisa Cartrette
February 5th, 2013 3:19 pmMobile is important. People don’t have to wait until they get home to look something up, email a friend, etc. The holder of a smartphone has pretty much the whole world in their hands, there is very little you can’t do on your phone anymore.
David
February 5th, 2013 3:20 pmHey, no hypocrisy! I want those fantastic posters :)
Leanne Abramo
February 5th, 2013 3:20 pmAs mobile devices become a global movement, the convenience, immediate access, and availability have changed the landscape of the web. China alone is expected to buy 235 million new smartphones next year (via NPR). As businesses conform and developers innovate, the platform is limited only by its diminutive size, but not in its ability to create a generational change in how we all receive and view our world.
Vedran
February 5th, 2013 3:20 pmMobile is important ’cause you can browse the web while on toilet. ;)
Jen
February 5th, 2013 3:20 pmMobile is the quickest and most effective way to access any information at any moment.
Rebekah Ingall
February 5th, 2013 3:20 pmThe Mobile experience has to be that much better than other digital platforms – mainly because it gets only part of our attention most of the time – we use mobile when we are walking, waiting, listening, and generally doing something else in addition to using this magnificent tool. So since attention is short – we need to make it count.
Raph
February 5th, 2013 3:21 pmI waiting for this book all December and almost all January, longing for the postman… And it was definitely worse the wait!
The book is much more than the content, which is very precise, extensive, and accessible. The paper is thick and nice, the feel is great, the book looks amazing, and having some of it on my walls would be so nice.
Meghan
February 5th, 2013 3:21 pmJust got my copy in yesterday!
Kelli Dochstader
February 5th, 2013 3:22 pmBeautiful prints!
Kurt Franz
February 5th, 2013 3:22 pmMobile has become the extesion of the office, the conection with family and friends, and if that wasn’t enough, basically you carry all the information you can think of in your pocket! A clear example of this, try leaving your phone at home for a whole day, check it at night, how many mails did you recieve? How many times did you need it to look something up or to see a map so you cand find a place? Where you aware of all the things that hapenned around you while you didn’t have your mobile? That is the clearest example of how important Mobile devices have become nowadays.
Marko
February 5th, 2013 3:22 pmI NEED to order his book today!
Jen Frey
February 5th, 2013 3:23 pmIt’s a way of life. Making the mobile experience usable and enjoyable truly enhances our lives. It feels like we are still in the beginning stages of mobile with so much more to learn so many ways to still grow in the area. It’s exciting and it seems impossible to even imagine what the future holds for mobile. What’s next? It’s an exciting question in the mobile space, the possiblities are endless so lets strive to make the mobile experience an enjoyable one.
Florent
February 5th, 2013 3:23 pmNowadays, Mobile is so important because information is everywhere, and we should get it quickly and easily. I want to take a bus, check schedules on my phone. I want to get news of my best magazine but i’m not in home, check my Ipad to read fresh news.
Gregorio Martinez
February 5th, 2013 3:24 pmMobile is important because it is teaching us that we can not be rigid with our development / design.
Being fluid/agile is the future as users start to view the web on different devices with widely varying sizes.
Marc-André
February 5th, 2013 3:24 pmThanks Smashing for sharing all those great stuff !
Kasey
February 5th, 2013 3:25 pmMobile is the future. Eventually, everything we do will have the ability to be portable and mobile, like us.
Jon Urry
February 5th, 2013 3:25 pmAccess to the internet via ‘mobile’ devices is growing at a staggering rate. If you are not designing and developing for mobile as well as desktop devices then you will be missing out on an important and growing cross-section of users. The responsive web is about providing optimised content for as many flavours of device as possible, not just mobiles / smart phones. I’m talking about portable gaming devices, tvs, fridge freezers etc…
The mobile book is a very good read. Have completed the first 2 chapters. Great decision to go to town on the look and feel of the book. It is a pleasure to hold, smell (as in the quality new book smell) and behold (visually stunning). Would love a poster set. Keep up the good work.
Eoin Oliver
February 5th, 2013 3:25 pmHey all, mobile is important because people are always on the move. People are impatient now-a-days, and with the rise of mobile internet are able to continue working as they travel. I’d like one of these posters to brighten up my office whilst I work :)
Tomas Danilevicius
February 5th, 2013 3:26 pmMobile is the new desktop. And Mobile Book is the bible.
Alvaro Sanchez
February 5th, 2013 3:26 pmMobile connects us to one another, anywhere, anytime.
lau
February 5th, 2013 3:27 pmThanks for all!! Great ebooks!!
Mette Hansen
February 5th, 2013 3:27 pmWhen looking around, more people are getting rid of non-portable computers, switching to mobile devices or easier-to-carry laptops. Doing that, mobile design as a concept is necessary – as people expecting design and possibilities to follow the double spiral of device development and consumer behavior. I’ve just got the book (educational library) – haven’t got any comments on it yet, but as all books from Smashing are total sell-outs at our library, I expect succes :-) and the posters sure would look nice in the library ….
Brandon
February 5th, 2013 3:27 pmMobile is important because of the powerful mobile devices that allow individuals to even more connected than ever before. This provides the greatest opportunity to connect and communicate with clients and customers or anyone that you believe you have a message to share with.
Jared Hippensteel
February 5th, 2013 3:29 pmLove the book so far! Smashing Magazine is THE BEST resource online for us web folk!
But woo-hoo for free things too!
Ulf
February 5th, 2013 3:29 pmI love Mike’s Designs. Would appreciate just one copy of those fabulous posters.
Tyler Morrison
February 5th, 2013 3:29 pmMobile is important because of all the location-based enhancements that can be added to make content more interactive.
Caterina Maniscalco
February 5th, 2013 3:29 pmWhy is mobile important? Because time is important. If we can save some of it by multitasking (ie buying Christmas presents online while being stuck on a bus in traffic) then that’s priceless…
I love the posters :)
10tklz
February 5th, 2013 3:30 pmBeautiful artwork and important book. Smashing Magazine is awesome!
John w
February 5th, 2013 3:30 pmI was here for the free posters – but I’m ordering the book, looks great
Pepijn
February 5th, 2013 3:30 pmFrom my own daily experience I’d say mobile is important because access to information has left the office/living room/internetcafé and has taken to the streets. And so has its design.
As for the book: I love how it breaks down from a holistic view to the more specific issues regarding mobile design. You can choose what to read depending on where you are in mobile design as well as on your expertise. For me personally it is a great help moving into the mobile design area from the traditional web :).
Tony Hung
February 5th, 2013 3:30 pmThat looks so cool. really nice design! I hope I get it!
Michiel van Roon
February 5th, 2013 3:31 pmI too want these awesome posters! Great article by the way.
Tuuli
February 5th, 2013 3:31 pmWe have to use our time travelling (by foot, by trains, by busses…) and since we are so busy this is the only realistic time to use Facebook and read emails.
Why mobile is important? Because “Beam me up scotty” is not working!
“Sent from my iPhone” :D
Philipp Hilpert
February 5th, 2013 3:32 pmEasy: Mobile is important because so many people use mobile devices today. It also helps to force us developers and designers to focus on the most essential parts of User Experience and to deliver a product that is both functional and beautiful, while focusing on speed and compatibility. :-D
love your books and these posters sure are beautiful!
tonight
February 5th, 2013 3:32 pmI got a copy of the Mobile book at home. It’s one of this things you want to possess physically because it just has a nice feel :). I guess that is what you are going for.
I think mobile is a relatively young but very interesting market. The technology is at least for me still stunning. This phones are faster than my first computer :).
I think from a developer’s perspective it is a chance to create software in a more intuitive way and not to fall back to the old habits.
Charles Hall
February 5th, 2013 3:32 pm‘mobile’ to me no longer means ‘on a mobile phone’ or ‘actually being mobile’. it’s a gateway buzz to a long overdue way of thinking. content and user experience are important. the browser, app, device, and setting in which a user attempts to access that content are 1000% ambiguous. when and if the ux can be enhanced for that access to your content by tapping into a particular device capability (like geolocation), then add it. but do not assume that just because the device location can be targetted, that the user is moving. assumptions are not future-proof.
smashing magazine and its collection of books illustrate these and other points very well. thanks.
Cormac
February 5th, 2013 3:32 pm35% of traffic to one of our websites. Nuff said.
1 please. :)
Arthur
February 5th, 2013 3:33 pmHaven’t had the time to read the book, but those poster will look good in our office ;-)
Ashley Shaw
February 5th, 2013 3:33 pmI have already ordered my book, can’t wait to read it!
DS
February 5th, 2013 3:33 pmNice work!
James Tjan
February 5th, 2013 3:33 pmGreat read with the Mobile book! Spread the mobile love, would love to have these A3 posters.
Matt
February 5th, 2013 3:33 pmMobile is the ever-expanding frontier of design and innovation. What we put in continues to yield beautiful results, encouraging us to press further into new and bolder territories.
Alex
February 5th, 2013 3:33 pmMike Kus is just awesome!
Daniel Alves
February 5th, 2013 3:33 pmWow, this all looks awesome. Can’t wait to see this in person. Thank you
saerts
February 5th, 2013 3:34 pmAgain a beautiful cover, hopefully the content makes me happy… :)
Keith
February 5th, 2013 3:34 pmThe almost universal use of smart phones and other mobile devices makes designing for mobile virtually mandatory.
People want and are used to information at their fingertips. If you want your brand to be part of the public awareness it is essential to go mobile. Not forgetting the more traditional channels of communication, mobile is the new black.
Michael Brydebøl
February 5th, 2013 3:35 pmI really like the simplicity of the book and all those great mobile tips!
Alisa Greenberg
February 5th, 2013 3:35 pmLove! I’m a huge fan!
Kellie Crye
February 5th, 2013 3:35 pmBeautiful posters! I want one!!
Danie
February 5th, 2013 3:35 pmThis has to be mine, I love his work and live by Smashing Magazine!
Tara S
February 5th, 2013 3:36 pmMobile is increasingly where we work – to ignore it is to ignore what is about to happen to you….do so at your own peril. Poster! Poster!
Lisa
February 5th, 2013 3:36 pmMobile design is important, because having a site that hasn’t been converted to an easy-to-use, beautiful mobile site can be a complete turn-off when shopping.
Flor
February 5th, 2013 3:37 pmIt was love at first sight when I saw the Mobile Book on my hands. <3
It´s nothing but a Master Piece.
Jordan Tavenner
February 5th, 2013 3:37 pmThese posters are awesome! Mobile is important and necessary these days because it is only the beginning. Mobile app integration into your everyday tasks is just the start, soon many of our everyday things will hold the technological tools and applications that mobile devices have today. Eyeglasses, refrigerators, watches, you name it; they will all soon be devices that communicate to the user and create an all new user experience. Best to learn the mobile side of things because soon it will be everywhere and in everything.
Brian Beasley
February 5th, 2013 3:37 pmMobile devices provide web access to millions of people who can’t afford a higher priced laptop/desktop – thus bridging the divide and increasing audience volume. *Mobile technology is thinning the barrier of entry to the web.
Amanda Fisher
February 5th, 2013 3:38 pmThis looks cool. Hope I win.
Benjamin Ferreira
February 5th, 2013 3:39 pmSmashing Magazine changed my perspective on what is possible on the web!
Phabz
February 5th, 2013 3:39 pmBecause of improving mobile UX, better hardware and faster internet connections (like LTE), we are willing to use our social, shopping and gaming stuff (fun things!) more likely on Smartphones/Tablets rather than on big and complex desktop computers, which are often unfavorably connected to our job.
Shandra
February 5th, 2013 3:40 pmI’ll take one! Would love to hang one over my desk for when I need some simple inspiration.
Dan Timmerman
February 5th, 2013 3:40 pmI LOVE the new Mobile book. I have been moving into mobile development because of the needs and wants of my clients. The Mobile book has been a great way to learn all about it. I have also enjoyed the illustrations seen throughout the book and would love to hang it on my office wall!
Thanks SMASHING for all the great stuff you post! I visit the site everyday!
Alexandru Ionescu
February 5th, 2013 3:40 pmI think mobile is important because it’s a part of all your life, not just your office life or at home in front of your computer. It’s with you everywhere at any time, and you can access it whenever you wish.
D.R. Habegger
February 5th, 2013 3:40 pmMobile technology has generated a seismic shift in the way we communicate with each other and consume content. In almost equal proportion to the magnitude of that shift is the challenge faced by designers to create the perfect spaces and tools to facilitate that new communication and consumption. People today want to do more, communicate more, consume more content than ever, all on a screen that is often a fraction of the physical size of the monitors we were all designing for a decade ago. Mobile therefore presents us with the ultimate “do more with less” conundrum, and no one seems to be offering more sanely innovative solutions to that exciting problem than Smashing. Keep leading the way!
Elena
February 5th, 2013 3:41 pmI really want to get that cool posters, but it seems to me that “Mobile is important” doesn’t need to be proved. Just take a look around wherever you are – there is always someone using his/her mobile device!
Rob
February 5th, 2013 3:41 pmMobile is important for online retailers. Initially, retailers were slow to react to the increase in mobile web usage and consumers turned their backs on those they couldn’t use from a smart phone. This leads to a change in User Experience, but it would be a huge mistake to then consider mobile a separate channel, or retailers will get caught out again.
There is no such thing as a mobile or desktop user or even really a mobile or desktop site anymore – users are empowered to do what they like, when they like, where they like.
Mikkel Winther
February 5th, 2013 3:41 pmAbout a year or so ago I didn’t think mobile was that big of a deal. Really, it’s just a small screen and why not use a laptop? Then I started working with a agency that has some big clients, one of them calls themself a mobile first company. Then I learned what mobile actual was and what it could be.
I began to understand just how world changing the mobile platforms, and especially LTE, were for how computing and the users would be. Then it dawned on me why a thing like the Mobile Book and other ressources like it would be essential going forward. Because the world of mobile is even more demanding then that of the big screen web, users are different and the mindset needs to be different.
Thats why it’s important to start talking about Mobile seperately from Web as a whole, and the book is a part of starting that conversation.
Roshan Gautam
February 5th, 2013 3:41 pmThe posters are awesome. I need’em. :)
Chuck Whitmore
February 5th, 2013 3:41 pmIn addition to building a stylish and informative interactive library by purchasing the printed version of the mobile book, getting a set of these beautiful posters would definitely spruce up the “lab.” Also, did I see that there was a digital addition or update to the mobile book?
Smashing Support
February 5th, 2013 4:30 pmYes, the Mobile Addendum eBook has been added to the Mobile Book zip file. If you need any assistance to download it please contact our support team at
orders [at] smashingmagazine [dot] com
Cheers, Richard
Andy
February 5th, 2013 3:41 pmI VANT VUN!! I VANT VUN!!
Mobile is important cause it’s the future, duh. As a UX designer I realize that the whole world is slowly heading towards a more mobile world. We were a bit blindsided by the smartphone revolution that happened a few years ago, but now is the most exciting time to design for mobile! We no longer HAVE to use skeueomorphism just to give users the analogous comparison of how to interact with their devices. I’ve always said that UX design (and design in general, really) is all about problem solving, and there has never been such huge amounts of possibilities for what we can do to solve usability problems these days!! Thanks to Mike Kus for putting out such a great book, btw. A lot of REALLY great stuff in there!!
Sanya
February 5th, 2013 3:41 pmMy Mobile Book arrived in the mail yesterday. So excited to get crackin’ on it. Very awesome quality, is the Mobile Book.
Joe
February 5th, 2013 3:42 pmThese look great and so does the book. A “want” on both.
Katrina
February 5th, 2013 3:42 pmMobile brings us the information when we want it and when we need it right to our fingertips! Gone are the days of running to the library or having to wait to get home or get to work to use the computer!
Shannon
February 5th, 2013 3:42 pmYes, please!
Jon Sherrard
February 5th, 2013 3:43 pmVery nice posters, very nice book, will grab the book regardless.
I don’t really differentiate “mobile” now, it’s fundamentally part of what we have to do. Emerging markets, have skipped landline/broadband internet entirely, and gone straight in at Mobile. I had a fairly high traffic post on my blog the other week and 40% of the traffic was mobile.
I can’t fathom people who go to a huge effort to support ie7 but won’t optimise their site for tablets and smartphones. I think it’s a fun and interesting new challenge.
Martin Stark
February 5th, 2013 3:43 pmWould love to see one of these adorning my poster wall :)
Jackie
February 5th, 2013 3:44 pmThese posters look great. Back in the 90s there were many images that had a face and a monitor or other graphic to create a somewhat literal interpretation of “interface” I got quite tired of it. The image with a face above on the other hand is pretty nice. Well done. I really hope I get the posters. It will be a nice addition to the innovation lab here at work.
Several colleagues at work are reading the mobile book. I have it on my desk and haven’t finished it yet. Smashing always delivers excellent commentary and insight into the latest technology and trends. love it.
Nathan Walsh
February 5th, 2013 3:44 pmMobile browsing is expected to outpace desktop-based access within three to five years. Mobile is more important now than ever.
Rothanak
February 5th, 2013 3:44 pmLoved the book! Especially Stephanie Reiger’s chapter on the future of mobile technology and how we need to think—not just on mobile web—but on the ramifications of how that mobility is changing all aspects of our everyday lives.
Continue to put out great works, Smashing Mag!
GP
February 5th, 2013 3:44 pmMobile is important, since it is great to always have the possibility to look something up.
Sylvia
February 5th, 2013 3:47 pmThe prints look amazing!
More and more users are able to surf the internet from anywhere in the world via their mobile devices. This “new” platform provides a different experience to the user which will require new design patterns, architecture and functionality. Companies should look into creating and enhancing their mobile experience in a strategic manner because this channel is critical.
David
February 5th, 2013 3:47 pmBeautiful Prints.
Cat
February 5th, 2013 3:47 pmgorgeous illustrations!! can’t wait to get the mobile book!
Melina Bering
February 5th, 2013 3:48 pmMobile is important, because it keeps you connected with the world 24/7. Even more importantly, it also creates jobs and job security as mobile becomes more in demand.
I conveniently check my emails and posts on Facebook, for example, as I receive a notification, rather than go home, turn on the PC and wait for it to boot. Having a PC is like going home to an answering machine. Mobile is the total opposite
As for the posters: I could really use THOSE posters to hang in our office. They are amazingly beautiful and inspirational. Currently our office has naked walls and I have been browsing around for the perfect posters and found nothing until now.
To win those posters would be the perfect birthday gift. (Yes, Feb 11 is my Geburtstag!).
Is there any way to purchase those posters, if I am not a winner?
Antonia Mariassy
February 5th, 2013 3:49 pmMobile is our latest challenge. People want the world at their fingertips and it’s our job as designers, developers, and strategists to figure out how to cram a whole lot of information, in an attractive way, to fit a screen the size of a business card. Can the user navigate easily in spite of their fat fingers? Does their 3G network provide the speed/file size we require for the desired user experience? What about mobile web vs. native? These are all questions we strive to answer in order to provide the mobile experience – the way everyone now relies on to connect to the web, to each other and from anywhere. Yay for mobile!
Serge
February 5th, 2013 3:50 pmMobile holds the biggest potential since the personal computer adoption. But still, very underestimated by its users. Most people nowadays have a very capable computer in their pocket, that sits near them 24/7. Having such a device at one’s fingertips enables enormous possibilities in information accessibility and e-commerce, that benefits both users and businesses. (Oh, and developers as well!). And it’s up to us as designers and developers to make it as pleasant and usable as possible! And kudos to Smashingmag for the knowledge you bring to our community!
Chris
February 5th, 2013 3:50 pmMobile is important because EVERYONE has one and EVERYONE uses the internet!
Combine the two and what do you get?
Interbile or… Mobinet
Sorry!
Mario Santos
February 5th, 2013 3:51 pmMobile is the future and has now huge importance in business strategies due to the growing percentage of people using mobile devices as daily internet-access devices :)
Alex
February 5th, 2013 3:51 pmMobile isn’t just a popular new hype topic. The ever so large and still growing market of mobile and internet enabled devices is part of, if not, the future way consumers will interact with the content we have to offer. PC and also Mac sales have decreased in the last years. This trend will continue. Why? Not because people don’t want an internet enabling device, but because mobile device are much more fitting for most peoples needs. We as web and app developers need to focus on content and provide good presentational formats for the various devices which now surf or interact with the web.
The new Smashing Mobile Book covers the various topics and also viewpoints about this new application class and therefore is a great read for everyone. Mobile devices are already part of our consumers everyday life. It’s time now for us producers to extend our knowledge and way of doing things. The Mobile Book is a great help for this, which is why I highly recommend reading it!
Tiffany
February 5th, 2013 3:52 pmI’m in! Can’t wait… we need more reference books. thanks for all the hard work!
Dallas Peters
February 5th, 2013 3:53 pmMobile is important because not everyone in the world can afford a laptop/tablet/desktop. As connectivity grows around the world it seems that most can get their hands on a mobile device. That’s exciting to think that information can be available to a huge number of people through mobile devices!
Tom
February 5th, 2013 3:53 pmI find myself doing most interactions on the web with mobile devices. There are weeks that go by, that I turn my computer on just to do software updates :) I love my mobile devices.
Terry
February 5th, 2013 3:54 pmCustomers are conducting their business on the go. They are researching your shop on their phone from the cafe next door. Present the information they want and they’ll be right in.
Frederico Santos
February 5th, 2013 3:54 pmHi there! Those would perfectly fit on my offices wall :)
Clay
February 5th, 2013 3:56 pmMy wife uses her iPad for everything she does on the internet. My daughters use their smartphones for checking email and websites. My retired mother uses her iPad for everything except for writing lengthy emails. My business partners use their smart phones for checking email and web browsing, and only use their full screen computers at work.
If you want to communicate to the 95% of the world who are fundamentally agnostic about the way they access information, then the information pipe you build must be accessible to mobile devices. Otherwise, a fair proportion of the world won’t be able to hear your story.
SK Baek
February 5th, 2013 3:56 pmMobile is the only way to multitask while you are on the toilet. Which can be long time to spend on only one task for some people.
Tomas
February 5th, 2013 3:56 pmMaking it mobile means making it simpler, more intuitive and adaptive. Something we as developers should try to embrace in all of our creations.
Andrew
February 5th, 2013 3:57 pmOften times the mobile experience will be the first impression.
More than ever people use their phones and tablets to explore new sites and media on the go. If you deliver a subpar experience to the mobile user, you are ignoring what will often be a users first interaction with your site. Having a well designed highly usable mobile site is the best way to impress first time visitors and earn there attention.
Stacy
February 5th, 2013 3:57 pmThose posters are lovely! Mobile is important for so many reasons, but making websites that are easy to navigate and engaging on mobile devices helps make the web a better place to hang!
Heather Stewart
February 5th, 2013 3:58 pmIn today’s mobile world, you don’t dictate how users view your content — they do. Makes us think mobile first!
Jen Thompson
February 5th, 2013 3:58 pmConvenience is everything, and so more and more users are using their device to access information rather than using a computer. Computer access is levelling off, while mobile is skyrocketing! And mobile has so much more to offer because of its native capabilities such as direct dial and so on.