Poster Set GiveawayFreshen Up Your Walls With Creative Mobile Book Illustrations!

Our brand new Mobile Book was a labor of love. But the love doesn’t just stop there! We’re giving away 20 exclusive A3-sized (11.6 × 16.5 inches) poster sets designed and created by the oh-so-talented Mike Kus, whose abstract illustrations are featured throughout the Mobile Book.



Large previews: Mobile Landscape | Responsive Design | UX Design | The Mobile Book Addendum

Mobile Book Poster Giveaway
Large preview.

I Want A Mobile Book Poster Set!

How can you get your hands on one of these posters, you ask?

All you need to do is comment on this post and tell us one good reason why mobile is so important nowadays. Or, if you already have the Mobile Book in your book collection, tell us what you like about it the most! Winners will be selected and contacted by the Smashing team on Monday, 11th of February.

If you haven’t got the Mobile Book yet, you can still get your book today. The hardcover book features everything you need to know as a designer, developer or mobile strategist to be prepared for the future. If you aren’t convinced yet, download the free sample (PDF, 8.0 Mb) first, a chapter on “Responsive Design Strategy” by Trent Walton.

Cheers and good luck!

The Smashing Team loves high-quality content and cares about little details. Through our online articles, books and ebooks and Smashing Conferences, we are committed to stimulating creativity and strengthening the Web design community’s creative forces.

  1. 201

    Internet access through mobile devices is growing, and website designs should be adapted to this reality.

    0
  2. 202

    So, why is mobile so important? well, i’m able to be connected to the world in real-time, 24/7 and virtually anywhere. It’s like i’m carrying my office, my home, my life in my back jeans pocket! So, how cool is that!? :)
    My life without mobile would be like my life without Smashing Magazine, a dark cold boring one…

    Great job Smashing Magazine on the Mobile Book, it rocks!!
    BTW: I would really love to get my hands on those posters so that i can decorate my new office, please take that in consideration xD

    Cheers!

    0
  3. 203

    Why is mobile important? Funny. What is not mobile today? Everything is spinning. We are just under false impression, because If something moves at the speed of light, time stops. Right? Right. ;)

    About the new book. I’m not even touching it without my gloves on. All that silver and bling-bling from the outside and top sh** content from the inside. Top class, as always. Well done SM Team!

    +12
  4. 204

    Stephanie Lewis

    February 5th, 2013 4:00 pm

    No joke, I want the posters…. BUT….
    Having said that, I have the hardcover Mobile book and it completely exceeded my expectations. Not only is the content wonderful, it’s one of the prettiest printed pieces I own. I only hope that I’ll get to work on a project that nice someday.

    0
  5. 205

    Mobile is important because humans are mobile!

    0
  6. 206

    Mobile is important because you carry it even to the bathroom, it’s always with you like your brain!

    0
  7. 207

    Because I want to have the book in my pocket, not in my laptop

    0
  8. 208

    Aivaras Kasperaitis

    February 5th, 2013 4:02 pm

    Just got my Mobile Book last week! Great Book!

    0
  9. 209

    I bought the Mobile book and just finished the Chapter 1. It really opened my eyes about how complex the mobile web is. It also prepared me to face my future tasks at work (which involves mobile projects). I am going finish the Mobile book during my long long Chinese New Year holidays. There is no better way to start a new year!

    0
  10. 210

    Jérôme Coupé

    February 5th, 2013 4:03 pm

    The Mobile Book was great … not to mention the Addendum. Thanks for these insightful articles, really enjoyed all of them.

    0
  11. 211

    Gorgeous! Would love to have these on my walls.

    0
  12. 212

    Matteo Fazzoletti

    February 5th, 2013 4:04 pm

    Individual books were the original mobile devices. Now we can make mobile entire libraries of information.

    0
  13. 213

    Mobile is the first point of access.
    Mobile is always with you.
    We are already behind the curve.
    Brands and agencies are yet to understand how important it its to put mobile first.

    Ta, Aidan

    0
  14. 214

    Mobile is so big these days because it’s the closest we’ve come yet to actually having computers as an extension of our bodies in a non-medical/industrial sense.

    0
  15. 215

    Who doesn’t browse the web from the mobile nowadays? I LOVE a smexy looking mobile site.

    0
  16. 216

    I’d you’d seen the state of the office where I work you wouldn’t even ask why we should have them. I’m sure the carpet was a good idea in the 70′s…

    0
  17. 217

    Mobile is shaping the digital ecosystem for retail and media distribution. Nowadays we drag out iPhones and Androids to the shopping mall and ensure that we have the latest pricing a recent map or a digital coupon served via geofencing.

    Remember printing out directions on yahoo maps. Pffft! The digital age was still on paper in 1999.

    0
  18. 218

    Stunning!

    0
  19. 219

    I’ve been reading the eBook version of the Mobile Book and it’s very informative. I just got my physical copy in the mail yesterday and the design is every bit as beautiful as the content is informative.

    0
  20. 220

    As a new dad, who writes for 2 websites and works as a demonstrator in Digital Journalism – I don’t think it’d be possible for me to keep up to date with all the news & technology I need to to do my work without mobile technology. Mobile internet allows me to check websites, plans classes and even get parenting advice wherever I am, whether on the train to work or feeding my son in the dark.

    Also without my mobile device, I wouldn’t have seen this competition – so mobile technology could also be responsible for me winning an amazing poster.

    0
  21. 221

    Why is mobile important? Well I am reading this on a mobile device.. seems important..

    0
  22. 222

    shannon johnson

    February 5th, 2013 4:14 pm

    Mobile is more than important, it is what we need to design for FIRST now. Look at the numbers! it has surpassed desktop.

    0
  23. 223

    Mobile has changed the role of the web developer and this book was a perfect companion when I started down that road.

    0
  24. 224

    Mobile is so important today because it’s the evolution of media where we have information literally at our fingertips. From getting directions to watching a video or buying something while standing in line to buy something, mobile is the combination of all media combined into one handy device.

    0
  25. 225

    Mobile is important in three ways I can see:

    - Mobile brings technology to those to need it more easily. Think nurses providing home health care, or doctors looking up a patient’s med reaction background while on rounds.
    - Mobile makes technology more accessible to those intimidated by traditional desktop interaction. Smart phones and tablets are being readily adopted by older users who never touched laptops or desktops. I’ve seen nurses who never touched a computer in the hospital confidently learn tablets and new software in a day.
    - Mobile more closely meets the needs of users. I think it was Valdis Krebs who pointed out that people don’t want home phones, they want to talk to people, predicting the success of mobile. In the same way, people don’t want browsers or cameras or phones, they want to shop or read or take pictures or talk. Smart phones and tablets meet more needs, more readily.

    +1
  26. 226

    Mobile book sounds cool. Posters are great. Do want.

    0
  27. 227
  28. 228

    I teach Design, Engineering, and Technology in an urban middle school. Our school district recent adopted “mobile learning” in our classrooms and schools. I have to say that despite my initial reservations about it my students have surprised me with their knowledge, skills and know-how spirit! The information that I have found via Smashing has been invaluable for me as a teacher and as an individual! Thank you and keep it up!

    0
  29. 229

    Matheus Henrique

    February 5th, 2013 4:18 pm

    Wow, awesome illustrations! I want a posteeeeeer!

    And why is mobile important? Because of the way it’s changing everything, since especific workers jobs till not especialized people lifes. It’s a new way to work, create, communicate, think, live. Wuhul!

    0
  30. 230

    Francois Wessels

    February 5th, 2013 4:20 pm

    These are just as awesome as the book! Please can I have them!

    0
  31. 231

    This book is my new Bible !

    0
  32. 232

    Eric Livingston

    February 5th, 2013 4:21 pm

    Mobile is the easiest way for us to be digitally connected anywhere and everywhere we go. So it becomes more and more important to us because it’s an instant connection to our friends, family, knowledge, products and services – and it keeps getting better.

    0
  33. 233

    Angelos Tzelepis

    February 5th, 2013 4:22 pm

    Millions of people don’t even have a computer and home broadband connection. Mobile is not an option any more, it’s a requirement, if you want to reach a large chunk of the world.

    0
  34. 234

    Mobile is important because there’s no brain chip yet. Posters, please!

    0
  35. 235

    Mobile is so important because it is everything these days. It is the trendsetter, the leader of the pack, and all our other technology is just trying to keep up (just look at TV/DVRs for example).

    Most importantly, it keeps us connected more than ever before. We now can stay in touch with our loved ones, share moments as they happen, and be more productive in our work lives as well.

    If I had to choose one device over all others, it would be my phone.

    0
  36. 236

    Mobile is where everything is headed – instant access to everything. It’s only growing and becoming more important in our daily lives. It’s getting interesting!

    0
  37. 237

    Alexander Mielnicki

    February 5th, 2013 4:25 pm

    Why is mobile so important you ask? It’s simple.

    People strive to stay connected no matter where they are. The number of smart devices has grown so much over the past few years, and will continue to grow exponentially into the future. Just a little while ago, Facebook’s mobile user base surpassed their desktop website. That’s crazy!

    Everyone wants to know that next thing, or piece of news, and the entire world is right there in their pocket.

    0
  38. 238

    Mobile is so important because it puts the Internet in the hands of more people (for those who can’t afford a PC), more of the time (people on the go), in more relevant ways (here, now).

    0
  39. 239

    Love the book and the abstract posters

    0
  40. 240

    Mobile is incredibly important because it’s being used. The bottom line is you’re either catering to your users or your not and those that do create happier users.

    My walls need your posters – they’re so so empty :( http://ethanhackett.com/downloads/office-space.jpg

    0
  41. 241

    I just received the hard copy yesterday and was really taken by the overall quality! It’s like its own little work of art, and I almost want to just continue reading the digital copy so that it remains in pristine condition.

    0
  42. 242

    you cannot possibly store all the real newspapers and games at the loo as well as in a mobile phone =) … of course this is only one nice benefit…

    0
  43. 243

    Simon Wolkenhauer

    February 5th, 2013 4:30 pm

    Great posters!

    0
  44. 244

    One of the reasons mobile is so important to our profession is that it brings with it a lot of unknowns; and unknowns are what we, as developers and designers, live for. It pushes us to create, solve problems and develop new technology – and that’s what makes this industry so exciting.

    0
  45. 245

    These prints are beautiful! I want one!

    0
  46. 246

    Michael Youngblood

    February 5th, 2013 4:30 pm

    Mobile is very important. Everyday there is more and more people disconnecting themselves from their desks which only leaves them with mobile devices to accomplish their goals. For instance, I believe if I am standing in a long line, I could save myself time at my desk if I start going through my email.

    Everyday I see the numbers rising on mobile site usage. It is crazy how much this world has changed be wise the world gave us good use of the Internet on our phones.

    0
  47. 247

    The funny thing is that I already wanted to contact you about these beautiful art paintings Especially the one with the face and all the colour lines. It fascinated me! This is it!
    If I don’t win or something, where can I buy a copy?

    Sorry, I could not read the book yet. The customers want me ;-)

    Cheers

    0
  48. 248

    The Best Access of Internet Is The One That’s With You

    0
  49. 249

    Mobile mobile – educational institutions need to get on board, and produce and anticipate what our students expect in a post secondary environment. These small devices have so much information readily accessed 24/7, and is by your side even on the night stand, Thank you for the free pdf. Love those graphics!

    0
  50. 250

    I’m not sure if I’ll get any of those gorgeous posters… But, here’s my shot:

    Because Mobile Is Always Be The Future!

    0
  51. 251

    David Dickerson

    February 5th, 2013 4:32 pm

    Mobile is important because of the broad and immediate access and connectivity that it provides. Creating experiences that can be effectively and comfortably viewed and used on any device increases your possible reach and audience.

    0
  52. 252

    Mobile is important because today’s students are all about mobile!

    0
  53. 253

    How about a story on why mobile is so great? When moving into my new apartment, I had to pay an unexpected administration fee and they did not accept checks. Instead of having to leave and take care of the payment later, I was able to use my mobile device to set up my account on their website and pay directly from my bank account (which I also linked on my mobile). All done immediately, on the spot, while sitting at the apartment office. Thanks to my mobile, move-in was a breeze!

    0
  54. 254

    Mobile is not the future, it’s part of our lives now. Just 2 years ago, I couldn’t imagine to own a smartphone, ’cause I found it useless. Now I’m proud to see that responsive webdesign will bring a breath of fresh air to our work habits.

    It’s the beginning of a new way of thinking, and we all take part in this new adventure.
    Webdevelopers shoud be aware of that, and everyone working for the Web should buy the Mobile Book to stay up-to-date ;)

    0
  55. 255

    I’m so excited that I got the bundle including The Mobile Book hard copy and the electronic version. I have it at my disposal at all times. Although, I like to carry the hard copy with me because it looks just devine.

    0
  56. 256

    Thank you for showcasing with Mike Kus abstract illustrations. They are beautiful.

    0
  57. 257

    Great designs and a good example of the use of vector images for scalable designs.

    0
  58. 258

    It’s about freedom: In the past we’ve had to adapt to technology but more and more, technology will adapt to us.

    0
  59. 259

    378,000 iPhones sold per day – that’s more than the amount of babies born per day (371,000)! There are over 1 billion smartphones worldwide and 25% of US internet users are mobile-only – numbers that will only continue to increase.

    If you’re not engaging mobile users, you’re in trouble.

    0
  60. 260

    Mobile is Important, because it’s Mobile… Nothing else needs to be said !

    0
  61. 261

    Another smashing achievement from one of the best blogs on design. One I recommend to my students for inspiration. I’m considering requiring some of you books as textbooks for my Internet technology courses. Is there an educational discount? Can I get an instructors desk copy?

    +1
  62. 262

    Just when we as web designers finally had our hands on a decent number of pixels in web browsers, our world has once again been challenged by new technologies and the reality of mobile device prevalence.

    The new Smashing “Mobile Book” (which is lovely by the way) will expertly navigate us through the transition to more responsive design and allow us to handle the process with grace.

    0
  63. 263

    Mobile is the future and if you’re not willing to embrace this change to enable your visitors to enjoy your sites then shame on you.

    For example I’m answering to this competition using my mobile :-)

    0
  64. 264

    Mobile usage is increasingly growing as more and more devices hit the marketplace. Accessing the web on a mobile device is no longer something for ultra-techie folks. EVERYONE is accessing the web through their mobile devices. For some that’s actually their only means of accessing the web. So, now more than ever it is of the utmost importance to make sure your content is accessible via mobile devices. And not just some of your content….ALL OF IT!

    0
  65. 265

    With the growing distribution of smart phones and tablets (do you know someone who cant call such device its own?) people have the opportunity being online 24/7. so no doubt, browsing the web now takes place on various devices.

    0
  66. 266

    Beautiful posters, I want one! I’m happy to answer your question on why mobile is important.
    We want to access our information, accomplish the tasks of our busy life, keep up with friends and news, and do all of this from anywhere at anytime. We also expect a terrific user experience from whatever device we happen to use, whether we are on a laptop at a coffee shop, our phone in the elevator, or our iPad while watching tv from our couch. If my bank doesn’t allow me to transfer funds at the bus stop, and deposit a check from my phone the minute after someone hands it to me, then I’m switching to another bank. In other words, done well, mobile meets the needs of busy people, and nowadays, if it doesn’t, we are moving on to another company or app that will.

    0
  67. 267

    I have the mobile book and I love the cool colours so I want the posters too ofcourse.
    Shame though technology is faster than my speed of reading, but I am sure there are some monumental parts that will keep their significance for long.

    Why mobile is important, because pretty much anyone in the world can have it and just as we love the ability to call someone anytime, we love the ability to connect anytime. And non mobile web sites are as annoying as distorted sound while calling.

    0
  68. 268

    Mobile devices are what people have always within an arms length. Adjust to the user is the key here and the Mobile Book helps to do that with a complete guide about responsive and UX design as well as trends in the mobile landscape.

    0
  69. 269

    Mobile is important for a gob of reasons, many of which have been mentioned Another reason it’s important is that it’s going to become the new currency, or at least the means for carrying currency. This will not only provide convenience for consumers, it will also fuel the economy, and new forms of business, like mobile security/insurance, etc. Imagine never having to carry foreign money around again b/c your mobile device takes care of that for you. (Actually, that might be a little sad b/c I’ve always found other countries’ currency beautiful and fascinating…)

    0
  70. 270

    Mobile is important because it’s taking the place of print media such as magazines and newspapers. Example: Trips to the restroom =D

    0
  71. 271

    Mobile is so important because not only can you stay in contact with everyone but it provides for a quick way to share your design, edit wherever you may be + promote your work or that of another designer. We can’t get away from the personal connection with people, but we also can’t ignore the ever-changing world of technology.

    0
  72. 272

    Yes please send the posters to Smash Up my dull wall!

    0
  73. 273

    Greg Thibodeaux

    February 5th, 2013 4:55 pm

    Evolve or Perish… It’s as simple as that!

    0
  74. 274

    I found this contest on my Flipboard. Mobile is critical for winning great art.

    +1
  75. 275

    The future is the mobile web!

    0
  76. 276

    Mobile is moving beyond the desktop. Organizations need to rethink their content strategies for the new mobile paradigm (yes, I used the word paradigm). Free your work force, free your content.

    0
  77. 277

    Mobile is important because we can interact anywhere with others while doing other things.

    Is a mini office you can take with you.

    You can get information from your mobile and not miss important emails.

    0
  78. 278

    A large proportion of web users are browsing from a mobile device. You need books like Smashing’s The Mobile Book to bridge the gap between traditional design and the new era of browsing habits.

    0
  79. 279

    Cool Posters. The look very useful for creative thinking. Which is very useful when designing for mobile, because of your space limitations you need to be very creative to give your app something that users are drawn to. Especially in this insane explosion of new start-ups, building an app can be a hard task because you almost need perfection to get the result you want.

    0
  80. 280

    Mobile Is Always The Future!

    0
  81. 281

    Mobile devices allow users to access content quicker than ever, this in return is creating new users with an even shorter attention span. As developers/designers, our task of keeping users engaged becomes increasingly difficult as each new device comes out. It truly is an uphill battle, but definitely worth the challenge!

    0
  82. 282

    Mobile is important because there are more than 1 billion mobile users!

    0
  83. 283

    the mobile book hasn’t arrived yet… but i bet it will be great like the others.

    Not easy to say why something, that obviusly IS important, is important. So, what else is “obviously” important to us… maybe breathing could give an example. I wouldn’t want to be limited to my home or certain designated places to be able to breathe. And with all other obviously important things, it is the same to me.

    “mobile” gives mankind a little more freedom.

    0
  84. 284

    I want the posters! The one I like most is the one with the dots, the one for responsive web design. The one for mobile landscape is also really cute. Yes, of course, I have the book and it’s so good that even my husband finished it ;)

    0
  85. 285

    Mobile is everywhere, since larger screens they are able too give the user a good experience.

    0
  86. 286

    Mobile is so important because that is how most people are connected these days. Everyone has their mobile device at their fingertips, so we need to provide our content in ways they can readily access it for the best experience.

    0
  87. 287

    Fernando Aguero

    February 5th, 2013 5:08 pm

    Well, as Mozilla claim: “The web is the platform”, and now more than ever the Web is everywhere. We should start thinking about the Web as the -universal- platform, and not about specific devices.

    0
  88. 288

    Here is my mobile haiku:

    Touching, responding
    Simple yet captivating
    Go, baby, mobile!

    I’m actually thinking of the stylized dragon mobile in the nursery, but the fluidity and responsiveness of a beautiful baby mobile applies just as much to good mobile device design.

    Either one, my little 5-month-old stays mesmerized with it! All too soon he will outgrow one and be carrying around the other…

    Would love that poster set to put in his room!

    0
  89. 289

    Scot Przybylski

    February 5th, 2013 5:10 pm

    Oh my! My walls need some love.

    0
  90. 290

    Why is mobile important? I think Steve Jobs said it best when he posited that people didn’t want another phone – people wanted to feel more CONNECTED to each other. Mobile can be an utterly human experience if guided to embrace the best of its potential.

    0
  91. 291

    Even if with your mobile you can do all sort of incredible stuff, a good book is still the best way for learning.

    0
  92. 292

    We spend more and more time on our phones and tablets. Just look the the sale for computers versus tablets now-a-days. Having a website that responds well to these screen sizes isn’t only a nice feature, but a necessity in todays world. Be it responsive designs (preferred), or a separate mobile website, people should be able to do most of the features on the desktop site, if not all.

    Learning how to make mobile websites and content is crucial to survive and keep updated. That is why I bought The Mobile Book, which I have had the delight to start reading now.

    0
  93. 293

    “How can you get your hands on one of these posters, you ask? All you need to do is comment on this post and tell us one good reason why mobile is so important nowadays.”

    :( comment whoring.

    Blatantly trying to attract user commenting not by insightful, provocative articles and writing but via troll-ish, click bait headlines and “contests”

    ” why mobile is so important nowadays.”
    ^ is that even a proper statement?

    sigh…

    It’s like an ecommerce newbie web guy promising “more clicks and traffic to yer website!” vs a sage professional offering more conversions, i.e. somebody actually BUYING SOMETHING.

    Substance, vs Flash.
    Nutrition..vs Calories

    Oh, and “Mobile is important nowadays” because being mobile implies movement, and my Doc always recommends at least one movement per day!

    Now where’s my poster for being a…good poster? :)

    -2
  94. 294

    Mobile has exploded as the means to get information and communicate socially and professionally. All designs must consider responsive design.

    0
  95. 295

    It is a great help for people like me just step into this area…im still in the process of finish this book..

    0
  96. 296

    Mobile is so important because it is a very personal platform. You carry it around with you wherever you go thereby allowing you to access a plethora of information (provided you aren’t wandering around in the Antarctica).

    It also allows for a more hands-on interaction unlike desktop. I think that is one of it’s biggest draws for people. You can touch it, turn it, speak to it and something cool (usually) happens.

    0
  97. 297

    Mobile design is so important because we live in an age where people want things ‘now’. Mobile offers that convenience. You can be having a conversation, pull out your phone to search for a product, or research something and then get back to your conversation.

    0
  98. 298

    All I have to do is comment on these beautiful posters for a chance to win one. AIN’T NOBODY GOT TIME FOR DAT!

    0
  99. 299

    I love Smashing Mag. It’s the one e-news item I still read. I read it on the go. In fact, most everything I read is mobile in some way. I believe mobility makes our lives richer.

    0
  100. 300

    Mobile is a dream come true: access the internet from everywhere.

    0

  1. 1

    Why is mobile important? Funny. What is not mobile today? Everything is spinning. We are just under false impression, because If something moves at the speed of light, time stops. Right? Right. ;)

    About the new book. I’m not even touching it without my gloves on. All that silver and bling-bling from the outside and top sh** content from the inside. Top class, as always. Well done SM Team!

    +12
  2. 2

    Mobile is important nowadays because of our fast paced lifestyle. With so much going on in our busy schedules there isn’t enough time to sit in front of a computer to access information. It’s alot easier to grab your mobile phone or tablet to browse the internet while your running errands or waiting in line at the DMV. I personally find myself reading online magazines like “Smashing Magazine” and “CSS-Tricks” to expand my knowledge-base while running on the treadmill at the gym. It’s a great way to multi-task while people have alot going on in their busy lives.

    +7
  3. 3

    Do the mobile posters resize accordingly to the place/room I’m about to bring them to? Neat!

    +3
  4. 4

    I read in the bathroom….a lot. All across our great nation, improved mobile experiences are bringing back the fun in going wee wee!

    +3
  5. 5

    Mobile is and will grow even more important because it reflects and stimulates the merging between virtuality and reality. The internet is a layer of information, communication and function that becomes more and more intertwined with our daily lifes and will continue to do so. Mobile access to this layer (and the need for it) is a logical, almost inevitable progress which is still at the beginning.

    Thus there are exciting times ahead :)

    +3
  6. 6

    Mobile is important – because we want to be able to check the news / blogs not only at home but also in the morning while sitting in the bus.

    +2
  7. 7

    My mother surfs the net on her mobile phone with no trouble but still can’t work out how to use the scroll wheel on a mouse.

    +2
  8. 8

    Mobile is important because…
    We can watch a dude fall from space in real-time whilst waiting to catch a bus. (Actually, I don’t wait for buses anymore as I use a mobile app to ensure I get there just in time).
    We can photograph friends doing shots of vodka through the eyeball on those kind of nights out where you know you gotta leave the Nikon at home.
    We can cheat at the local pub quiz… Oh know I didn’t.
    We can toss birds at elaborate constructions of evil pigs on the daily, something I always aspired to before mobile came along.
    Most of all it allows us to make a connection to another human being, anytime, any place, anywhere.*
    *Data allowance, signal and ‘the way you hold the iPhone 4′ permitting.

    +2
  9. 9

    Yesterday afternoon, trapped in my car in Chicago rush hour traffic, I found myself listening to NPR, as I normally do.

    When the correspondent began listing the sponsors who support the program, I snapped out of my traffic-zombie state to pay attention to one sponsor particular – a local personal shopping startup. And like any bored-to-death human being stuck in a car with only a smartphone at my disposal, I did what you might expect: I looked that baby up.

    But when I saw their website, my heart sank a little, for their own sake.

    A pixellated, blurry logo. Content I had to scroll sideways and down and diagonally to read, zooming all around. And, to be perfectly honest, I abandoned any interest in the poor startup and returned to sitting in traffic. Because it was so inconvenient – and yes, also dangerous – to get even a glimpse of this little fledgling company that it wasn’t worth my time.

    But it’s how we as humans have come to operate these days. We’re mobile creatures. We have to be. It’s the world in which we, unless we choose to deviate from modern standards of efficiency and connectivity, are forced to exist.

    That’s why mobile development is so important. In order to be useful to us, the web needs to keep up with us.

    +2
  10. 10

    Why is mobile important? The world is mobile, people are mobile, devices make is even more mobile than ever before.

    +2
  11. 11

    Mobile in hand, you’ve got a walkie-talkie to the whole world. The global show-and-tell. Our personal, handheld C3PO. And, when pressed, a suitable backup flashlight. We can finally share most anything with most anyone. Learn crazy stuff, quickly. Watch cats jump into bathtubs. A veritable garbage disposal of data. To think, just this morning I’ve learned about tricks Elvis Presley taught his pet monkey, the sport of extreme vacuuming, medical applications for platypus venom and a house covered with Union soldier tombstones. All on mobile!

    +2
  12. 12

    Monica Messaggi Kaya

    February 9th, 2013 5:49 pm

    I cannot live without it. It became a tool, a way of working, a way of getting ‘updated’ with news, friends, family and it became my “brain dump”. My partial memory is there, either in form of photos, posts, Path moments, notes, passwords (hey! I’m using Password safe there… I’m not *that* crazy). And that is just talking about my mobile phone… there are many other mobile gadgets: my Kindle (library on the go), my iPad, my slim laptop (I can consider it mobile can I not?). So, yes, hard to live without it… Citing one of the speakers of a past conference I’ve been: “You’re all human cyborgs whether you like it or not” and we are on a mobile era.

    +2
  13. 13

    Mobile is not just phones and tablets and 480px wide; mobile is everything that isn’t tied to a wall. The breadth of devices and, more importantly, experiences, users will have shows that “mobile” is no longer a consideration. Mobile – anywhere, anytime, on any device – is a necessity for support.

    +2
  14. 14

    Mobile usage has exploded over recent years with the introduction of new technologies. Now with the rollout of 4g wireless technologies the web is no longer something you browse while sitting in front of a monitor at a desk. It has evolved into something that consumers continue to embed into their everyday lives. Without being/becoming mobile, you will become extinct.

    +1
  15. 15

    Mobile is important because nobody really wants to sit at a desk.

    +1
  16. 16

    Sweet posters!

    +1
  17. 17

    It’s not about becoming mobile, it’s about becoming universal in your design philosophy and approach. Device-agnosticism is the way to design for the future and treat the web as a single platform with many facets, offering different user experiences. Focus on creating those experiences.

    +1
  18. 18

    Mobile is the best way to get an idea what is going on. Everything happens anywhere and anytime and thanks to mobile development, you don’t need to miss a thing. Due to the massive growth in mobile developers Smashing’s Mobile Book really stands out as a standard every developer needs to achieve. With the posters it is possible to take a second every day and think about the importance of mobile developing without having to open the book before going to work. It would be a great reminder that everything is possible as long as the standards and reasons are top notch.

    +1
  19. 19

    When designing for mobile first you really have to think about your content and how to get your message across. Always a good point to start with.

    +1
  20. 20

    mobile is important because it’s my alarm clock, it’s the firestarter of my design-workday!

    On a more serious note: mobile is important because it connects people from all over the world, designers, developers, customers & clients.. great way to work with people all over the globe and share inspiration and thoughts from out of your pocket!

    +1
  21. 21

    Sorry guys my browser was very enthusiastic by crashing and posting… Just read my post once or even ignore it. 3 times is indeed too much :)

    +1
  22. 22

    Mobile is important ’cause you can browse the web while on toilet. ;)

    +1
  23. 23

    It’s a way of life. Making the mobile experience usable and enjoyable truly enhances our lives. It feels like we are still in the beginning stages of mobile with so much more to learn so many ways to still grow in the area. It’s exciting and it seems impossible to even imagine what the future holds for mobile. What’s next? It’s an exciting question in the mobile space, the possiblities are endless so lets strive to make the mobile experience an enjoyable one.

    +1
  24. 24

    Mobile is important in three ways I can see:

    - Mobile brings technology to those to need it more easily. Think nurses providing home health care, or doctors looking up a patient’s med reaction background while on rounds.
    - Mobile makes technology more accessible to those intimidated by traditional desktop interaction. Smart phones and tablets are being readily adopted by older users who never touched laptops or desktops. I’ve seen nurses who never touched a computer in the hospital confidently learn tablets and new software in a day.
    - Mobile more closely meets the needs of users. I think it was Valdis Krebs who pointed out that people don’t want home phones, they want to talk to people, predicting the success of mobile. In the same way, people don’t want browsers or cameras or phones, they want to shop or read or take pictures or talk. Smart phones and tablets meet more needs, more readily.

    +1
  25. 25

    Another smashing achievement from one of the best blogs on design. One I recommend to my students for inspiration. I’m considering requiring some of you books as textbooks for my Internet technology courses. Is there an educational discount? Can I get an instructors desk copy?

    +1
  26. 26

    I found this contest on my Flipboard. Mobile is critical for winning great art.

    +1
  27. 27

    Mobile is the future. People want their everyday life to be simple, easier and connected at all times.

    +1
  28. 28

    Joseph Villajin

    February 5th, 2013 7:07 pm

    Smartphones are rapidly being adopted by the masses, which causes a huge priority shift. I always hear people say, “Pocket check! Phone, keys, wallet!”, and of course “Dude, wheres my phone?” Given the amount of time people spend on their phones, it’s time to adapt our strategies to include mobile. If not, then your yesterday’s news.

    +1
  29. 29

    Mobile has become the norm. Above and beyond the fact that yes, society is fast paced, and we don’t have time to sit down at a desk anymore, there is another reason that mobile has become a necessity. My current job, opened up my eyes to realize that those who can benefit the most from mobile web/applications are actually the low income families, who may not be able to afford a larger desktop. They use mobile because it is a more affordable solution to access the web and all it’s resources. I used to think of mobile as somebody web surfing on their iPad while talking on their iPhone, but mobile has become a lot bigger than that.

    +1
  30. 30

    Mobile is important because … it’s mobile! It allows you to stay connected 24/7 nearly anywhere. Whether it be for work or for play, you have a computer in your pocket where you can gain instant access to communication, some gratification or a notification. yeah baby!

    +1

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