Poster Set GiveawayFreshen Up Your Walls With Creative Mobile Book Illustrations!
Our brand new Mobile Book was a labor of love. But the love doesn’t just stop there! We’re giving away 20 exclusive A3-sized (11.6 × 16.5 inches) poster sets designed and created by the oh-so-talented Mike Kus, whose abstract illustrations are featured throughout the Mobile Book.


Large previews: Mobile Landscape | Responsive Design | UX Design | The Mobile Book Addendum
I Want A Mobile Book Poster Set!
How can you get your hands on one of these posters, you ask?
All you need to do is comment on this post and tell us one good reason why mobile is so important nowadays. Or, if you already have the Mobile Book in your book collection, tell us what you like about it the most! Winners will be selected and contacted by the Smashing team on Monday, 11th of February.
If you haven’t got the Mobile Book yet, you can still get your book today. The hardcover book features everything you need to know as a designer, developer or mobile strategist to be prepared for the future. If you aren’t convinced yet, download the free sample (PDF, 8.0 Mb) first, a chapter on “Responsive Design Strategy” by Trent Walton.
Cheers and good luck!



Alex
February 5th, 2013 9:48 pmBecause everyone uses a mobile phone now. They have become the norm in our society.
K Logan
February 5th, 2013 9:51 pmSimply a fantastic book. Buy it today.
Florian J.
February 5th, 2013 9:55 pmMobile is so important nowadays, because what can you wish more to improve your flexible providing of quick needed information on the fly than googling for the closest hospital while crossing the road almost blindly :)
Sushant
February 6th, 2013 7:22 amYESSSSSSSSSSSS!!!!
Manjunath
February 8th, 2013 4:10 pmMobile is Everything..
In Short…Standard, Style & Passion.
Abie Arcilla
February 5th, 2013 10:00 pmMobile because you need everything…now!
Michael Griffin
February 5th, 2013 10:06 pmThe mobile sector of web design and development has so much import these days, as it has proved itself to be a major method for people to access the content we create with our expansive tallent and toolsets. As we put so much effort into the rendering of quality content, we should be thinking and designing towards all methods of access. Our new inclucive way of thinking of access methods is why responsive design has become so previlant, and will continue to be so.
Michael
Jonas
February 5th, 2013 10:08 pmMobile is important because it is the next frontier in UI innovations; still an open field that is not yet stale.
Nate
February 5th, 2013 10:08 pmMobile is important because it is with you everywhere. People love having that access to unlimited resources wherever they go. It’s so convenient.
Kathleen Ely
February 5th, 2013 10:14 pmI want the book for my day job, as a web developer, and one of the posters for my night job, as a quilter. Both would be wonderfully valuable to me!
Francois Schlebusch
February 5th, 2013 10:15 pmAbsolutely brilliant. One of those cases whe you go “Why didn’t I think of that?” I love the simplicity.
Stijn Coolen
February 5th, 2013 10:21 pmThe best about the book are the lovely images in it. And wouldn’t it be great to have these images hanging on my wall so I can get inspirated to create something great for mobile.
C F
February 5th, 2013 10:24 pmPosters? Yes, please. :)
Mobile is important because no one wants to lug around a 15lb desktop. Or a 1lb laptop.
Taj Moore
February 5th, 2013 10:33 pmOur mobile expert left for greener pastures and I found myself suddenly needing to know a lot more of this stuff on my own. This was the first book I reached for; I already feel smarter.
Stephen Knowlton
February 5th, 2013 10:38 pmMobile is important because, at the rate that phones continue to get larger screens, by 2020 they will have screens larger than today’s computers. This exponential growth can only be expected to continue.
Carl
February 5th, 2013 10:41 pmThis book has become invaluable to me and my work team in developing next gen eLearning for mobile devices. Perfect timing is all I can say.
Tyson
February 5th, 2013 10:43 pmMobile just saves time in so many ways. Need directions? Bang. Need a word meaning? Bang. Tweet? Bang. Post? Bang. Get that song name…
More time for living.
Matt
February 5th, 2013 11:05 pmWhy is mobile important? The world is mobile, people are mobile, devices make is even more mobile than ever before.
Nickolas Lim
February 5th, 2013 11:07 pmIf mobile is not important, i’d chop my legs off now.
Ed
February 5th, 2013 11:09 pmBecause Search is Local. The clients where I’ve redirected their desktop sites to the mobile sites I’ve built have seen increases in traffic and sales.
Matt
February 5th, 2013 11:10 pmYou get back home after a hard day of sketching, managing, designing, creating and coding. Just need a little quiet but also feeding your perception. What can you do else than get some peace on your couch holding your tablet reading industry’s wisdom people share. Hoping to wake up a little wiser next day.
chris
February 5th, 2013 11:16 pmsome of these would look amazing framed on my walls!
Paulina Malko
February 5th, 2013 11:18 pmMobile is important because it fits into your purse… almost always….
Jason
February 5th, 2013 11:19 pmMobile is most important because it allows for a new level of engagement never before possible.
nate
February 5th, 2013 11:21 pmThe tablet revolution took off because people were spending their money on powerful machines, with overly complex interfaces to do very simple tasks, like social media, email and browsing the news. Simplification in the mobile environment targets the user and the tasks they need to do in a manner that matches the complexity of the task. Mobile design is important to ensure that over-compensation does not happen; that we do not oversimplify and rob the user of power when it is need. This is a time to intelligently target and design for the task people need to do.
Michael
February 5th, 2013 11:22 pmMobile is important because the latest trends show a decline in people using desktops and laptops to go on the web. People like convenience so the tablet and mobile markets will keep growing over the years. Mobile is important because people can quickly take it out of their pockets to browse the web, or perform their tasks.
Marzena
February 5th, 2013 11:23 pmGot the book. Have all the smashing books on board already. Enjoy them very much! Whats next?
Dave Cameron
February 5th, 2013 11:30 pmMobile is the ultimate communications medium. Where we once had mass-media, we mow have nanomedia.
Vinny
February 5th, 2013 11:32 pmMobile is important because I should be able to browse any site while stuck in traffic.
Kevin L.
February 5th, 2013 11:47 pmMobile devices are likely to be the first computing devices capable of utilizing the web in acceptable ways for many, for reasons sometimes out of their control. This makes them vital towards creating a relationship with them in ways businesses, creatives, and all sorts of other people have to appreciate.
Mobile devices are also important because you can experience the world wide web like their desktop counterparts as good as they can, if not better than them, on-the-go. For this reason alone they can’t be ignored if your job is to create a meaningful experience for a product, service, or initiative through the world wide web.
Finally, mobile devices are important because what other device you can take with you to the bed, the bathroom, and beyond and be able to relive/enhance those moments.
With such things in mind, mobile devices are very important. Any objections?
courtney kuhlman (@CourtneyKuhlman)
February 5th, 2013 11:58 pmThe main reason mobile is important, is because it’s there, and it’s not going away anytime soon. We rely on such a small piece of technology, that we almost feel naked when without it.
Mobile phones along with computers have taken us one step closer to singularity. Can you just image the future of mobile? No physical device, it could just be all in our minds… now time to start learning how to design for that.
Harry
February 6th, 2013 12:07 amWith people wanting to be constantly connected to Internet and all of its features, we are turning to mobile to provide that access, causing a dramatic increase in Internet viewing through mobile.
lora conwell
February 6th, 2013 12:10 amMobile is important because that’s where our customers are, plain and simple.
Halla Kolbeinsdóttir
February 6th, 2013 12:17 amResponsive design is really the only way forward in website creation today. You have the same user accessing your site from their laptop, smartphone, TV and tablet device – why should they have to remember another url or be treated differently just because of the device they are using? A smartphone user isn’t necessarily in a hurry needing content to go, they might be in bed wanting to peruse your catalog or read your article. Let them!
Wesly
February 6th, 2013 12:27 amMobile is important because it shows our true nature: we’re lazy. Not us developers though, we work harder to make sure our audience can be lazy. :)
ilithya
February 6th, 2013 12:28 amBecause…
Mobile is there whenever and wherever you need it. Bedroom, office, couch, kitchen, toilet, car, train, airplane, bike, longboard, beach, pool, hills, park, museum, bar, restaurant, supermarket, concert, mall, walking, waiting, searching, boring, mad…
Josh
February 6th, 2013 12:38 amIf you don’t have a mobile book…
…you don’t have a mobile book…;)
Stoiko
February 6th, 2013 12:51 amHey, Smashing Team! I really like your magazine and one day I intend to buy one of your awesome books! A poster for this fan would be great! Thanks :)
Lance Uppercut
February 6th, 2013 12:55 amCan’t ignore the world of Mobile Devices, they’ll be the first to turn on humans, starting an epic battle of Man Vs. Machine. IT’S IN REVELATIONS PEOPLE!!
Gordie
February 6th, 2013 12:58 amWhy wouldn’t u build mobile would be a poor choice. Your removing your most important audience.
William R. J. Ribeiro
February 6th, 2013 1:05 amBecause the first chapter by @ppk is like a delicious hot chicken wings dish: it is delicious and spicy! Totally worth it.
Enjoy!
Anna
February 6th, 2013 1:19 amBecause it is the most efficient entry to online access around the globe, mobile use has tipped. Everyone everywhere is going mobile! And so, Smashing Magazine’s Mobile Book is the ticket – with a proven track record of the best and most beautiful web development trends.
Terrell Neuage
February 6th, 2013 1:22 amLiving and teaching in China at an American International School with students from 25 countries as well as attending conferences, workshops and visiting schools throughout Asia not only we, the teachers, but the students live mobile; in the class, at home and on the way back and forth to school, learning is a co-mobile experience.
Zach S
February 6th, 2013 1:41 amI definitely need to brush up on mobile!
Lucian
February 6th, 2013 1:50 amWe’ve grown from having bulky super computers, to having personal home computers, to laptops, to now mobile phones and tablets. The trend is clear — technology is getting faster, cheaper, and smaller. “Mobile” is important because it is the present, and the future. We want to be able to access everything anywhere efficiently.
As we move beyond the need to use physical devices with physical screens, things will change tremendously. Think about the impact that will have on how we design and develop…
Prepare!
Matt Patterson
February 6th, 2013 2:18 amMobile is so important, because the old paradigm of ’9-5′ has been broken. Access from all locations, rather than a set point in your home.
Wendy
February 6th, 2013 2:21 amMobile penetration is so much higher than desktop computers, TVs and other electronic gadget – it’s a must-do for marketeers to get a higher reach!
Yvonne
February 6th, 2013 2:25 amthis book goes right into what you need to know as a graphic designer from responsive sites to mobile strategies and useability and people are all about the flexibility of sites now.
J.
February 6th, 2013 2:39 amThe Mobile Book made me smile and happy because its so beautifully made. One thing in particular stands out for me, the page ribbon. I wonder why not every book has that simple but incredibly useful feature.
Steve Jones
February 6th, 2013 2:44 amBecause we have always been mobile, we just now have computers that can come with us.
Phil Kurian
February 6th, 2013 2:52 amFantastic book. The effort which the smashing team have put into this book has made me buy my first print book in years. Absolutely indispensable, as every client of mine nowadays insists on a solid mobile experience for their business.
Kelvin Gani
February 6th, 2013 3:08 amMobile is important nowadays because mobile is getting more ubiquitous among people. It increases user’s efficiency; and with better mobile connection and infrastructure, mobile users will absolutely grow significantly over the next years.
Newspaper >> Radio >> TV >> Computer >> MOBILE (now and the future)
Joel
February 6th, 2013 3:13 amI live near a few universities. Do the mass numbers of students walking around have a laptop open infront of them? Do they have a computer tower next to them in the library?
Obviously not. This is why mobile is important: it’s always there, always available.
Eric "WizKid" Odom
February 6th, 2013 3:29 amMobile is incredibly important to me as someone who works in the field, and is enrolled in school for web design and development. I’m in the process of redesigning my employer’s website, which is of course going to be responsive, and I’ve just ordered my copy of the book. The poster set would look really good hanging on my wall in my office!
Neil
February 6th, 2013 3:45 amMobile is so important nowadays because the usage of mobile is steadily increasing. Mobile devices are no longer just mobile phones, per se, but are becoming portable/mini computers in their own right, which users can use to do a lot more than just calling and texting.
I like how the Mobile Book explains this and what we should do to make our websites/applications respond correctly and properly according to the device used to access it.
Alexander Gounder
February 6th, 2013 3:52 amLike how Home PCs brought a large no. of people closer, Mobile is enabling the same amongst an even large no. of people… who never tell this date had the means to have their landline telephones, leave alone access to the internet.
The power is visible in my country, India when an uneducated labourer flashes his mobile phone which has a PDF of his train ticket. imagine the amount of paper and other over heads the Indian Railways have saved by being a “little” mobile phone friendly…
On a side note wouldn’t it be nice to let a poor Indian Kid win…
Erik Thomas
February 6th, 2013 4:18 amThe internet is accessed primarily through mobile device in today’s world, mainly cellphones and tablet devices. If media is not compatible with mobile devices it is less likely to be as effective as it was intended to be.
Adam Butterworth
February 6th, 2013 5:56 amWhat’s important about mobile web design and development is that now the web is literally everywhere not just in your house or the coffee shop anymore – and this means the possibilities are endless. We truly live in an exciting time.
David Wen
February 6th, 2013 6:03 amMobile is the future of the internet. If toddlers and children today are tapping laptops and PC screens expecting them to be touch friendly what are their kids going to do?
Jillie
February 6th, 2013 6:47 amI am an elementary school librarian who would love to share this “out of the box” creative process with the gifted students I work with. They would be impressed and intrigued and would create their own mobiles that I know would be awesome.
Matt
February 6th, 2013 6:48 amWeb users are increasingly browsing using mobile devices, therefore we need to make sure they have a user-friendly experience on them… none of that pinching and zooming!
bhu1webguy
February 6th, 2013 7:11 amReally, mobile is must important at this time because it’s very easy to get information from websites wherever we are.
Brendan Temple
February 6th, 2013 7:12 amI already have The Smashing Book 1 and 2, all I can say if the Mobile book is the same, then I am ordering it today. Why do we need mobile. In South Africa today, there are more web users on mobile than PCs, I have a good reason to go mobile.
Alex Tonneau
February 6th, 2013 7:53 amMobile is important because it’s a milestone towards a new generation of UX / UI. I believe the “tablet” type of mobiles will dissolve in a near future in profit of ubiquitous UIs (how about “Cloud UIs” :)). However, the mobile UI as it stands today is a necessary step towards this next generation.
Rahil SHaikh
February 6th, 2013 8:03 amBecause user are using more mobile devises nowadays and the book its a great example of that
Jeroen P.
February 6th, 2013 8:05 amBecause I phone and you phone.
Tobias Elsasser
February 6th, 2013 8:06 amBecause lots of people feel an irrational fear when they’re not able to get online for more than an hour.
maverick
February 6th, 2013 8:50 amI’ve bought this book for my agency as nowadays, all our clients have needs concerning mobile, mobility, UX for small screens, access from everywhere, at everytime… So we need to think about that in all our projects and reading this book and smashing mag’s articles provides us a lot of help. Great book by the way! The “object” itself is as portable and as accessible as its content :)
Luca
February 6th, 2013 9:11 amMobile is not so important…better a cup of tea with friends…but my wall is sooo empty and your poster are soo beautiful :-)
THX!
Luca
Peter
February 6th, 2013 9:14 amMobile is and will grow even more important because it reflects and stimulates the merging between virtuality and reality. The internet is a layer of information, communication and function that becomes more and more intertwined with our daily lifes and will continue to do so. Mobile access to this layer (and the need for it) is a logical, almost inevitable progress which is still at the beginning.
Thus there are exciting times ahead :)
Christian
February 6th, 2013 9:30 amMobile web-browsing marketshare will eclipse desktop-browsing. It’s extremely important to see the massive shift that is happening right now. Web developers should read the ‘Mobile Book’ by Smashing Magazine. I got it on the day of release – essential reading.
Vincent
February 6th, 2013 9:37 amBecause it’s everywhere.
Pipifix
February 6th, 2013 9:58 amBecause everyone uses a mobile phone now. Mobile is the future.
Łukasz Adamczuk
February 6th, 2013 10:07 amMobile is such important as other communication channels. If web standards designate way of internet evolution, all media becomes important and useful. Mobile is the first sign of the direction, where everything is common, accessible and usable.
Matt
February 6th, 2013 10:09 amMobile is becoming the new web / ip landscape. No longer can we get away with just desktop web experiences. In order reach our diverse audiences mobile is an essentially component to making content consumption a richer experience. Second screen experiences will value add existing content delivery and as ip television become more integrated it will truly be a brave new world in digital, especially in mobile design and development. I can’t wait !
Vikki
February 6th, 2013 10:13 amThe book is awesome. Simples. On a serious note however, I’ve only space in my office for a landscape A3 poster… do the posters come with their own media queries too?
Stijn Cappaert
February 6th, 2013 10:18 amMobile is ‘Smashing’ in a variety of ways. Humans have been communicating since the dawn of man. Be it with cave drawings or smoke signals. Due to accelareted evolution in multimedia, today you are constantly connected with the whole world through your mobile phone (or other mobile devices). Moreover, considering evolution won’t stop, mobile is an important intersection for what comes next. Augmented reality? Holographic imaging? Or perhaps biologically connected from birth? Who knows?
A fun, bit scary, but ultimately smashing future ahead of us.
Antonio
February 6th, 2013 10:20 amMobile is everything nowadays!!!
Dileep K Sharma
February 6th, 2013 10:20 amWhen there is no one around there is this mobile; always with you. You’ll never feel alone.
Srinivasan MV
February 6th, 2013 10:28 amThe whole book (The Mobile Book) is very informative. There are many things which I would like to say about this book but few important things are:
1. I like the way you guys have mentioned Author details at the end of each sections. This gives us inspiration to be a contributor to SM.
2. Important links as reference given in footer is just awesome.
3. The quality of the book and the print is very cute and clear, more over its readable :-)
4. I simply love Smashing Magazine Team :-)
ventoline
February 6th, 2013 10:33 amNice posters! I really like the one with the circles, it looks like music thru an oscilloscope ^^
Narendra
February 6th, 2013 10:35 amNice post
Cj
February 6th, 2013 10:37 amWe are always on the go – So computers must be with us !
matteo
February 6th, 2013 10:40 ambecause my grandmother have just an old iphone to surf the interwebz!
Phill Lecount
February 6th, 2013 10:48 amWith mobile books you can carry a whole library around in your pocket.
Roland
February 6th, 2013 11:03 amI know mobile is important, because every time my battery dies, I’m late for a job application.
Sander T.
February 6th, 2013 11:04 amMobile = Internet/Interactivity 24 Hours a day!
Kosta
February 6th, 2013 11:06 amMobile is of a great importance because it is really personal. The mobile content is where you need it, when you need it and it’s straight to the point – just the way we communicate to each other. We are all in motion and we want, we do need the information to flow with us so we keep it handy and have constant access to it.
sadjad
February 6th, 2013 11:25 amYes…
Carlo Bruno
February 6th, 2013 11:28 amBecause the first thing I do as I wake up to turn on my smartphone and the last one before falling asleep is turn it off.
MG
February 6th, 2013 11:30 amyupyupyup i hereby submit a comment. lovely design!
Thaninrat
February 6th, 2013 11:34 amMobile is important because, it let you access internet everywhere and everytime you want!!
Barry McGee
February 6th, 2013 11:50 amMmm.. posters.
Francesco La Macchia
February 6th, 2013 11:51 amI love this book, and… I love this illustrations…
max ngari
February 6th, 2013 11:56 amI Love!! i Love!!!
Having come from the Mobile forward country in the world (KENYA) this is amazing!!
Would love a copy!!
Dave
February 6th, 2013 12:05 pmMobile design and development is important, why? … Because they new devices. We must always evolve and adapt our websites to how, where, and who is accessing the web.
David
February 6th, 2013 12:14 pmThe future is mobile.
GeekGrunge
February 6th, 2013 12:17 pmWhy mobile is so important nowadays ?
Simply because Tim Berners-Lee said :
The web should be accessible from any kind of hardware that can connect to the Internet: stationary or mobile, small screen or large.
Follow the guideline of the www guru geeks !
Haven’t already the mobile book just because i am a french reader
Hope it will arrive soon :)
Christian Hjortshøj
February 6th, 2013 12:21 pmMobile is important because we are getting globalized. There is of course the general reason that mobile is good because it “is” mobile – but I see mobile as a way to globalize even more. Everyone is getting connected, even in some developing countries and especially the growing economies, like BRICS. Connecting is also globalization as globalization relies on connectivity. As Anthony Giddens says (roughly?): “Globalization also influences everyday life as much as it does to other countries”.
Perjan
February 6th, 2013 12:33 pmMobile is important, because it follows you wherever you are. It is not bound to static places, it’s always on the move.
It is fast paced just like the live we are living!
Dennis
February 6th, 2013 12:35 pmThe reason why mobile is so important nowadays is simply the principle of impulse purchase and the way it can be exploited perfectly with mobile websites and e-commerce.
Picture someone sitting in the park, having a glass of wine and checking out the new spring collection of his/her favorite store. Great product, limited stock, ‘early-bird discount’, sale!
Billion dollar industry and growing.
Jeremy
February 6th, 2013 12:37 pmMobile is so important because it’s the way we stay connected. It’s a lot easier to go online from a mobile device when you’re on the go than even something like a laptop. We’ve adopted a fast-paced lifestyle, and mobile has adapted to that.
Stephen Romero
February 6th, 2013 12:48 pmI don’t design for mobile I just design for the flexible web