Poster Set GiveawayFreshen Up Your Walls With Creative Mobile Book Illustrations!

Our brand new Mobile Book was a labor of love. But the love doesn’t just stop there! We’re giving away 20 exclusive A3-sized (11.6 × 16.5 inches) poster sets designed and created by the oh-so-talented Mike Kus, whose abstract illustrations are featured throughout the Mobile Book.



Large previews: Mobile Landscape | Responsive Design | UX Design | The Mobile Book Addendum

Mobile Book Poster Giveaway
Large preview.

I Want A Mobile Book Poster Set!

How can you get your hands on one of these posters, you ask?

All you need to do is comment on this post and tell us one good reason why mobile is so important nowadays. Or, if you already have the Mobile Book in your book collection, tell us what you like about it the most! Winners will be selected and contacted by the Smashing team on Monday, 11th of February.

If you haven’t got the Mobile Book yet, you can still get your book today. The hardcover book features everything you need to know as a designer, developer or mobile strategist to be prepared for the future. If you aren’t convinced yet, download the free sample (PDF, 8.0 Mb) first, a chapter on “Responsive Design Strategy” by Trent Walton.

Cheers and good luck!

The Smashing Editorial loves high-quality content and cares about little details. We also believe that content and design are crafts worth sharpening.

  1. 501

    Margarita Ramon

    February 6th, 2013 1:02 pm

    Mobile is standard form of communication these days, it makes life easier in your daily life, anywhere you are and keeps you busy when bored, also saves a lot of trees! you don’t have to read an article in the newspaper, magazine but simple go online in your mobile. It’s like having a mini computer all the time with you. :)

    0
  2. 503

    Vincent van Scherpenseel

    February 6th, 2013 1:49 pm

    First chapter by fellow Dutchman Peter-Paul Koch is absolutely fantastic. Really great to get a better understanding of the mobile ecosystem and why Windows Mobile needs to open up for change if it wants to succeed.

    0
  3. 504

    Would love to get one of those! Greetings from Germany

    0
  4. 505

    Why is mobile so important?…..
    …….Because there’s a growing generation of customers, and future customers, out there who have never known anything else.
    They were born with a PScontroller in one hand, and a Smartphone in the other, and they will determine the channels that they wish to use to do business with us. Not the other way around!
    If you don’t have a mobile strategy, you don’t have a shop on the new high street.

    0
  5. 506

    Mobile is important to me because it reaches the most diverse audiences. Almost everyone in communities of color has access to a mobile device, even if they don’t have a computer at home.

    0
  6. 507

    For users (and the world at large), mobile is incredibly important as it brings the world to their doorstep. Millions of people now have access to important information and make contacts previously impossible.

    For designers (especially) and developers, mobile is important because it brings us one step closer to truly having our own medium; painters have canvas, sculpters have clay. Thinking about graphics and content, instead of the device they are viewed on, is what will bring the web into its own.

    0
  7. 508

    Mobile is important because – it’s what everyone is using!

    Mobile is more affordable, more portable and more convienient than anything before it.

    0
  8. 509

    Jamie Klenetsky

    February 6th, 2013 3:27 pm

    I work for a local government in a high-income area, and the majority of constituents are on smartphones far more than desktops. I recently made our site responsive and have gotten lots of positive feedback :)

    0
  9. 510

    Over the past umpteen months we have watched the steadily and sharply increasing rise of Mobile Users accessing our content on the fly. Hard to miss when you take a seat anywhere in the mainstream world and people-watch for a minute. We are beyond “connected” to anything and everything and we stop just shy of demanding the content be friendly enough for the devices we choose to find it. Or do we, “demand it”.. I know I cuss and moan throughout the day when I come across a site that hasn’t taken the initiative to think about ME. Oh well? Hardly. Mobile IS very important.

    As a user, I expect site owners to cater to my needs. Heck, I use a phone with a 1.2Gb processor and 16Gbs of SD-RAM. Give me the good stuff, so I can find the information I am looking for quickly and without hindrance. Give me a site that was built for my display! Mobile friendly is coming to mind here.

    As a developer, my job is different and hardly as concise. However, with respect to bandwidth and/or latency I don’t want to chew up some of my users data plans, either but I DO want to give them a site that caters to their device/display while making the overall UX more enjoyable. I can do that because Mobile is “important.”

    It’s a fundamental fact that we must consider a users needs in order to better develop for them. We make a list of those needs and check them off one by one prior to succumbing to the ritualistic keyboarding of code. One of the first questions we consider is: What equipment is being used to access the content or otherwise surf the web? That answer can be diverse but I have watched “mobile” devices climb it faster than any other.

    There was a time not too long ago when “Mobile” wasn’t on that list at all. Then there was a time when it showed up! For me, 84.3% of the last 30 days worth of users to the websites I build and maintain used their phones to access the content. This makes Mobile profoundly “important” to me and well worth consideration if I want to keep those users.

    Kudos to the the guys who labored over The Mobile Book.This is the kind of book that you do not just “read”. You read, study, absorb and apply what you learned with a book like this.The writings in the Mobile Book will keep me busy for years and change the way I develop forever.

    -1
  10. 511

    i’m disappointed in this.

    why beg for comments ? :(

    Is SM a “grown up” publication or not?

    +1
  11. 513

    Mobile is important because of its large market share- if you don’t build a website easily usable by mobile, you’re potentially losing a large chunk of business.

    Mobile is forcing the push to thoughtful design. Now, considering how your page will look with multiple screen sizes is more important than ever.

    +1
  12. 514

    With the power of portable computing increasing and the cost dropping, mobile is the most important and expansive platform going. It’s far more frontier and varying in connectivity (browser, apps, operating systems) which increases challenges for developers.

    You guys do great work, and it is near daily reading for me.

    Cheers,

    Mark

    0
  13. 515

    José Luis Almagro

    February 6th, 2013 4:03 pm

    Aside from the content of the mobile book, wich is extremely relevant, the greatest thing about it is the design. It’s simplicity reflects nowadays importance of design and most of all content! For exactly that same reason i absolutely love the minimalistic poster designs of the oh-so-talented Mike Kus. Praise Mike! :-)

    2013 Will be the year where mobile will take over desktop. A milestone we cannot ignore. The beautiful world of the web will dramatically change this year, in a positive way. We keep on making steps towards a perfect (responsive) web :)

    0
  14. 516

    Why is mobile important? Because its integration with our lifestyles has forced us as designers to rethink everything we once knew. It’s not about just being cool or pretty anymore (not that it ever was). But now more than ever, it’s about focusing on what is truly useful and important—and not just to us, but the people we are serving. Perhaps, what’s even more significant is that this thought process is shaping more than just mobile designs…

    0
  15. 517

    Mobile is important because everyone needs information on the go, and they need it now.

    Because of their size, they provide a level of portability unmatched by any other device. And because they’re (pretty much) always connected to WiFi or a mobile data connection, you can access all information available on the internet right on the spot.

    Provide a good interface to mobile users so that they can find the information they want, when they want it, and you’re doing everyone a favor.

    0
  16. 518

    According to the International Telecoms Union, mobile will overtake fixed Internet access by 2014. In addition, the barriers to purchasing a internet-enabled phone are much lower than personal computer. Given these statistis, too many companies are still not thinking of “mobile first” design or product decisions.

    0
  17. 519

    The illustrations are amazing I would love a set, soooo nice

    0
  18. 520

    Kaitlyn Claiborne

    February 6th, 2013 5:01 pm

    Mobile is so important for a lot of reasons, but it all stems from the fact that the popularity of the mobile internet is on the rise, projected to surpass those who use the internet from their desktop in 2015. When you have so many users coming from a device that is significantly different from the traditional desktop monitor, it is important to make some changes to make the experience just as good for these users as those visiting on their desktop.

    0
  19. 521

    True story:

    I live on the fourteenth floor of a high rise building in downtown Chicago, IL, USA. Waiting for the elevator to hit my floor, I decide to do some light reading on my phone (the article I read was just “Smashing”). Seeing me grab my phone out of my coat pocket, my girlfriend decides to check movie times, but gets distracted with Facebook, then emails, then Instagram. I hear the elevator slowing down as it approaches my floor. The door opens, and the car is packed with people… all using their smartphones! Enjoying the article I’m reading, I opt to take the next elevator.

    0
  20. 522

    Mobile is important because Apple and Android market share continue to increase, meaning more people consume their information via a mobile device.

    Here are some stats as reported in ComputerWorld 9/2012:
    Apple control 33.4% of total marketshare
    Android control 52.2% of total marketshare

    +1
  21. 523

    To have any form of business branding online and it not be formatted for mobile is a clear message to your customer that you do not have the time or interest in making their experience with your company a seamless, pleasant experience. Mobile technology has been out long enough for any and all companies to react to it and adapt their brand. Companies who don’t adapt and react to this technology are sending out the message that they can’t be bothered with their user’s experience.

    0
  22. 524

    Success in the future world lies in mobile. As society and technology becomes more individualized and personal, mobile will help people make their dreams a reality because it is always at hand.

    0
  23. 525

    Mobile is important for one thing – data. Data on the go, data always at hand, and essentially outsourcing our meat-ware. It is also important for generating data. Instead of people having fixed locations for data we can now track where they are, who they interact with, what they are looking at, and all sorts of fun metrics.

    0
  24. 526

    convenience :)

    0
  25. 527

    Cristian Rivera

    February 6th, 2013 7:03 pm

    Why? because everybody’s got one!

    0
  26. 528

    Daniel Zamorano

    February 6th, 2013 7:14 pm

    Why is mobile so important?

    Mobile means freedom. People who is working, walking or waiting in a line is able to keep the important things on place and time by mobile.

    Personally I think that now days if the computer is an important personal articule, our mobile is even more, I can go out of my home without computer, but I can’t imagine doing it without cell phone for example.

    That means that we give a more important place to mobiles like cell phone in our life than all other tools that we use every day.

    BTW. the posters are amazing :) !

    0
  27. 529

    One good reason why mobile is so important nowadays you ask.

    Mobile is the future, mobile is the growing interface for which users use. Many people use mobile phones to browse websites on the go and aswell at home. And even though so many people use it, most websites aren’t made compatible for mobile phones and now, mobile phones need to adapt to websites not really compatible with them.

    We can all agree that viewing a website that is made for desktops on a mobile phone can be difficult, problematic and irritating. Therby we will prefer a mobile friendly website over a “desktop-only” website.

    So the reason why mobile is so important nowadays is that in the end it is the only way to keep your visitors on your site, and the only way to keep your agancy competitive in the market.

    0
  28. 530

    Mobile is important because is used by many people, help Designers to Focus on Content and is a “handy” tool everytime everywhere! :)

    0
  29. 531

    Mobile in hand, you’ve got a walkie-talkie to the whole world. The global show-and-tell. Our personal, handheld C3PO. And, when pressed, a suitable backup flashlight. We can finally share most anything with most anyone. Learn crazy stuff, quickly. Watch cats jump into bathtubs. A veritable garbage disposal of data. To think, just this morning I’ve learned about tricks Elvis Presley taught his pet monkey, the sport of extreme vacuuming, medical applications for platypus venom and a house covered with Union soldier tombstones. All on mobile!

    +2
  30. 532

    stuart griffiths

    February 6th, 2013 9:07 pm

    Mobile has extended web connectivity into the bathroom…enough said!

    0
  31. 533

    Mobile is important because it is everywhere.

    0
  32. 534

    I think it’d be more harder to think of a reason mobile ISN’T important today. But of course mobile is important! Many last minute decisions are based on how fast and how easy a site is when I’m on the go. A great example is out in an unfamiliar area looking for a place to eat. I’ll go to the first place that has a great mobile experience. If I have to wait for 30 seconds to download half a full website for a place, I’m not going. I may not even go in the future based on a crap experience with their mobile version. (it’s happened)

    0
  33. 535

    Wow these are great! Why is mobile so important? Because everyone is walking around with a smart phone and it is now more important to create a site to function properly and to look the best on their mobile browser.

    0
  34. 536

    Answer: Audience. Disregard mobile and you ignore a significant, and growing, percentage of users. Mobile shouldn’t be a priority, it should be THE priority.

    0
  35. 537

    Mobile is important because it is in everyones pocket these days.
    And I need this posters to cover up the ugly DOTA posters my coworker has. XD

    0
  36. 538

    Mobile is important because it presents an entirely new set of restrictions and limitations, but for every door mobile closes, it opens all the windows in the house.

    0
  37. 539

    Its important because if this site wasnt optimized for mobile I wouldn’t be sitting here on the subway reading about the importance of mobile and thinking how awesome those illustrations would look in my studio… :-)

    0
  38. 540

    I ordered the Mobile Book late last year for the agency I work in as a front-end designer and after about 5 weeks of patient waiting (I’m in Australia) I finally have it! :)

    When I’m done reading it, I’ll probably display it somewhere people can see it, because of how nice it looks!

    And why is mobile important? You just gotta look at the market share and sales of mobile devices. Also, everything looks about twice as good on a mobile screen. Would love to get my hands on one of these posters!

    0
  39. 541

    I like to think I’m a reasonably intelligent person. I’m a successful professional in my mid-twenties, and I tend to pick up on things pretty quickly. However, one major area in which I’ve always been lacking is a sense of direction . I get lost ALL THE TIME. Walking, in the car.. on the bus… The biggest reason, hands-down, that mobile has become an essential part of my life? Maps.

    0
  40. 542

    Uh.. Duh.. Mobile is important because it is everywhere and ever expanding.

    0
  41. 543

    ..because a lot of us would otherwise still be hackin’ away at actionscript :)

    0
  42. 544

    Mobile is important because desktops are difficult to fit in one’s pocket, five mile extension cords are impractical, laptops held to one’s ear to make phone calls are awkward, and also… PvZ on the toilet during work hours.

    Poster me.

    0
  43. 545

    …because how am I supposed to be a chin-stroking, bohemian designer-type on the go? It is so hard to enter my comments into a carrier pidgeon. He doesn’t like it.

    +1
  44. 546

    Mobile is important now simply because technology has advanced to the point that we are able to make computers that fit in our pockets and this idea has resonated with millions. Today it’s smartphone and tablets. In the future it will be all kinds of devices with embedded sensors that can talk to each other. The internet will become much more pervasive yet more invisible as a seamless part of our everyday lives.

    0
  45. 547

    Our world has been being increasingly Mobile-oriented preference. Contected devices. Smart applications. Web facades. They all demand intricate common grounds to be tailored as universal design. So I need the right bible of Mobile-intensive course to overcome design problems. Yeah very lucky, I bought it- read it- and thank it!

    +1
  46. 548

    Matthis Herrmann

    February 7th, 2013 9:08 am

    Mobile is important because People are mobile, … anytime, everywhere … even me.

    0
  47. 549

    Because almost 3/4 of us are now going online purely via their mobile phone:)

    0
  48. 550

    Babis Manologlou

    February 7th, 2013 10:11 am

    In a constant connected World Mobility plays a Huge role. Also the Posters are awesome:)

    0
  49. 551

    Anton Rademaker

    February 7th, 2013 10:14 am

    The book is very good, the first chapter by Peter-Paul Koch is really a good introduction and overview of the mobile world. I just finished chapter 2, which gives good references to solutions for common problems. We at Netsupport ordered the book + ebook, and the ebook is very good to read on a iPad. The book itself is solid and hardcover and a little bit heavy to carry around…

    0
  50. 552

    One good reason that I can say is “It will allow me to do what I wanted to do anytime, anywhere without any question, but my better half ;)”.
    ———————————————————————-
    And the second comment goes here

    God said “I need something which can reduce the distance between my humans, I need something by which they can talk, watch, like, share whatever they have and they want, I need something which can accompany in their lonely life, which make them smile, cheer, know, motivate and brings back them into life”, So god created mobile phone and it became important !!!

    +1
  51. 553

    Mobile is extremely important as more and more people are viewing websites on tablets, smartphones and other mobile devices. Providing a consistent user experience across a multitude of devices shows that a) you have the skills to make this a possibility b) that you care about your end user and c) that you place importance on your brand visibility in all digital areas.

    Failing to implement or even consider the various ways in which your end users interact with your brand and services will become a very clear indication that you actually don’t care and this will ultimately devalue your brand and turn your customers away.

    0
  52. 554

    Mobile is like the illustrations represent. A minimalistic yet dynamic way to comunicate, create conexions and enjoy the feeling of being connected. It’s a simple concept but with an emerging response.

    0
  53. 555

    Loved the book ! A poster would be awesome !

    0
  54. 556

    Because people are never more than a few thoughts away from their phone.

    0
  55. 557

    Richard Bastiaans

    February 7th, 2013 12:19 pm

    It’s a nice book, I can recommend it! I like the part on UX design for mobile.

    0
  56. 558

    Mobile today is a standard form of communication. It has developed from a lifestyle thing to a way people are working and keep themselves informed everywhere.

    Altough I like printed books ebooks are practical because you can search for some content and they are easy to take along. And in our business things become obsolete quickly, so it’s easier and often cheaper to use a ebook. This is also a reason mobile devices become more and more a normal part of our world.

    0
  57. 559

    Mobile is soon to overtake laptops and PCs as the prime device to access the internet.

    Ignoring it is the same as the people who dismissed the first iPad as an overpriced toy that no one needs!

    0
  58. 560

    I have and love The Mobile Book. I most appreciate that while the book carefully outlines the philosophies behind mobile design, its advice on implementation is very practical and never veers into dogma. Rather than tell readers how to go about performing tasks, it gives the readers an arsenal of questions to ask to decide for themselves the best approach for a particular task or project.

    And the ribbon for saving your place in the book is very welcome. If only every book had one of those.

    0
  59. 561

    I just want a poster…

    0
  60. 562

    Because it saves us a ton off time in everyday life. It’s just that simple!
    That is our most important resource, isn’t it?

    Woo hoooo poster…. :)

    0
  61. 563

    I would love these on the walls of my new place. Free would be cool, but I’d be happy to by the entire poster set. Please let me know who to contact.

    0
  62. 564

    … because mobile is all in one device:
    1) Telephone
    3) Camera (photos + Videos)
    4) Music Player
    5) Video Player
    6) Game Device
    7) Notes, voice recorder, reminder (productivity)
    8) Email/Internet and communication
    8) … and Millions of apps are available which makes your life too much easier and global.

    0
  63. 565

    I think the fact that most people now have access to some kind of mobile/smartphone means that design for mobile has become ever so important. How many times have you thought about looking up something on the internet and only had your mobile to hand to check it out?

    I think there is a definite need to emphasise more focus on design for mobiles, but in a way that works alongside traditional web design to come up with a happy medium.

    0
  64. 566

    Saying that mobile is important in current webdesign is like saying water is important in swimming. The percentage of mobile visitors is rising (and will definitely continue to do so) with some countries relying almost exclusively on mobile access. Even though modern phones can work almost as a “normal” browser, adaptive and responsive design makes the user experience richer and creates a lot more value with the customer or visitor.

    0
  65. 567

    I travel a lot and having these on my mobile would make my day just a little more pleasant. Cheers to you~

    0
  66. 568

    Scott Whitehead

    February 7th, 2013 3:31 pm

    2 things I love about this book. 1 – The physical quality of how the book was made, it is beautiful. 2 – I can share pieces of this book with people that have not done a lot of mobile design, and can instantly see the “Oh! That makes sense” look on their face.

    0
  67. 569

    Patrick Fawbert Mills

    February 7th, 2013 3:53 pm

    Mobile becomes more essential as our digital world evolves without the previous spacial boundaries that restricted us.

    People want content, services and results instantly and on the move – something not achievable with a classic computer. As societies change and the technology within it becomes more advanced, there is little doubt the mobile will become the most important device in people’s and society’s lives.

    I thought the book was fantastic and would love to receive the posters.

    Thanks, Patrick

    0
  68. 570

    Mobile just is. Trying to ignore it is to stop trying to keep up with what people are doing. Mobile is accessible, and everyone wants things accessible.

    0
  69. 571

    Landon Register

    February 7th, 2013 4:37 pm

    Those posters would be awesome to win!

    0
  70. 572

    Mobile is important as the web is meant to be accessible to all no matter what device is used. We have forgotten this in the previous age of powerful desktops, broadband and big monitors.

    Long overdue is putting content first without the bandwidth hogging fluff, adverts and chrome.

    Sites that do not adapt will die.

    Smashing pictures BTW!

    0
  71. 573

    Mobile is that important just because Life is Motion!

    0
  72. 574

    When your brain finally gives you the inspiration you have been looking for (usually on the go or hanging out but usually away from the computer) you have a need for a place to record, share and discuss these insights into something awesomely creative and unique. Mobile is the technology that is almost always accessible. It may not be the best one, not yet at least, but its handy and gets you on the way of creating something.

    0
  73. 575

    Low cost, far-reaching health care.

    Mobile has advanced the progress of health care in remote parts of the world (Africa, for example) where landlines are scarce. With more than 650 million Africans using mobile devices, mobile health projects (mHealth Alliance, counterfeit medicine verification, routine appointent reminders and HIV mobile awareness) offer opportunities to provide health care at low cost. More than 10,000 people receive appointment reminders via mobile reminders for HIV treatment.

    0
  74. 576

    Going mobile! Beep Beep! Not just mobile, but multi-screen device design such as adaptive design is critical. Smart phone is great for some things – but according to my latest usability testing; only one said she MIGHT submit a recipe from her smartphone ONE time and if the experience was not good, would not do it again. Tablet is a different story! Everything must have context!
    Posters! yes please! :)

    0
  75. 577

    Would love to win one of these posters!

    Here is just one example in my life as to why mobile is important. My husband has 4 younger siblings ranging from ages 16 – 8. They share ONE laptop between the four of them. But the youngest has an iPod touch and the 3 older siblings each have a smartphone as well as a tablet. How do you think they are going to be viewing websites most often? I think most households are like this, if not moving in this direction which makes mobile EXTREMELY important!

    0
  76. 578

    Because just like with *real* real estate, the value of your virtual real estate (and its success) depends enormously on three important considerations:

    1. Location
    2. Location
    3. Location

    To be valuable, your product must be accessible from *everywhere*. Mobile matters now, and will forevermore.

    0
  77. 579

    Mobile is quickly becoming the most ubiquitous form of communication. Soon many people will rely on mobile web browsing as the primary form of internet usage and its very important that every business’s presence is represented in an easy accessible mobile format.

    0
  78. 580

    Mobile is the new standard.

    0
  79. 581

    The book looks interesting, and I need some posters for my dreadfully bare room!

    0
  80. 582

    It’s important because mobile usage of our site has grown by 200% in the last year and now makes up almost 40% of all visitors! Great looking designs!

    0
  81. 583

    although mobile technology has reduced verbal communication is something that basically makes life easy nowadays…

    0
  82. 584

    Mobile is important because you want to give you users a good experience how ever they choose to visit your site. Nothing is more frustrating when you want to just read some news or get a quick phone number. Then the site dumps you into an awful mobile site. Most times I’d rather pinch and zoom.

    0
  83. 585

    We are humans, constantly moving. Life happens while we move, while we dance. While we watch a movie and while we rest. While we kiss our daughters good night and while we drive on the highway. Life is all around, just happening all day long. Mobile is what defines human nature. And mobile technology should embrace this contant moving, by letting us share, connect and experience better moments in our life, improving the quality of life for all human kind. Soon it won’t be seen as a different technological approach but as the standard. As how the web should’ve been right from the start, but wasn’t due to technological limitations at that time. Mobile has always been there, it just happens that the internet took a little time getting there :)

    0
  84. 586

    Connectivity. People have long used computers to connect and communicate when at home and now people have that experience with them in mobiles, wherever they go. There’s no longer a physical and technological divide between groups; people can interact however and (almost) wherever they want, opening up a new world for even the most isolated of areas.

    0
  85. 587

    The World is heavily fluctuating !

    0
  86. 588

    mobile forces me as a designer to strip away everything extraneous and focus upon a site’s core value.

    0
  87. 589

    Mobile is as mobile does.

    0
  88. 590

    Yann Smith-Kielland

    February 8th, 2013 10:43 am

    Mobile devices at the only truly personal devices to date. Mobile devices are the devices that accompanies users in any situation and location. Therefore, in any form mobile it is the only important platform;)

    0
  89. 591

    Susan Vrona Bejina

    February 8th, 2013 11:57 am

    Mobile will come and go. Art is forever.

    0
  90. 592

    Mobile is your next door neighbor…

    0
  91. 593

    Technology is evolving whether we like it or not & mobile is part of that evolution. We do everything on our mobile where once it was used just to make phone calls.

    0
  92. 594

    Mobile is good because the world is your office

    0
  93. 595

    Have not gotten the books, but the designs look truely smashing!

    0
  94. 596

    Mobile development is interesting because of all the possibilities it offers. All essential things can be implemented in a mobile device, the challenge is how to do it. Because mobile development is new way of designing interfaces, i believe not all good and innovative approaches are discovered.

    I’m curious what the future will offer for mobile devices and perhaps it can even overshadow desktop pcs.

    0
  95. 597

    Mobile is important because it’s everywhere we are. Mobile is easy to transfer, fast, reliable, and yes, it’s emotional! We are addicted to our mobile devices and feel naked without them. What else do we feel this way about? Our clothes. Not even our watches! Mobile is the new… watch! ;)

    0
  96. 598

    Am fascinated to watch the mobile revolution and how it is transforming every aspect of our lives, particularly marketing strategies & implementation! (Love the posters, BTW!)

    0
  97. 599

    I’m viewing this on a mobile, need I say more? :)

    0
  98. 600

    Jenny Mueller-Bune

    February 9th, 2013 4:21 am

    Love these posters!

    0
  99. 601

    Monica Messaggi Kaya

    February 9th, 2013 5:49 pm

    I cannot live without it. It became a tool, a way of working, a way of getting ‘updated’ with news, friends, family and it became my “brain dump”. My partial memory is there, either in form of photos, posts, Path moments, notes, passwords (hey! I’m using Password safe there… I’m not *that* crazy). And that is just talking about my mobile phone… there are many other mobile gadgets: my Kindle (library on the go), my iPad, my slim laptop (I can consider it mobile can I not?). So, yes, hard to live without it… Citing one of the speakers of a past conference I’ve been: “You’re all human cyborgs whether you like it or not” and we are on a mobile era.

    +2
  100. 602

    Mobile is the new glass through which we’re discovering the physical world we used to walk.

    0

  1. 1

    Why is mobile important? Funny. What is not mobile today? Everything is spinning. We are just under false impression, because If something moves at the speed of light, time stops. Right? Right. ;)

    About the new book. I’m not even touching it without my gloves on. All that silver and bling-bling from the outside and top sh** content from the inside. Top class, as always. Well done SM Team!

    +12
  2. 2

    Mobile is important nowadays because of our fast paced lifestyle. With so much going on in our busy schedules there isn’t enough time to sit in front of a computer to access information. It’s alot easier to grab your mobile phone or tablet to browse the internet while your running errands or waiting in line at the DMV. I personally find myself reading online magazines like “Smashing Magazine” and “CSS-Tricks” to expand my knowledge-base while running on the treadmill at the gym. It’s a great way to multi-task while people have alot going on in their busy lives.

    +7
  3. 3

    Do the mobile posters resize accordingly to the place/room I’m about to bring them to? Neat!

    +3
  4. 4

    I read in the bathroom….a lot. All across our great nation, improved mobile experiences are bringing back the fun in going wee wee!

    +3
  5. 5

    Mobile is and will grow even more important because it reflects and stimulates the merging between virtuality and reality. The internet is a layer of information, communication and function that becomes more and more intertwined with our daily lifes and will continue to do so. Mobile access to this layer (and the need for it) is a logical, almost inevitable progress which is still at the beginning.

    Thus there are exciting times ahead :)

    +3
  6. 6

    Mobile is important – because we want to be able to check the news / blogs not only at home but also in the morning while sitting in the bus.

    +2
  7. 7

    My mother surfs the net on her mobile phone with no trouble but still can’t work out how to use the scroll wheel on a mouse.

    +2
  8. 8

    Mobile is important because…
    We can watch a dude fall from space in real-time whilst waiting to catch a bus. (Actually, I don’t wait for buses anymore as I use a mobile app to ensure I get there just in time).
    We can photograph friends doing shots of vodka through the eyeball on those kind of nights out where you know you gotta leave the Nikon at home.
    We can cheat at the local pub quiz… Oh know I didn’t.
    We can toss birds at elaborate constructions of evil pigs on the daily, something I always aspired to before mobile came along.
    Most of all it allows us to make a connection to another human being, anytime, any place, anywhere.*
    *Data allowance, signal and ‘the way you hold the iPhone 4′ permitting.

    +2
  9. 9

    Yesterday afternoon, trapped in my car in Chicago rush hour traffic, I found myself listening to NPR, as I normally do.

    When the correspondent began listing the sponsors who support the program, I snapped out of my traffic-zombie state to pay attention to one sponsor particular – a local personal shopping startup. And like any bored-to-death human being stuck in a car with only a smartphone at my disposal, I did what you might expect: I looked that baby up.

    But when I saw their website, my heart sank a little, for their own sake.

    A pixellated, blurry logo. Content I had to scroll sideways and down and diagonally to read, zooming all around. And, to be perfectly honest, I abandoned any interest in the poor startup and returned to sitting in traffic. Because it was so inconvenient – and yes, also dangerous – to get even a glimpse of this little fledgling company that it wasn’t worth my time.

    But it’s how we as humans have come to operate these days. We’re mobile creatures. We have to be. It’s the world in which we, unless we choose to deviate from modern standards of efficiency and connectivity, are forced to exist.

    That’s why mobile development is so important. In order to be useful to us, the web needs to keep up with us.

    +2
  10. 10

    Why is mobile important? The world is mobile, people are mobile, devices make is even more mobile than ever before.

    +2
  11. 11

    Mobile in hand, you’ve got a walkie-talkie to the whole world. The global show-and-tell. Our personal, handheld C3PO. And, when pressed, a suitable backup flashlight. We can finally share most anything with most anyone. Learn crazy stuff, quickly. Watch cats jump into bathtubs. A veritable garbage disposal of data. To think, just this morning I’ve learned about tricks Elvis Presley taught his pet monkey, the sport of extreme vacuuming, medical applications for platypus venom and a house covered with Union soldier tombstones. All on mobile!

    +2
  12. 12

    Monica Messaggi Kaya

    February 9th, 2013 5:49 pm

    I cannot live without it. It became a tool, a way of working, a way of getting ‘updated’ with news, friends, family and it became my “brain dump”. My partial memory is there, either in form of photos, posts, Path moments, notes, passwords (hey! I’m using Password safe there… I’m not *that* crazy). And that is just talking about my mobile phone… there are many other mobile gadgets: my Kindle (library on the go), my iPad, my slim laptop (I can consider it mobile can I not?). So, yes, hard to live without it… Citing one of the speakers of a past conference I’ve been: “You’re all human cyborgs whether you like it or not” and we are on a mobile era.

    +2
  13. 13

    Mobile is not just phones and tablets and 480px wide; mobile is everything that isn’t tied to a wall. The breadth of devices and, more importantly, experiences, users will have shows that “mobile” is no longer a consideration. Mobile – anywhere, anytime, on any device – is a necessity for support.

    +2
  14. 14

    Mobile usage has exploded over recent years with the introduction of new technologies. Now with the rollout of 4g wireless technologies the web is no longer something you browse while sitting in front of a monitor at a desk. It has evolved into something that consumers continue to embed into their everyday lives. Without being/becoming mobile, you will become extinct.

    +1
  15. 15

    Mobile is important because nobody really wants to sit at a desk.

    +1
  16. 16

    Sweet posters!

    +1
  17. 17

    It’s not about becoming mobile, it’s about becoming universal in your design philosophy and approach. Device-agnosticism is the way to design for the future and treat the web as a single platform with many facets, offering different user experiences. Focus on creating those experiences.

    +1
  18. 18

    Mobile is the best way to get an idea what is going on. Everything happens anywhere and anytime and thanks to mobile development, you don’t need to miss a thing. Due to the massive growth in mobile developers Smashing’s Mobile Book really stands out as a standard every developer needs to achieve. With the posters it is possible to take a second every day and think about the importance of mobile developing without having to open the book before going to work. It would be a great reminder that everything is possible as long as the standards and reasons are top notch.

    +1
  19. 19

    When designing for mobile first you really have to think about your content and how to get your message across. Always a good point to start with.

    +1
  20. 20

    mobile is important because it’s my alarm clock, it’s the firestarter of my design-workday!

    On a more serious note: mobile is important because it connects people from all over the world, designers, developers, customers & clients.. great way to work with people all over the globe and share inspiration and thoughts from out of your pocket!

    +1
  21. 21

    Sorry guys my browser was very enthusiastic by crashing and posting… Just read my post once or even ignore it. 3 times is indeed too much :)

    +1
  22. 22

    Mobile is important ’cause you can browse the web while on toilet. ;)

    +1
  23. 23

    It’s a way of life. Making the mobile experience usable and enjoyable truly enhances our lives. It feels like we are still in the beginning stages of mobile with so much more to learn so many ways to still grow in the area. It’s exciting and it seems impossible to even imagine what the future holds for mobile. What’s next? It’s an exciting question in the mobile space, the possiblities are endless so lets strive to make the mobile experience an enjoyable one.

    +1
  24. 24

    Mobile is important in three ways I can see:

    - Mobile brings technology to those to need it more easily. Think nurses providing home health care, or doctors looking up a patient’s med reaction background while on rounds.
    - Mobile makes technology more accessible to those intimidated by traditional desktop interaction. Smart phones and tablets are being readily adopted by older users who never touched laptops or desktops. I’ve seen nurses who never touched a computer in the hospital confidently learn tablets and new software in a day.
    - Mobile more closely meets the needs of users. I think it was Valdis Krebs who pointed out that people don’t want home phones, they want to talk to people, predicting the success of mobile. In the same way, people don’t want browsers or cameras or phones, they want to shop or read or take pictures or talk. Smart phones and tablets meet more needs, more readily.

    +1
  25. 25

    Another smashing achievement from one of the best blogs on design. One I recommend to my students for inspiration. I’m considering requiring some of you books as textbooks for my Internet technology courses. Is there an educational discount? Can I get an instructors desk copy?

    +1
  26. 26

    I found this contest on my Flipboard. Mobile is critical for winning great art.

    +1
  27. 27

    Mobile is the future. People want their everyday life to be simple, easier and connected at all times.

    +1
  28. 28

    Joseph Villajin

    February 5th, 2013 7:07 pm

    Smartphones are rapidly being adopted by the masses, which causes a huge priority shift. I always hear people say, “Pocket check! Phone, keys, wallet!”, and of course “Dude, wheres my phone?” Given the amount of time people spend on their phones, it’s time to adapt our strategies to include mobile. If not, then your yesterday’s news.

    +1
  29. 29

    Mobile has become the norm. Above and beyond the fact that yes, society is fast paced, and we don’t have time to sit down at a desk anymore, there is another reason that mobile has become a necessity. My current job, opened up my eyes to realize that those who can benefit the most from mobile web/applications are actually the low income families, who may not be able to afford a larger desktop. They use mobile because it is a more affordable solution to access the web and all it’s resources. I used to think of mobile as somebody web surfing on their iPad while talking on their iPhone, but mobile has become a lot bigger than that.

    +1
  30. 30

    Mobile is important because … it’s mobile! It allows you to stay connected 24/7 nearly anywhere. Whether it be for work or for play, you have a computer in your pocket where you can gain instant access to communication, some gratification or a notification. yeah baby!

    +1

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