Smashing Conference Live — Day 2

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Today is the second and last day of the Smashing Conference1. As promised, we’ve collected insights, photos and highlights just for you — live from the conference venue. You can also track the tweets from the conference by following the hashtag #smashingconf2 and the permalink for live updates3.

Smashing Conference Live — Day 24

Please note that no live stream is available, but all videos will be made available for free after the event. You might want to check out the schedule of the conference5 as well and the report from day 16.

Here are some of the highlights of Day 2:

Tuesday, September 10th 2013

08.15

Good morning everyone! Are you ready for Day 2?!

Hangover, you say? No worries, we’ve got fresh coffee ready for you! And some beautiful Bavarian accordion music:

But no, he is not the mystery speaker we had planned for the #smashingconf7 event. It’s only a foretaste of what’s to come! ;)

08.20

Unfortunately the weather isn’t really on our side this time (it has been raining all night and still is!)… Please don’t forget to bring along your coats and umbrellas as well as your attendee badges as you head back to the Smashing Conference venue11 this morning! :)

“It’s pouring rain in Freiburg, but warm and cosy inside the beautiful #smashingconf venue.” Image credits — thatpita15313212:

It's pouring rain in Freiburg, but warm and cosy inside the beautiful #smashingconf venue.13

“My ‘haus’ for the last two days #smashingconf.” Image credits — cable_ready14:

My "haus" for the last two days #smashingconf15

“Historisches Kaufhaus Freiburg. Location of #smashingconf 2013.” Image credits — k41z0r10816:

Historisches Kaufhaus Freiburg. Location of #smashingconf 201317

08.36

09.00

Have you guessed who the Mystery Speaker21 is yet? All we know is that his second name is “Klaus Schmidt”! But… WHO IS THIS KLAUS?

09.05

Dum dumm dummm dummmmmm… The moment we’ve all been waiting for… The mystery speaker is… *drumroll*… the one and only, Ethan Marcotte!

09.20

“We are getting away from pages and starting to think of small layout systems.” — Ethan M.

09.25

“We’re starting with the smallest piece of design. With every responsive process we work on we are building a new map of the Web. But we are only just beginning. Our map is far from complete.” — Ethan M.

09.34

“Something is always lost in translation. There is always a gap between a thing and the representation of it.” — Ethan M.

09.42

“How can we design more sustainably for the Web?” — Ethan M.

09.49

“Maybe some problems can’t necessarily solved with more code. And maybe we can invite our users in our design and let them help us solve our problems.” — Ethan M.

09.56

“We are designers and builders, but most of all we are map makers.” — Ethan M.

10.05

Jason Santa Maria on stage explaining how to get ideas out quickly through prototyping, sketching, and iteration. Not only can that help you work and test more quickly, but it can also help you to work smarter!

“Use whatever you need to tell your story… Actually holding type in my hand taught me how type reacts and made me understand type in whole different way. What if I could get people understand the physicality of type? What if I could get them that same idea?” — Jason S.M.

10.18

“Good design happens around good constraints.” — Jason S.M.

10.42

Jason S.M. refers to Wally Wood’s wisdom: “Never draw anything you can copy, never copy anything you can trace, never trace anything you can cut out and paste up.”

11.05

11.15

Congrats to another round of poster giveaway winners!

Image credits — eldh52:

#vscocam #smashingconf53

Image credits — codebryo54:

Cataddicted #smashingconf55

Image credits — tinakesova56:

#smashingconf postcard sent! Office, beware :)57

Image credits — simontheis58:

a lovely cat beside a waterfall in Freiburg at #smashingconf @brad59

Image credits — pattydelgado60:

#freiburg #smashingconf61

11.20

Designers use type families all the time, but what is the logic behind developing larger type families such as the ever-growing Skolar type system? David Březina discusses various approaches of making type families functional, easy to use, and cross-platform… and also how to stay sane while doing that! ;)

11.37

“I’m really bad at artistic freedom. I don’t know what to do if I don’t have my guidelines.” — David B.

11.46

“Sans are like T-Shirts. They are pretty much all the same.” — David B.

11.52

“What is great type for, if you cannot use it easily?” — David B.

12.00

“How do you test your type faces before you buy them? Do you actually test them? Did you hear of temporary licenses…? Or, what we did is we thought of test fonts. So you can just go and get the font from us and test how it works.” — David B.

12.10

The one and only Addy Osmani on stage now — yeeeehaw!!

12.19

“Become BFFs with how browsers work.” — Addy O.

12.26

“I’ve never built anything without a performance flaw of some kind. We all have to ship things. Face your performance demons! Don’t feel bad poking at pages. Don’t feel like you’re asshole looking at performance issues. It’s ok!” — Addy O.

12.27

12.51

“What defines a great web experience? For example, a consistent frame rate… Why should we care about it? The frame rate can directly impact engagement and conversion rate. It matter if you want engaged users.” — Addy O.

12.52

12.55

There’s no doubt that Addy Osmani rocked the stage — and this picture says it all!

13.05

Time for the lunch break everyone — we’ll be back at 2 PM!

“Great time at #smashingconf.” Image credits — k41z0r10816:

Great time at #smashingconf109

14.00

Natalie Downe is on stage telling us all the story of Lanyrd110 from a two-week proof of concept to a fully-fledged startup, as well as the lessons learned along the way… Lessons like:

  • If you are not embarrassed by the first version of your product, you have launched too late
  • Learn how to take advice
  • Circle yourself with a circle of trust
  • Raise money to last for 18 months

Image credits — blumenberg189169165138118111:

«Startup Lessons Learned: From Idea To Exit» by Natalie Downe aka @natbat at #smashingconf112

14.21

14.27

If you’re a founder, Natalie suggests you to make an investor checklist including:

  • Elevator pitch
  • Executive summary
  • Pitch deck
  • Answers to common questions
  • Introductions
  • The phone number of a really good lawyer!

14.38

Check out the press pack117 that Lanyrd put together after LinkedIn shut down its events application.

14.44

“Trust your gut instinct.” – Natalie D.

14.55

Nicolas Gallagher starts out talking about CSS Application Architecture with some definitions:

  • Architecture – a plan about how you’re going to structure your application. Your design principles.
  • Framework – the implementation of an architecture. Like scaffolding it gives you something on which you can build out your application.
  • Toolkit – a collection of pre-built patterns that you assemble into an application.

Image credits — blumenberg189169165138118111:

«CSS Application Architecture» by Nicolas Gallagher aka @necolas at #smashingconf119

15.05

“The freest human is the one who never has to choose.” Nicolas G cites John Gray in this article.120

15.19

15.21

Nicolas G provides design principles for effective CSS:

  • Single responsibility
  • Extension over modification
  • Composition over inheritance
  • Low coupling
  • Encapsulating
  • Documentation

Image credits — brad_frost124:

Design principles for effective CSS, by @necolas #smashingconf125

15.28

“Nothing is perfect. Nothing lasts. Nothing is finished.” — Nicolas G.

15.34

And in the meantime…

16.25

Nishant Kothary is now on stage talking about everyone’s ability to understand and work with others — the project team, stakeholders, and users — that often determines the success of everyone’s work, as well as how they feel along the way.

Image credits — thatpita15313212:

Up next, @rainypixels! #smashingconf133

16.42

Image credits — blumenberg189169165138118111:

«The Design of People» by Nishant Kothary aka @rainypixels at #smashingconf139

Image credits — rzierhofer140:

Your chances are higher in russian roulette than when walking out of a design meeting #smashingconf141

16.50

“Logo re-design is like attacking an identity… What do people do if we fight people’s identity? They fight back. It’s normal.” — Nishant K.

17.05

17.06

A few of Nishant’s favorite cognitive biases:

  • Diagnosis bias
  • Loss aversion
  • Confirmation bias

17.06

17.12

Image credits — thatpita15313212:

The Design of People by @rainypixels at #smashingconf154

17.24

17.28

Aaaand the last speaker of the conference… Welcome Jeremy Keith! Who just announced that he’s not going to use any slides today but instead share with us some of his failures and old works from the past.

Image credits — blumenberg189169165138118111:

«The Long Web» by Jeremy Keith aka @adactio at #smashingconf166

Image credits — fran6167:

Jeremy Keith doing his talk on the sofa with a beer o/ #smashingconf168

Image credits — blumenberg189169165138118111:

«The Long Web» (pt. 2) by Jeremy Keith aka @adactio at #smashingconf170

17.33

17.38

17.50

18.04

18.25

“After the last talk: Vitaly, the head of @smashingmag at the Smashing Conference.” Image credits — blumenberg189169165138118111:

After the last talk: Vitaly, the head of @smashingmag at the #smashingconf190

18.30

Of course we were ALL fascinated by our one and only special speaker band and tried our best to convince them to sing another song… and they did! What a fantastic performance guys! Thank you once again — we sincerely appreciate it!

A standing ovation to Dan Rubin, Brad Frost, Nishant Kothary and Dan Mall! Y’all have melted many hearts that night!

Aaaaand… Cut!

Thanks again for coming everyone! It was indeed a SMASHING event — we couldn’t have done it without you! See you again next year, maybe? ;-)

Wi-Fi At The Conference:

A huuuuge Thank You to our technical team for taking care of the Wi-Fi. The attendees also sincerely appreciate it:

Feedback & Reviews

Here are a couple of thoughts and feedback of the Smashing Conference 2013 by some of the attendees:

Last But Not Least…

This year we had Elisabeth Irgens239 attending the Smashing Conference, and we’re so glad she did! Look at all these beauties she put on paper:


Inayaili de León Persson240: “The Most Important Part Of Your Job” (Image credits241)


Nishant Kothary242: “The Design of People” (Image credits243)


Natalie Downe244: “Startup Lessons Learned: From Idea To Exit” (Image credits245)


Luke Wroblewski246: “It’s a Write/Read (Mobile) Web” (Image credits247)


Ethan Marcotte248: “The Map Is Not The Territory” (Image credits249)


Elliot Jay Stocks250: “Where are we now, and from where have we come?”> (Image credits251)


David Březina252: “Rethinking Type Experience” (Image credits253)


Dan Mall254: “Responsive Web Design is Hard/Easy! Be Afraid/Don’t Worry!” (Image credits255)


Brad Frost260258256 Workshop Sketches (Image credits257)


Brad Frost260258256 Workshop Sketches (Image credits259)


Brad Frost260258256 Workshop Sketches (Image credits261)

Footnotes

  1. 1 http://www.smashingconf.com
  2. 2 https://twitter.com/search?q=%23smashingconf&src=typd&mode=realtime
  3. 3 http://www.smashingmagazine.com/2013/09/10/smashing-conference-live-blog-day-2/
  4. 4 http://www.smashingmagazine.com/2013/09/10/smashing-conference-live-blog-day-2
  5. 5 http://smashingconf.com/conference/day:tuesday
  6. 6 http://www.smashingmagazine.com/2012/09/17/smashing-conference-live-blog-day-1
  7. 7 https://twitter.com/search?q=%23smashingconf&src=hash&f=realtime
  8. 8 https://twitter.com/search?q=%23smashingconf&src=hash
  9. 9 https://twitter.com/brad_frost
  10. 10 https://twitter.com/smashingconf/statuses/377330137588432896
  11. 11 http://smashingconf.com/locations
  12. 12 http://instagram.com/thatpita
  13. 13 http://instagram.com/p/eEo1PdOhD3/
  14. 14 http://instagram.com/cable_ready
  15. 15 http://instagram.com/p/eEyDRHDHgG/
  16. 16 http://instagram.com/k41z0r
  17. 17 http://instagram.com/p/eGEDwIRXoH/
  18. 18 https://twitter.com/search?q=%23smashingconf&src=hash
  19. 19 http://t.co/HP99rcPso9
  20. 20 https://twitter.com/Mrfredclay/statuses/376957374260846592
  21. 21 http://smashingconf.com/speakers/the-mystery-speaker
  22. 22 https://twitter.com/smashingconf
  23. 23 https://twitter.com/beep
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  26. 26 http://t.co/fhBpaCsV7t
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  28. 28 https://twitter.com/Armstrong
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  31. 31 http://t.co/fXDIGEg77p
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  34. 34 https://twitter.com/beep
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  53. 53 http://instagram.com/p/eEg2roNaAT/
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  55. 55 http://instagram.com/p/eEpFDORATL/
  56. 56 http://instagram.com/tinakesova
  57. 57 http://instagram.com/p/eEh4X8p68d/
  58. 58 http://instagram.com/simontheis
  59. 59 http://instagram.com/p/eElDDsBohZ/
  60. 60 http://instagram.com/pattydelgado
  61. 61 http://instagram.com/p/eDHKVqjbuw/
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  77. 77 https://twitter.com/search?q=%23smashingconf&src=hash
  78. 78 https://twitter.com/addyosmani
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  82. 82 http://t.co/kScnYSrnbF
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  84. 84 https://twitter.com/BusenDerNatur
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  95. 95 https://twitter.com/search?q=%23smashingconf&src=hash
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  99. 99 https://twitter.com/studiowolf
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  101. 101 http://t.co/3RVwU64wba
  102. 102 https://twitter.com/AljanScholtens/statuses/377412024436670464
  103. 103 https://twitter.com/search?q=%23smashingconf&src=hash
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  105. 105 https://twitter.com/brad_frost
  106. 106 http://t.co/ys8ZSv9eDi
  107. 107 https://twitter.com/ixisio/statuses/377407774042652672
  108. 108 http://instagram.com/k41z0r
  109. 109 http://instagram.com/p/eGDgoaRXnW/
  110. 110 http://lanyrd.com/
  111. 111 http://instagram.com/blumenberg
  112. 112 http://instagram.com/p/eFGLQLgqPz/
  113. 113 https://twitter.com/Natbat
  114. 114 https://twitter.com/smashingconf
  115. 115 https://twitter.com/search?q=%23smashingconf&src=hash
  116. 116 https://twitter.com/danielmall/statuses/377406494402420736
  117. 117 http://lanyrd.com/about/press/linkedin/
  118. 118 http://instagram.com/blumenberg
  119. 119 http://instagram.com/p/eFKL7jAqDy/
  120. 120 http://nicolasgallagher.com/animal-virtues-choice-fetishism/
  121. 121 https://twitter.com/necolas
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  123. 123 https://twitter.com/Emanoule/statuses/377420977497714688
  124. 124 http://instagram.com/brad_frost
  125. 125 http://instagram.com/p/eFLhTCnI2e/
  126. 126 https://twitter.com/search?q=%23smashingconf&src=hash
  127. 127 http://t.co/N90IAHWUXv
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  130. 130 http://t.co/dU4yQOzir9
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  132. 132 http://instagram.com/thatpita
  133. 133 http://instagram.com/p/eFPacnuhD_/
  134. 134 https://twitter.com/smashingconf
  135. 135 https://twitter.com/rainypixels
  136. 136 https://twitter.com/search?q=%23smashingconf&src=hash
  137. 137 https://twitter.com/beep/statuses/377442008023195648
  138. 138 http://instagram.com/blumenberg
  139. 139 http://instagram.com/p/eFVe1zAqAZ/
  140. 140 http://instagram.com/rzierhofer
  141. 141 http://instagram.com/p/eFXEQEmEqh/
  142. 142 https://twitter.com/search?q=%23smashingconf&src=hash
  143. 143 https://twitter.com/rainypixels
  144. 144 https://twitter.com/markodugonjic/statuses/377447733692338176
  145. 145 https://twitter.com/smashingconf
  146. 146 https://twitter.com/rainypixels
  147. 147 https://twitter.com/search?q=%23smashingconf&src=hash
  148. 148 https://twitter.com/beep/statuses/377448001092202497
  149. 149 https://twitter.com/rainypixels
  150. 150 http://t.co/ZdZW6dkNNy
  151. 151 https://twitter.com/search?q=%23smashingconf&src=hash
  152. 152 https://twitter.com/brad_frost/statuses/377449624862068736
  153. 153 http://instagram.com/thatpita
  154. 154 http://instagram.com/p/eFb_WCuhC8/
  155. 155 https://twitter.com/search?q=%23smashingconf&src=hash
  156. 156 https://twitter.com/rainypixels
  157. 157 http://t.co/wciQ3jqS0F
  158. 158 https://twitter.com/sortenke/statuses/377457317891276800
  159. 159 https://twitter.com/search?q=%23smashingconf&src=hash
  160. 160 http://t.co/HVdrC3qrIT
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  163. 163 http://t.co/vBzQaKXPci
  164. 164 https://twitter.com/TimSluis/statuses/377452856397553664
  165. 165 http://instagram.com/blumenberg
  166. 166 http://instagram.com/p/eFbcgXgqIp/
  167. 167 http://instagram.com/fran6
  168. 168 http://instagram.com/p/eFckNnBpiS/
  169. 169 http://instagram.com/blumenberg
  170. 170 http://instagram.com/p/eFc9MfAqLF/
  171. 171 https://twitter.com/adactio
  172. 172 https://twitter.com/search?q=%23smashingconf&src=hash
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  174. 174 https://twitter.com/adactio
  175. 175 https://twitter.com/search?q=%23smashingconf&src=hash
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  177. 177 https://twitter.com/adactio
  178. 178 https://twitter.com/search?q=%23smashingconf&src=hash
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  180. 180 https://twitter.com/adactio
  181. 181 https://twitter.com/search?q=%23smashingconf&src=hash
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  183. 183 https://twitter.com/adactio
  184. 184 https://twitter.com/search?q=%23smashingconf&src=hash
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  186. 186 https://twitter.com/adactio
  187. 187 https://twitter.com/search?q=%23smashingconf&src=hash
  188. 188 https://twitter.com/Emanoule/statuses/377462550541398017
  189. 189 http://instagram.com/blumenberg
  190. 190 http://instagram.com/p/eFhWYqgqA9/
  191. 191 https://twitter.com/search?q=%23smashingconf&src=hash
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  203. 203 https://twitter.com/WordPress
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  223. 223 https://twitter.com/cable_ready/statuses/377762770730893313
  224. 224 https://twitter.com/search?q=%23smashingconf&src=hash
  225. 225 https://twitter.com/klickreflex/statuses/377471850169004033
  226. 226 https://twitter.com/search?q=%23smashingconf&src=hash
  227. 227 https://twitter.com/nagare_ip/statuses/377545863721410560
  228. 228 https://twitter.com/search?q=%23smashingconf&src=hash
  229. 229 https://twitter.com/CodeDivision/statuses/377552989700882432
  230. 230 https://twitter.com/search?q=%23smashingconf&src=hash
  231. 231 https://twitter.com/lblagonic/statuses/378074854651871232
  232. 232 https://twitter.com/smashingconf
  233. 233 http://t.co/f4NSYW8dfp
  234. 234 https://twitter.com/search?q=%23smashingconf&src=hash
  235. 235 https://twitter.com/DanHarrisFilms/statuses/377515157909671937
  236. 236 https://twitter.com/search?q=%23smashingconf&src=hash
  237. 237 http://t.co/xR1jtGgwC0
  238. 238 https://twitter.com/hofmannsven/statuses/377728642274455552
  239. 239 http://elisabethirgens.no/
  240. 240 http://smashingconf.com/speakers/inayaili
  241. 241 https://twitter.com/sortenke/status/377024107474604032
  242. 242 http://smashingconf.com/speakers/nishant-kothary
  243. 243 https://twitter.com/sortenke/status/377457317891276800
  244. 244 http://smashingconf.com/speakers/natalie-downe
  245. 245 https://twitter.com/sortenke/status/377424812903530496
  246. 246 http://smashingconf.com/speakers/luke-wroblewski
  247. 247 https://twitter.com/sortenke/status/377093032866512896
  248. 248 http://smashingconf.com/speakers/ethan-marcotte
  249. 249 https://twitter.com/sortenke/status/377343467355381760
  250. 250 http://smashingconf.com/speakers/elliot-jay-stocks
  251. 251 https://twitter.com/sortenke/status/376983957780586496
  252. 252 http://smashingconf.com/speakers/david-brzezina
  253. 253 https://twitter.com/sortenke/status/377378873207689216
  254. 254 http://smashingconf.com/speakers/dan-mall
  255. 255 https://twitter.com/sortenke/status/377000168199290880
  256. 256 http://smashingconf.com/workshops/frost
  257. 257 https://twitter.com/sortenke/status/376690657689366529
  258. 258 http://smashingconf.com/workshops/frost
  259. 259 https://twitter.com/sortenke/status/376723399881814016
  260. 260 http://smashingconf.com/workshops/frost
  261. 261 https://twitter.com/sortenke/status/376646722367520769

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  1. 1

    So many impressive speakers! *shakes fists at impressive speakers* Impart that wisdom you scum bums! Impart it! 8:)

    I’m in the middle of re-reading Ethan Marcotte’s Responsive Web Design book. A great starting place to throw you into the fast-changing world of modern web design.

    Osami’s adage is spot on. This field changes so much, that many times we’re left to learn things on our own, and in the process, we do it wrong. But then we figure out the technology and utilize it properly. And from there, we’re always tinkering with taking that to the next step. Such a fun process!

    0
  2. 2

    Hi! When the videos of the Smashing Conference 2013 will be available and where? Thanks ;)

    0

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