About Us
Founded in September 2006, Smashing Magazine delivers useful and innovative information to Web designers and developers. Our aim is to inform our readers about the latest trends and techniques in Web development. We try to convince you not with the quantity but with the quality of the information we present. We hope that makes us different. Smashing Magazine is, and always has been, independent.
Perhaps the most remarkable yet overlooked aspect of the design community is its friendly, enthusiastic spirit. Every day, literally thousands of talented, hard-working folks out there gain new insight from their work, come up with brilliant ideas and then share their experience with fellow designers.
Nourished by the gratitude of its benefactors and powered by the reach of social networking, this community has produced a wide variety of high-quality articles, resources and tools, available to everybody. Every single contribution supports the entire community, and the community supports these contributors with traffic and word-of-mouth advertising: the networking effect at its best.
Who Produces This Fantastic Resource?
There is a company behind this magazine: it’s called Smashing Media GmbH. Our primary business is this magazine.




From left to right: Vitaly Friedman (Founder and editor-in-chief), Sven Lennartz (Founder. Runs the business), Michael Dobler (Through his own company, Commindo, he does all advertising for this website), Ursula Schwientek (She works in our office and does paperwork). Also Christiane Rosenberger and Elja Friedman.
Other sites from Smashing Media GmbH
- Noupe – Design Magazine
- Dr. Web Magazin – Design Magazine from Germany
Interesting Numbers
- 91,404 : comments as of October 2009
- 135 days, 5 hours: total time our readers spent on this web site (as of October 2009)
- 821: articles, plus 22 pages
- 36,500: pictures published
- 396: tags used
- 12: categories assigned
- 7: servers running this website
- 2.4: average number of actions of each visitor per visit
Credits
Smashing Magazine thanks Sean Hodge and Mark Bloomfield (our first external authors), Elena Gafita, Jos Buivenga, James White, Frederick Townes; our regular authors Steven Snell, Jacob Gube, Vailancio Rodrigues, Jean-Baptiste Jung, Chris Coyier, Noura Yehia, Aquil Akhter, Danny Outlaw, Paul Boag, Chris Spooner, Dmitry Fadeyev, Cameron Chapman, Glen Stansberry and Matt Cronin; and, finally, the readers of Smashing Magazine.

These celebrated RSS icons were created by Dirceu Veiga of Brazil and first published on Smashing Magazine in April 2008.
More Statistics
Smashing Magazine’s traffic has grown constantly for years. We now get more than 5 million visitors per month. The chart below shows page-view stats as measured by the fabulous stats service GetClicky (yes, we pay for it). The timeframe shown is from December 2008 to October 2009.

We also have more than 170,000 readers of our (self-hosted) RSS feed and more than 85,000 followers on Twitter.
Our most popular stories of 2009 so far have been:
- Web Design Trends For 2009
- Adobe Photoshop Tutorials: Best Of
- 100 Excellent Free WordPress Themes
- (Really) Stunning Desktop Wallpapers
- 40+ Excellent Free Fonts For Professional Design
Greatest story ever:
Biggest failure:
Most commented:
- Hardware Giveaway: 5,000 Comments Challenge!
The 8999 comments killed our WordPress CMS.
Our magazine has been in especially high demand in certain cities. Greetings to London, Toronto, New York, Paris, Los Angeles, Sydney, Singapore, Milano, Chicago, Moscow, Madrid, Istanbul, Sao Paulo, Warsaw, Berlin, Bangkok, Bucharest, Melbourne, Tokyo, Montreal, San Francisco, Barcelona, Seoul, Seattle, Jakarta, Buenos Aires, Mexico, Bangalore, Atlanta, Austin and Bombay.

The exclusive printed Smashing Anniversary poster was designed by the well-known talented artist James White.
A Smashing Time Line
2006 (September)
Smashing Magazine goes live
2007 (December)
First relaunch done by W3 EDGE
2008 (February)
Smashing Jobs is launched
2008 (April)
Desktop Wallpaper Calendar series begins
2008 (July)
Guest Author Contest is held
2008 (September)
Smashing Magazine’s 2nd anniversary party
2009 (March)
Smashing Forum is launched
2009 (October)
noupe.com is acquired
2009 (November)
The second relaunch done by wefunction.com
2009 (November)
The Smashing Network is launched.
2009 (December)
The Smashing Book to be published.
Advertise On Smashing Magazine
We offer some attractive ad spots. Please send a brief email to Michael Dobler. We’ll be in touch shortly. Please note that we would never publish information about paid content or write reviews about you, the advertiser, or your products unless we found them to be useful to Web developers. The articles published on Smashing Magazine are objective; the quality of each article is defined by the extent of its utility to our readers. We respect our readers and protect their interests. This is the main principle of our work.

Contact Us
- You can contact us via the form. Please read our Publishing Policy first. We read through each and every email we receive, and we try to answer every email. However, it’s not possible to answer them all.
- You can also use our postal address:
Smashing Media GmbH
Werthmannstr. 15
79098 Freiburg
Germany - Handelsregister HRB 9041 HL
Sponsors
Special thanks go to our ad partners:
- Constant Contact (Professional email marketing)
- the rackspace cloud (unlimited websites with just one account)
- MailChimp (Email Marketing and Email List manager)
- sitegrinder (Photoshop design converter)
- PSD to HTML (you design, we XHTML/CSS)
- Fotolia (social marketplace for royalty-free stock images)
- campaignmonitor (Email marketing software for designers)
- W3 MARKUP: PSD to HTML (CSS and software implementation of your designs)
- activeCollab (project management and collaboration tool)
- 44 Comments
- 1
- 2June 5th, 2009 9:01 am
I wanted to say I think this is my favorite site on the web by far. Amazing amount of resources, tool and suggestions.
Question:
i was wondering if there was any way to alter the pagination, throughout the site to show all? My only issues, if i can even call it that, with the site, is that search results force you to stroll through many many pages.Thanks for your consideration,
Stu
- 3June 9th, 2009 1:33 pm
I guess that “about us” page is here since ever but never noticed.
I have only one critic to your magazine: why is the search done through google, when it could be much nicer and effectiver done by your own means? - 4June 11th, 2009 11:56 am
You’ve revamped the “About” page with much more Smashing information! I feel like I’ve learned a lot more about Smashing Magazine – great write-up!
- 5June 11th, 2009 1:33 pm
Super informative Seite – ABER schade, dass es sie nicht auch in deutsch gibt
(man(n) bekommt aber halt nicht alles im Leben :-) - 6June 14th, 2009 2:06 pm
What is the address to submit something other than a calendar for publication to give as a freebie? Thank you.
- 7June 17th, 2009 4:57 am
@Frank K.
Yeah but the most good sites are in english and if you wanna be a good designer and want to be better you should read english articles more than german articles. It’s like learning a programming language. If you don’t want read english papers you will be lost. :P
- 8June 23rd, 2009 5:49 am
The only thing that sucks on SM is that sometimes there come multiple new articles on one day, but sometimes there comes nothing new in 2 or 3 days. But it’s still a great website ;)
- 10July 1st, 2009 10:38 pm
Great work!
Thanks for every article!
- 11July 2nd, 2009 10:16 pm
Really really great site
One of the top places to go – for inspiration, ideas etc.
One of my top RSS favorites!Compared to many other sites out there – the CONTENT of the articles are very good.
- 12July 4th, 2009 7:20 am
You are the best. Keep up the good work :)
- 13July 19th, 2009 12:45 pm
Where’s your copyright – article usage information??
- 14July 25th, 2009 8:44 am
wonderful claps 4 u people
- 15July 26th, 2009 2:33 am
I’d like to see an article like: 20 techniques to browse faster. Or something. Two of them are (Firefox only) adblock plus and: http://www.forevergeek.com/2004/12/make_firefox_faster/ .
- 16August 5th, 2009 1:17 pm
With all the design love and usability love you give us, what’s up with the ugly table at “Who Produces This Fantastic Resource?” section?
You could put a better looking table :)
- 17August 7th, 2009 3:48 am
wie ? smashing magazine hat deutschen ursprung?
geilo:D - 18August 12th, 2009 5:16 pm
Since I was told about this site in mid-2007 it has become my first port of call for updates about web design trends and resources. You guys do a fantastic job of aggregating useful information from around the web.
- 19August 27th, 2009 11:54 pm
amazing
- 20September 4th, 2009 3:46 am
I say this again: I Love Smashing Magazine! :)
- 21September 9th, 2009 4:57 am
Best Wishes to the Smashing Magazine and the team behind it. Keep Smashing!
From Dubai Creative club. - 22September 28th, 2009 7:41 am
love u all guys.. you were awesome in magazine on internet. order smashing magazine last 1 1/2 month ago. still waiting for the book, but its ok for the delay because you added some pages. :)
cheers for guys at SM. you did the great job. just 2 awesome years gets you here…
- 23September 29th, 2009 5:28 am
This is the best resource of ever! u are the best!
- 24October 8th, 2009 2:58 am
Doing a great job at SM. Keep up the outstanding work.
- 25October 11th, 2009 9:02 pm
Hello Smashingmagazine!
You are a welt of Information with awesome resources.
Cheers,
Judit & Corina
WineDIneTv - 26October 20th, 2009 3:41 am
I am looking for a theme on wordpress just like the Smashing Magazine theme. Please advise if this theme is available for download.
Thank you.
- 27October 20th, 2009 3:42 am
Please advise if the smashing magazine theme is available on wordpress for download
- 29October 23rd, 2009 2:52 am
Great “about us” page. I read it with interest. SM FTW!
- 30October 25th, 2009 1:34 pm
Please respond to my comments and/or e-mail about cancellation of the smashing book.
Thank you.
- 32November 3rd, 2009 9:00 am
just few words to thank you very much all of you for your smashing wonderful work. fred. madagascar webdesigner.
- 33November 3rd, 2009 10:39 am
now – first menu is poooooooooooooor – think about!
np:(1)+(2) freebies
:(can I BUY yours old SKIN ?
- 34November 3rd, 2009 10:42 am
Hey, my love to smashingmagazine.. I have been a regular reader of SM and I ‘ve seen it growing over the years.. Great job you guys and great content as weel. Keep up the great work and help us with more and more smashing info.
Thanks,
Rafi - 35November 5th, 2009 7:32 pm
The best magazine in the world! Thank you for the great stuff!!!
- 36November 9th, 2009 2:17 am
best
- 37November 10th, 2009 4:27 pm
First bookmark in my computer and my design classes meinen Freunden.
Vielen Dank aus Perú!
- 38November 11th, 2009 7:07 am
Think there is a typo under A Smashing Time Line
2008 (July) Gues Author Contest is heldCheers.
- 40November 11th, 2009 5:25 pm
imazing work.
I hope smashingmagazine more featured drupal article
Keep writing !
- 41November 12th, 2009 10:25 am
You are always become my true bible :D
- 42November 14th, 2009 11:59 pm
This really good team.
- 43November 19th, 2009 12:59 am
Thank you for existing! You are my daily source of life & inspiration. You are the best! God bless you! Greetings from Republic of Moldova!
- 44November 19th, 2009 11:57 am
Who did the caricatures of you guys for the About page, love ‘em!
- 00
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8999 comments? I’m not going to load that page again. And it’s true that the comic strip was really boring. Stay Smashing!