About Us
Founded in September 2006, Smashing Magazine delivers useful and innovative information to Web designers and developers. Our aim is to inform our readers about the latest trends and techniques in Web development. We try to convince you not with the quantity but with the quality of the information we present. We hope that makes us different. Smashing Magazine is, and always has been, independent.
Perhaps the most remarkable yet overlooked aspect of the design community is its friendly, enthusiastic spirit. Every day, literally thousands of talented, hard-working folks out there gain new insight from their work, come up with brilliant ideas and then share their experience with fellow designers.
Nourished by the gratitude of its benefactors and powered by the reach of social networking, this community has produced a wide variety of high-quality articles, resources and tools, available to everybody. Every single contribution supports the entire community, and the community supports these contributors with traffic and word-of-mouth advertising: the networking effect at its best.
[Offtopic: by the way, have you already visited Smashing Magazine's Facebook fan page? Join the community for a stream of useful resources, updates and giveaways!]
Who Produces This Fantastic Resource?
There is a company behind this magazine: it’s called Smashing Media GmbH. Our primary business is this magazine.




From left to right: Vitaly Friedman (Founder and editor-in-chief), Sven Lennartz (Founder. Runs the business), Michael Dobler (Through his own company, Commindo, he does all advertising for this website), Ursula Schwientek (She does the paperwork). Also Christiane Rosenberger and Elja Friedman.
Other sites from Smashing Media GmbH
- Noupe – Design Magazine
- Dr. Web Magazin – Design Magazine from Germany
Interesting Numbers
- 91,404 : comments as of October 2009
- 135 days, 5 hours: total time our readers spent on this web site (as of October 2009)
- 821: articles, plus 22 pages
- 36,500: pictures published
- 396: tags used
- 12: categories assigned
- 7: servers running this website
- 2.4: average number of actions of each visitor per visit
Credits
Smashing Magazine thanks Sean Hodge and Mark Bloomfield (our first external authors), Elena Gafita, Jos Buivenga, James White, Frederick Townes; our regular authors Steven Snell, Jacob Gube, Vailancio Rodrigues, Jean-Baptiste Jung, Chris Coyier, Noura Yehia, Aquil Akhter, Danny Outlaw, Paul Boag, Chris Spooner, Dmitry Fadeyev, Cameron Chapman, Glen Stansberry and Matt Cronin; and, finally, the readers of Smashing Magazine.

These celebrated RSS icons were created by Dirceu Veiga of Brazil and first published on Smashing Magazine in April 2008.
More Statistics
Smashing Magazine’s traffic has grown constantly for years. We now get more than 5 million visitors per month. The chart below shows page-view stats as measured by the fabulous stats service GetClicky (yes, we pay for it). The timeframe shown is from December 2008 to October 2009.

We also have more than 170,000 readers of our (self-hosted) RSS feed and more than 85,000 followers on Twitter.
Our most popular stories of 2009 so far have been:
- Web Design Trends For 2009
- Adobe Photoshop Tutorials: Best Of
- 100 Excellent Free WordPress Themes
- (Really) Stunning Desktop Wallpapers
- 40+ Excellent Free Fonts For Professional Design
Greatest story ever:
Biggest failure:
Most commented:
- Hardware Giveaway: 5,000 Comments Challenge!
The 8999 comments killed our WordPress CMS.
Our magazine has been in especially high demand in certain cities. Greetings to London, Toronto, New York, Paris, Los Angeles, Sydney, Singapore, Milano, Chicago, Moscow, Madrid, Istanbul, Sao Paulo, Warsaw, Berlin, Bangkok, Bucharest, Melbourne, Tokyo, Montreal, San Francisco, Barcelona, Seoul, Seattle, Jakarta, Buenos Aires, Mexico, Bangalore, Atlanta, Austin and Bombay.

The exclusive printed Smashing Anniversary poster was designed by the well-known talented artist James White.
A Smashing Time Line
2006 (September)
Smashing Magazine goes live
2007 (December)
First relaunch done by W3 EDGE
2008 (February)
Smashing Jobs is launched
2008 (April)
Desktop Wallpaper Calendar series begins
2008 (July)
Guest Author Contest is held
2008 (September)
Smashing Magazine’s 2nd anniversary party
2009 (March)
Smashing Forum is launched
2009 (October)
noupe.com is acquired
2009 (November)
The second relaunch done by wefunction.com
2009 (November)
The Smashing Network is launched.
2009 (December)
The Smashing Book is published.
Advertise On Smashing Magazine
We offer some attractive ad spots. Please send a brief email to Michael Dobler. We’ll be in touch shortly. Please note that we would never publish information about paid content or write reviews about you, the advertiser, or your products unless we found them to be useful to Web developers. The articles published on Smashing Magazine are objective; the quality of each article is defined by the extent of its utility to our readers. We respect our readers and protect their interests. This is the main principle of our work.

Contact Us
- You can contact us via the form. Please read our Publishing Policy first. We read through each and every email we receive, and we try to answer every email. However, it’s not possible to answer them all.
- You can also use our postal address:
Smashing Media GmbH
Werthmannstr. 15
79098 Freiburg
Germany - Amtsgericht Freiburg: HRB 704836
- USt-IdNr. DE264172548 (value added tax identification number)
Sponsors
Special thanks go to our ad partners:
- the rackspace cloud (unlimited websites with just one account)
- MailChimp (Email Marketing and Email List manager)
- sitegrinder (Photoshop design converter)
- PSD to HTML (you design, we XHTML/CSS)
- Fotolia (social marketplace for royalty-free stock images)
- campaignmonitor (Email marketing software for designers)
- W3 MARKUP: PSD to HTML (CSS and software implementation of your designs)
- activeCollab (project management and collaboration tool)
- Logo Design Team (Affordable Custom Logo Design Services)
- 71 Comments
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June 5th, 2009 9:01 amI wanted to say I think this is my favorite site on the web by far. Amazing amount of resources, tool and suggestions.
Question:
i was wondering if there was any way to alter the pagination, throughout the site to show all? My only issues, if i can even call it that, with the site, is that search results force you to stroll through many many pages.Thanks for your consideration,
Stu
- 3
June 9th, 2009 1:33 pmI guess that “about us” page is here since ever but never noticed.
I have only one critic to your magazine: why is the search done through google, when it could be much nicer and effectiver done by your own means? - 4
June 11th, 2009 11:56 amYou’ve revamped the “About” page with much more Smashing information! I feel like I’ve learned a lot more about Smashing Magazine – great write-up!
- 5
June 11th, 2009 1:33 pmSuper informative Seite – ABER schade, dass es sie nicht auch in deutsch gibt
(man(n) bekommt aber halt nicht alles im Leben :-) - 6
June 14th, 2009 2:06 pmWhat is the address to submit something other than a calendar for publication to give as a freebie? Thank you.
- 7
June 17th, 2009 4:57 am@Frank K.
Yeah but the most good sites are in english and if you wanna be a good designer and want to be better you should read english articles more than german articles. It’s like learning a programming language. If you don’t want read english papers you will be lost. :P
- 8
June 23rd, 2009 5:49 amThe only thing that sucks on SM is that sometimes there come multiple new articles on one day, but sometimes there comes nothing new in 2 or 3 days. But it’s still a great website ;)
- 10
July 1st, 2009 10:38 pmGreat work!
Thanks for every article!
- 11
July 2nd, 2009 10:16 pmReally really great site
One of the top places to go – for inspiration, ideas etc.
One of my top RSS favorites!Compared to many other sites out there – the CONTENT of the articles are very good.
- 12
July 4th, 2009 7:20 amYou are the best. Keep up the good work :)
- 13
July 19th, 2009 12:45 pmWhere’s your copyright – article usage information??
- 14
July 25th, 2009 8:44 amwonderful claps 4 u people
- 15
July 26th, 2009 2:33 amI’d like to see an article like: 20 techniques to browse faster. Or something. Two of them are (Firefox only) adblock plus and: http://www.forevergeek.com/2004/12/make_firefox_faster/ .
- 16
August 5th, 2009 1:17 pmWith all the design love and usability love you give us, what’s up with the ugly table at “Who Produces This Fantastic Resource?” section?
You could put a better looking table :)
- 17
August 7th, 2009 3:48 amwie ? smashing magazine hat deutschen ursprung?
geilo:D - 18
August 12th, 2009 5:16 pmSince I was told about this site in mid-2007 it has become my first port of call for updates about web design trends and resources. You guys do a fantastic job of aggregating useful information from around the web.
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August 27th, 2009 11:54 pmamazing
- 20
September 4th, 2009 3:46 amI say this again: I Love Smashing Magazine! :)
- 21
September 9th, 2009 4:57 amBest Wishes to the Smashing Magazine and the team behind it. Keep Smashing!
From Dubai Creative club. - 22
September 28th, 2009 7:41 amlove u all guys.. you were awesome in magazine on internet. order smashing magazine last 1 1/2 month ago. still waiting for the book, but its ok for the delay because you added some pages. :)
cheers for guys at SM. you did the great job. just 2 awesome years gets you here…
- 23
September 29th, 2009 5:28 amThis is the best resource of ever! u are the best!
- 24
October 8th, 2009 2:58 amDoing a great job at SM. Keep up the outstanding work.
- 25
October 11th, 2009 9:02 pmHello Smashingmagazine!
You are a welt of Information with awesome resources.
Cheers,
Judit & Corina
WineDIneTv - 26
October 20th, 2009 3:41 amI am looking for a theme on wordpress just like the Smashing Magazine theme. Please advise if this theme is available for download.
Thank you.
- 27
October 20th, 2009 3:42 amPlease advise if the smashing magazine theme is available on wordpress for download
- 29
October 23rd, 2009 2:52 amGreat “about us” page. I read it with interest. SM FTW!
- 30
October 25th, 2009 1:34 pmPlease respond to my comments and/or e-mail about cancellation of the smashing book.
Thank you.
- 32
November 3rd, 2009 9:00 amjust few words to thank you very much all of you for your smashing wonderful work. fred. madagascar webdesigner.
- 33
November 3rd, 2009 10:39 amnow – first menu is poooooooooooooor – think about!
np:(1)+(2) freebies
:(can I BUY yours old SKIN ?
- 34
November 3rd, 2009 10:42 amHey, my love to smashingmagazine.. I have been a regular reader of SM and I ‘ve seen it growing over the years.. Great job you guys and great content as weel. Keep up the great work and help us with more and more smashing info.
Thanks,
Rafi - 35
November 5th, 2009 7:32 pmThe best magazine in the world! Thank you for the great stuff!!!
- 36
November 9th, 2009 2:17 ambest
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November 10th, 2009 4:27 pmFirst bookmark in my computer and my design classes meinen Freunden.
Vielen Dank aus Perú!
- 38
November 11th, 2009 7:07 amThink there is a typo under A Smashing Time Line
2008 (July) Gues Author Contest is heldCheers.
- 40
November 11th, 2009 5:25 pmimazing work.
I hope smashingmagazine more featured drupal article
Keep writing !
- 41
November 12th, 2009 10:25 amYou are always become my true bible :D
- 42
November 14th, 2009 11:59 pmThis really good team.
- 43
November 19th, 2009 12:59 amThank you for existing! You are my daily source of life & inspiration. You are the best! God bless you! Greetings from Republic of Moldova!
- 44
November 19th, 2009 11:57 amWho did the caricatures of you guys for the About page, love ‘em!
- 46
November 21st, 2009 3:22 amI work for a newspaper group in Africa and libraries and bookstores do not stock up the kind of stuff I need. You do not know how much you have helped me in my job.
- 47
November 27th, 2009 4:13 pmSmashing about page indeed!
Only setback I ever had with SM was the unexpected (sucessive) delays on the much expected Smashing book. But I’m sure that even you guys were surprised and must be way more upset than we are. I’m really looking forward to it.
Keep up the good work.
- 48
November 29th, 2009 11:31 amGreat site and helpful information.
You guys have a great statistics – http://www.surcentro.com/en/info/smashingmagazine.com
- 49
December 1st, 2009 2:56 amfollowing this site is like living at the edge of latest trends on web.
thanks.
wow is the only word which came to my mind when i saw your articles for the very first time.
Thanks once Again. - 50
December 3rd, 2009 4:30 pmHi guys, you are awesome!, thanks a lot for keep me up to date in web technologies day by day, i come from Uruguay and i recently bought your SmashingBook.
- 51
December 7th, 2009 4:14 amIm a great fan – I read and use your website every day to keep up to date..
Thanx – keep up the good work!
- 52
December 9th, 2009 7:33 amThank you guys for producing the best design & development site on the web. I have to visit SM 3-4 times a day or I know I will miss something good, whether it be an article or tutorial. Thanks to all of you for helping me grow as a designer / developer (still in my studies). Here is to many more successful years & Best of luck to each of you!
- 53
December 14th, 2009 5:30 amAttempted to order the Smashing Book today.
Took all my details including credit card details. But I haven’t received any confirmation or response.
Please advise.
- 54
December 15th, 2009 4:55 amI really-really-really love your website.
Keep on rockin’ and rolling!!! - 55
December 17th, 2009 11:15 amNot being funny but the cartoons drawings of the team are absolutely shocking… they kinda look like the flintstones. hopelessly out-of-date and rather embarassing.
- 56
December 19th, 2009 9:09 pmAmazing, Thank you!
- 57
December 24th, 2009 10:28 amI appreciate Smashing Magazine so much. I am the web design lead for my company, and I can’t count how many times I have sent SM links to my team as recommended reading. I make it a point to read every day. SM has taught me and inspired me and for that I send my sincerest thanks.
- 58
December 29th, 2009 1:28 amI’m writing here because I can hardly find the customer center.
I bought this smashing magazine 2weeks ago by international shipping , and I haven’t got my book on my hand!
There isn’t any menu to track my pacakge or even customer center!
Where is it now? I have to know Please reply me, sooner the better. - 59
December 31st, 2009 5:03 pmJust wanted to thank you for all your hard work and amazing website, I am dead without you =)
Happy New Year - 60
January 4th, 2010 3:02 ammailing of printed book not professional. lot of delays. lot of complaints.
what really is the bottleneck?
- 61
January 5th, 2010 1:07 amBy the way guys, Wikipedia has an article on Smashing Magazine. Although, it’s not been updated in a while. Maybe someone who’s an editor there could update your outdated Smashing Magazine article over at Wikipedia :)
- 62
January 11th, 2010 9:01 amBest resource for webdesign and web stuff, where it is from? It’s from Germany! ;P BTW: Nice Praxisbuch Web 2.0, Vitaly Friedman!
nelopeace
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January 14th, 2010 10:38 ami think now i got the right place for …… this site is very good……. turn page u find new it wil be my dream to make the site like……….hope………. i willll
- 64
January 29th, 2010 4:22 amliked the concept of showing look-alike cartoons for About Us :)
- 65
January 31st, 2010 7:37 amI love this site, and save every articles to my pc
- 66
February 4th, 2010 2:20 amI love your site, its incredible. I have learned so much from this site. I wanted to ask you if its fine with you if I copy your articles (with reference) and paste on my blog? please let me know about it.
- 67
February 4th, 2010 5:29 amthank u! love you guys~~~~~~^3^
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February 6th, 2010 10:51 pmFinally to see your faces :) This morning I have for first time scroll absolute to the bottom and see excellent comics characters and link to this page! Nice to met you and I hope that you will last for a long time. You are doing great job for all of us!
Cheers :)
- 69
February 9th, 2010 5:14 amI,m really surprize look this web
- 70
February 9th, 2010 6:57 amFirst, forgive for my english, i am a brazilian curious. The Smashing Magazine is a reference on the web! No doubt about it! At personal level, you help me a lot. Thanks to you, me, a webdesigner beginner from a small town of Brazil, follow the latest trends in the subject, learn the best pratices and get ahead of people with more experience than me ;).
Thanks to all of you who make this blog, and it remains ever alive and present in the world of webdesigners and developers! - 71
February 9th, 2010 1:23 pmHi Fellas, only one thing, the “Smashing Time Line” is not updated, which is the version for mobile phone that you did
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8999 comments? I’m not going to load that page again. And it’s true that the comic strip was really boring. Stay Smashing!