Author: Ann Edwards
Ann Edwards is a freelance designer from Indianapolis, Indiana. She is also an avid car enthusiast, music addict, and self-proclaimed web geek.
Instead of getting into the heads of successful designers, we should be getting into the head of the audience we're designing for. There are many ways this can be done, one of which is music. Relying on senses other than your vision can evoke a greater comprehension for what feeling must be conveyed through a design.
In my early years as a student, I had a difficult time adjusting to the thought process of a designer. I'm a hands-on learner, and developing design ideas is more of an abstract art. Being able to recognize a good design versus a bad design was never the problem, but creating unique designs was for me much like an artist trying to draw purely from memory that doesn't have that capacity. For a couple of years I treated design as purely an art, simply because I lacked guidance in this area and didn't know any better, hitting the ground running with a project without methodically seeking out inspiration appropriate for the task at hand.Read more...