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Alison is a journalist, print + web designer and avid communicator of everything that is science media.

Making The Web A Better Place: Guidelines For “Green” Web Design

Last month the first International Conference on Green Computing took place. The conference agenda included a broad range of topics but, in essence, was eagerly addressing issues surrounding the carbon footprint of computing and how computers can contribute to the well being of our world. So what better time to raise a few questions about green web design. What is our role in contributing to a greener computing world?

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We are, after all, steering the Internet towards being a safe storage of every kind of data. Every now and again it is good to step back and look at where we fit into this bigger picture of a green computing world. We as web designers and developers are the lead architects of the Web. We are the ones carrying the main blocks and putting them in place. Layering and cementing the blocks of information together. Brick by brick. The new Rome!

But who is actually making sure the outer walls of our construction run true? Do we have our eyes on the bigger picture? Are our processes as eco-friendly as they could be / should be? And this is not just about optimization for speed of delivery. Are we true to ourselves in considering the energy efficiency of our web constructions, or are we more concerned for aesthetics? Are these relevant questions for a web designer?

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