For large-scale and e-commerce sites, the search experience is an increasingly critical tool. You can vastly improve the experience for users with thoughtful microcopy and the right contextualization. Users who favor searches tend to move quickly, scanning the page for that familiar-looking rectangle, and bouncing quickly when they don’t find what they’re looking for. Communicating with those users “at speed” is a tricky job that requires a specialized tool. In this article, Andrew Millen will show you how to use microcopy.
Read more…
