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Austin Gunter is a writer, blogger, and Community Architect. He manages the Content and Community marketing for WP Engine, the premiere managed WordPress hosting platform. Previously, Austin brought 120 startups through an incubator in Austin, Texas. Now part of WP Engine's marketing offices in San Francisco, Austin blogs weekly about startups and hacking his own brain at austingunter.com.

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Building Something That Your Users Will Actually Want To Buy

How do you make sure all the software products you spend time building are something that your customers will actually want to buy? It's one thing to spend a few weeks coding your next big idea. But are you sure that you have an audience of customers that want what you've built?

Building Something That Your Users Will Actually Want To Buy

The last thing you want is to create something, invest in Adwords, only have your potential customers arrive non-plussed, and then navigate away, never to return again.

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