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President and Founding Partner of Sparkbox, a web studio building sites that are just as brilliant for mobile as they are for the desktop.

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Content Prototyping In Responsive Web Design

Michelangelo once said, "The best of artists has no conception that the marble alone does not contain within itself." Translate this to the world of Web design and you might say, "No matter how great a designer you are, you’re only as good as your content." While the reality of client work sometimes makes it challenging to gather and produce content prior to starting the design, this is now widely accepted as being necessary.

You may have heard this referred to as “content-driven design.” I’m not the first to suggest that our current approach to responsive Web design could be improved by imparting a bigger role to content in determining how our websites respond. However, I haven’t seen many (if not any) practical explanations on how to do this. I’d like to start this conversation by introducing a theoretical concept called a “content prototype.”

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